Waterproof engineered stone flooring competes against ceramic tile.

Frank Chiera, senior VP of marketing and advertising, CCA Global Partners, and Terri Daniels, VP of public relations, offer guidance on marketing strategy for flooring retailers in 2024. 

In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.

According to a 2014 study by the Harvard University Joint Center for Housing, the home improvement industry is expected to see double-digit growth through the end of the year.

Reuben Potter, owner of Floors By Southern Boys, reveals the marketing efforts that are helping him grow his business in 2024.

Global flooring leader Tarkett secured six prestigious MarCom Awards, including three Platinum awards for their 2023 Design Days campaigns and website redesign, plus three Gold awards for their "Made Right Means Johnsonite" campaign.

Kibe will lead the marketing and creative teams for the Chobani and La Colombe brands.

We are looking for a talented and creative Open Source Coordinator who will support the Open Source Software organization.  The ideal candidate will bring strong detail oriented execution and organizational skills to help drive the impact of Arm in the Open Source community.

 About the role

• The position reports to the Director Open Source Communities. The position has working relationships with, but not limited: Software Engineering groups, Global Event Teams, Enterprise Marketing, Legal, Procurement, Finance, Business Line Groups, IT, as well as external service providers.
• Responsible for coordinating activities within the Open Source Office and supporting various aspects of events (including industry trade shows, special events and conferences) and multifaceted projects.
• Some knowledge in project management is highly beneficial
• Working with globally dispersed teams, engaging engineering leads to drive Arm’s Open Source presence at a variety of events from large commercial to grass root community

About the Role
We are looking for a passionate story teller. A person who combines an astute business mind with a knowledge and thirst to know more about how technology is shaping our connected world. You will need to engage with our C-suite audience, win their confidence and help shape individual narratives. You must also be a real team-player and confident networker able to build up a bank of ideas from talking to our many world class experts. Whether that is our R&D team looking at shrinking microprocessor technologies or our 5G experts thinking about network transformation.

You should not be constrained by the story-telling form. You may be producing an onstage presentation to 1,000 engineers, or a speech to an audience who only want to know what technology can do for them and not how it works. You may be working with one of our executives to write a monthly blog on industry trends or working with our creative team on a film script. We need someone who is as passionate about the future of technology as we are. Someone who enjoys an intellectual or philosophical discussion but who has narrative ability to sift the soil to find the gold and apply laser focus to get the job done on time, and at the highest quality. Arm is an architect of technologies and markets. We want an architect of our executive story.

What will I be accountable for?

• Shape the narrative of the C-suite and key business leaders
• Support and lead content/presentation creation for key Arm and industry conferences, bylined pieces
• Work with the content marketing, PR, creative, campaign and digital marketing teams to produce narratives that work on multiple story-telling levels and captivate our audiences
• Research audiences, event agenda, and topics; map the appropriate messages and Arm executive speakers to the opportunities; ensure end- to-end smooth delivery
• Develop powerful and visually-compelling C-suite keynote presentations, articles and other vehicles that tell our business story
• Debrief executive and business leads following each presentation to achieve continuous improvement.

Burlingame, CA 94010, United States
Wednesday, November 13 – Thursday, November 14, 2024

After the success of Dental Marketing 2023 in San Francisco we are inviting participants across the globe to attend 42st International Conference on Dentistry & Dental Marketing (Dental Marketing 2024) during November 13-14, 2024 in San Francisco, USA. The main theme of the conference is ‘Modern Dentistry with Gentle Care’ The relative novel nature of the conference and its relevance to the current dental market makes this summit an event to look forward for all the individuals of the Dental Community.

Presenter: Conference Series LLC Ltd
Contact: Elena Tylor
Cost: $499
Ticket Phone: 307-215-1648
Ticket Web Link: dentalmarketing.conferenceseries.com…
More info: dentalmarketing.conferenceseries.com

Worried? Try putting your head deep into this garbage gossip can for a few minutes. by Elinor Jones

Hello, and welcome back to the Trash Report! Like many people with mental illness, my home is a reflection of what is happening with the ol' brain—when depression is in the driver's seat, my house gets messy; when anxiety is calling the shots, the palace is pristine. And friends, being ONE DAY away from yet ANOTHER "most crucial presidential election of our time," I am literally out of things to organize! There is no more dust. I'm ironing? Your girl is not okay. I love this column for an excuse to look at something besides another very frightening poll, so let's get to the trash!

As this election plummets to its final resting place, Kamala Harris has collected endorsements from such luminaries as Cardi B, Bad Bunny, Eminem, Jennifer Lopez, Harrison Ford, and most of the Avengers.

I do believe that, despite this, she will win https://t.co/cOU7ZeWAKa

— Chase Mitchell (@ChaseMit) November 3, 2024

The most recent celebrity to come out for Trump was none other than the the famously antisemitic Mel Gibson, who shared his support only after Trump's Nazi rally at Madison Square Garden, which goes to prove just how much of a Nazi rally that definitely was.  

On a recent episode of his podcast, Ted Danson apologized to Kelsey Grammer for carrying a grudge since they worked together on Cheers. Grammer graciously accepted the apology. But I am not graciously receiving this "gossip." What happened?! What was the argument about? Why do this on a podcast without giving us the tea? This is the same kind of bullshit "this is not who we are" 2016-era dignity that no longer is the vibe. We're petty now! Tell us who was mean! Danson went on to say "I feel like I missed out on the last 30 years of Kelsey Grammer." What celebrity planet was Ted Danson living on because I feel like the rest of us have seen far too much Kelsey Grammer in the past 30 years. Streaming services were basically invented to avoid reruns of Frasier. 

In much more interesting feuds, Martha Stewart alluded to one between her and fellow kitchen and lifestyle guru Ina Garten. Garten had claimed in her recent memoir that the women drifted apart after one of them moved to Connecticut. Stewart agrees that the rift had to do with a move, but it was Stewart moving into a federal prison. I would imagine it could feel complicated to be a public figure being friends with a felon, but I can guarantee that if one of my friends went to jail for a non-violent crime I wouldn't stop talking to them! I'd probably talk way too much to them, in fact. I just have so many questions. If Martha Stewart and I had been friends who fell out and she later reflected on it, she would be like "Elinor was there for me when I was in jail, but she was too there for me, and wouldn't leave me alone, and I was sick of talking about prison toilet wine, so that's when our feud started."

The long-awaited sequel to The Gladiator is coming out soon and I could not have less interest in going to see it! That is, until Pedro Pascal revealed that he and Paul Mescal kissed in one take of a fight scene, and that might be the take they used in the movie, and I guess I'm going to go see Gladiator 2 now. Have the Wicked PR folks considered floating a rumor that Cynthia Erivo and Ariana Grande kiss instead of hawking a green and pink version of every product on God's green earth? (And is there a pink earth? There probably will be soon!) 

At this point is there a category of merchandise that doesn’t have a Wicked tie-in? I’m half expecting my gynecologist to ask whether I want a pink or green speculum.

— Anika Chapin (@AnikaChapin) October 31, 2024

Channing Tatum and Zoe Kravitz have allegedly called off their engagement after three years together, and just days after Tatum finally ended his years-long divorce saga with ex Jenna Dewan. This makes me think that Zoe Kravitz for sure never thought that Tatum's divorce would ever be finalized when she said yes to that ring. Tatum has been spotted around New York City smoking cigarettes, but holding them in a way that makes me think he hasn't smoked before; starting smoking at 44 is hilarious, but also very hot and chic!

In other rebound choices, Gisele Bunchen revealed that she is pregnant with her third child, which will be her first since getting divorced from Tom Brady, and the first with her boyfriend, who is also her longtime Jiu-Jitsu instructor. Tom Brady is reacting to it like any normal 30-year-old woman and posting Fleetwood Mac lyrics to his Instagram which is the most I've ever liked him. 

Helen Mirren recently waxed poetically about tragic losses of beloved icons, specifically Kurt Cobain, and specifically that Kurt Cobain's early demise in the 90s meant that he never got to experience the magic that is a GPS system. Iconic music producer Quincy Jones passed away just yesterday. He would have seen GPS. Does Helen Mirren not think this is as sad of a loss, because at least he died with the immense satisfaction of having watched a little dot that represented his car being driven towards a destination, thus making it a full and worthwhile life? Helen Mirren has yet to comment. 

A Sam's Club in Maryland had to shut down last week due to a racoon breaking into their bakery. A statement from the store read "after attempts to locate the raccoon were unsuccessful, Sam's Club representatives were advised best practices to properly capture the animal." Which means that during the initial attempts to capture the animal, they had no idea what the best practices were, and it must have been so funny. Imagine that raccoon's surprise to learn that there is a way to eat croissants, pre-trash? Going back to garbage pastries after that has got to be a bummer. Anyway, as the kids say, "in da clerb we all fam," but the clerb is a Sam's Club. Sam's Clerb, as it were.

Okay, I just realized there's a bookshelf in my office that I haven't yet reorganized and if I don't do that right now it will make it so college-educated women in Michigan won't turn out in numbers, which makes a lot of sense when you think about it. I hope you get through the next few days okay. If you process stress by being around people, the Mercury is going to hold an election night party hosted by the more extroverted of us. Meanwhile, we indoor kids will be live-blogging as the night goes on, so check back here if that's something you can handle. Thank you for reading and for voting and for being cherished members of the dumpster pile. 

Nervously,

The UK's largest eCommerce and marketing event, eCommerce Expo & Technology for Marketing, will take place on 18-19 September 2024, at ExCeL, London. 

A new report from the National Academies of Sciences, Engineering, and Medicine identifies promising strategies for reducing consumer food waste nationwide, including a national campaign to change consumer behavior, federal standardization of food date labeling, and changes to retailer marketing and food service practices, among other measures.

In 1998, the National Cancer Institute undertook a review of available knowledge about cigars. A new National Academies consensus study report provides a comprehensive update to the 1998 report. Steven Teutsch, the chair of the committee that wrote the report, shared some of the report’s key findings and research recommendations to move the field forward.

The Almond Board of California (ABC) welcomes Charice Grace to the organization as new manager of trade marketing and stewardship.

The ad campaign embraces tradition while showcasing the many flavorful ways to use walnuts beyond celebrated recipes.

Chewy granola bar brand debuts new packaging, launches new flavor, and announces new distribution.

As vice president of sales and marketing, Fernando Alvear will help grow Mi Rancho’s present in the foodservice and grocery sectors.

MGP Ingredients taps food industry executive Michael Buttshaw to lead its ingredients business.

It’s National Raisin Day and the California Raisin Marketing Board has announced partnerships with small businesses across the country who are bringing baked goods featuring California Raisins to consumers.

Bromberg's return to the pizza industry marks a full-circle moment, building on her previous experience as director of core brand marketing at Pizza Hut.

AI is the cornerstone of innovation in home services, but its true essence is diverse and multifaceted. Bloomberg predicts AI will affect 40% of global job roles. AI's ripple effects will be consequential for paid and organic search.

Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines. 

After a stint as a top producer at Morgan Stanley, Andrew Ettinger was faced with years of struggling with business initiatives and eventually filed for bankruptcy. 

Jeff Hahn joins the podcast to talk about his firm’s unique Austin, Texas-based culture, surviving his own crisis and much more.

When we see a testimonial, we know someone else has already tested the waters for us. Especially in today’s crowded marketplace, you need something that sets your contracting company apart.

These tips will set you up for success heading into 2018.

If I can learn to be a planner, then you can, too.

Are you being proactive about your marketing plan?

Not every ad is for leads, and your message is more important than you think.

Contractors are poised to use marketing method previously reserved for billionaires.

Sales and marketing aren’t the same thing, but they can be powerful when combined.

Direct mail hits on the high points that anyone would want from an effective marketing campaign: Print builds trust more easily than digital ads. 

By following the tips below, you can mitigate the negative impact of COVID-19 on your business and lay some groundwork that will make your company more successful in the long run.

No longer an optional form of advertising, digital marketing has become the norm. 

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. 

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.

There’s no question that the demand for home improvement projects is red hot. 

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, has teamed up with Soccer United Marketing (SUM) to unveil a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.

Reaching a Vast Audience Through Social Media Social media marketing has become a powerful tool for businesses looking to grow their brand, engage with customers, and increase sales. With billions of users active on platforms such as Facebook, Instagram, Twitter, and LinkedIn, social media provides businesses with an unparalleled opportunity to reach a vast and ... Read more

Eran P. Kinsbruner serves as the global head of product marketing and brand strategy at Lightrun

Modern business uses marketing to influence the customer's decision. To add a touch of digitization Flymedia Technology sets the right tone for online business.

Cardinal Digital Marketing to host Scaling Up: The Healthcare Performance Marketing Summit. This two-day virtual event will take place on December 5-6, 2023.

Engel led marketing strategy and subscriber growth at Warner Bros. Discovery and A+E Networks.

24-7PressRelease.com Selected as Top Source For Press Release Distribution