Podcastings growth took a dip during the pandemic as listeners adopted new routines guided by social distancing. Despite the drop, streaming and other music industry players that have made significant investments in audio entertainment–including podcasters themselves–remain hopeful that the decline is temporary, and that podcasts will continue to be a significant source of business growth.

The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing.

Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks prior to the pandemic and followed up in mid-April with another survey about COVID-19’s impact on the industry.

That 14.7% projection is a downgrade from the IAB’s pre-pandemic expectations of 29.6% growth in 2020, 55% growth in 2021 and 36% growth in 2022. Those figures were based on podcast advertising’s growth to $708 million in 2019 (48% year over year).

But 2020s decelerated growth is still a positive given how the pandemic has decimated other mediums, said Zoe Soon, VP of consumer experience center at the IAB.

As per the research report titled Global Podcasting Market Size study, by Genre, by Format (Interviews, Panels, Solo, Conversational) and Regional Forecasts 2020-2027 available with Market Study Report LLC, global podcasting market is expected to witness unprecedented growth during 2020-2027.

According to the business intelligence report, emphasis among podcast production studios on the distribution and production of their content on audio platforms such as Spotify, coupled with emergence of high bandwidth, and personal digital assistants are augmenting the growth of global podcasting market size.

Increasing penetration of internet as well as smartphones, inclination towards audio and music content, growing acceptance of audio broadcasting content, and escalating demand for podcasts are stimulating the global podcasting market outlook. Citing an instance, the IDC (International Data Corporation) recorded shipment of around 369.8 million units of smartphones by vendors in the fourth quarter of 2019.

Leading players that define global podcasting industry trends are TuneIn Inc., Stitcher Radio, Spotify AB, SoundCloud, Entercom Communications Corporation, Pandora Media LLC, Megaphone LLC, iHeartMedia Inc., and Apple Inc.

On the contrary, storage space issues and high costs associated with podcasting are expected to impede the industry expansion throughout the analysis timeframe.

1. Create An Ideal Listener Avatar
2. Know Why You Are Doing It
3. Be Authentically You
4. Interview Other Podcasters
5. Accept That Episode One Will Not Be Perfect
6. Get To Know Your Audience Intimately
7. Be Clear About The Value You Want To Bring
8. Never Quit
9. Know Your Audiences What Is In It For Me
10. Let Interesting Guests Talk You Up
11. Commit To A Disciplined Purpose For A Year
12. Find A Niche Aligned With Your Expertise
13. Take A Step-By-Step Approach
14. Figure Out What People Need To Hear
15. Be Relevant And Real

While most radio companies, outside the biggest in the industry, struggle to find a revenue generating podcast strategy, the number of consumers listening to podcasts continues to grow.

Monthly listening is up, weekly listening is up and the average podcast listener tunes into about 5 shows per week. The latest Infinite Dial stats show that about eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. And, 57% of the country have now listened to some kind of podcast.

The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.

With podcasting on the rise the big question that remains for most radio stations around the country is how to make money at it. Unless you have a large enough network of shows, like the bigger radio companies, to be able to sell millions of downloads to advertisers and ad agencies, it takes a minimum of 25,000 downloads per show for an advertiser to even look at a show.

Alianza, Inc.amp;nbsp;today introduced Alianza for Microsoft Teams, a new and powerful solution that gives service providers a robust cloud PBX voice solution for Microsoft Teams.

JupiterOne, the leading cyber asset visibility and management company, today announced the release of its second annual State of Cyber Assets Report (SCAR). The report analyzed more than 291amp;nbsp;million assets, findings, and policies to establish the current state of enterprise cloud assets, including cloud and physical environments of devices, networks, apps, data,amp;nbsp;and users.amp;nbsp;

[Nile Post] President Museveni has directed the Ministry of Gender to put in place a mechanism through which money paid back from GROW loans is pooled.

[Africa CDC] Addis Ababa, Ethiopia -- Africa Centres for Disease Control and Prevention through its Diagnostic Advisory Committee (DAC) has recommended the first locally manufactured Real-Time PCR test for mpox from Morocco. Africa CDC's approval underscores the test's reliability and efficacy, potentially boosting Morocco's role in global health initiatives.

(Telecompaper) South Korean internet giant Naver announced plans to enhance its search, map and other key services with its own AI technologies. The company is calling the new tools and services 'on-service AI'...

(Telecompaper) Revenues of Russian national operator Rostelecom totaled RUB 193 billion in the third quarter of this year, up by 11 percent year-on-year...

(Telecompaper) Skyworks Solutions reported revenues for its fiscal fourth quarter to September of USD 1.025 billion, better than in the previous quarter but still down around 16 percent from a year earlier...

(Telecompaper) E& has formed a partnership with African digital backbone provider WIOCC to boost the growth of the hyperscaler sector in Africa and strengthen its presence on the continent...

(Telecompaper) ...

(Telecompaper) MultiChoice Group says that revenue increased by 4 percent year on year to ZAR 25.4 billion on an organic basis in the six months to September thanks to disciplined inflationary pricing and revenue growth for new products. On a reported basis, revenues declined by 10 percent, hit by foreign...

A groove in a skylight, studios on stilts, and ‘treesorts’. Introducing residential and luxury hospitality projects that champion trees on site

Property in India’s Tier 2 cities has a bright future, presenting residents and investors with unmatched opportunities.  The global real estate market is changing dramatically, and new trends are changing the way cities expand and change. Greater infrastructure, faster urbanization, … Continue reading →

By 2026, the SM REIT market could be worth over $60 billion. Over 350 million square feet of commercial office space are ready for investment. Among the top cities, Mumbai leads with 75 million square feet of SM REIT-ready office … Continue reading →

Great news for agencies, developers and freelancers! We’ve heard that while many of you love our Webmail service, the 5GB storage limit is getting tight. That’s why we’re introducing our new range of expanded Webmail plans to help take your email capabilities to the next level. More Space, More Flexibility, More Power We’re expanding our […]

Jamie Penney’s entrepreneurial adventure began when he was in university.  He dabbled in niche sites and a travel vlog on YouTube successfully until the recent Google updates, but he really found his groove when he focused his efforts on a…

The post How Jamie Penney is Growing a +$4000/Month Flipping Furniture YouTube Channel appeared first on Niche Pursuits.

From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout¹. This is happening as women's sports are becoming more mainstream, with new leagues, more investment, and increased screen time. It's also a major trend to watch during the 2023 Women's FIFA World Cup.

The post Engaging Your Audience: How Building on Reader Comments Can Fuel Your Blog’s Growth appeared first on ProBlogger.

Maintaining Momentum in Blogging Series Blogging thrives on conversation. It’s not just about broadcasting your ideas; it’s about sparking dialogue and engaging with your community. One of the most vibrant places for these interactions is often overlooked—the comment section. As we continue “maintaining momentum” on your blog, let’s explore a ...more

The post Engaging Your Audience: How Building on Reader Comments Can Fuel Your Blog’s Growth appeared first on ProBlogger.

Today Frederica is outside for coffee hour at St. Justin Martyr Orthodox Church in Jacksonville, FL. She is talking with Fr. Ted Pisarchuk about the growth of his parish and what he has learned in the process.

Can you say Yakima? Ever been? Fr. Joseph affirms the latter; still not sure about the former. (What about Wapato?) Here's a little history of Holy Cross Church/Yakima, Washington. No matter how you say it, it's well worth a visit!

Fr. John shares from Mark 4.

One of the big challenges we face in today’s post-Christian era is the near complete erosion of seeing and understanding reality sacramentally. So how do we teach this reality to our young people who live in a society that rejects it? Focusing on the sacramental reality of sin, sickness and spiritual growth, Michael uses simple examples from everyday life and popular culture to offers strategies, thoughts and lessons that can help guide us to meaningful conversations with our youth.

Join Michael is a discussion on our need to navigate the difficult liminal spaces in our lives with patience and discernment, as illustrated beautifully in the story of St. Mary of Egypt, and how it is possible to overcome sin and depravity to fulfill our calling to become saints and living icons of Christ.

Fr. Seraphim reflects on his experiences confessing, the role of a spiritual father, and he gives three recommendations to help get the most out of each confession.

Fr. Seraphim continues his discussion from last week on how to get more out of each confession, by recommending three more exercises to help grow closer to both the spiritual father and Christ.

Two summers ago (when people still travelled) I met a lady on the ferry who had come to the Isles all the way from North America because 'God told me to visit Scotland'. Apparently, God had told her to visit many places in the world and she was looking forward to wherever He would send her on her next holiday. This lesson is based on a very different story about St Macarius the Great who one day received the thought of leaving his cell to go and pray in the desert. After he waited for FIVE YEARS, fighting in prayer to discern if this is the will of God, he then went into the desert.

Fr. Michael talks about the transition from fearing God to loving God.

Deciding to follow Christ or repenting from a besetting sin is only the first step in a very long journey. St. Isaac the Syrian likens this walk with Christ to a soft drop that hallows out a hard rock. It is not the gush of water caused by a sudden cloudburst of enthusiasm that actually changes us (although it often sets a direction). It is not the dramatic move that forms us into the image of our Master. Rather, it is the “small but always persistent discipline” that carves away the hard stone of our sinful passions and smooths our rough edges and undermines the foundation of our delusions about ourselves, about the world and about God. This is why St. Isaac tells us that patience, actually, is the evidence of God’s consolation received secretly, or in a hidden way, in our souls.

When we truly know that we are the chief of sinners and recognize that our very existence is dependent upon the mercy of the Lord, then we will no longer be driven to condemn anyone else.

Through the many struggles of this season of Lent, we all have the opportunity to grow in the faith necessary to entrust ourselves more fully to Christ.

Orthodox priest Fr. Wayne Wilson shares the encouraging story of the growth of one of the fastest-growing parishes in the Antiochian archdiocese and the lessons he has learned along the way.

What can be learned from the Orthodox Mission to Alaska? How should the spirit of the early Church in the Roman empire inspire the life of a new parish? Saint Vladimir’s Seminary President Fr. Chad Hatfield offered insights and practical advice on mission planting at Holy Theophany Russian Orthodox Church in Bergen, Norway on December 6, 2019. The talk was organized in part by St. Vladimir's Alumnus Fr. Theodor Svane (’15) and the parish Fr. Theodore serves, Annunciation of the Holy Virgin Mary Orthodox Mission Parish, also in Bergen.

Steve reflects on turning 59, the past, work, family, a change of careers and facing old age.

Fr. Apostolos Hill talks about the parable of the sower and how we must grow in our faith.

Sermon on the Sunday After the Theophany (Ephesians 4:7-13; Matthew 4:12-17)

As Christians, we have been entrusted with the Kingdom of God. But this great gift comes with a responsibility. Fr Tom explains that the parable of the Vinedressers is God's warning to us to fulfill our essential mission to grow the Church. (Thirteenth Sunday after Pentecost)

The two great commandments of loving God and neighbor are presented by Christ as the focus of all the Law and Prophets. Fr Thomas reminds us that in fulfilling these commands, we grow in God's likeness, accomplishing our original purpose. (15th Sunday after Pentecost/Leavetaking of the Exaltation of the Cross)

The parable of the talents can sometimes seem unfair. Why have some been given more than others? Fr Thomas relates this parable to the contemporary decline in religious faith and reminds us that, today, our cross is to take up the gift of faith and grow it. (Sunday after the Elevation of the Precious Cross)

Jesus's question to the paralytic, "Do you want to be made well?" is at the heart of our Christian life. Fr Thomas explains the important doctrine of synergy, or cooperation with God, as the key to our daily growth in life, faith, and spiritual understanding.

How can we remain peaceful during the Pandemic? Fr Thomas presents the practical teachings of St Paul and the Lord Jesus Christ to give us perspective about how to actually grow in faithfulness during times of trouble.

Fr. Tom discusses how God makes the Church for growth . . . and not just numerical growth.

Fr. Tom discusses how the Christian life consists of personal transformation and a deep urgency to bring others into the fold.

Subdeacon Emmanuel is the homilist today. There is a light that wants to shine on us. However, it can only shine brightly if we move with Jesus from our childhood homes where we grew up to our present homes where we can now grow into being disciples of Jesus Christ.

How can I increase my faith? There is no way I can encourage you to increase your faith in Our Lord Jesus Christ unless I first increase my faith in Him.