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Ten Years After: PMC Milestone Featured in NLM in Focus!

PMC marked its 10th anniversary in 2010 with a celebratory event at its annual Advisory Committee meeting, held at the National Library of Medicine last June. This milestone event was recently featured in the February 17th edition of NLM In Focus, in an article NLM Milestones: The Hits Just Keep on Coming. For more information on the ten years of PMC, see the article in the May-June issue of the NLM Technical Bulletin.




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Keep Better Track of PMC Features

PMC has created a new email list for announcements of new or updated tools and utilities to help you keep better track of improvements to the archive. To find out more information about the list, or to subscribe, please visit PMC-Utils-Announce.




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Citation Exporter Feature Now Available

PMC is happy to announce the addition of a citation exporter feature. This feature makes it easy to retrieve either styled citations that you can copy/paste into your manuscripts, or to download them into a format compatible with your bibliographic reference manager software.

When viewing an Entrez search results page, each result summary will now include a "Citation" link. When, clicked, this will open a pop-up window that you can use to easily copy/paste citations formatted in one of three popular styles: AMA (American Medical Association), MLA (Modern Language Association), or APA (American Psychological Association). In addition, the box has links at the bottom that can be used to download the citation information in one of three machine-readable formats, which most bibliographic reference management software can import.

The same citation box can also be invoked from an individual article, either in classic view (with the "Citation" link among the list of formats) or the PubReader view, by clicking on the citation information just below the article title in the banner.

These human-readable styled citations, and machine-readable formats, will be available through a public API, and we will be providing more details about that in another announcement, on the pmc-utils-announce mailing list. Please subscribe to that list if you are interested.




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New PubMed Features Added

​Several features have been updated in the new PubMed, including options to customize the number of items per page, sort by publication date, reverse sort order, see all similar articles, and download the Results by Year timeline.




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Clinical and imaging features of children with autoimmune encephalitis and MOG antibodies

Objective

To describe the presentations, radiologic features, and outcomes of children with autoimmune encephalitis associated with myelin oligodendrocyte glycoprotein antibodies (MOG abs).

Methods

Identification of children fulfilling the diagnostic criteria for possible autoimmune encephalitis (AE) and testing positive for serum MOG abs. Chart review and comprehensive analysis of serum MOG abs using live cell assays and rat brain immunohistochemistry.

Results

Ten children (4 girls, 6 boys) with AE and serum MOG abs were identified. The median age at onset was 8.0 years (range: 4–16 years). Children presented with a combination of encephalopathy (10/10), headache (7/10), focal neurologic signs (7/10), or seizures (6/10). CSF pleocytosis was common (9/10, median 80 white cell count/μL, range: 21–256). Imaging showed cortical and deep gray matter involvement in all in addition to juxtacortical signal alterations in 6/10 children. No involvement of other white matter structures or contrast enhancement was noted. MOG abs were detected in all children (median titer 1:640; range: 1:320–1:10,540). Nine children had a favorable outcome at discharge (modified Rankin scale of < 2). Five of 10 children had up to 3 additional demyelinating relapses associated with persisting MOG abs. One child had NMDA receptor (NMDAR) abs at initial presentation. A second child had a third demyelinating episode with MOG abs with overlapping NMDAR encephalitis.

Discussion

AE associated with serum MOG abs represents a distinct form of autoantibody-mediated encephalitis in children. We therefore recommend including MOG abs testing in the workup of children with suspected AE.




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Epidemiological features and medical care-seeking process of patients with COVID-19 in Wuhan, China

Background

We aimed to investigate the epidemiological and clinical features, and medical care-seeking process of patients with the 2019 coronavirus disease (COVID-19) in Wuhan, China, to provide useful information to contain COVID-19 in other places with similar outbreaks of the virus.

Methods

We collected epidemiological and clinical information of patients with COVID-19 admitted to a makeshift Fangcang hospital between 7 and 26 February, 2020. The waiting time of each step during the medical care-seeking process was also analysed.

Results

Of the 205 patients with COVID-19 infection, 31% had presumed transmission from a family member. 10% of patients had hospital-related transmission. It took as long as a median of 6 days from the first medical visit to receive the COVID-19 nucleic acid test and 10 days from the first medical visit to hospital admission, indicating early recognition of COVID-19 was not achieved at the early stage of the outbreak, although these delays were shortened later. After clinical recovery from COVID-19, which took a mean of 21 days from illness onset, there was still a substantial proportion of patients who had persistent SARS-CoV-2 infection.

Conclusions

The diagnostic evaluation process of suspected patients needs to be accelerated at the epicentre of the outbreak and early isolation of infected patients in a healthcare setting rather than at home is urgently required to stop the spread of the virus. Clinical recovery is not an appropriate criterion to release isolated patients and as long as 4 weeks' isolation for patients with COVID-19 is not enough to prevent the spread of the virus.




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Are chronic wounds a feature of frailty?




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Assassin's Creed Valhalla to Feature Stonehenge

Assassin’s Creed Valhalla creative director Ashraf Ismail previously stated the game will feature a "large map" in terms of England. There will be four major English kingdoms: Wessex, Northumbria, East Anglia, and Mercia. There will also be three major cities: London, Winchester and Jórvík (now called York).

Since the game takes place in southern England Ismail was asked via Twitter if the game will feature Stonehenge and he replied "oh, can you ever!" with a GIF of a man nodding yes. 

oh, can you ever! pic.twitter.com/y4lJoayK9X

— Ashraf Ismail (@AshrafAIsmail) May 3, 2020

Here is an overview of the game:

In Assassin’s Creed Valhalla, you are Eivor, a fierce Viking warrior raised on tales of battle and glory. Explore a dynamic and beautiful open world set against the brutal backdrop of England’s Dark Ages. Raid your enemies, grow your settlement, and build your political power in your quest to earn your place among the gods in Valhalla.

Key Features:

  • Write Your Viking Saga – Advanced RPG mechanics allow you to shape the growth of your character and influence the world around you. With every choice you make, from political alliances and combat strategy to dialogue and gear progression, you will carve your own path to glory.
  • Visceral Combat System – Dual-wield powerful weapons such as axes, swords, and even shields to relive the ruthless fighting style of the Viking warriors. Brutally decapitate your foes, vanquish them from afar, or stealthily assassinate targets with your hidden blade. Challenge yourself with the most varied collection of deadly enemies ever found in an Assassin’s Creed game.
  • A Dark Age Open World – Sail from the harsh and mysterious shores of Norway to the beautiful but forbidding kingdoms of England and beyond. Immerse yourself in the Viking way of life through fishing, hunting, drinking games, and more.
  • Lead Epic Raids – Launch massive assaults against Saxon troops and fortresses throughout England. Lead your clan in surprise attacks from your longship and pillage enemy territories to bring riches and resources back to your people.
  • Grow Your Settlement – Construct and upgrade buildings that allow for deep customization, including a barracks, blacksmith, tattoo parlor, and more. Recruit new members to your clan and personalize your Viking experience.
  • Mercenary Vikings – Create and customize a unique Viking raider within your clan and share it online with friends to use during their own raids.

Assassin’s Creed Valhalla will launch for Xbox Series X, PlayStation 5, PlayStation 4, Xbox One, Windows PC, and Google Stadia in Holiday 2020. The game will support Smart Delivery on the Xbox. This means if you purchase the game on the Xbox One or Xbox Series X, you will automatically gain access to the other version of the game. 

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.

Full Article - https://www.vgchartz.com/article/443400/assassins-creed-valhalla-to-feature-stonehenge/




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Facebook Is Taking on Zoom With a 50-Person Video Chat Feature

Messenger Rooms will be free for all users, with no time limit




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The Arsenal star who features in the top ten Premier League players for increased transfer value

One Arsenal star is on the list of the top ten Premier League players for increased transfer value in 2019.





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American Horror Story season 10 to feature return of Murder House character, Ryan Murphy announces

It's unknown which of its many stars will play show's iconic figure




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Peloton adds new social feature to connect members in quarantine

Make friends while you spin




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Some of the children that feature on the mural at Palm Beach.



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Zoom security feature let unapproved users view meetings, researchers find

Researchers found a security flaw in Zoom's "Waiting Room" feature that could have allowed users to access a video meeting even if they were not approved to join a call. Zoom said Wednesday it had fixed the issue.




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Next OnePlus Flagship Rumoured To Get A Feature We Expected On The OnePlus 8 Pro




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Review: Rapman makes bold, startling feature film debut with London-set 'Blue Story'

Rapman moves from YouTube to feature films with "Blue Story," a tale of two South-East London friends living in different neighborhoods torn apart by gang violence.




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Review: The moving drama 'Driveways' features a superb Brian Dennehy in one of his last roles

Andrew Ahn's lovely second feature "Driveways" also stars Hong Chau and Lucas Jaye.




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7 Little-Known Amazon EBS Features You Should Be Using

Whether you're a new or established user of Amazon's EBS here are seven functions you may not know about that can be used to optimize your system and ROI.

Keep on reading: 7 Little-Known Amazon EBS Features You Should Be Using




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Mucinous carcinoma with micropapillary features is morphologically, clinically and genetically distinct from pure mucinous carcinoma of breast




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Community-Centered Development and Regional Integration Featured at Southern Africa Summit in Johannesburg


Volunteer, civil society and governmental delegates from 22 nations gathered in Johannesburg this month for the Southern Africa Conference on Volunteer Action for Development. The conference was co-convened by United Nations Volunteers (UNV) and Volunteer and Service Enquiry Southern Africa (VOSESA), in observance of the 10th anniversary of the United Nations International Year of Volunteers (IYV).

Naheed Haque, deputy executive coordinator for United Nations Volunteers, gave tribute to the late Nobel Laureate Wangari Mathai and her Greenbelt tree planting campaign as the “quintessential volunteer movement.” Haque called for a “new development paradigm that puts voluntarism at the center of community-centered sustainable development.” In this paradigm, human happiness and service to others would be key considerations, in addition to economic indicators and development outcomes including health and climate change.  

The international gathering developed strategies to advance three key priorities for the 15 nations in the Southern Africa Development Community (SADC): combating HIV/ AIDS; engaging the social and economic participation of youth; and promoting regional integration and peace. Research data prepared by Civicus provided information on the rise of voluntary service in Africa, as conferees assessed strategies to advance “five pillars” of effective volunteerism: engaging youth, community involvement, international volunteers, corporate leadership and higher education in service.

VOSESA executive director, Helene Perold, noted that despite centuries of migration across the region, the vision for contemporary regional cooperation between southern African countries has largely been in the minds of heads of states with “little currency at the grassroots level.” Furthermore, it has been driven by the imperative of economic integration with a specific focus on trade. Slow progress has now produced critiques within the region that the strategy for integrating southern African countries cannot succeed on the basis of economic cooperation alone. Perold indicated that collective efforts by a wide range of civic, academic, and governmental actors at the Johannesburg conference could inject the importance of social participation within and between countries as a critical component in fostering regional integration and achieving development outcomes. 

This premise of voluntary action’s unique contribution to regional integration was underscored by Emiliana Tembo, director of Gender and Social Affairs for the Common Market of Eastern and Southern Africa (COMESA). Along with measures promoting free movement of labor and capital to step up trade investment, Tembo stressed the importance of “our interconnectedness as people,” citing Bishop Desmond Tutu’s maxim toward the virtues of “Ubuntu – a person who is open and available to others.”

The 19 nation COMESA block is advancing an African free-trade zone movement from the Cape of South Africa, to Cairo Egypt. The “tripartite” regional groupings of SADC, COMESA and the East Africa Community are at the forefront of this pan-African movement expanding trade and development.

Preliminary research shared at the conference by VOSESA researcher Jacob Mwathi Mati noted the effects of cross border youth volunteer exchange programs in southern and eastern Africa. The research indicates positive outcomes including knowledge, learning and “friendship across borders,” engendered by youth exchange service programs in South Africa, Mozambique, Tanzania and Kenya that were sponsored Canada World Youth and South Africa Trust.   

On the final day of the Johannesburg conference, South Africa service initiatives were assessed in field visits by conferees including loveLife, South Africa’s largest HIV prevention campaign. loveLife utilizes youth volunteer service corps reaching up to 500,000 at risk youths in monthly leadership and peer education programs. “Youth service in South Africa is a channel for the energy of youth, (building) social capital and enabling public innovation,” Programme Director Scott Burnett stated. “Over the years our (service) participants have used their small stipends to climb the social ladder through education and micro-enterprise development.”

Nelly Corbel, senior program coordinator of the John D. Gerhart Center for Philanthropy and Civic Engagement at the American University in Cairo, noted that the Egyptian Arab Spring was “the only movement that cleaned-up after the revolution." On February 11th, the day after the resignation of former Egyptian President Hosni Mubarak, thousands of Egyptian activists  removed debris from Tahrir Square and engaged in a host of other volunteer clean-up and painting projects. In Corbel's words: “Our entire country is like a big flag now,” from the massive display of national voluntarism in clean-up projects, emblematic of the proliferation of youth social innovation aimed at rebuilding a viable civil society.

At the concluding call-to-action session, Johannesburg conferees unanimously adopted a resolution, which was nominated by participating youth leaders from southern Africa states. The declaration, “Creating an Enabling Environment for Volunteer Action in the Region” notes that “volunteering is universal, inclusive and embraces free will, solidarity, dignity and trust… [creating] a powerful basis for unity, common humanity, peace and development.”  The resolution, contains a number of action-oriented recommendations advancing voluntarism as a “powerful means for transformational change and societal development.” Policy recommendations will be advanced by South African nations and other stakeholders at the forthcoming Rio + 20 deliberations and at a special session of the United Nations General Assembly on December 5, the 10th anniversary of the International Year of the Volunteer.

Image Source: © Daud Yussuf / Reuters
      
 
 




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Community-Centered Development and Regional Integration Featured at Southern Africa Summit in Johannesburg


Volunteer, civil society and governmental delegates from 22 nations gathered in Johannesburg this month for the Southern Africa Conference on Volunteer Action for Development. The conference was co-convened by United Nations Volunteers (UNV) and Volunteer and Service Enquiry Southern Africa (VOSESA), in observance of the 10th anniversary of the United Nations International Year of Volunteers (IYV).

Naheed Haque, deputy executive coordinator for United Nations Volunteers, gave tribute to the late Nobel Laureate Wangari Mathai and her Greenbelt tree planting campaign as the “quintessential volunteer movement.” Haque called for a “new development paradigm that puts voluntarism at the center of community-centered sustainable development.” In this paradigm, human happiness and service to others would be key considerations, in addition to economic indicators and development outcomes including health and climate change.  

The international gathering developed strategies to advance three key priorities for the 15 nations in the Southern Africa Development Community (SADC): combating HIV/ AIDS; engaging the social and economic participation of youth; and promoting regional integration and peace. Research data prepared by Civicus provided information on the rise of voluntary service in Africa, as conferees assessed strategies to advance “five pillars” of effective volunteerism: engaging youth, community involvement, international volunteers, corporate leadership and higher education in service.

VOSESA executive director, Helene Perold, noted that despite centuries of migration across the region, the vision for contemporary regional cooperation between southern African countries has largely been in the minds of heads of states with “little currency at the grassroots level.” Furthermore, it has been driven by the imperative of economic integration with a specific focus on trade. Slow progress has now produced critiques within the region that the strategy for integrating southern African countries cannot succeed on the basis of economic cooperation alone. Perold indicated that collective efforts by a wide range of civic, academic, and governmental actors at the Johannesburg conference could inject the importance of social participation within and between countries as a critical component in fostering regional integration and achieving development outcomes. 

This premise of voluntary action’s unique contribution to regional integration was underscored by Emiliana Tembo, director of Gender and Social Affairs for the Common Market of Eastern and Southern Africa (COMESA). Along with measures promoting free movement of labor and capital to step up trade investment, Tembo stressed the importance of “our interconnectedness as people,” citing Bishop Desmond Tutu’s maxim toward the virtues of “Ubuntu – a person who is open and available to others.”

The 19 nation COMESA block is advancing an African free-trade zone movement from the Cape of South Africa, to Cairo Egypt. The “tripartite” regional groupings of SADC, COMESA and the East Africa Community are at the forefront of this pan-African movement expanding trade and development.

Preliminary research shared at the conference by VOSESA researcher Jacob Mwathi Mati noted the effects of cross border youth volunteer exchange programs in southern and eastern Africa. The research indicates positive outcomes including knowledge, learning and “friendship across borders,” engendered by youth exchange service programs in South Africa, Mozambique, Tanzania and Kenya that were sponsored Canada World Youth and South Africa Trust.   

On the final day of the Johannesburg conference, South Africa service initiatives were assessed in field visits by conferees including loveLife, South Africa’s largest HIV prevention campaign. loveLife utilizes youth volunteer service corps reaching up to 500,000 at risk youths in monthly leadership and peer education programs. “Youth service in South Africa is a channel for the energy of youth, (building) social capital and enabling public innovation,” Programme Director Scott Burnett stated. “Over the years our (service) participants have used their small stipends to climb the social ladder through education and micro-enterprise development.”

Nelly Corbel, senior program coordinator of the John D. Gerhart Center for Philanthropy and Civic Engagement at the American University in Cairo, noted that the Egyptian Arab Spring was “the only movement that cleaned-up after the revolution." On February 11th, the day after the resignation of former Egyptian President Hosni Mubarak, thousands of Egyptian activists  removed debris from Tahrir Square and engaged in a host of other volunteer clean-up and painting projects. In Corbel's words: “Our entire country is like a big flag now,” from the massive display of national voluntarism in clean-up projects, emblematic of the proliferation of youth social innovation aimed at rebuilding a viable civil society.

At the concluding call-to-action session, Johannesburg conferees unanimously adopted a resolution, which was nominated by participating youth leaders from southern Africa states. The declaration, “Creating an Enabling Environment for Volunteer Action in the Region” notes that “volunteering is universal, inclusive and embraces free will, solidarity, dignity and trust… [creating] a powerful basis for unity, common humanity, peace and development.”  The resolution, contains a number of action-oriented recommendations advancing voluntarism as a “powerful means for transformational change and societal development.” Policy recommendations will be advanced by South African nations and other stakeholders at the forthcoming Rio + 20 deliberations and at a special session of the United Nations General Assembly on December 5, the 10th anniversary of the International Year of the Volunteer.

Image Source: © Daud Yussuf / Reuters
     
 
 




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Dicaprio's 11th Hour Features Real Environmental Superstars

Two weeks ago, fellow Treehugger George Spyros and I had the opportunity to catch a sneak preview of Leonardo Dicaprio's The 11th Hour. Organized by Project Greenhouse, the screening was appropriately held outdoors and under the stars at Marders, an




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New Movements' sleek sneakers feature old materials

If you're OK with leather, then the recycled rubber soles and plastic laces, combined with the company's commitment to cleaning ocean plastic, make these an eco-friendly choice.




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Artist's massive mural of moon cycles features 15,000 origami birds

This is Paris' largest mural, made with hand-folded origami paper birds and a bit of spraypaint.




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Alternative's spring collection features organic cottons made in Peru

Find all your sunny-day basics made with fair-trade fabrics and natural dyes.




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Airy attic apartment features secret door to walk-in bathtub

This delightful apartment renovation in Spain hides a huge bathtub and other mysteries.




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A 'Mosaic' of Green Features at New Prague Hotel

Count Prague in on the trend toward green hostels and hotels: The opening late last week of a cool new central-city accommodation not only provides a fresh option for eco-conscious travelers, it also marks a green "first" or two




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Brilliant tiny house features $500 DIY elevator bed built with free plans (Video)

This rustic, modern tiny home features lots of smart space-saving ideas, plus a self-built bed that can lift up and down automatically.




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Small apartment renovation features clever 10 degree rotation (Video)

Besides the usual hidden storage and mirrors to enlarge the space, this redesigned layout includes a slight rotation to improve circulation.




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Artist's earth-inspired rugs feature luxurious landscapes

These textile works of art are bursting with soft corals, algae and more.




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Imaginative kids' bedroom features space-saving, cave-like bunk bed

Reminiscent of a bear's cozy cave, this bedroom for children maximizes the small space in a playful way.




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Nest Adds More Energy Saving Features to Its Smart Thermostat

The iPod of thermostats gets updated with new energy saving features and increased functionality in its mobile apps.




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New Nest Thermostat Has Slimmer Design, Even More Energy-Saving Features

The smart thermostat is now compatible with most home heating and cooling systems in the U.S. and Canada.




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New Raspberry Pi 3 Model B+ brings new features to the tiny computer

A suitable celebration of Pi Day.




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New rodent with novel features discovered

The hog-nosed rat (Hyorhinomys stuempkei) possesses traits never seen by the scientific community before.




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Luxurious Lupine tiny house features grand kitchen for chefs

This spacious tiny home is great for entertaining and cooking up a storm.




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Recycled Office in Brazil Features Cool Shelves from Recovered Pallets

An easy-to-emulate arrangement by local designers made for design exhibition Casa Cor Rio.




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Giant offshore wind turbine will feature blades longer than two football fields

That's two and a half times longer than any existing wind turbine blade and that's not all that makes it unique.




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Denver fashion show features upcycled clothes

Don’t expect spotlights, airbrushing, waif-like models or a minimalist catwalk. The fashion show at PalletFest in Dever, featuring upcycled one-of-a-kind garments, was much more colorful and crafty.








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At Just $39.95, this Smart Scale is Slim on Price, Heavy on Features - Pivotal Living Smart Scale

Introducing the new Pivotal Living Smart Scale, which tracks five key metrics including Weight, Lean Body Mass, Body Fat Percentage, Basal Metabolic Rate (BMR) and Body Mass Index (BMI).




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Instagram announces new features for small businesses including gift cards, food orders and fundraisers

Starting Wednesday in the U.S. and Canada, Instagram users can tap on a gift card or food order to make a purchase through a company's site. Fundraisers created by a business or its supporter open on Facebook.




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Xbox Series X console features 12 teraflops graphics processor

Microsoft confirms key specs of games console plus new ‘Smart Delivery’ feature allowing one-size-fits-all game purchases

Microsoft has confirmed that its next games console, the Xbox Series X, will feature a 12 teraflops graphics processor, eight times more powerful than the Xbox One graphics chipset.

The announcement, made by the Xbox chief, Phil Spencer, via Microsoft’s Wire news site, confirmed recent rumours about the machine, which is launching this winter.

Related: Follow your Dreams: how the future of playing video games is making them

Related: Xbox chief: 'We discussed whether we should even do another console'

Continue reading...




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New Google Lens features to help you be more productive at home

Lately our family dining table has also become a work desk, a video conference room and … a kid’s playground. As I learn how to become a full time kids-entertainer, I welcome anything that can help me stay productive. And while I usually turn to Search when learning about new things, sometimes what I’m looking for is hard to describe in words.

This is where Google Lens can help. When my family’s daily activity involves a walk in the neighborhood, Lens lets me search what I see, like a flower in our neighbor’s front yard.

But it can also be a helpful tool for getting things done while working and learning from home. Today, we’re adding a few new features to make you more productive.

Copy text from paper to your laptop

You can already use Lens to quickly copy and paste text from paper notes and documents to your phone to save time. Now, when you select text with Lens, you can tap "copy to computer" to quickly paste it on another signed-in device with Chrome. This is great for quickly copying handwritten notes (if you write neatly!) and pasting it on your laptop without having to retype them all.

Copying text to your computer requires the latest version of Chrome, and for both devices to be signed into the same Google account.

Learn new words and how to pronounce them

Searches for learn a new language have doubled over the last few months. If you're using the extra time at home to pick up a new language, you can already use Lens to translate words in Spanish, Chinese and more than 100 other languages, by pointing your camera at the text.

Now, you can also use Lens to practice words or phrases that are difficult to say.  Select the text with Lens and tap the new Listen button to hear it read out loud—and finally figure out how to say “hipopótamo!”

Quickly look up new concepts

If you come across a word or phrase you don’t understand in a book or newspaper, like “gravitational waves,” Google Lens can help. Now, with in-line Google Search results, you can select complex phrases or words to quickly learn more.

These features are rolling out today, except for Listen which is available on Android and coming soon to iOS. Lens is available in the Google app on iOS and the Google Lens app on Android.

We look forward to hearing about the ways you use Lens to learn new things and get stuff done while at home.




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New YouTube features to help you navigate the streaming boom

Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially to orient toward streaming platforms.

Today, we are sharing new advertiser insights and accelerating the launch of a number of tools–including Brand Lift measurement on the TV screen and more flexible formats for content casted onto the TV screen–to help advertisers navigate this rapidly changing environment.1


People are streaming on TV screens more than ever

As people spend more time at home, we’re seeing major shifts in streaming viewership. A recent Comscore report highlighted that over 70 million US households are now streaming content on their connected TV screens.

Nowhere is this shift more pronounced than on YouTube and YouTube TV. According to Comscore, YouTube has the highest reach and viewing hours among ad-supported streaming services, and represents a quarter of all streaming watch time across both subscription and ad-supported platforms in the US.2 Stay at home directives have amplified this shift to the TV screens, as overall watch time there has jumped 80 percent year over year in March 2020.3

Diversity of viewer passions and interests is what inspires people to stream YouTube on their big screens–from tuning into their favorite health and fitness videos to leaning back with a creator sharing a bit of their world to watching more traditional media outlets reinvent their content for this new reality.

Below, we’ve shared just a few of the top content growth areas across both YouTube and YouTube TV on TV screens during this time. While people are enjoying movies and shows to unwind, they are also watching live content from their favorite creators and cultural moments.


People are also gravitating to the consistently new and fresh content YouTube creators put out every day. In fact, over 60 percent of signed-in viewers of YouTube on TV screens watched a video published in the last 7 days.4

And, we see different user behavior when people engage with YouTube on the TV screen–it's often enjoyed with others, unlike the more individual experience on the mobile device. In a recent custom Nielsen study commissioned by Google, we found that 26 percent of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22 percent on linear TV.5  


Making it easier to measure results across YouTube streaming platforms

With increases in watch time and an influx of daily visitors, brands in a position to continue marketing can make their budgets go further on YouTube by expanding their strategies to incorporate streaming.

With media mixes becoming increasingly reliant on streaming, it’s more important than ever to measure its impact. As a result, we’re accelerating the launch of Brand Lift for YouTube on TV screens. For viewers, this means surveys are now optimized for the big screen and interactivity with a TV remote, so people can easily respond or skip the survey.


This will enable marketers to make informed decisions about ad performance, and better optimize streaming campaigns in real time whether they are using Google Ads or Display & Video 360 for both reservation and auction campaigns.

Whether a campaign is focused on ad recall, purchase intent or awareness, Brand Lift will help make budgets go further. It will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV. 


Bringing more formats to the big screen

As viewers spend more time watching YouTube on the TV screen, we are continuing to evolve to help advertisers better reach their customers where they are.

Late last year, we launched the YouTube Masthead on TV screens to help advertisers drive awareness with a large audience in a single moment. Advertisers like Uber are seeing success using this format to reach their audiences when they’re in lean back mode and where they are increasingly spending their time.

Travis Freeman, Global Head of Media at Uber said, “The Masthead on TV screens has been a critical component to build awareness for our #MoveWhatMatters initiative—which offers 10 million free rides and food deliveries for frontline healthcare workers, seniors and people in need. The Masthead, deployed in both the US and Canada, enabled us to easily amplify our message and reach our audiences where they are watching now more than ever.”

This year, we’re also bringing more format flexibility to streaming by introducing the popular skippable ad format for content that is casted onto the TV screen. As casting watch time soared by over 75 percent year over year,6 this provides advertisers a new way to reach their audience as they embrace the evolving ways consumers are watching their favorite content.

In a time when an eager audience is hungry for new content, YouTube is able to deliver fresh video to households across the world daily—within the niche or mainstream categories they love. By accelerating new tools and features, we’re committed to helping you grow your business in the changing world of viewership and streaming on TV screens. 

Reach out to your Google sales team to learn more about YouTube and YouTube TV on TV screens, and the new features shared today to support your campaigns.


1. TV screens include all consumption on Smart or Connected TV’s, TV streaming devices, game consoles and set-top boxes

2. Comscore OTT Intelligence, Oct. 2019, U.S

3.  YouTube Internal Data; US, March 2020 over March 2019 YoY

4. YouTube Internal Data; Global, March 11-April 10 2020

5. Custom Nielsen study commissioned by Google. Custom YouTube cTV match to Cross-Platform Homes Panel. Coviewing percentage is calculated as the percentage of minutes when a P18+ is watching with another P18+ in the same household. YouTube commercial viewership identified by matching served time of the cTV ping with Cross-Platform Homes Panel viewership during that minute. Linear TV is based on Live Total Day viewing of commercial minutes across all broadcast and cable networks. One minute qualifier. 11/5/2019-11/28/2019; 2/14/2020-2/29/2020. Results among US TV Households

6. YouTube Internal Data; Global, March 11-April 10 2020 over March 11-April 10 2019 YoY




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French electronic music guru Fakear features brand-new style on third album

He describes himself as a French dude surfing the karma ocean. French electronic music guru Théo Le Vigoureux, better known under his DJ name Fakear, has achieved international success following the release of two critically acclaimed records. His catchy hits frequently draw millions of views on YouTube. After some artistic soul-searching he's releasing a new album on June 26 called "Everything Will Grow Again", featuring a brand-new sound and style. FRANCE 24's Florence Villeminot caught up with him during the coronavirus lockdown to talk about this new venture.