Let's face it, the unexpected happens in life. And when it does, the danger is always being knocked off one's feet in the process. So, since the unexpected always happens, it seems silly not to prepare for it! The unexpected certainly took the disciples by surprise when the Lord raised Lazarus from the dead. They didn't expect the Lord to be declared the "King of Israel" at the Triumphal Entry, and they didn't expect the crowd that hailed the Lord as the Son of David at the first of the week to turn on Him by the end of the week. The unexpected happens in life. And today we learn how to expect the unexpected!

Updated: August 10th 2016 As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. Whether you’re starting a brand new foray into making money online or you’re hoping to take your current income to […]

The post How to Make Money Online in 2016: An Unexpected Approach appeared first on ViperChill.

In Orthodoxy we often hear and read about the Uncreated Light of God. What is this Uncreated Light? Can we experience this Divine Light or is it something only Saints can experience? Join Michael as he explains certain Scriptures that illuminate our understanding of God’s Uncreated Light, and shares thoughts and experiences that demonstrate how all of us can partake of the Divine Light and experience the Transcendent in our ordinary daily lives.

How do we know if we are having a mystical experience versus just an experience of awe and wonder. Does it even matter if it is one or the other? How can we trust our experiences and what are their value? Recounting his own special experience at St. Paul’s church in Rome, join Michael as he tells his story and addresses these important questions. This episode also features Metropolitan Kallistos Ware sharing his earliest recollection of his own religious experience.

Don't Let Expectations Define You (w/ Fr. Seraphim Aldea)

Reading versus Lived Experience of Jesus Christ (w/ Fr. Seraphim Aldea)

Ars chats with director Juliette Eisner and original study participants in new documentary series.

On this Sunday of the Forefathers and the feast of St. Herman of Alaska, Fr. Andrew talks about their preparation before us and how we also can prepare for the Nativity and for the fulfillment of all man's hopes.

From Oral Roberts to Black Oak Arkansas, strange things happen. Whoa! There goes Uncle Ernie runnin' 'round the church! Then, there's bread and wine. Oh, you'll just have to listen (no interpretation necessary).

I was speaking to an eighteen year old recently who told me about her bucket list: things she wanted to do before she dies. At the time, I didn’t think much about it. In fact, it seemed rather mature of her to have such specific goals. However, as I have thought about it, I’ve begun to suspect that having a bucket list is a symptom of a particular disease in our culture. What we do does not define who we are, it manifests who we are.

Fr. John discusses eucharistic worship as an experience of paradise.

This week we consider God’s actions, both as they fulfill our expectations of His righteous character, and as they astonish us. We remember the faithfulness of those who saw less of God’s revelation than we have, especially the three youths in the fire, and the holy ancestors of Jesus. Our readings for this Sunday, Luke 24:36-53, Luke 14:16-24 and Colossians 3:4-11, both respond to the desires of the ages, and shock us with the vibrancy and great extent of the new creation made possible through the Incarnation, Death and Resurrection of our LORD.

Which Messiah are you waiting for—the real one or the one you have created in your mind?

Guest: His Grace Bishop JOSEPH, Bishop of the Antiochian Archdiocese of Los Angeles and the West. Feeling the mid-Lent blahs, or are the Lent "purple demons" out in force? Perhaps you are not "feeling" anything and wondering what the purpose of the Church's injunctions to pray, fast and give alms are supposed to cause in us during Great Lent and Pascha? Well you're not alone! Kevin asks H.G. JOSEPH these very questions in this encouraging and consoling interview.

Join guest host Turbo Qualls and OCA priest, author, and president of The Brotherhood of St Moses the Black, Fr. Moses Berry, in their conversation about Orthodox Christianity and why it is a gift to African-Americans.

Dn. Pawel, the prefect of the Lived Theology School Program, describes a typical/atypical lunch discussion at St. John the Compassionate Mission.

"The love he experienced, and still does, is deeper in his heart than the harm brought about by drugs."

the course of medication that cures Hepatitis C costs $84,000 at $1,000/pill, but can be produced for only $700 or $0.83/pill #

The question, "What must I do to be saved?" is usually interpreted of as, "How can I get to heaven?" Fr Thomas teaches us that eternal life is defined by Jesus as something we can have here and now and He teaches us what we need to do to experience it.

Fr. Gregory speaks about the Woman at the Well who we know as St. Photini. As surely as Photini means “enlightened” it is our calling also to enlighten others with the Light of Christ.

Fr. Deacon Emmanuel gives the sermon on the Feast of the Annunciation.

Fr. Dn. Emmanuel gives the sermon about the Feast of the Transfiguration of our Lord.

Dr. Reynolds talks about experts, how one should deal with real experts, and how to spot fake ones.

Listen to this beautiful interview with Alexis, an Orthodox Christian living with schizophrenia and someone who has a relationship with Christ which is a powerful witness to the love of God.

Olivia Morton is a 17-year-old Orthodox teen who gives us a report on her experience in New York with OYO (Orthodox Youth Outreach)

Bobby Maddex interviews Cheryl A. Tuggle, the author of the new novel from Anaphora Press titled Unexpected Joy, which is being billed as one of the first modern adult fiction books for Orthodox Christian readers.

Fr. Pat shares his homily on the Feast of Theophany.

How the Church moved from unbelief to belief is an immense mystery.

By giving Paul so dominant a place in the sacred Canon, the Fathers surely intended us to learn from his example how to examine the circumstances of our lives in order to attain wisdom in Christ.

Fr. Pat reflects upon the treasure of which Paul speaks in 2 Corinthians 4:6-7; what that treasure is, what is needed to take possession of it, and that in which it is contained.

In this homily preached the fourth Sunday of Great Lent 2014, Fr. Pat looks at the story from Mark 9 of Jesus driving a demon out of a young boy, and makes three observations of what this story teaches about faith.

You want a spiritual experience? You want to show off about it? Listen to what St. Paul says...

This was not what the disciples expected. 1 Corinthians 4: 9 - 16 Matthew 17: 14 - 23

Uses Ajax and some other web2.0-ish features.

What do you already know about hosting WooCommerce stores? When it comes to hosting WooCommerce stores, you may have already read some of my articles on choosing a WordPress host, or how to think about WooCommerce already. But maybe you haven't. Or maybe you read the super sharp article by Carl Alexander on using a ... Read more

The post Hosting WooCommerce Stores with Unexpected High Traffic appeared first on Chris Lema.

Alan Sutherland stood down last year after a report revealed lavish spending at the Water Industry Commission for Scotland.

Nationwide predicts a fifth of first time buyers will pay the tax going forward, affecting activity.

Plans to legalise assisted dying are likely to need the approval of the Welsh Parliament, BBC told.

Northampton Town boss Jon Brady says he is having to "box clever" after side reach the last 32 of the EFL Trophy despite losing 5-2 to Burton Albion.

Artificial Intelligence (AI) is changing how user experience design is handled across various industries by playing a vital role in developing tailored and seamless experiences for users. Starting from app […]

The post How AI is Transforming User Experience (UX)  appeared first on Tech Digest.

“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach.

Genuine thought leadership is a powerful differentiator for any business.

Articles and reports that demonstrate true expertise, authority and insight stand apart from your competitors’ me-too blah-blah. They build trust, enhance your brand, help close deals and defend your margins.

High-quality content also avoids the Google penalties that come with spammy or AI-created content. Don’t take our word for that, here’s what Google has to say about creating helpful, reliable, people-first content. (See our take on AI in marketing too.)

What is high-quality content?

Thought-leadership copywriting provides unique insights, presents new research and uses data. It covers complex subjects in a new and engaging way. It is designed to expand readers’ understanding. It manages to be persuasive but not pushy.

Everyone can write, but not everyone is a writer. High-quality marketing content requires expert copywriters. (Read more about what a copywriter actually does.)

To get it right, writers require a deep understanding of their audiences, clients, products, the wider context of the industry, and the current shape of the market. For businesses embracing thought-leadership content, that’s where the true value lies.

But you have to invest time, money and marketing effort to realise this value. That can be challenging when business leaders and decision-makers can’t see the return on investment (ROI).

Let’s explore the ROI of copywriting and thought leadership to help you build a business case for their value.

What are the likely costs of copywriting and thought leadership?

The short answer? It depends. The long answer? There’s no one-size-fits-all cost and most writers will offer packages or tailored pricing. According to a study by Clutch, the average UK digital agency charges approximately £98.10 per hour. Research by DDIY suggests that a monthly content marketing retainer can cost between £1,805.78 and £23,551.50.

Of course, an hourly rate doesn’t tell you much about how long something will take or the required level of expertise needed to do an outstanding job.

That’s why, at Articulate, we charge for copywriting on a fixed price basis related to the length and complexity of the piece.

For maximum transparency and flexibility, we have a tariff—a kind of menu—of common writing deliverables such as case studies, white papers, or thought leadership articles. Our fixed prices include research, interviewing, writing, project management, editing, proofreading two rounds of revisions (if required), keyword optimisation, and, for blog articles, meta descriptions, a featured image and a couple of social posts.

Our marketing retainers start at £4,100 per month and one-off copywriting projects start at £5,000 for things like a case study library or a lead generation campaign centred around a flagship report or ebook.

We charge for website copywriting slightly differently, on a per-word basis, because of the additional complexity of integrating it with design, search engine optimisation and the rest of the development process. Also, in our experience, writing website copy for clients is like writing poetry and demands a high level of experience and client knowledge for your most important marketing asset.

Broadly speaking though, the cost of a content project will vary depending on the following factors: the who, the what, the when, the where and above all, the why.

The Who

Freelance copywriters and marketing agencies will charge different prices because, of course, their overheads and offerings are different. An agency may cost more but brings benefits such as editing, additional skills (e.g. SEO, research), better availability and turnaround times.

Then there are factors such as years of experience, location, specialisations and so on. You might also consider an in-house or staff writer who will require a competitive salary.

There are specific skills required to be a good marketing copywriter, including:

• Marketing know-how
• Business, sector and client knowledge
• Interviewing skills
• Research and analytical skills
• Search engine optimisation, e.g. writing with keywords
• Agility with tone of voice and messaging
• Self- and pair-editing
• Proofreading
• Social media writing skills
• Content planning and ideation

It’s helpful to put a good marketing copywriter with a reasonable level of skill and five or more years of experience in the same bracket as, say, a lawyer or an experienced, professional journalist writing for a trade magazine or reputable newspaper.

Typically, in an agency, they will work in teams that provide complementary skills and coverage for illness or holidays. All of this is hard to replicate in-house. (For more on this see our article: Should you hire a marketing person or a marketing agency.)

The What

The nature of your business and its content can impact how much copywriting will cost you. For technical or niche businesses, you’ll need to work with writers who understand your industry thoroughly or who have the skills and processes in place to learn about it efficiently.

You might not need to work with specialists if your company wants more generic content. But generic isn’t going to cut through the noise. Similarly, the length of your copy will affect the price, too. Some providers charge per project, others per word.

The When

How quickly and how often do you need copywriting and thought leadership content? Time-sensitive projects may incur additional costs to help you meet deadlines. And the more content you need, the more it will add up. A freelancer will struggle to produce tens of thousands of words in a short period of time but an agency can bring a whole team and a well-oiled production process to the challenge. You can, however, explore these helpful tips from the Articulate Marketing team on how to make every piece of content work harder for you.

The Where

Where are you posting, hosting or submitting the writing? The platform will impact the word count and, in turn, the price. A detailed report, an eBook or a long-form pillar page will set you back more than a 750-word blog post for your company website, for example. Similarly, copy for your home page might be short but it is very important and getting it right might take longer and cost more on a per-word basis than a more general piece.

The Why

Here’s where it gets interesting. You might know who you want to work with, what you want them to produce, when you need it and where it’s going. But do you know why you’re doing it? Have you considered who you want to read your thought-leadership content? And what you want them to do once they’ve read it?

From top-of-the-funnel content for brand awareness and lead generation to bottom-of-the-funnel content for conversions or customer retention, your copywriter needs to know what role your content plays in the context of your wider business.

In our opinion, the ‘why’ separates good writers from bad ones — and both kinds from the likes of ChatGPT. This is why we call our writers ‘marketing copywriters’ because they understand how to weave their work into broader marketing objectives.

So, what’s the ROI of copywriting and thought leadership?

Whether you choose to go external or in-house, there’s significant value in investing in the art of copywriting. Here’s why.

Demonstrate relevance and expertise

A study by Edelman and LinkedIn found that 73 percent of decision-makers say an organisation’s thought leadership content is more trustworthy for assessing its capabilities than its marketing materials.

The same study found that 80% of respondents want to see third-party data included in it, and 44% believe the highest-quality content helps them better understand a business's challenges and opportunities.

Decision-makers want to know why they should work with you. And your knowledge, experience, and expertise are your differentiators. The ROI? As many as 60 per cent of decision-makers say they’re willing to pay a premium to work with a business that produces good thought leadership.

Establish your brand and raise your profile

While thought-leadership and content marketing materials are busy showcasing your expertise, they’re also putting you on the map. Readers get to know your brand and tone of voice (TOV). Decision-makers may even share your content online, quote your research in their content, and reference your work conversationally.

The front of a buyer’s mind is a powerful place to be. Especially when we consider that 70 percent of C-suite executives said thought leadership content made them question their current B2B relationships — with 54 percent realizing other vendors might better understand their needs, according to a study by Edelman and LinkedIn.

Reach new audiences

A key part of establishing your brand with thought leadership is connecting with new audiences. Businesses often have a clear idea of who they want to work with and who wants to work with them. But growing your brand presence with thought leadership content means you’ll start to appear in new places online.

For example, when Basecamp founder Jason Fried tweeted about his company’s new ad, which called out Google’s paid ad strategy, he subsequently received over 1,000 backlinks to the company’s website. Depending on how you value backlinks, that could be worth up to $500,000 in SEO benefits.

This kind of thought-leadership content will help you rank for new search engine queries, generate more backlinks, appear in different social media feeds and so on. You might even find that your successful written content creates entirely new opportunities for you — podcast appearances, webinar invitations, the chance to speak at industry events and so on.

Build existing customer loyalty

Your written content doesn’t just serve the purpose of attracting new audiences. It’s a valuable tool for staying connected to your existing customers (and re-connecting with previous ones, too).

According to Accenture, 80 percent of businesses spend less than a third of their time and budget on customer-focused messaging. This presents a clear missed opportunity when considering loyal customers' ROI.

On average, a loyal customer is worth up to 10 times the value of their original purchase, according to the Office of Consumer Affairs. And, Bain and Co found that increasing customer retention by two percent has the same impact as reducing costs by 10 percent. Remember: the grass is greener where you water it!

Content is still king

Powerful, engaging, well-written thought leadership content has a functional role to play, too. Of course, establishing your brand, growing your audience, and giving your customers something to talk about are important. But high-quality written content is necessary to get discovered online. For example, brands that regularly update their blog get 67 percent more leads than those that don’t, according to Absurd Insights.

Similarly, search engines are starting to prioritise the quality of the content they promote to users, cracking down on misinformation, clickbait, spam, and AI-generated content. For example, Google looks for content showcasing experience, expertise, authority, and trustworthiness. This is called E-E-A-T content and thought leadership is precisely the kind of writing that reflects these crucial areas.

Recent Google updates penalise companies that fill up their site with cheap AI-generated SEO content. This tactic is just empty calories and now it’s creating marketing heart attacks for companies that tried it. The need for high-quality EEAT content has never been higher.

The final word

The ROI of thought leadership is going to take a lot of work to prove. That’s because it’s about more than just numbers. It’s about value. An AI-generated blog post will save you time and probably be fairly accurate. It may even generate a small amount of traffic (before Google recognises it as AI and penalises you for it, that is). But well-written thought leadership is a conversation starter. It’s the kind of content people are still thinking about after they’ve logged off. It makes potential customers think — and start questioning whether they’re working with the right providers. It’s full of insight, personality, colour and expertise. You can’t put a price on that.

Following our latest update on our preparations for the DMA (Digital Markets Act), we're sharing more details about what publishers can expect to see in regards to new search results in European Economic Area (EEA) countries, and how they can express interest in these experiences.