‘Share of experience’ is the new norm, and one needs to consistently make efforts towards it to survive in the modern age

With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu

From Shoppers Stop to Fujifilm and Nivea, brands take to social media to celebrate Mother’s Day

Get your style locked down, and support independent British brands

Around one in seven accidents on the road are caused by motorists being distracted and a quarter of all deaths are due to drivers not being focused on the road, latest government stats show.

(The Paypers) The Dutch fintech startup Safened will be rebranded as

Samsung has created an ecommerce platform in partnership with Benow.in along with mobile phone retailers across the country that will allow them to sell and deliver smartphones. Offline stores are also being used to fulfil orders placed on Samsung’s e-store for television and appliances.

For the recent IPL season, Roanuz partnered with various brands and offered their product to run IPL campaigns, key ones being Zomato, RCB, and Book My Show.

What started off as a recall of one version of Trader Joe’s peanut butter has spread to other brands of peanut butter, other nut butters and tahini.

Spied some natural dish soap or gluten-free snacks on your favorite TV show? Green Product Placement gets eco-friendly goods some time in front of the camera.

The Detroit automaker gets a touch of campaign fever with new marketing aimed to take down the competition.

These stylishly sustainable shoes let you leave a smaller environmental footprint.

Wireless earbuds from HAVIT make it easier than ever for users who crave a seamless music experience

Beltway Brewing Company is thrilled to announce its 1,000th brew by releasing by an original creation called Batting 1000. Beer lovers are encouraged to come out to the Batting 1000 Beer Release Party on April 13, 2019!

After more than five years in the gaming industry, focused most on board and dice reinvented social games, Game.IO team made a decision for rebranding'

The Careismatic/ADC partnership will help medical uniform retailers strengthen their offerings by making it easier to carry and sell ADC products in their stores.

Waste Industry Company Expanded to Include Metal Fabrication, Assembly and Custom Engineering

Follow ISA Cybersecurity Inc. on Social Media for a Chance to Win a Pair of 2019 Toronto Maple Leafs Tickets

A new Family Night program filled with wonder.

Internal Sale Creates Two Restaurant Brands with Dedicated Ownership, Operations, and Management Teams

Pop Artist "Emii" has chosen to rebrand after splitting with independent label Bileegee Productions.

Deal brings Turfgrass with less "inputs" to major national home improvement stores

Research suggests that consumers want more quality nutrients in their diets and prefer organic products whenever possible. California based Supplement Brand, Fruitrients, launches new and improved formulas and branding in response

Study Reaching 2.3 Million Users Proves That Using Emotional Content Drastically Improves Social Media Conversion For Brands

In partnership with Hollywood Swag Bag

In partnership with Brand Apiary & Hollywood Swag Bag

The world's leading health care apparel company, with a portfolio of iconic and emerging brands, has a new name and website, www.Careismatic.com.

New funding round follows a successful Reg D round

Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance.

Please visit Marketing Land for the full article.

A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what’s trending.

Please visit Marketing Land for the full article.

Jeff Cruikshank, coauthor of "The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century."

Stocking everything from original Scotch whisky to interesting blends from Ireland, Japan, Canada and the United States, Whisky Marketplace is a one stop destination to research and purchase the best brands in time for the holidays.

In today’s reality, what used to be safe bet has become, in an increasingly social world with fewer controls and more pressures to voice opinions, a ticking bomb.

In the chaotic, competitively Darwinian, undifferentiated market, the role of marketing is more powerful than ever before, provided that it is done right!

Charles Darwin, the father of evolution, had talked about the theory of Survival of the Fittest. Well it appears that in this rapidly evolving world of marketing, only those brands will survive, which are the ‘Useful-est’!

At a time when most established brands are struggling with their supply chain, the young blood has stepped up its game to make its presence felt and let the world know that it care and can deliver. Brand Equity decodes what’s working for younger, smaller brands and what the post-lockdown world may have in store.

MIDWEST COMMUNICATIONS' Top 40 WNFN (i106.7)/NASHVILLE is rebranding as HOT 106.7. OM BARBARA BRIDGES said, "We couldn't be more excited to launch the HOT brand in NASHVILLE! … more

SOUTHERN BROADCASTING CORPORATION WSLV/ARDMORE, TN re-branded from “CAT COUNTRY 105.1” to “OUTLAW 105.1” in late APRIL. The change comes with a music repositioning … more

Making his first official public appearance since his early release from jail, the 'Gooba' rapper slams ex-manager Kifano 'Shotti' Jordan for plotting with gang associates to have him killed.

Making his first official public appearance since his early release from jail, the 'Gooba' rapper slams ex-manager Kifano 'Shotti' Jordan for plotting with gang associates to have him killed.

Innovative augmented reality feature released.

Mothercare is the latest brand after Mango, Forever 21and Sephora among other global labels to change hands from DLF Brands.

Mothercare is the latest brand after Mango, Forever 21 and Sephora, among other global labels, to change hands from DLF Brands.

Industry players say premium and luxury buying sees an uptick in two cases — purchase for occasions by the aspirational millennial and by a growing cohort of marathon runners.

Samsung has created an ecommerce platform in partnership with Benow.in along with mobile phone retailers across the country that will allow them to sell and deliver smartphones. Offline stores are also being used to fulfil orders placed on Samsung’s e-store for television and appliances.

Several brands took the decision since both offline and online market is closed leading to piling up of inventory in their warehouses, and several of their plants falling in red zones or in states where permission has not yet been given. Some states like Tamil Nadu, Telangana and Karnataka have also decided to not provide any relaxation to industries till the lockdown ends.

Reliance Brands has completed acquisition of 100 per cent stake of Hamleys Global Holdings (HGHL) through a special purpose vehicle company set up in United Kingdom for cash consideration of GBP 67.96 million, Reliance Industries said in a BSE filing Thursday.

Reliance Brands will take Hamleys toy stores to the US and Canada to capitalise on the vacuum created by liquidation of one the world’s largest toy store chain Toys R Us.