marketing

Brainfluence : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley

Dooley, Roger, 1952-




marketing

Web marketing for dummies / by Jan Zimmerman

Zimmerman, Jan




marketing

Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter

Lee, Kiefer




marketing

Marketing / Paul Baines, Chris Fill, and Kelly Page

Baines, Paul, 1973-




marketing

Marketing research : tools & techniques / Nigel Bradley

Bradley, Nigel, 1958-




marketing

Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim

West, Douglas C




marketing

Marketing research / Carl McDaniel, Jr., Roger Gates

McDaniel, Carl D




marketing

The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson

Pearson, Timothy R




marketing

Leading edge marketing research : 21st-century tools and practices / editors, Robert J. Kaden, Gerald Linda, Melvin Prince




marketing

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud

Hooley, Graham J




marketing

Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton

Linton, Ian




marketing

Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds

Reynolds, Lucy




marketing

Sustainable marketing / Barry Emery

Emery, Barry




marketing

Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter

Lee, Kiefer




marketing

Introduction to marketing : theory and practice / Adrian Palmer

Palmer, Adrian, 1955-




marketing

Marketing management / Philip Kotler, Kevin Lane Keller

Kotler, Philip




marketing

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]

Walker, Orville C




marketing

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh

Hawkins, Del I




marketing

Foundations of marketing / John Fahy and David Jobber

Fahy, John, 1962-




marketing

Marketing concepts and strategies / Sally Dibb ... [et al.]




marketing

Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy

Carter, Brian, 1973-




marketing

Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans

Evans, Liana




marketing

Social media metrics : how to measure and optimize your marketing investment / Jim Sterne

Sterne, Jim, 1955-




marketing

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee

Kotler, Philip




marketing

Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen




marketing

International marketing / Pervez Ghauri and Philip Cateora

Ghauri, Pervez N., 1948-




marketing

Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin

Gillin, Paul




marketing

YouTube for business : online video marketing for any business / Michael Miller

Miller, Michael, 1958-




marketing

E-marketing : capitalizing on technology / Brad Alan Kleindl

Kleindl, Brad Alan, 1955-




marketing

Psychological foundations of marketing / Allan J. Kimmel

Kimmel, Allan J




marketing

Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla




marketing

Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky

Miletsky, Jason I




marketing

Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna




marketing

Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville

Blakeman, Robyn, 1958- author




marketing

Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors




marketing

Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John

Fisk, Raymond P




marketing

Neuromarketing : exploring the brain of the consumer / Leon Zurawicki

Żurawicki, Leon




marketing

Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki

Okazaki, Shintarō, 1928-




marketing

Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart

Solomon, Michael R., author




marketing

Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele

East, Robert, 1940-




marketing

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others]

Vecchiato, Giovanni, author




marketing

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

Hair, Joseph F




marketing

Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka

Johansson, Johny K




marketing

Marketing cultural organisations

Kolb, Bonita M




marketing

Marketing research / William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin

Zikmund, William G, author




marketing

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

Mooij, Marieke K. de, 1943-




marketing

International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen

Kotabe, Masaaki, author




marketing

Principles and practice of marketing / Jim Blythe

Blythe, Jim, author




marketing

Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins

Quester, Pascale G. (Pascale Genevieve), author




marketing

International marketing / Michael Czinkota, Ilkka Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann

Czinkota, Michael R., author