RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …

read RSS for Marketers

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now.

Microsoft and Google It Is Time for RSS

RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.

The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.

Complete Article - The Full Circle RSS Marketing

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let’s take a look at the bigger picture …

Do Marketers Need RSS

Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.

Here are the absolute 101 basics you really shouldn't ignore ...

Marketing Optimization 101 for Blogs

Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.

Vertical search and niche directories are becoming authority sites in a crowded online world. These niche directories will help individuals in specific industries locate topics essential to their industries.

Vertical Marketing with RSS Feeds

With social media dominating the market, Influencer Marketing Managers are in demand to spearhead campaigns for businesses

Sanjay Garg chose Museum Theatre as the venue for the Raw Mango Festive 2024 show, hosted by FICCI FLO

In a first, Kaveri will launch its winter collection that has been curated for the clothing brand’s new store in Delhi’s Khan Market 

Nifty 50 November Futures contract can trade in a range of 24,100-24,500

Bajaj Allianz Life focused on making life insurance accessible to all, says MD & CEO Tarun Chugh; special emphasis on Tier 2 and 3 markets

Expects growth to be driven by the company’s infrastructure vertical

Fundamentals of economy still remains strong: Mukherjea

5G enabled smartphones are presently priced above ₹15,000 and only 20 per cent of smartphones sold in India are 5G enabled

Consumer demand remained sluggish amid uncertain macroeconomic conditions and inventory levels were elevated because of high stocking in H2 2022, says IDC report 

In an interview with businessline, Sunil Raina, President and Business Head, Lava International shares his views

The company is projected to account for 7 per cent of all smartphone sales in the country from July to December, up from 5 per cent in the first half of 2023

India’s valuation premium of over 100 percent over EM rivals is a bit discomforting, say experts

Apollo Hospitals and Tata Steel up more than 6%, followed by HCL Tech (0.66 per cent), Coal India (0.61 per cent), and TCS (0.46 per cent)

Metal and technology stocks led the downturn, with Hindalco Industries emerging as the biggest laggard, tumbling 8.00 per cent

Metal and technology stocks led the slide

Sensex, Nifty updates on November 8, 2024: Indian equity indices ended lower on TFriday, with the Sensex down by 55.47 points at 79,486.32 and the Nifty falling 51.10 points to 24,148.20. Market breadth was negative, with 1,314 shares advancing and 2,475 declining. Sector-wise, IT gained 0.7 per cent, while media, PSU Bank, and metals dropped. Midcap and smallcap indices shed 1 per cent and 1.6 per cent, respectively.

Taiwan Semiconductor Manufacturing Co, whose customers include Apple and Nvidia, has been at the forefront of the march towards AI that has helped it weather the tapering off of pandemic-led demand

India’s smartphone volume grew by 3% YoY during July-September, while its value surged by 12% YoY

Apple is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at reining in the power of Big Tech

Shares of Nvidia rallied to a record high on Thursday, making the chipmaker the first company in history to surpass a stock market value of $3.6 trillion as Wall Street extended a rally sparked by Donald Trump's return

Rapid improvements in the stability and efficiency of perovskite-silicon tandem cells are raising commercial hopes

As a tech services company, Ola has never been in hardcore manufacturing.And unlike in ride hailing, which is a two-player market (Uber is the only other competitor), in two-wheelers it faces many entrenched players.But most of all, rivals say Ola's targets are out of sync with most, even ambitious, projecti­ons.

The new car market is estimated at around 30,000 units a year in sales in a good year, whereas the used car market for luxury vehicles is estimated at around 60,000 cars annually.

Hyundai Motor India expects its SUV range to gain further traction in the domestic market with demand for personal mobility gaining momentum post the second wave of COVID-19, according to a senior company official.The company, which already leads the SUV space with models like Venue, Creta, Tucson and recently launched Alcazar, is looking to maintain its lead in the segment which is growing with each passing month.

The MG Motor India management is focused on scaling up and launching smaller cars to play the long game in the country, says Pavan Lall.

Noise leads the market with 27 per cent market share

Noise led the market with a 23 per cent share

Nikon to focus on mirrorless models

Pushes past China on back of affordable homegrown brands; many in global top five

The rupee fell in the wake of the US election but held up better than most other Asian currencies, which were hit by a dollar rally

Technology stocks led the gains in early trade, with Infosys rising 1.60 per cent, followed by Apollo Hospitals, Hindalco, Wipro, and Tech Mahindra

BSE Sensex falls 184 points to 79,357, while the Nifty50 declines 75.30 points to 24,124

Sensex, Nifty updates on November 11, 2024: Benchmark stock indices Sensex and Nifty closed flat in highly volatile trade on Monday as continuous FII selling, disappointing quarterly earnings and weak trends from Asian markets dented investor sentiment. After gyrating between highs and lows, benchmark Sensex eked out gains of 9.83 points or 0.01 per cent to settle at 79,496.15. The barometer gyrated 1,100.8 points between the day’s high of 80,102.14 and a low of 79,001.34. The NSE Nifty dipped marginally by 6.90 points or 0.03 per cent to 24,141.30. From the 30-share Sensex pack, Asian Paints tumbled over 8 per cent after the company on Saturday reported a 43.71 per cent decline in consolidated net profit to Rs 693.66 crore for the September quarter, impacted by soft-demand conditions, material price inflation and a decline in decorative and coatings business in the domestic market. Tata Steel, Bajaj Finance, Mahindra & Mahindra, JSW Steel, NTPC, Adani Ports, Bajaj Finserv and Larsen & Toubro were also among the laggards. However, Power Grid, HCL Technologies, Infosys, Tech Mahindra, Tata Consultancy Services and ICICI Bank were among the gainers.

China’s announcement of a five-year package totaling 10 trillion yuan ($1.4 trillion) to tackle local government debt problems fell short of market expectations

The product line includes desk organizers, reusable whiteboard stickers, dual-tip markers with triangular grips, and acrylic paint markers available in 12 and 24 color sets

The market recovery came despite a weak opening influenced by China’s stimulus concerns and continued foreign investor selling

Nupur Recyclers is currently focused on non-ferrous metal scrap processing. It will establish a state-of-the-art plant dedicated to handling both metal scraps and lithium-ion battery recycling

VC-backed companies are now looking at the euphoria in the market to list and return capital to their investors

Sensex, Nifty, Share Prices: The benchmark indices Sensex and Nifty, which traded on a weak note on Tuesday, settled 1 per cent lower for the day. Sensex closed at 78,675.18, lower by 820.97 points or 1.03 per cent, and Nifty 50 ended at 23,883.45, down by 257.85 points or 1.07 per cent. Barring the Nifty IT and Realty indices, all the sectoral indices are in red and led by bank stocks. As the Q2 earnings season concludes, analysts anticipate fund flows influencing market direction amid ongoing volatility. Gaurav Garg of Lemonn Markets Desk suggests that traders adopt hedged strategies focusing on selective stocks. Large-cap stocks are expected to perform relatively better as valuation pressures mount on the broader market. DSP Mutual Fund highlighted that mid-cap and small-cap indices have reached peak valuations, while large-cap stocks show signs of outperformance. Continued foreign portfolio outflows add to market volatility, but Pantomath Group’s ‘Market Kaleidoscope’ report points to India’s infrastructure push and rising private investment as economic stabilisers. Globally, Asian markets opened mixed, with gains in China and Japan offset by weaker Taiwanese and Korean indices.

A report from DSP Mutual Fund indicates a shift favouring large-cap stocks over small and mid-caps, as the latter reach high valuation levels

Implemented in 2004, STT is designed to combat tax evasion on capital gains and has undergone various adjustments to its rates and structure since its inception.