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If you are not promoting your business on social media, you are asleep at the wheel. Here is what eight social media masters and Advisors in The Oracles told us about the channels and tactics that impact their businesses most.

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With social media engagement hovering below 0.1%, networks showing more ads than ever, and organic social visibility in a continuous decline, social media does not seem like the lucrative marketing channel it once was.

However, user bases are growing, customers are using social to interact with brands, and most importantly, social is having an impact on purchasing decisions.

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Looking to get maximize your use of Instagram for business?

With a billion users and counting, and with more business options on the way, it makes sense to give Instagram more consideration in your process, and how it can potentially help you connect with your target audience.

To help with this, the team from TechWyse have put together this new infographic overview of Instagram business profiles and ad options, with a range of stats and insights to help you make best use of each.

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Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it is not going away - in fact, is becoming more embedded into more societal elements, making it an essential connective tool.

So how significant is social media in 2019?

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Once you have decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on.

This used to be relatively easy - you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook's dwindling organic reach means it may be less of a priority, Twitters algorithm changes the equation, and LinkedIn's seeing more traffic. Pinterest, too, is on the rise, while if you're going to create video content, then YouTube definitely should be on your radar.

But you can not be active on all of them all the time - so which platforms are right for your business and marketing efforts?

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1. Plan a content strategy and create an editorial calendar for your social channels.
Marketers are sometimes at a loss at what to post on social media.

Successful social media marketing doesn't happen on accident -- there's a strategy in place, just as there is with a blog.

Look at the big picture and come up with social content that will resonate with your audience.

Map out seasonal content, as well as content related to events or launches your company is planning.

Work closely with your editorial and marketing teams to know what's coming down the pipeline and strategize the best ways to promote it.

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A sound, effective strategy involves these four steps.

A whopping 3.2 billion people, or 42% of the world's population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks.

After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.

Based on these statistics, it's crucial for businesses to have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing.

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Ever since the idea of writing was conceived, humans have recorded historical events, the occurrences in our daily lives and even our deepest thoughts and feelings in diaries or journals. They reveal what our ancestors cared and thought about and handed down wisdom from one generation to the next. Social media has quickly moved into the space once occupied by personal diaries, although how we use it isn’t quite the same anymore. Two-way conversation A diary entry is usually a thoughtful process.

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The method of getting your podcast out to the world might not be the way you think.

Unlike most popular forms of online content, podcasts utilize a form of forbidden arcane knowledge; an ancient method of internet distribution discussed in hushed tones and under furtive glances as really simple syndication or RSS for short.

Learning how to make your own podcast-only RSS feed is a crucial element for any successful show.

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Social media marketing is a strategy employed by many companies. One of the biggest complaints I hear from businesses is that they're not having much success on social media. The thing is that certain social media marketing mistakes can cause brands to fail. I'll be addressing several issues that may be impacting your social media efforts in this article.

Are you making any of the following mistakes?

Five Social Media Marketing Mistakes You Must Avoid

Believe it or not, 80 percent of internet users globally have at least one social media account. In total, social media users exceeded 3.4 billion people in 2019. Business owners and marketers know that these platforms are vital for the success of their business. Due to their desire to improve, brand managers are continually looking for ways to connect with their audience and keep them invested in the company.

4 Social Media Marketing Tricks You Need to Know in 2020

Updating your brand bio can be a great, simple way to boost engagement, especially heading into the new year. Your profile bio can play a key role in perception, and in driving subsequent action, so it is worth reviewing your details and ensuring that everything is as you want it.

Writing a Great Social Media Bio for Your Brand [Infographic]

None of us are getting out of this alive. With the advent of consumer tech and the internet, you can now make your wishes known in a myriad of ways. For starters, if you are wondering where’s the best place to make sure your loved ones follow your will directives and have access to your passwords, you can do this online.

Specialty sites can store all your important documents from wills, trusts and passwords to your funeral preferences. While most sites are subscription-based, there is a free option that is HIPPA-compliant with secured bank-level encryption.

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If you are a hard-core Slack user, you might find yourself spending more time within the confines of that collaboration tool than any other. If that's the case, why not get your news there as well? Sound like something you might want or need? If so, it is a good thing Slack allows the addition of RSS feeds.

complete article

The method of getting your podcast out to the world might not be the way you think.

Unlike most popular forms of online content, podcasts utilize a form of forbidden arcane knowledge; an ancient method of internet distribution discussed in hushed tones and under furtive glances as really simple syndication or RSS for short.

Learning how to make your own podcast-only RSS feed is a crucial element for any successful show. Feel free to jump to a section of your choosing if you’re looking for something in particular:

What is a podcast-only RSS feed?
Why you need a podcast-only RSS feed
How to craft a podcast-only RSS feed
How to switch to a podcast-only RSS feed

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One of the unwritten rules of Instagram management is to create a cohesive feed. The posts you upload on the platform should be logical in terms of visual concept, timing, captions, and hashtags.

But consistency isn’t something that can be accomplished overnight. You need to take time and think through each caption, the relevance of tags, the whole grid layout style and posting frequency. To streamline this process and plan your Instagram posts and stories, you can use Combin Scheduler, a tool for Instagram content planning.

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These days, your boss can be watching your Instagram stories or liking your posts. Social media blurs the line between work and personal life. While this can bring you closer to your team, it also adds pressure as any faux pas may affect your role or office dynamics. To explore the effects of ones social profiles on their career, WhoIsHostingThis, wanting to quantify what constitutes digital hoarding, the extent to which people do so, and the potential privacy risks of this behavior, asked over 900 employees, and the findings were interesting:

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The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.

But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users journeys.

This, more than anything, defines major SEO trends for 2020.

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A new service called Mailbrew is live that lets you created automated email newsletters. You can set them up from multiple sources including Twitter, Reddit, YouTube, RSS feeds, and more.

Mailbrew aims to save you time by rounding up the news and updates you care about from a variety of sources and popping it in a daily, weekly, or monthly automated email newsletter.

To start, you can create custom brews, choose from pre-made ones, or make use of both. You even get to choose the layout you’d like to use for the newsletters.

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If you are a hard-core Slack user, you might find yourself spending more time within the confines of that collaboration tool than any other. If thats the case, why not get your news there as well? Sound like something you might want or need? If so, it is a good thing Slack allows the addition of RSS feeds.

With this feature, you can always be up to date on your favorite topic-specific RSS feed from within your favorite Slack workspace. It is a one-two punch of efficiency. If that sounds like something you might want, lets see how it is done.


The only things you will need to make this work are: An RSS feed to follow and a Slack workspace that allows you to install apps. If your workspace doesn't allow the installation of apps, reach out to the Slack admin for your company or team and see if they can install the app for you.


The easiest way of installing apps on Slack is either via the desktop app or the web-based interface. The good news is that, no matter which route you take for installation, the RSS feed will show up on your workspace, no matter if you're using the desktop app, the web-based interface, or the mobile app.

1. Open the Slack desktop app
2. Click the + button under Apps
3. In the resulting window, type RSS and hit Enter on your keyboard.
4. Click the Install button associated with the resulting RSS app listing.
5. When your default browser opens, click Add To Slack and then click Allow.

Our stress levels are at an all-time high right now, which means our attentiveness to our own self-care should be, too—especially those of us with wanderlust. Traveling from the living room to the kitchen and back is no one’s ideal of a vacation, yet here we are. On top of that, our social media platforms seem determined to remind us of better days: Hey, look where you were a year ago today! blares Facebook, serving up a photo of a gorgeous beach or other getaway spot much more alluring than the permanent butt-groove you have formed in your couch.

For many of us, looking back on our travels past is not doing us much good at the moment. Luckily, there are a few methods to keep them from showing up in your social media feeds.

The method of getting your podcast out to the world might not be the way you think.

Unlike most popular forms of online content, podcasts utilize a form of forbidden arcane knowledge; an ancient method of internet distribution discussed in hushed tones and under furtive glances as really simple syndication or RSS for short.

First of all, we need to draw a critical distinction between traditional RSS feeds and podcast-only RSS feeds. An RSS feed is a format of internet file that can contain any sort of content, while the podcast-only variety is, unsurprisingly restricted to only podcasts.

A podcast-only RSS feed is a subtype of the internet file type known as RSS. This file can be easily distributed to a variety of different directories that updates the displayed content in real time alongside changes made by the creator.

This format restriction is what allows podcast directories to so easily display and showcase new content; everything that is submitted is, from a technical standpoint, completely identical!

Jason Reynolds has been appointed as the seventh National Ambassador for Young People’s Literature for 2020-2021. The Newbery Honor recipient succeeds Jacqueline Woodson, who served as National Ambassador in 2018-2019.

Reynolds is the author of 13 books for young people including his most recent, “Look Both Ways: A Tale Told in Ten Blocks,” a National Book Award finalist, which was named a Best Book of 2019 by NPR, The New York Times, The Washington Post and TIME. 

Click here for more information.

After years of usage, your WordPress database can contain weird characters, be filled with data you don’t need anymore, and so on. In this article, you will learn about SQL queries to clean up your WordPress database. Two things to note: First, any of these queries should be preceded by a backup of your whole …

Useful SQL Queries To Clean Up Your WordPress Database Read More »

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YouTube sensation PewDiePie signs exclusive live-streaming deal with t...

WhatsApp may soon allow you to use it on multiple devices simultaneous...

Mother's Day 2020: Simplest way to thank your mom on this day

King Crimson’s master guitarist Robert Fripp has had a career long reputation as an autocrat, and exacting, difficult taskmaster. He’s named an album, a band, and a record company “Discipline.” Drummer Bill Bruford once described him as an “an amalgam of Stalin, Gandhi and the Marquis de Sade,” according to The Telegraph. But recently, there’s […]

Robert Fripp Releases Free Ambient Music to Get You Through the Lockdown: Enjoy “Music for Quiet Moments” is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooks, Free Audio Books, Free Foreign Language Lessons, and MOOCs.

 The Great Courses has made available a free and rather timely course--Building Your Resilience: Finding Meaning in Adversity. Divided into 24 lectures and taught by Molly Birkholm, the course gets introduced with the following text: Recent research shows that we grow into our best and most joyful selves not when we avoid our problems […]

<i>Building Your Resilience: Finding Meaning in Adversity</i>–A Free 24-Lecture Course is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooks, Free Audio Books, Free Foreign Language Lessons, and MOOCs.

How we came to answer the question in Memphis.

Actor Rajkumar and director Hansal Mehta tell you why it's worth your while this weekend.

Watch the fun exchange on video.

Monali Thakur speaks about her journey, about becoming an actor and working with Nagesh Kukunoor, and her next film Mango.

Singer KK talks about his playback career and the new crop of talented singers in Bollywood.

The move comes close on the heels of a written complaint by president of Brahman Ekta Seva Santha.

Check this out!

Join in the fun!

'Today, where are singers like Udit Narayan, Kumar Sanu and Abhijit Bhattacharya? They didn't sing anything apart from Bollywood. When there is a change in trend, you are gone. But I will remain for another 50 years. I will sing for films and do other stuff too.' The Rathods discuss their music.

Raja Sen has just watched the teaser of Sachin: A Billion Dreams a few times over, and he can't stop grinning.

Amitabh Bachchan talks about PINK, working with younger actors and social media!

Streaming services like Netflix, Amazon Prime and Hotstar offer attractive price points to the Indian audience. Urvi Malvania reports.