National Geographic Maps & Satmap Systems

Announce Alliance to Deliver Digital Mapping for Handheld Sports GPS

For the first time, National Geographic’s suite of Trails Illustrated, TOPO! and Adventure maps are made available on a handheld GPS; Satmap Active 10 TREK Launches in the U.S. this week.

November 17, 2010 - London, England... National Geographic Maps and Satmap Systems today announced the integration of the best-selling National Geographic outdoor recreation maps into the award-winning Satmap Active 10 handheld GPS. This integration is the result of a new product development alliance between the two organizations, both of which will launch the Active 10 TREK for sale in the United States this week.

The content offered on Satmap devices will include the complete line of National Geographic outdoor recreation maps, including the TOPO! USGS topographic map series, the AdventureMap series of international adventure travel maps, and, for the first time on any GPS, National Geographic’s premier Trails Illustrated series of maps for national parks, national forests and many popular recreation areas. National Geographic maps will be available via SD-Cards, which will plug-and-play into the Active 10 TREK handheld GPS.

The alliance brings together the mapping excellence of National Geographic with the engineering expertise of Satmap Systems Ltd., and the result is a product that meets the needs of outdoor enthusiasts. The Active 10 TREK will suit users of all skill levels in all weather conditions throughout the year. It has gained wide acceptance in Europe with outdoor professionals and consumers engaged in various activities such as mountain rescue, hiking, mountain biking, hunting and geocaching.

Charlie Regan, general manager and vice president, National Geographic Maps, said: “National Geographic prides itself on publishing the best maps, whether for outdoor recreation, education, travel or reference. We are pleased to announce this alliance with Satmap and are eager to see outdoor enthusiasts and professionals begin using the Active 10 TREK to guide them on their adventures. Satmap’s sterling reputation and the critical acclaim that their Active 10 has garnered in Europe made the decision to partner, as they expand into the U.S. market, an easy one.”

Richard Calthrop-Owen, managing director of Satmap Systems, commented: “We are really excited about launching into the U.S., especially with such a globally respected brand as National Geographic. This alliance is good news for everyone who spends time in the great outdoors, and this is a major product first. The Active 10 TREK, combined with the superb National Geographic map data, gives users the freedom to focus on the enjoyment of their sport rather than worrying about location. Accurate navigation is an essential part of enjoying the outdoors, and this quality of map detail will help users to keep on track and stay safe.”

Fourteen TOPO! USGS-based SD Map Cards will be available at launch, covering many popular outdoor recreation states including Arizona, California, Colorado, Idaho, the Mid-Atlantic region, Montana, Nevada, New England, New Mexico, North and South Carolina, Oregon, Utah, Washington and Wyoming. SD Map Cards for the remaining states and regions will be released in the first quarter of 2011. Three additional Trails Illustrated SD Map Cards also will be part of the initial offering, covering California’s Sierra Nevada, the Southern Appalachians and America’s “Greatest National Parks.” New Trails Illustrated Map Cards featuring some of the most important recreational areas in the country will be available in the coming months.

In addition to recreation users, Satmap Systems Ltd. supplies GPS handsets to search and rescue teams, police, military and other professionals in Europe, giving the company a unique insight into and understanding of the needs of outdoor users. Central to this is the need to see the best quality mapping possible on a large screen in a handheld device that is rugged and user friendly.

The Active 10 TREK

The Active 10 TREK comes pre-loaded with World and USA Base Maps. Customers can then buy the National Geographic SD Map Cards that slot into the GPS, making map reading fast and easy. The map is displayed on a large 3.5” screen in full color suitable for day and night use, including a red backlight option to help protect night vision.

The Active 10 TREK is priced at $369.99, and the National Geographic SD Map Cards cost $99.99 each. Customers also can purchase topographical mapping for most countries in Western Europe, making the GPS useful for home and when travelling abroad. There is a range of high-quality accessories such as Bike Mount, Vehicle Mount and a Deluxe Carry Case, which retail from $14.99.

The Active 10 TREK and National Geographic SD Map Cards will be sold online at www.shopng.com, www.satmap.com, www.topo.com, and www.amazon.com and will be available at premier outdoor retailers nationwide in the upcoming months.

Frank Biasi, Director, Conservation and Special Projects
National Geographic Maps

We all know (or should know!) that geography is the study of the Earth and its lands, features, inhabitants, and phenomena. This breadth of fascinating subjects is what led me to become a geographer 25 years ago. The sub-discipline of cartography allowed me to combine my earlier interest in visual art with my newfound passion for geography. I was lucky to come of age early in the growth of computer mapping technologies, including Geographic Information Systems (GIS). Seeing the potential of GIS to make a difference in the world and to build a career, I quickly jumped on that bandwagon.

I first used GIS to do maps and analysis for geography courses, and to inventory property parcels around my campus as part of an internship. After graduation, I worked for a regional planning agency to help design transportation corridors that maximize business opportunities and minimize environmental impacts. I went on to work for a state environmental agency where I helped to map all of the wetlands in Massachusetts to aid in the permitting of development and construction projects.

I further developed my geographic thinking and skills working for The Nature Conservancy, where I used GIS to help conservation planners and preserve managers map biodiversity and design and execute ways to save it. I realized that conservation, as with many other fields, deals with a wide variety of systems operating across the landscape, including biological, geological, hydrological, climatological, political, transportation, and economic systems. GIS provides a powerful platform to create and combine data layers representing each of these systems in order to make maps and answer questions about the world. Seeing these maps and answering these questions helps organizations across all sectors make informed decisions about what to do and where to do it.

Recently, we as individuals have begun using simple GIS tools on our PCs and mobile phones to make maps and answer spatial questions to help us decide where to eat, shop, travel, and invest. The growing phenomena of geo-browsing and geo-searching are enabled by interactive mapping services by Google, Microsoft, Yahoo, MapQuest, and others. These services are becoming increasingly personalized through GPS-enabled mobile phones and apps that tell us who and what is near us, wherever we are. The initial applications of these services have been for commercial and social uses. However, they can also help us discover and decide how we can make a positive difference in the world.

Many people are unaware of the fact that there are hundreds of thousands of dedicated nonprofit organizations working around the world to reduce human suffering, protect wildlife and ecosystems, preserve cultures, and advance scientific knowledge. These heroic people and organizations are stepping in to fill critical gaps that governments and businesses are unable or unwilling to fill. Most of the organizations have very limited financial and human resources to accomplish their objectives, yet they still manage to make an enormous difference in the lives of people, animals, and society at large.

At National Geographic, we have begun an initiative called the Global Action Atlas to highlight the work of these heroic nonprofits, and to give our audience tangible opportunities to discover and get involved in this work by donating, volunteering, advocating, visiting, and sharing with their social networks. Although it is still a beta site, ActionAtlas.org has over 400 on-the-ground projects by more than 100 reputable nonprofits around the world. Users can browse projects on an interactive global map or by themes including Conservation, Humanitarian, Cultures, Exploration, Climate Change, and Energy. They can also enter keywords to get a list of relevant projects in the U.S and around the world.
Every project has an interactive profile where the organization summarizes the issues the project is working to address, their goals, and the progress being made. They also include photos, videos, documents, blogs, maps, links to more information, and lists of similar and nearby projects. Once a user has found a project that interests them, they can become a fan or comment on the project, as well as donate, volunteer, visit, or share the project with their Facebook friends. Users can build up a portfolio of their favorite projects to follow and interact with over time, thus establishing their own “Geography of Action.” We plan to add thematic layers to the map viewer such as infant mortality, biodiversity, and cultural hotspots to help people decide where they should invest their time and resources in making a difference.

We hope that the Global Action Atlas provides the public a useful and trusted service that advances National Geographic’s mission of “inspiring people to care about the planet,” by enabling them to turn inspiration into action. Over the past century National Geographic’s writers, photographers, and filmmakers have richly documented places and cultures and the challenges facing communities and the planet. Our Mission Programs have funded thousands of field-based projects to understand and conserve wildlife and cultures and advance the frontiers of science. The Global Action Atlas is the beginning of a new effort to deeply engage our audience in this wonderful, but challenged world, and to help them become active participants in making it more wonderful.

As a result of the devastating earthquake in Japan early this morning, National Geographic has received requests for maps that show the impacted region. Below is a complete list of titles that are currently available:

1. Japan and Korea Wall Map

2. World Ocean Floor Wall Map

3. Hawaii State Wall Map

4. Alaska State Wall Map

4. World Classic Pacific Centered

5. Oregon State Wall Map

6. California State Wall Map

7. Washington State Wall Map

As this event further unfolds, we shall update the map resources list accordingly.

New and Complete Map of Cuba, supplement to National Geographic magazine, October 1906; NG Maps.

Since our first post, this blog has addressed the history of cartography at National Geographic, geographic names (toponyms), and even the cartographic exploits of James Abbott McNeill Whistler, the American artist best known for the painting "Whistler's Mother." I hope that these topics have proven of interest to some if not all of you. But what we have not addressed is the personal more intimate side of cartography here at the Society.

Unquestionably, National Geographic is the place to be if you love the science as well as the art of mapmaking. Our production schedules are full of stimulating and challenging projects that often test our knowledge of the cartographic profession. Once in a while, we will be assigned a project so close and near to our hearts that it becomes an overriding passion. Several months ago, I was given such an assignment—a large format (36" x 24") political map of Cuba.

The last time the Society published such a map was in October 1906! Those of you in the exiled Cuban community, both in the U.S. and abroad, know the significance of this map. Anyone who has visited Miami's Little Havana, Tampa's Ybor City, or even Union City, New Jersey, can't avoid seeing maps of Cuba painted on walls, plastered on windows, or even printed on the sides of grocery bags.

Read more:

I have been assigned the task of researching and compiling our forthcoming map of Cuba. During the early stages of my research, I hit the cartographic jackpot—the possibility of two new provinces forming in 2011. Not only were we going to be publishing a map of Cuba for the first time since 1906, we were also going to be among the first to showcase its new administrative structure. This is considered an exciting event for cartographers here at the National Geographic. Why? Because before any element is mapped, we need to assure that it portrays the most up-to-date information.

My first stop was Cuba’s official government website. Unfortunately, it was a bit difficult to navigate, especially since the English version of the site was “under construction.” My next stop was the Cuban Embassy—well, not exactly since Cuba and the U.S. have not had formal diplomatic relations since 1961. But there is the Cuban Interests Section embedded within the Embassy of Switzerland here in Washington. It was there that I was able to obtain the official document (Gaceta Oficial de la Republica de Cuba, No. 023) spelling out the upcoming changes to Cuba’s new administrative divisions—Artemisa and Mayabeque provinces.

As Cuba is organized administratively by province and municipality, we were able to delineate the new provincial boundaries pretty easily by using a map of municipalities contained in the most recent Nuevo Atlas Nacional de Cuba. In the latter stages of my research I was able to reconfirm the delineation of these boundaries with the Cuban statistics office, La Oficina Nacional de Estadísticas, as they were now providing statistics for these two new provinces.

Now I have to keep abreast of the deepwater oil exploration off the northern coast of Cuba. If possible, we would like our map to also showcase the location of such prospective oil fields.

—Julie A. Ibinson
Map Researcher & Editor
National Geographic Maps

Альтернативное будущее. После Перехода мир живёт под контролем всевидящих камер Комитета Сестёр. Настоящие женщины, мужчины – все они остались в прошлом, теперь близкие контакты разрешены только в нейросети, где каждый может получить партнера на любой вкус и воплотить любые желания. Одни приспособились к жизни в этой тотальной иллюзии, другие охотятся за нелегальными удовольствиями. А кому-то хочется найти в виртуальном пространстве дорогу к подлинной реальности – и однажды это удаётся.

It’s been over a year since I last posted, and a lot has happened this year, especially in the last 6 (or so) months of it. The biggest thing is maybe that I’ve flown on not one trip but two … Continue reading →

It’s the end of a four-month period and we recently passed 500,000 photos, so the photo journal and stats pages have been updated and… it’s time for new stats! The cameras table also has an update, because since the last … Continue reading →

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Call center technology is constantly improving. Most modern call-centers record at least some portion of the conversations they initiate. Who listens to these recordings. And what eventually happens to them?

What does this mean for charitable solicitations?

A typical call for me starts something like this;

Me: Hello I'm Henry calling from XXX organization on behalf of the Save the Giant Sequoia Tree foundation. Hows it going today Mr X?

Mr X: Fine, how are you today?

Me; I'm good thanks for asking, not a lot of people do. (this gets a chuckle as often as not, and its true.)

Me: Mr X, I'm going to try to keep things quick today but first I do need to know that this call could be monitored and is recorded for my quality.

Mr X: Ah go ahead the damn government is recording everything we say anyway....


Conversations can go into anywhere from a mild rant against the Bush administration to an all out call for violence made in jest, typical stuff you might hear on The Bill Mahr show. But what the Donor may not realize is that that conversation doesn't necessarily go away, ever.

Ive done fundraising for organizations like the Democratic National Committee, The A.C.L.U and the Human Rights Campaign. At the start of each call we inform donors that their call could be recorded to ensure quality control.

A.C.L.U donors are the most likely to hang up the phone at that point caring too much about their right to privacy to allow themselves to be recorded.

But what about the callers who don't hang up? Ive spoken to extremely opinionated people who
have pulled no punches when it come to their opinion on the current presidential administration, the war on terror, and other highly charged issued.

Politicians have been cursed threats have been made as well as off color jokes.

Could this information be used against a person?

With the warrant-less wiretapping that we know is going on in this country,how smart is it for organizations to save recordings of people?

Donors tend to say anything to an anonymous fundraiser on over the phone. But is it really anonymous. Do the donors have a right to know what becomes of their voice recordings.

I think that call-centers, especially in the fundraising industry, should have a published policy on what they will and will not do with Donor's information, including voice recordings.


Technology and political realities have raced beyond past practices. Its time for call-centers to catch up.

What I can tell you as a professional fundraiser is that.

• You have the right to end the conversation at any time, although I and your organization wish you wouldn't.
• You have the right to request more information about where I'm calling from and what my particular call-center will do with any of your information, including recordings of your voice. ( If your the curious type this might be fun to do anyway)
• The Front-line people who call you, me, have no control over when or why you are called; its all done by computer.
• The national no call-list has little bearing on non-profits, or their agents, (me). Call-centers that do fundraising have their own internal do-not-call lists; ask to be on it and we are obligated to put you on it. You should also let your charities know, by phone, or in writing, that you don't want to be called, or to have your name sold or traded to other organizations.
• Reputable fundraisers charge a flat fee per call. Yes or no, we get the same amount for making the call. It doesn't have to be this way however, Some fundraising agents can keep 80% (or more!) of the revenue a solicitation campaign generates. You have the right to know just what those percentages are; if the person you are speaking to doesn't know, ask for a supervisor.
• Some states also have laws that obligate fundraising groups to send a written copy of this information to any donor that asks, you'll need to contact your attorney general's office to see if your state is one.
• Last note; Federal law prohibits us from recording your credit card information, this is the one part of the call that isn't recorded.

I hope this quick rundown of the issues stirs some discussion. Ill follow up with more on telephone fundraising in the coming days.

More to come later....

Now and then I hit a wall with my calling. That's when its time to hit the bookstore. Two of my recent purchases are: "The 7 Seven Triggers To Yes" (The New Science Behind Influencing People's Decisions),by Russell H. Granger, and Perfect Phrases For The Sales Call" by William T. Brooks.

I'll write a short review of each in another post; its enough to say now that each of these books affirmed my experience as a fundraiser. phone donors give to people who can quickly establish rapport and credibility with them and, if time is short, then by all means choose rapport only.

So how does a Fundraiser build rapport in the first ten seconds of a call and secure a donation by the third minute? Here are my thoughts.


10) Speak with people, not at them. Telling strangers what they should do hardly ever works.

9) Allow the donor to speak. Don't interrupt or override, especially if a person is initially hostile. become a sounding board and allow the donor to vent long enough for you to understand their mindset. understanding and confirming a persons concerns is the quickest way to alleiviate those concerns.

In the case of repeat donors, you're allowing a person who has committed themself to a cause having little to no input over how their chosen organization carries out its work. A Fundraiser is often the only point of contact with an organization that a donor will ever have.


8) Know your cause. inside and out. study the issues and be prepared to be questioned on them. Memorizing a script isn't enough. internalizing key points won't allow you to speak with the authenticity of someone who knows a cause. In the first minute of a call many donors can tell the difference between a fundraiser who has memorized talking points and one who is a kindred spirit.

More to come...

An objection that is increasingly encountered by fund-raisers is the dreaded "I only give online" response. As with any objection, it seems insurmountable and absolute to those fund-raisers who don't know how to handle it. The good news this objection is by no means insurmountable.

The internet is quick and easy. The internet doesn't ask donors to drop what they're doing and give right now. Raising money by direct mail in a world that doesn't the obvious perceived advantage to of internet giving for donors into account, is a strategy that can only produce diminishing returns.

As with any objection, donors often use this one not out of reluctance to support a charity. Fund-raisers learn to hear "the objection behind the objection" and provide solutions to the problems a donor has with giving to a campaign.

Here then, are a few strategies to over come the overcome this increasingly common objections.

Giving online isn't a "no" its an absolute yes. The best part of hearing the giving online objection is that a fund-raiser can be sure that they are speaking with a qualified prospect. A second ask at this time is critical, be prepared for this response and to reply with something that may overcome it.

People forget.

• Let your donor know that giving over the phone today is a sure way to get the donation over and done with.

Are there any special incentives that your telephone campaign is offering that my not be available if a donor gives online?

• A Matching Fund,
• A Member Card,
• Perhaps a discount on the membership itself.

As calmly as possible, people can sense your mood over the phone line, inform the donor that you'll be able to take care of their donation right now by phone in 1 minute or less.

• People prefer to give online because they don't have time to do it by phone.
• At least they imagine that they don't.
• Being prepared with this response and delivering on your promise to be brief can in fact increase a donor's respect for you and the organization you are calling for.
• One of the most beneficial things you can say to a prospect is that you respect their time and will be brief with it.

• Is it a security issue? Many donors prefer the internet alternative for the sake of protecting their information.
  
• Let the donor know that your call center and credit card processor are secure. If they aren't, work for another company.
• Know your security processes and repeat them to the donor.
• Donors are protected by state and federal laws; tell them this.
  

How about the absolute truth?

• Tell the donor you've reached that your working with a team of fund-raisers and that giving to you, today by phone would not only support their cause; it would be a sign of support for all the hardworking fund-raisers on your team (this works!)
• Be frank, not rude; donors like being talked to, not talked at or talked over.

Think fast.

• A donor can hear the wheels turning in your head.
• Professional fund-raisers should know the answers to common objections before they arise.

Is your pitch any good?

• If you're coming across an unusual amount of objections, listen to yourself.
• Tweak your words. You already know what doesn't work right? Try something else.

These are only a handful of the possible responses to this objection. Creative fund-raisers will develop far more.

The only possible outcome of not clearly presenting a counter to an objection is failing to secure a pledge. Donors realize for the most part that its a fund-raiser's job to ask. So Ask.

Fund raisers working in outsourced call centers, or directly for just one non-profit, face many of the same problems. While non-profit fund raising can be a very rewarding career choice, it can also be very stressful at times.

Donors who support a given charity don't always feel that being contacted by their non profit whether by phone or by means of a direct mail campaign, is something that they want to have any part of.

Often times, a fundraiser will feel that the campaign they're currently raising contributions for is a perfect and fool proof campaign. Donors have other ideas. At times it seems that donors who give to groups like The Humane Society Of The United States or PETA are far more receptive to a general appeal for animal welfare than those donors who support Oxfam International, or Habitat or Habitat For Humanity, when considering helping out on an emergency appeal.

Why should this be so? A quick answer to this question is that those fund raisers who are less emotionally invested in a campaign are better able to communicate the wishes and needs of an organization. Quite frankly, believing that one particular type of campaign is less important than another, will limit your ability to do well on either type of campaign in the long run.

After a year or so of professional, fundraising I had an epiphany; it doesn't really matter so much what you say on the phone to a donor. What matters is how you say it. My attitude changed at that point. I became less concerned with asking and more concerned with communicating. My performance improved, I felt far less burned out at the end of the day, and I began to raise more money.


There are certain truths that are universal to all campaigns. Mastery of these axioms of fund raising can only bring about better performance from fund raisers, and better results for the non profits we work for. Scientists who look deeply into the universe become mystics, fund raisers who strive to perfect their craft do as well. This is the first in a more abstract series of posts known as Fund Raising:102

The first is: Always regulate your mood.

No matter how enthusiastic a fund raiser is about a charity, or a campaign, being in control of ones emotions at all times will provide the best results. Donors can hear our emotions on the phone. Most people would rather hear a calm and compelling fund raiser map out the key strategies of a fund raising campaign than unbridled enthusiasm that borders on mania.

There is perhaps no better skill a fund fund raiser can have than the ability to match their tone, their emotional state, with that of the donor's.

Be enthusiastic, but remember that you are a complete stranger to your donor. You've interrupted their life and what always seems to be a critical time, and you want them to give you money!

So build your enthusiasm during the course of the call. Allow the donor to catch up to you rather than bowling them over. A single moment in a good fund raising call is like an eternity. Donors are compelled to listen the the truth of a good pitch.


Fund raisers who speak slowly and clearly, with a mastery of their fund raising campaign, are far less likely to be hung up on at all. Knowledge of the subject matter of a campaign, confidence in the virtue of the cause you are fund raising for, and empathy with the donor with whom you speak, create instant gravitas.

Instead of a rambling mendicant, a skilled fund raiser personifies the true meaning of the word solicitor; An authoritative figure who by virtue of the truth of their cause, and the strength of their argument, compels those who hear to listen, and those who listen to act.

This brings us to the second rule; focus on listening at all times, even while speaking.

If a donor shows a high level of enthusiasm for your campaign then by all means match that enthusiasm. Always strive to be listening to the donor listening to your voice. This concept surpasses what can be taught about fund raising, it must be experienced first hand; an experienced professional fund raiser can measure the attitude and attentiveness of a donor.

Listening to a donor while speaking at the same time is done by knowing, and believing in your campaign enough to stop listening to yourself say the words, and focus solely on the fact that you are speaking with another human being. Not a name, or a telephone number on a screen, not a statistic in a database, a person. The donors can hear this in your voice.

This strategy can change the outcome of virtually any fundraising call in a positive way. If a random donor plucked out of a database somewhere in an autodialer in the belly of your call center can tell what kind of mood you're in, how much better at doing the same thing should a fundraiser who makes 500 to 1000 calls each week?

Anyone who's had even limited success at fund raising through telephone campaigns has had life changing and inspiring conversations with people from all walks of life. Great fund raisers enjoy these moment several times per day.