Starting an SEO campaign in 2022 can be a daunting task. Many SEO landscapes are highly competitive, SEO campaigns take a long time to gain returns, and many different types of optimization can be done. But don’t worry, we’re here to help! This guide will give you all the information you need to get your […]

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For software companies competing in today’s digital marketplace, simply having an online presence isn’t enough. To capture the attention of your target audience and engage them throughout your sales funnel, you need to develop and deploy a strategic, comprehensive, and consistent digital marketing plan. Digital marketing is not just about visibility — it’s about establishing […]

The post The Most Effective Digital Marketing Strategies for B2B Software Companies appeared first on 3.7 Designs.

Digital marketing is an essential part of how today’s tech companies reach customers. A tailored digital marketing strategy can provide high value content to potential customers while also demonstrating the need and effectiveness of your offerings. This article dives into the importance of digital marketing for tech companies and the most important tactics and platforms […]

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A carefully planned and executed search engine optimization campaign is critical to most technology businesses’ overall digital marketing strategy. Technology companies, in particular, require a different approach to SEO than many others. They often face a highly technical target audience, prospects who thoroughly research possible solutions before making a buying decision, multiple stakeholders in the buying process, […]

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Launching a new B2B software product requires a different approach than traditional go-to-market strategies. The business model you choose should align with varying types of products and market conditions, as it significantly influences overall sales success and the structuring of sales teams. The software space is crowded, and your potential customers are likely already using […]

The post From Research to Revenue: A Complete Guide to B2B Software GTM appeared first on 3.7 Designs.

Ten years ago today, the Cool Infographics book was released on October 28, 2013. I frequently lament that it’s nice to have written a book, but the actual process of writing a book was pretty difficult.

I never set out to write a book. Wiley publishing approached me in 2011, and convinced me to turn the talk I was presenting at conferences into the outline for a new book. I had started my infographics design company, InfoNewt, in 2010, and was giving almost monthly presentations about my process to design, publish and promote infographics. Turns out that the talk outline did lend itself nicely to the structure of what became the Cool Infographics chapters.

Looking back, there were a number of unique challenges that I had to solve while putting together the book, and some were also new issues for Wiley.

Permissions to include infographics

I didn’t design most of the infographics I included in the book, because this wasn’t a book of self promotion. My goal was to share the best designs from the world of infographics as examples, and that meant including designs from some of the best designers in the world.

Here was my challenge. Most infographics are meant to be shared and reposted as much as possible online. “Going viral” was the ultimate achievement of an infographic. However, legally reprinting an infographic in a book required the explicit, signed permission of each infographic’s copyright holder. I ended up including over 100 infographic examples in the book, which was a lot of negotiation and legwork.

For every design I included, I had to track down the designer or publishing company, and get them to sign an official permission form that allowed me to include their design. I wasn’t able to include many of the designs I wanted to share because either I couldn’t track down the original designer, or they refused to sign the permission form.

Infographics are large

The online infographics that I was writing about were much larger that what could effectively be shown on the 7.3 x 9.2 inch pages of the book. They had to be reduced to fit on the pages, which made the text in many of them unreadable when sized to the book’s pages. Wiley didn’t want to publish a larger format book, so I had to come up with another idea.

My solution was that every design I included, also included a link to view the original infographic online. The downside was that readers can’t click a link in a printed book. That meant they would have to manually type in the URL, and many of the links were really long and complicated addresses. So, I created over 100 shortened links for the book, using my hosting platform from the coolinfographics.com website.

For example:

Link in the book: Coolinfographics.com/Figure-5-19

Forwards to the long original URL: http://create.mcgraw-hill.com/wordpress-mu/connectblog/files/2012/03/McGraw-Hill-Connect-Handout-WHITE-Small.jpg

See what I mean? No one was ever going to try to type in that long URL.

I also created an index web page for all of the Figures that had clickable links for every design in the book that is available to see online: coolinfographics.com/figures

Making the book navigation visual

Infographics is a very visual topic. Not only do readers want to see the visual examples of every concept I discuss in the book, but I wanted the book itself to be visual too. This took some negotiating with Wiley to make happen. Every chapter has its own color, and I included that color on every page in a small tab that prints all the way to what is called the “fore edge” of the page. This makes the color visible at the edges of the pages even when the book is closed. These tabs are staggered down the page to provide an easy navigation to find the color you see in the Table of Contents.

Marketing was my job

It turns out that most book publishing companies are very focused on publishing, printing and distributing a book, but not so much on marketing them once they get printed. Once a book is published they move on to publishing the next book, and the majority of promoting my book fell to me. This was something I didn’t expect. I am constantly teaching people that designing and publishing an infographic isn’t enough, and you have to promote it too. I wrote a whole chapter about in the Cool Infographics book! Similarly, I expected a big book publisher to be good at the promotion process for books. I was wrong. They printed a beautiful color book and got it into Amazon and onto the shelves at bookstores like Barnes & Noble, but that’s where their effort mostly ended.

Most of the promotion for the book has come from me. Whether it was one of my talks, a guest appearance on a podcast, an article that mentioned the book (like this one) or someone using Google to search for infographics and finding the Cool Infographics website.

Where to go from here?

The book has done really well for 10 years, and sales continue. The concepts I wrote about in the book are all just as relevant now, as they were 10 years ago. However, some of the example designs are out-of-date, and some of the design tools aren’t around anymore.

Where do you think we should from here? As readers of the Cool Infographics website and book, what would you like to see as ongoing content exploring the design, publishing and promotion of infographics? Videos, workshops, articles, tutorials, online courses, etc. Post a question, comment, or idea and let me know how Cool Infographics can be relevant to you in the future.

I’d love to hear from you. Either post a comment below or send me a note through the CONTACT page.

The Evolution of UK Company Logos is an infographic that visually shows the timeline history of different brand logos, created by Cheap Roller Banners. See how some of most well known UK brands have redesigned their logos over the years!

Here we have an infographic that we have designed that shows how the logos have evolved over the years for some of the most well known UK brands. We have chosen to include companies with interesting logo history and ones that have updated their logo several times.

Check out this intriguing design to see the logo evolution for companies including Shell, Tesco, the BBC, Vodafone, Sky, Barclays, Cadbury, Walkers, Birds Eye, McVitie's, Hovis and British Airways.

We hope that you appreciate this UK company logos infographic and please feel free to share it on blogs or social media.

Sometimes an infographic doesn’t have numbers and charts to share. This design is more of a visual timeline, and it’s really important that you can see the evolution of the logos over time.

It’s important to connect and infographic topic with your company’s products and services to get the most benefit from publishing an infographic. They don’t offer logo design services, but they do offer printing services for trade show booths and events.

Found on Cheap Roller Banners

The Mammoth Cost of Operating America’s Combat Aircraft shows the operating cost per aircraft in 2018. Statista created this infographic when the non-partisan U.S. Government Accountability Office (GAO) released an overview of mission capable rates and the cost of operating U.S. military aircraft in 2020. Over 40 aircrafts were examined, Statista chose to highlight these 15 in their infographic.

The non-partisan U.S. Government Accountability Office (GAO) recently released an overview of mission capable rates and the cost of operating U.S. military aircraft. It examined more than 40 different aircraft types, finding that only three of them reached their mission capable goals between fiscal years 2011 and 2019. In total, the report put the collective cost of operating all of the U.S. military's aircraft fleets at $49 billion in fiscal year 2018, taking operational & support (O&S) costs such as maintenance as well as supply support in account. O&S generally makes up 70 percent of a weapon system's total life cycle costs and it includes spare parts, depot and field maintenance, contract services, engineering support and personnel, amongst other factors.

It would be nice to see how many we have in service too. The stacked bars work well. As a reader you can tell the values between operating/support and maintenance, but the total is what matters.

Read more at Statista

Pin Point: The Most Common 4-digit PIN numbers by Information is Beautiful was a redesign of Nick Berry’s original work. Having a pin that’s easy for you to remember, could also be an easy one to guess. Check out this infographic and see how safe your favorite PIN may be.

Chip and PIN card, phone passcode, hotel safe – how predictable is your chosen PIN number?

3.4 million data points visualized from several data breaches.

Created by the late great Nick Berry of Data Genetics (redesigned and used with permission). He wrote a great data story around this which is also worth a read.

I really like this heatmap. Visually, it reveals a number of insights from the data:

• The diagonal line shows the PINs where two digits are repeated to create a 4-digit PIN. 1111, 3434, 5050, etc.

• The lower left corner is brighter with PINs starting with low numbers, generally representing dates. The section goes to the right up to the number 31, representing the day. Birthdays, anniversaries, etc.

• There is a bright horizontal line of PINs starting with “19” the wraps into a line starting with “20”, representing a year that someone has chosen for some significance. Birth year, wedding, graduation, etc.

• The black squares are the least used PIN numbers, also listed at the bottom of the infographic.

Found on Information is Beautiful.

How Long Can People Cover Their Needs Without Income? infographic by Visual Capitalist.

How Long Can People Cover Their Needs Without Income?

With nearly half of people under 34 worldwide unable to cover their needs for a month or less without income, it is no surprise that financial resiliency is a hot topic.

So, for this graphic, Visual Capitalist has partnered with Lloyd’s Register Foundation to explore economic resilience further and determine how long the average person can afford to cover their needs without income.

World Risk Poll 2024 Report: Economic Resilience

Lloyd’s Register Foundation produces the World Risk Poll every two years in partnership with Gallup, and the World Risk Poll 2024 report explores the everyday risks of 147,000 people from 142 nations.

They asked respondents how long they could afford to cover basic needs, such as food, transport, and shelter, if they lost all income. 

The results reveal a distinct trend across all age groups, with respondents typically falling into two categories: those with one month or less of financial runway, and those with more than four months. Relatively fewer respondents reported being able to survive two to three months.

I think this is a really interesting adaptation of a Sankey/Alluvial diagram. I’d like to see summaries of each timeframe to support their discussion around trends.

Found on Visual Capitalist.

Wouldn’t it be nice if you could sell photo subscription plans to your own stock website, just like the big boys at iStockPhoto? In less than one month, you’ll be able to do just that! Our new subscription extension for Sell Media will allow you to: Create up to 10 monthly and yearly subscription plans. Set download limits […]

Arguably the most important part of your website is your store’s checkout page. This is where potential customers become buyers, but if your checkout page isn’t optimized correctly, they could end up abandoning their cart and spending their money elsewhere. While increasing checkout conversions is a worthy goal, it may seem like a lost cause because of a phenomenon […]

Say hello to Composition, our new multipurpose WordPress theme that has all the right ingredients for building any kind of website. What is a Multipurpose WordPress Theme? Simply put, a multipurpose WordPress theme is designed with maximum flexibility in mind. This means that you can use Composition for a wide range of websites including ones for Businesses, Portfolios, […]

Setting up your site on platforms such as Squarespace, Wix, and Weebly have their benefits – but they’re not necessarily set up for selling your work online. To do that, you’ll have to turn to a more powerful combination of tools. Setting up a subdomain to run an online store may seem like reinventing the […]

Running a successful business should be your ultimate goal, and offering coupons to your customers is a key aspect of strengthening sales. However, it’s important to also devise a plan of action – without one, you could essentially hamstring your overall campaign. By harnessing the power of Sell Media (and elements such as the Discount Codes […]

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If professional athletes are meant to be real-life superheroes, Miami Dolphins star Tua Tagovailoa looked remarkably mortal on September 12. With his team down 31-10 in the third quarter against the Buffalo Bills, the quarterback spotted a gap at the line of scrimmage and decided to scramble for a first down. When he encountered Bills' defender Damar Hamlin, Tagovailoa lowered his head and ran straight into him. Tagovailoa stayed down injured after the play. He had suffered the third concussion of his NFL career, on top of the one he was diagnosed with during his time in the collegiate ranks.

The NHLPA will form an advisory committee to help hockey players better understand chronic traumatic encephalopathy and the damage that concussions can do to the brain. NHLPA president Marty Walsh said Friday night that the CTE committee was unanimously approved at a union board meeting this summer. The former Boston mayor made the announcement after receiving an award at the annual gala for the Concussion Legacy Foundation, which supports patients and families struggling with the symptoms of traumatic brain injuries.

A commentary, published in the Journal of Neurotrauma, calls for traumatic brain injury to be recognized as a chronic condition as are diabetes, asthma, depression and heart failure. To provide comprehensive care for traumatic brain injury throughout individuals' lifespans, the authors propose that coordinated care models they and others have developed, tested and applied to various populations—including older adults, individuals living with depression and post-intensive care unit survivors—be adapted to improve communication and integration between brain injury specialists—including physical medicine and rehabilitation clinicians—and primary care physicians, fostering better long-term patient care for traumatic brain injury survivors and more support for both patients and their families.

NRCgov posted a photo:

The U.S. Small Business Administration hosts an event at the Eisenhower Executive Office Building this week to recognize agencies that received an A+ for fiscal year 2023 for their efforts to contract with small businesses. NRC Chief Acquisition Officer James Corbett celebrates at the event with SBA Administrator Isabel Guzman and others.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
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NRCgov posted a photo:

Commissioner Wright and Commissioner Crowell visit Commonwealth Fusion Systems in Massachusetts. CFS is one of several firms seeking to use nuclear fusion (where hydrogen atoms combine to form helium) to generate electricity. The company is currently developing a system using powerful magnetic fields to control the extremely hot plasma that sustains a fusion reaction.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
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NRCgov posted a photo:

NRC Chair Christopher Hanson and senior staff members at the International Conference on Nuclear Security, held by the International Atomic Energy Agency (IAEA). The U.S. delegation includes officials from U.S. Department of State, U.S. Department of Energy, the National Security Council and the U.S. Mission Vienna. The conference is a global forum for regulators, policymakers and nuclear security experts from around the world to focus on strengthening international cooperation, reviewing nuclear security experience -- and looking to the future for new trends and technology.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
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Privacy Policy: www.nrc.gov/site-help/privacy.html.
For additional information, or to comment on this photo contact us via e-mail at: OPA.Resource@nrc.gov.

NRCgov posted a photo:

NRC Chair Christopher Hanson and senior staff members at the International Conference on Nuclear Security, held by the International Atomic Energy Agency (IAEA). The U.S. delegation includes officials from U.S. Department of State, U.S. Department of Energy, the National Security Council and the U.S. Mission Vienna. The conference is a global forum for regulators, policymakers and nuclear security experts from around the world to focus on strengthening international cooperation, reviewing nuclear security experience -- and looking to the future for new trends and technology.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
Photo Usage Guidelines: www.flickr.com/people/nrcgov/
Privacy Policy: www.nrc.gov/site-help/privacy.html.
For additional information, or to comment on this photo contact us via e-mail at: OPA.Resource@nrc.gov.

NRCgov posted a photo:

NRC Chair Christopher Hanson and senior staff members at the International Conference on Nuclear Security, held by the International Atomic Energy Agency (IAEA). The U.S. delegation includes officials from U.S. Department of State, U.S. Department of Energy, the National Security Council and the U.S. Mission Vienna. The conference is a global forum for regulators, policymakers and nuclear security experts from around the world to focus on strengthening international cooperation, reviewing nuclear security experience -- and looking to the future for new trends and technology.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
Photo Usage Guidelines: www.flickr.com/people/nrcgov/
Privacy Policy: www.nrc.gov/site-help/privacy.html.
For additional information, or to comment on this photo contact us via e-mail at: OPA.Resource@nrc.gov.

NRCgov posted a photo:

NRC Chair Christopher Hanson and senior staff members at the International Conference on Nuclear Security, held by the International Atomic Energy Agency (IAEA). The U.S. delegation includes officials from U.S. Department of State, U.S. Department of Energy, the National Security Council and the U.S. Mission Vienna. The conference is a global forum for regulators, policymakers and nuclear security experts from around the world to focus on strengthening international cooperation, reviewing nuclear security experience -- and looking to the future for new trends and technology.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
Photo Usage Guidelines: www.flickr.com/people/nrcgov/
Privacy Policy: www.nrc.gov/site-help/privacy.html.
For additional information, or to comment on this photo contact us via e-mail at: OPA.Resource@nrc.gov.

NRCgov posted a photo:

NRC staff members are #OnTheJob with Naval Sea Systems Command (NAVSEA) staff members touring the Naval Surface Warfare Center’s Carderock facilities, where ship and submarine research and development are done for NAVSEA. This partnership explores how 3D printing might be used to create parts for nuclear reactor.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
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NRCgov posted a photo:

NRC Commissioner Annie Caputo visiting sites important to Canada’s nuclear industry, including a trip to the McArthur River Mine. Located in northern Saskatchewan, it is one of the world’s largest high-grade uranium mines. The uranium from this mine is processed at the Key Lake Mill – which she also visited -- with the fuel supporting Canada’s nuclear power sector, which includes the Darlington Nuclear Generating Station – another stop on the itinerary. In this photo, they’re 2,000 feet underground in the McArthur River mine, in front of Cameco’s uranium mining equipment!

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NRCgov posted a photo:

BOSTON, Massachusetts, USA -- Tuesday, November 28, 2023 -- The Free Software Foundation (FSF) has announced its Defective by Design campaign's 17th annual International Day Against DRM (IDAD). It will protest uses of Digital Restrictions Management technology's hold over public libraries around the world, exemplified by corporations like OverDrive and Follett Destiny. IDAD will take place digitally and worldwide on December 8, 2023.

BOSTON, Massachusetts, USA -- Thursday, November 30, 2023 -- The Free Software Foundation (FSF) announced today that EmacsConf will join the Working Together for Free Software Fund. The one and only conference dedicated to the joy of Emacs is joining just before their event on December 2 and 3, 2023.

BOSTON, Massachusetts, USA -- Monday, December 4, 2023 -- The Free Software Foundation, today, highlighted its participation as a charity in the 2023 Combined Federal Campaign, which is focused on human rights this week.

The Free Software Foundation (FSF), a Massachusetts 501(c)(3) charity with a worldwide mission to protect computer user freedom, seeks a motivated and talented individual, if possible Boston-based, to be our full-time outreach and communications coordinator.

BOSTON (October 8, 2024) -- The Free Software Foundation (FSF) has announced that it is taking part in the US National Institute of Standards and Technology (NIST)'s consortium on the safety of (so-called) artificial intelligence, particularly with reference to "generative" AI systems. The FSF will ensure the free software perspective is adequately represented in these discussions.

In-depth guide to genotyping complex genomes By their very nature complex genomes are complex to analyse. This new ebook looks at different ways of tacklin

All complex life on Earth, including plants and animals, are made up of eukaryotic cells, which are more sophisticated than bacterial or archaeal cells..

The optimal use of a microplate can significantly accelerate research and discovery. Making good use of recommendations learnt from different research sett

These novel insights will hopefully lead to better treatments for lupus patients, now that we may know why the body attacks itself in this disease.

The Winamp Collaborative License included restrictions that rendered Winamp nonfree

We're planning a jam-packed anniversary year and we hope you'll join us for the festivities!

    Software testing is a critical component of the software development process. It ensures that software is developed with the highest quality and reliability possible. It lets developers identify and fix bugs before software release.  A comprehensive test plan is an essential part of any software testing project. The test plan should include all […]

The post Benefits of End-To-End Testing That Will Match Company Expectations appeared first on 404 Tech Support.

    What do Forbes, Paypal, and Gmail have in common? Yes, they are popular. But there is more. All of these platforms are designed using Angular. So, if you want to hire an Angular developer and compete with these giants, consider reading this article. Angular is one of these languages that offer exclusive features […]

The post Top 6 necessary aspects to consider when hiring Angular developers appeared first on 404 Tech Support.

Known for their reliability, speed, and user-friendly interface, Macs are a staple among creative professionals and casual users alike. However, like any other machine, they are not immune to problems and slow-downs. A proactive approach towards regular maintenance and a good understanding of troubleshooting techniques can go a long way in ensuring your Mac stays […]

The post Keeping Your Mac Healthy: A Comprehensive Guide to Maintenance and Troubleshooting appeared first on 404 Tech Support.

Listing token on a cryptocurrency exchange is a critical milestone that can significantly impact a project’s visibility, trading volume, and success. The process of listing a token involves more than just filling out an application; it requires careful planning, regulatory compliance, and a well-thought-out strategy to stand out in a competitive landscape. The Importance of […]

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