What if I told you that you can finally STOP buying all those prompts that keep giving you average results? Say ‘hello’ to Chat Gorilla instead. Simply give a few details about your product/service so that it can tailor the prompt accordingly, and watch Chat Gorilla produce compelling marketing content and copy that’s tailor-made for […]

Are you thinking about starting a side hustle or growing your online business, but feel held back by a lack of tech skills? That’s exactly where the “5-Day Profitable Newsletter Challenge” comes in—it’s a game-changer, especially for those who aren’t tech-savvy. This challenge is meticulously designed to take you from beginner to pro in the […]

Are you longing for a way to leap ahead of your competition and accelerate your business growth? Targeted A.I. Solutions is here to make that dream a reality and it won’t cost you an arm and a leg. Introducing Targeted A.I. Solutions: Your Business Growth Partner ———————————————————— Imagine having access to top-notch marketing and business […]

Companies Missing Big Opportunity to Turn Customer Pain Into Competitive Gain, Says CMO Council Report

Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes, according to a new study by the Chief Marketing Officer (CMO) Council.
Sponsored by Satmetrix, the Net Promoter Company, the study, titled "Giving Customer Voice More Volume," revealed that a surprising 58 percent of the 480 executives surveyed said their companies do not compensate any employees or executives based on customer loyalty, satisfaction improvements or analytics. Some 38 percent said their companies have no programs in place to track or propagate positive word of mouth among customers. In addition, only 29 percent said their companies rate highly in their ability handle and resolve customer problems or complaints.

The CMO Council study underscores critical deficiencies in the way companies measure, optimize and leverage customer experience to drive loyalty, improve brand value and increase business performance and growth, including:

-- Insufficient availability and aggregation of real-time customer
experience data across touch points that should be shared across the
organization

-- Poor use of customer interactions to collect insights and intelligence
or maximize up-sell and advocacy opportunities

-- Lack of Internet processes and systems to track online word of mouth
and drive customer advocacy

-- Intermittent or deficient monitoring of customer experience that fails
to provide true and timely insights into problems and opportunities

-- Too few compensation programs tied to customer experience, loyalty and
satisfaction gains

"Customer experience is one of the most critical determinants of brand strength and business growth. Yet, most organizations and senior marketers suffer from major blind spots and gaps in the way they interact, handle and respond to customer issues or problems," said CMO Council executive director Donovan Neale-May. "CMOs must assume ownership for the customer experience and establish enterprise-wide measures and disciplines to ensure continuous improvement. We are missing a major opportunity to turn customer pain into competitive gain at every touch point through better use of web and contact center technologies and processes."

Customer listening, learning and leveling are critical qualities that need to be part of an institutionalized corporate culture, notes the CMO Council. Yet, survey data demonstrates that most companies are not taking advantage of these opportunities to drive company-wide performance improvement and business growth. Instead, most companies treat customer interactions around service situations and incidents only as a problem that needs quick resolution:

-- Only 38 percent of companies gather customer insight from customer
engagement situations.

-- Just 32 percent look for ways to turn problems into new sales
opportunities, and only 15 percent introduce new products or services to
further monetize the relationship.

-- Merely 17 percent use the opportunity to identify and cultivate
potential customer champions and advocates.

While companies have a long way to go in turning detractors into brand advocates, senior marketers are clearly aware of the importance of customer experience. In fact, 83 percent of respondents said it is either "essential" or "increasingly important" in driving brand advocacy and business performance. In addition, 84 percent said positive customer experiences and word of mouth have helped their brands and businesses grow. There were 44 percent of respondents who admitted that high-profile negative customer experiences had at some time compromised their brands.

Only 31 percent rate their company's commitment to customer listening highly, but another 35 percent say it is "getting better." Although 34 percent of respondents said their companies have made no changes to the way they track and analyze customer experience in recent years, it can be seen as a positive development that 45 percent of respondents say their companies have taken steps to better integrate and analyze customer data. Another 39 percent said they have increased personalization and intimacy in their customer communications, 20 percent say they have embraced intelligent Internet analytics and 18 percent are capturing real-time information at the "point of pain."

"Companies must become more sophisticated and committed to both leveraging customer experience as a key business metric and instituting company-wide processes that drive improvement," said Laura Brooks, Ph.D. and vice president of research for Satmetrix. "The Net Promoter Score has been proven to be the most reliable customer metric for business growth, but measurement is not an end in itself. Companies need to commit themselves to understanding the key determinants of their score and continuously strive to improve their customer experience competitiveness." Brooks is co-author, with Satmetrix CEO Richard Owen, of a new book, titled "Answering the Ultimate Question," that offers a new operating model for NetPromoter success.

Other key findings of the study include:

-- Nearly two-thirds of companies do not have a formal Voice of Customer
program in place.

-- Only 13 percent of companies have deployed real-time systems to
collect, analyze and distribute customer feedback.

-- While 74 percent say they receive customer feedback via e-mail, only
23 percent say they track and measure the volume and nature of these
messages.

-- Customer voice has gone online, but only 14.5 percent track word of
mouth on the Internet

-- Only 12 percent are using a word-of-mouth marketing platform to drive
online customer advocacy.

Ibiza Experience Compilation mixed by Gabry Ribetti

I decided to work on a javascript canvas experiment where I can drag the mouse and scroll within a map. I got a simple "map" drawing colored squares that can be dragged around. I found a perlin noise library, and made the map look like wavy colors. It was pretty slow at that point, so I rewrote the drawing code so it writes directly into the image data. Now I have a smoothly scrolling wavy thing, but I'm not sure what I'm going to use it for. sproutworks.com/demos/perlin

New charges against Hunter Biden expected Thursday | 7 Dec 2023 | New federal charges against Hunter Biden are expected to be filed Thursday in California, two sources familiar with the matter told NBC News. Details of the charges from special counsel David Weiss were not immediately known, but one source said they are tax-related. […]

by: MesotheliomaFirms.comThere are many attorneys around today, some of who specialize in particular areas of law and others that deal with a wide range of legal issues. When it comes to a sensitive and often complicated area such as mesothelioma litigation, it is always advisable to go through a specialist mesothelioma attorney with experience and contacts within this field. Having an

Michael Prosser, a prominent figure in the study of intercultural communication, and distinguished professor of Shanghai International Studies University explains in this article that a major obstacle for Americans to learn about the real China, and the causes of the misunderstandings about China, is the lack of personal experience of the country.

Categoría: Electrónica y Electricidad:Electrónica:Componentes
Aprende a utilizar la tableta de experimentación protoboard o breadboard.

Fitness equipment suggestions that are inexpensive for your home gym or office.

Food groups to avoid or reduce in order to reduce or eliminate inflammation from muscle pain or joint pain.

The water sports you love or want to explore can also be amazing for your health. Discover the unexpected health benefits of stand-up paddle boarding.

The podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC. The latest revenue figure represents an increase of 53 percent in just a year.

The shift to podcast ads backs up what industry titans, like Spotify, have been saying for months. The company plans to spend up to $500 million this year on podcast-related acquisitions.

complete article

Reflecting the fact that 75% of UK advertisers are upping spend in podcasts, Nielsen has unveiled a measurement tool to gauge effectiveness in this growing ad space.

Nielsen believes that the UK’s 6 million weekly podcast listeners will double in the next three years. It is putting the tools in place for brands to “quantify the impact and effectiveness of their podcast ads” with the Nielsen Podcast Brand Effect.

The tool has already been running in the US and so far the results have found that 57% of podcast ads tested outperformed pre-roll video in driving purchase intent and 70% of respondents agreed that the podcast ads increased their awareness of products and services.

complete article

Like blogs and social media, podcasts are democratizing the way people share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.

complete article

In 2018, businesses spent $497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $1 billion. So, podcasting is clearly big business.

How do you launch a business podcast?
So, there are a few steps when it comes to launching a podcast for your business – and it all starts with thinking about your aim.

What are you trying to achieve from your podcast? Is it to build trust with customers, or to drive more awareness with new prospects? In my case, I wanted to better position myself as a leader in the sales enablement space – so in addition to my blog over at Contemsa and posting on LinkedIn, I wanted to have a few different streams of content where my audience could gain insights about sales enablement.

With that aim in mind, it was important that my podcast was not about selling anything. Instead, it was about sharing insights and tips on B2B sales enablement topics such as How to Involve Sales Teams in Your Sales Playbook Process, for example. As you can see in this example episode, I am not selling anything: I am giving away useful tips and support for my customers and prospects.

I have written here often enough about work at home scams. Recently I had one try to contact me. I didn’t fall for it, of course, but I had a little fun confirming that this amazing job offer was in fact the scam I knew it to be. I’m...

The post Unmasking a Work at Home Scam: My Firsthand Experience appeared first on Home with the Kids Blog.

ExperienceWorld Gift Idea's

A fraction of a second after William Sargent's torch light catches the unmistakable glint of snake skin he roars into action, sliding on a protective glove and launching himself into the dense green jungle of northern Hong Kong.

Hans on Experience als bedrijf Per 1 januari 2017 was het dan zover! Hans on Experience is nu een bedrijf voor videoblogs. Ofwel videofilms. Dat betekent dus dat ik vanaf 1 januari 2017 opdrachten aanneem voor video-opnames en videobewerking. Dat kan zijn voor het maken van aftermovies, impressies, voorlichtingsvideo’s, interviews etc. Ofwel korte, authentieke en […]

The post Hans on Experience voor videoblogs appeared first on Hans ON Experience.

amp;nbsp;eZee Technosys (eZee), a Yanolja Cloud member company, is proud to be named as the 2023 Expedia Group Elite Connectivity Partner. Expedia's Connectivity Partner Program recognizes top providers for maintaining high-quality connections and helping lodging partners grow their business on the Expedia Group marketplace. This recognition is a testament to eZee's dedication to providing outstanding service and solutions to its customers.

Gatecreeper

[New Times] While progress has been made in enhancing sexual reproductive health among youth in Rwanda, challenges such as gender-based violence (GBV), teenage pregnancies, HIV infections, remain.

[Nile Post] President Museveni is expected to visit Kisoro District today to support National Resistance Movement (NRM) candidate Rose Kabagyeni in the District Woman Member of Parliament by-election.

[Capital FM] Nairobi -- Four-time Boston Marathon champion Catherine Ndereba has urged male athletes going through gender based violence (GBV) and other challenges to speak out.

August 16, 2005 - FreeCreditReports.com, a subsidiary of Experian, has agreed to settle a law suit with the Federal Trade Commission over false and deceptive advertising claims. The FTC had accused Experian of using the offer of a free credit report to consumers as a lure to get them to subscribe to a paid credit monitoring service. The suit alleged that consumers were not told that they would be billed for credit monitoring unless they cancelled the service within 30 days.

It takes years of intense study and a steady hand for humans to perform surgery, but robots might have an easier time picking it up with today's AI technology.

Continue Reading

Category: Robotics, Technology

Tags: Artificial Intelligence, Surgery, Surgical robot

Innovation in technology often means thinking outside the box. This list highlights some of the most ingenious tech experiments that push boundaries and showcase human creativity. These projects aren’t just theoretical; they have real-world applications, making a big impact across various industries. From energy efficiency to data storage, these innovations show how inventive thinking can […]

The post 10 Ingenious Tech Experiments That Think Outside the Box appeared first on Listverse.

(Telecompaper) Ninety-five percent of Russian telecommunications operators expect prices for telecommunications services will increase in 2025, according to a study from the agency TelecomDaily...

It's normal for your eyes to change as you age, but these four expert-approved tips can help improve your eye health.

Autism Awareness Month: At the Sankalp headquarters in Kolappancheri, architect Benny Kuriakose has experimented with natural lighting, curved pathways and verandahs as buffer zones

The event on May 27was focussed around the physical sound of the cars, and the more metaphorical soundness of the human mind and body

Emil George from Kochi drove through 28 States and six union territories on the Indian mainland in ninety seven days

Mercedes-Benz India has introduced the Mercedes-AMG C 63 S E PERFORMANCE, a hybrid sports sedan that blends high-performance engineering with Formula 1™-inspired technology

Chennai loves its biryani. We meet three celebrated cooks from the city’s biryani hubs: Triplicane, Royapuram, and Periamet

Breadway in Visakhapatnam focuses on offering authentic flavours through artisanal breads and bakes

1. Annual inflation rate hit 2.6% in October, meeting expectations  CNBC
2. Live: Analysis of US CPI Report for October  Bloomberg
3. Right before the election, inflation rose to 2.6 percent annual rate  The Washington Post
4. CPI Report: Live Updates on Inflation  The New York Times

Trump's flying car initiative gains momentum as UFO expert Dr. Michael Salla signals potential involvement, bringing advanced aerospace expertise to ambitious urban development plan.

Summary: We know that LLMs hallucinate. And we know that we can overcome some of that problem with better prompts. But can LLMs provide references for their work? I conducted an experiment.

Recently my friend Scott Mace asked this on X in response to a post about the evolution of software and how LLMs will likely follow that same trajectory:

Yes, but how trustworthy will it be? Can I at least see the links it used to create its response?

From X
Referenced 2024-05-21T18:09:06-0400

The short answer is "no", but the real answer is a bit more nuanced because of how LLMs like ChatGPT work. First the short answer: LLMs don't understand what they're saying so they can't reference the material that it used to create a response. They don't work like that. They don't go out, do a bunch of research and then create a response. Instead lots (and I mean LOTS) of material is fed into the program that creates the model, a multi-dimensional matrix of word orders. Then when you ask a question ("give it prompt" in LLM-speak), it processes the question and generates text based on the probabilities of words in its model¹. There's no way it can satisfy Scott directly because the model doesn't—can't, as far as I know—include the references that it used to create the text because it's generating it on the fly from material that has been thoroughly blended together.

But, in fairness, that's not what people do most of the time either. If you asked me over lunch or at the end of a tech presentation to describe zero trust and its pros and cons, I'd start talking. I wouldn't start looking up things on the web and somehow weave them into text complete with references. I'd go look for references if you asked me to back up something I said. So, let's try that with ChatGPT 4o. I gave it the following prompt:

You are a writer for a website focusing on technology. Your specialty is security. Write a 150 word explanation of zero trust with three pros and three cons.

ChaptGPT answered with this text:

Zero Trust is a security model based on the principle of "never trust, always verify." Unlike traditional security models that assume everything inside the network is safe, Zero Trust assumes that threats can exist both inside and outside the network. It requires strict identity verification for every user and device attempting to access resources, regardless of their location.

Pros:

1. Enhanced Security: By continuously verifying users and devices, Zero Trust reduces the risk of breaches and unauthorized access.
2. Minimized Attack Surface: It limits access to only what is necessary, reducing potential entry points for attackers.
3. Improved Compliance: Helps meet regulatory requirements by ensuring strict access controls and logging all access attempts.

Cons:

1. Complex Implementation: Deploying Zero Trust can be complex and time-consuming, requiring a significant overhaul of existing systems and processes.
2. Increased Costs: The initial investment in technology and training can be high.
3. User Experience Impact: Continuous verification can lead to friction and inconvenience for users if not implemented smoothly.

Zero Trust is essential for modern cybersecurity, but it requires careful planning and resources to implement effectively.

That's pretty good. But what if we need some references to other material to back up the pros and cons? I asked ChatGPT to supply them:

Now repeat that task, but this time include references as hyperlinks to back up each pro and con.

ChaptGPT answered with this text:

Zero Trust is a security model based on the principle of "never trust, always verify." Unlike traditional security models that assume everything inside the network is safe, Zero Trust assumes that threats can exist both inside and outside the network. It requires strict identity verification for every user and device attempting to access resources, regardless of their location.

Pros:

1. Enhanced Security: By continuously verifying users and devices, Zero Trust reduces the risk of breaches and unauthorized access (CSO Online).
2. Minimized Attack Surface: It limits access to only what is necessary, reducing potential entry points for attackers (NIST).
3. Improved Compliance: Helps meet regulatory requirements by ensuring strict access controls and logging all access attempts (Gartner).

Cons:

1. Complex Implementation: Deploying Zero Trust can be complex and time-consuming, requiring a significant overhaul of existing systems and processes (Forrester).
2. Increased Costs: The initial investment in technology and training can be high (ZDNet).
3. User Experience Impact: Continuous verification can lead to friction and inconvenience for users if not implemented smoothly (TechRepublic).

Zero Trust is essential for modern cybersecurity, but it requires careful planning and resources to implement effectively.

That looks great! Nice references for each bullet. There's just one problem. All the links, except the NIST reference, are dead. I don't know if they're wrong, made up, or stale. I tried finding content on a few of the sites by searching and came up dry. As I heard Johannes Ernst say once, ChatGPT is a "large language model" not a "large fact model" and this bears that out.

Still, asking for references or evidence for statements is something people are going to want. So, I tried a different tack. This time I asked this:

Why do you say complex implementation is a problem for zero trust? Can you give me a few references on that I can read myself?

ChatGPT responded with this:

Implementing a Zero Trust security model can be challenging for several reasons:

1. Overall Complexity: Zero Trust requires a comprehensive understanding of your network's intricacies, including users, devices, applications, and data. This can involve significant changes to existing infrastructure, which can be disruptive and costly. Organizations need to be prepared for the extensive planning and resources required for successful implementation​ (Help Net Security)​​ (Enterprise Networking Planet​).
2. Legacy Systems: Many organizations have legacy systems that are not designed to operate within a Zero Trust framework. These systems might require different security measures or even complete replacement, adding to the complexity and cost (Help Net Security)​​ (Enterprise Networking Planet​)
3. Cultural Shift: Zero Trust is not just a technological shift but also a cultural one. It requires continuous verification and strict access controls, which can lead to user frustration and resistance if not managed properly. Ensuring user buy-in and minimizing disruption to workflows through training and communication is essential (Deloitte United States)​​ (Guidehouse).
4. Resource Intensive: Implementing and maintaining Zero Trust can put a strain on IT resources due to the need for continuous monitoring and management. The need for advanced security tools and ongoing updates further adds to the resource demands (Help Net Security)​​ (Enterprise Networking Planet​).
5. Stakeholder Alignment: Achieving buy-in from all stakeholders and aligning them with the Zero Trust principles is critical. This requires a coordinated effort to educate stakeholders, prioritize gaps, and ensure consistent understanding and application of Zero Trust principles across the organization (Deloitte United States)​​ (Guidehouse).

These challenges highlight the importance of a phased and well-planned approach to Zero Trust implementation, considering both technological and human factors. For more detailed insights, you can refer to articles from Help Net Security and Guidehouse.

Much better. The links in the bullets all work, but the ones at the end don't. The articles it references aren’t very detailed, so I wouldn’t say they’re stellar references, but at least there’s a pointer to outside material that discusses similar challenges. So, partial success.

I've found that when you're using ChatGPT to do research, treating it like a librarian and asking questions that follow up are the best way to gain confidence that the material is correct and find the supporting material, just as I did above. I'm sure you could wrap additional helper functions around an LLM to make getting references easier. But for now interrogation through chat is the best way to get comfortable with the results.

Notes

1. Yeah, this is really simplified and thus wrong, but it's directionally correct. For a better explanation, see What Is ChatGPT Doing … and Why Does It Work?.

Photo Credit: Older Man Talking to Robot Librarian from DALL-E (public domain) Prompt: draw me a rectangular picture of an older man talking with a robot librarian. Use earth tones.

Tags: genai llm chatgpt prompt+engineering

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Solar panels between the rails of train tracks is a new idea being tested in Switzerland by start-up Sun-Ways.

The post Swiss Experiment Will Place Solar Panels Between Train Tracks appeared first on CleanTechnica.

Landing pages are one of the best tools in a web marketer’s arsenal. They provide the pivotal first impression that can make or break a future customer relationship. Designing a landing page doesn’t seem like it would be too tricky to figure out but, in reality, there are many important skills involved that can take […]

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Discover actionable digital marketing strategies tailored for the moving and logistics industry in 2024.

The post Expert Advice for Moving & Logistics Brands in 2024 appeared first on Portent.

Strapsicle's silicone straps secure my Kindle Paperwhite and give me the perfect grip for comfortable reading.

Frederica reviews the movie, Expecting Mary, which was released September 10, 2010.

Frederica discusses an email message she wrote that eventually become a post on Rod Dreher's blog at The American Conservative. In it she explains her view that trying to experience Christ exclusively with your brain and outside the Church is a futile endeavor—a stance that was not well-received by the blog's many readers.

"Our religion is founded on spiritual experience seen and heard as surely as any physical fact in this world, not theory, not philosophy, not human emotions, but experience." St. Nikolai Velimirovich

Fr. Joseph notes the joys of holiday travel: including a canceled flight to Wyoming, a Cherokee on the way to South Dakota, and unexpected savior for an expecting people.