Ohio State has sold the name of a building before. Actually, several times before. But the naming rights to a job title? That seems a bit different.

Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.

In the previous two posts in this series, I described why companies sponsor open source projects1 and how following some basic project hygiene can help attract sponsors2. Now that your project is functioning at a high level and is attractive to companies, it’s time to talk specifics about accepting sponsorships from companies. Making it easy...

The Greater Cleveland Athletic Association's U14 Travel Soccer Team Announces Sponsors

Mattress firm Airweave, Ryan Lochte's fourth and final sponsor, has now dropped its endorsement.