Threats are over-utilised but often under-rewarded tactics

Integration of technology and marketing changes the role of marketers

It is intrinsic and based on the belief system, attitude and values of the individual

Is there a demand-supply mismatch? Why is the government planning to offload buffer stocks? 

After dominating the region’s electoral stage for almost a decade, turmeric has lost its sheen; the PM’s announcement of a National Turmeric Board has not satisfied farmers, who also ask for MSP

Since 2015 the UK government has been trying to impose restrictions on access to porn. All of the legal measures needed to do so have passed and now it is only a matter of time until changes start to happen across the web. But the idea (and the execution) is fundamentally flawed. The UK's film certification board, an organisation with a limited digital background, has been put in charge of implementing the policy and one of the main age verification systems is owned by the world's largest porn company. The result? Potentially profound and damaging implications for privacy and a deluge of data on the private habits of millions of people just waiting to be hacked. Read more about the UK porn block: https://www.wired.co.uk/article/porn-block-ban-in-the-uk-age-verifcation-law #Privacy #Censorship #UK CONNECT WITH WIRED UK Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired ABOUT WIRED UK WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.

BBC presenter, filmmaker and parttime cyborg James Young was a tech fanatic even before an accident six years ago that left him a double amputee. He has since been exploring the relationship between humans and technology, and has had his own arm's nerves rewired so that he can operate a bionic arm – he says it's a messy work in process. ABOUT WIRED NEXT GEN WIRED Next Generation is the inspiring one day event for teenagers – between 13 and 19. On November 3 in London, hundreds of young minds gathered to hear from the people reshaping the world. Discover some of the fascinating insights from speakers here: http://wired.uk/4SGWwi ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Open Banking is a big deal, with wide implications – yet it still feels like the best-kept secret within financial services. It's not about branches opening longer – it's about an imminent, seismic shift in the world of banking, which rebalances the relationship between businesses, banks and customers with the recognition that data has value. Imran Gulamhuseinwala OBE is a trustee of the Open Banking Implementation Entity and is responsible for the development of the common technical standards underpinning open banking. ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

There's the rat race, and then there are these lab rats who learned to drive tiny cars. WIRED's Matt Simon talked with neuroscientist Kelly Lambert about what her driving rodent experiment can teach us about neuroplasticity and learning new skills.

Ever wonder what the upper limit of the shot put is? The record is 23.12 meters, or just under 75 feet. But could someone come along and put one even further? WIRED's Robbie Gonzalez met up with Olympic record holder Ryan Crouser to find out why putting a shot 24 meters is Almost Impossible.

BRANDED CONTENT | Produced by WIRED Brand Lab for Qualcomm Technologies, Inc. 5G isn’t just a 4G level-up. It's a generational change in cellular networking, decades in the making.

BRANDED CONTENT | Produced by WIRED Brand Lab with Comcast Business | Company headquarters have historically been the “mission control” of business operations but as companies become decentralized and operations migrate to the cloud, a new distributed business model is emerging. So, what does that mean for the HQ of the future?

Deepfakes may seem like an internet scourge, but so-called "hyperreal" masks have fooled people in real-life and have even been used in crimes. To learn more about these masks and our ability to spot them, WIRED's Matt Simon talked with researcher Rob Jenkins.

Artists and scientists are searching for ever more light-absorbing materials. To find out what's behind the quest for ultra-blacks, WIRED's Arielle Pardes talked with artist Stuart Semple and physicist John Lehman about these amazing materials.

Do cats really eat us after we die? It's a surprisingly common concern among cat owners but is there evidence to back it up? WIRED's Wendi Jonassen sits down with cat behavior specialist Dr. Mikel Delgado to discuss just why on Earth cats may eat their deceased owners.

We've all seen the famous "taste map," a diagram of the human tongue that separates different sections based on taste, with examples like sweet, sour, salty, and umami. Robert Margolskee, director and president at Monell Chemical Senses Center, explains why these taste maps are wrong, and provides some more accurate examples of how human taste functions.

Netflix's "Tiger King: Murder, Mayhem and Madness" has opened up the world's eyes to big cat ownership in America. Outside all the headlines-generating drama, the documentary casts some light onto the big cat black market. Dr. John Goodrich, Chief Scientist and Tiger Program Director for Panthera, the global wild cat conservation organization, sits down with WIRED to talk about these concerns. Can these captive animals ever be reintroduced into the wild?

Why is it that cheetahs can run so fast? How can humans get to be that fast? Cheetah biologist Adrienne Crosier and orthopedic surgeon Dr. Chris Raynor explain why cheetahs are so quick and why humans and limited comparatively. Adrienne Crosier is a biologist and manager of the cheetah reproductive and research program at the Smithsonian Conservation Biology Institute. SCBI plays a leading role in the Smithsonian’s global efforts to save wildlife species from extinction and train future generations of conservationists. https://nationalzoo.si.edu/conservation You can find Dr. Chris Raynor on his YouTube Channel here: https://www.youtube.com/channel/UCJNgMVaiBmD2W701dALL9Iw Cheetah x-rays courtesy of Cheetah.org: https://cheetah.org/ Cheetah anatomy illustrations courtesy of Jun Huang and Jun's Anatomy: https://www.junsanatomy.com/ Human/cheetah concept illustrations by Max Wittert IG: @maxwittert | Twitter: @waxmittert Additional images from Getty and Alamy The Oldschool PC Font sourced from VileR at https://int10h.org/oldschool-pc-fonts/

Last year, sci-fi show Altered Carbon joined Sense8, The OA and Luke Cage in being axed from Netflix after just two seasons. What followed was the now-traditional furious fan campaign to save the series from an early death. But while it’s sad for fans to see a show cut dramatically short, for Netflix, it comes down to the data. In this WIRED Explains, we explore the data metrics Netflix uses to decide whether to renew or axe a TV show. #WIRED #Netflix #TVShows

Why are cicadas so freakin' loud? Entomologist Samuel Ramsey has the answers. Dr. Sammy explains why it's so important for cicadas to gather in large groups and make lots of noise.

It's not easy designing a new helicopter, especially if that new helicopter has to survive a ride on a rocket into space. NASA's Ingenuity helicopter is the first machine aerial vehicle to fly on a planet outside Earth. Ingenuity was designed specifically to fly on Mars. So, why did NASA decide to design a helicopter specifically for Mars?

Ants have been documented to be able to carry up to twenty times their own body weight. If a human could lift twenty times their body weight that would be about 4,000 pounds. Ant biologist Fred Larabee and paleoanthropologist John Hawks talk about how humans lift heavy weights and why we can't lift as much as ants. John and Fred also look into what it would take for humans to be able to lift as much as ants can. Fred Larabee is a Postdoctoral Researcher at the University of Illinois, Urbana-Champaign and Research Associate at the Smithsonian Institution National Museum of Natural History John Hawks is an expert in paleoanthropology, genetics, and evolution. You can find out more on his website here: https://johnhawks.net/. He is also professor at the University of Wisconsin-Madison.

The goal of the "Milk Crate Challenge" is to make it from one side of the pyramid to the other. As you can see, well, it isn't so easy to pull off. We spoke with Dr. Nehemiah Mabry, an engineer, about why these milk crate structures are so unstable, and what can be done to fortify them. Dr. Nehemiah Mabry, P.E. appearance courtesy of STEMedia

The debut of vegan cheese didn't inspire confidence, but in recent years vegan cheese had become a grocery store staple. But there's still one problem; vegan cheese won't melt, stretch, brown or bubble. So, what's the science behind why vegan cheese doesn't act like we expect?

Tardigrades are microscopic animals so adaptable they can survive in some of the most extreme environments in the universe. Because of their durability, scientists are experimenting with them, trying to figure out just HOW much they can endure and what we can learn from it.

In the U.S. and other places, the waste water infrastructure is aging and not well suited for dealing with many of the challenges that lay ahead in the future. Chelsea Wald has spent over 8 years researching the toilet, and discovered it needs a BIG upgrade.

The global pandemic triggered sky-high spending on manufactured goods. This increased spending created a huge bottleneck in the supply chain that could last for years. WIRED takes a look at the journey of a single shipping container; and with the help of supply chain analyst Lora Cecere, breaks down all the roadblocks a shipping container will encounter in 2021 and beyond.

Taking photos at night on your phone used to look terrible, but recent phones have much improved capabilities. Julian Chokkattu, reviews editor at WIRED, explains how smartphone camera technology has gotten so much better.

60% of Americans polled think billionaires like Elon Musk are good for the economy, but the economic data reveals something very different. "These people become a black hole for the economy," says economist Gary Stevenson. WIRED spoke with Gary as well as Princeton economist Atif Mian to debunk some commonly held beliefs about this nation's ultra rich. Director: Lisandro Perez-Rey Director of Photography: Cole Evelev Editor: Chris Davies Experts: Atif Mian and Gary Stevenson Line Producer: Joseph Buscemi Associate Producer: Samantha Vélez Production Manager: Eric Martinez Production Coordinator: Fernando Davila Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Justin Symonds

Did you know that a simple speaker completely transformed modern music festivals? A vertical line array is a loudspeaker system that stacks speakers on top of each other so that sound is more evenly distributed on a horizontal plane. To learn more about line array, WIRED spoke with sound engineer Dave Rat. Dave, who has provided audio for Coachella since 2001, breaks down exactly how these speakers work, and why modern music festivals sound so much better than they used to. Director: Efrat Kashai Director of Photography: Ricardo Pomares Editor: Richard Trammell Expert: Dave Rat Producer: Efrat Kashai Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Peter Brunette Production Coordinator: Kevin Balash Camera Operator: Shay Eberle-Gunst Audio: Will Miller Production Assistant: Phillip Arliss Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward

“In order to be a great Formula 1 driver, you need to have the cognitive capabilities of a chess grandmaster, the strength, stamina, and reactions of a fighter, and then you also have to have the endurance of a marathon runner.” Former F1 performance coach Clayton Green breaks down precisely why they average person would be unable to drive a Formula One car—and why the professionals are such unique athletes.

Ready for 'Fat Bear Week?' Park ranger Felicia Jimenez and wildlife biologist Dr. Michael Saxon join WIRED to talk to us about all things brown bear bulk, from how they fish for tens of thousands of calories a day to the evolutionary reasons behind their salmon snacking prowess.

Founder of LCG Auctions Mark Montero visits WIRED to talk through the appraised value of five high-end pop culture collectibles. From an original Super Mario Bros cartridge for the original Nintendo Entertainment System to the very first iPhone and more, learn just how much these technological relics of the recent past are fetching on the collectors market.

Author, educator and book restorer Sophia Bogle has nerves of steel: one slip of the hand and a century-old first edition book could be ruined. Come inside her workshop as she breaks down the amazing deconstruction, revitalization, and reassembly that goes into her history preserving speciality.See more from Sophia Bogle: https://saveyourbooks.com/https://www.youtube.com/channel/UCJBBIfCt16lMtRiauQL964QDirector: Charlie JordanDirector of Photography: Paul RamseyEditor: Richard TrammellExpert: Sophia BogleCreative Producer: Wendi JonassenLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaCamera Operator: John GurneyAssistant Camera: Drew CannulettSound Mixer: Chad SaddlerPost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Andy Morell

"I got checkmated in 34 moves." Levy Rozman a.k.a. GothamChess plays chess against Stockfish 16, the strongest chess computer in the world, and analyzes the way it thinks in order to apply it to his own gameplay. With help from computer chess software engineer Gary Linscott, these chess pros identify why Stockfish is virtually unbeatable by a human, from opening move to endgame.The charts depicting minimax with alpha-beta pruning was created by Wikipedia user Maschelos and is licensed under the Creative Commons Attribution-Share Alike 3.0 license.Director: Lisandro Perez-ReyDirector of Photography: Francis BernalEditor: Paul IsaksonTalent: Gary Linscott; Levy RozmanLine Producer: Joseph BuscemiAssociate Producer: Paul Gulyas; Brandon WhiteProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaCamera Operator: Brittany BergerGaffer: Mar AlfonsoSound Mixer: Michael GugginoProduction Assistant: Albie SmithPost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Andy Morell

Polarising though the fashion trend is, it continues to rule as it signifies authenticity and vulnerability

Anil Pharande tells us what drives the demand for über luxury homes in India

Invest in plots of land with clear titles not too far from your city.

Her blood-testing startup claimed to revolutionise testing by detecting hundreds of medical conditions from just a few drops of blood 

India aims to eliminate healthcare disparities across the globe via Medical Value Travel (MVT) under its G20 presidency this year. Here’s a look at India’s plan to become a medical tourism hub

This year is likely the last one ever in which you can say that more than half the planet is not on social media.

Hootsuite just released a massive digital state of the union report. Some of the high-level findings:

5.2 billion of us now have phones globally
4.5 billion are connected to the internet
3.8 billion are active social media users

That 3.8 billion is 49% of the planet’s population, and it grew 9% over the past year.

While visual content provides a fun and expressive outlet for people. The experience is not the same for everyone. For a large portion of the population, some kinds of content is inaccessible. According to the World Health Organization, about 15% of the world’s population lives with some form of disability.

Inclusive design should start with a solid understanding of accessibility fundamentals.  Most social media platforms have guides on accessibility and offer how-tos, best practices and tools. Other resources include Federal Social Media Accessibility Toolkit and Web Content Accessibility Guidelines (WCAG) 2.0.

A man with no social presence does raise a few flags at first. What is he hiding? Who is he hiding? Specifically when it comes to dating, having no easily found information has always been a cause for concern from both parties. Those who do not subscribe to any social platforms worry about how it can affect their persona and dating prospects, while those dating someone with no social media always ask the inevitable question to friends, family or strangers on the internet: Is this person I am dating a weirdo?

When I teach social media, I commonly am told that not all people are on social media, particularly the older population. What I want you to consider is that many members of the families of those older residents are on social media, and they can share a departments information with their older relatives. Yes, local newspapers, radio stations and local cable access channels love to share fire department information, and that information is being read, heard and watched by more of that audience that is not on social media. However, social media is another vehicle that transports a department’s information to many other forms of communication.

Yahoo fantasy analyst Andy Behrens explains why fantasy managers should roll with the Pittsburgh WR in Week 11.

Matt Maiocco explains why the timing was perfect for 49ers cornerback Deommodore Lenoir and San Francisco to finalize a contract extension now.

Articles Use Communication Tools So why Choose Zoosk For International Dating? The most beneficial Locations To Seek Out Love — And Lust — Depending on Science If you’re looking at ladies for marriage, you better strive single russian women your fortune with deliver order woman sites. In the listing supplied above, you can actually pick […]

A data room is a online location where you can share confidential information within a controlled method with other people. This might incorporate potential acquirors, investors or perhaps other business partners. Data rooms are typically used during the due diligence process for that transaction. Yet , they can end up being used simply because an […]

Why is the real-estate vertical of the textile company under fire from the Securities and Exchange Board of India? What are the main allegations against the company?