The Central Board of Secondary Education (CBSE) has clarified that the pending board exams of Class 10 and Class 12 will be conducted after the lockdown. The Board has released an official statement to put an end to all speculations about

Institute of Company Secretaries of India (ICSI) has postponed the Company Secretary (CS) June exam 2020. Institute has also released the revised exam schedule for CS June 2020. The CS June 2020 exams will begin from July 6 instead of June

Union Human Resources Development (HRD) Minister Dr Ramesh Pokhriyal Nishank has announced the pending board exam dates 2020. The pending papers of Class 10 and Class 12 board exams 2020 will be held between July 1 and 15, 2020. The Central

AIMA Management Aptitude Test (MAT) February 2016 dates have been released. The paper based and computer based exam are scheduled to be held on February 7, 2016 and February 28, 2016 respectively. How to apply for AIMA MAT ?

Karnataka Examination Authority (KEA) has rescheduled the dates of Karnataka CET 2016. The KCET 2016 is rescheduled to be held on May 4, 2016 instead of May 1, 2016. The dates are rescheduled as the earlier exam dates were in clash

Mumbai: The CBSE (Central Board of Secondary Education) class 10th and 12th board examination 2016 dates have been announced. The class 12th exams is scheduled to be held from March 01 and continue till April 22. The class 10th (board based)

RMAT is a joint Ph.D programme offered by All India Management Association (AIMA), New Delhi in association with Aligarh Muslim University (AMU), Aligarh. AIMA with AMU has released the official notification for RMAT 2016. RMAT 2016 is scheduled to be held

The Vellore Institute of Technology (VIT University) has announced the exam dates for the VIT Research Entrance Examination for the 2016 sessions. The examination is conducted for admissions into M.Tech in research Master of Philosophy (M.Phil) and Doctor of Philosophy (PhD)

The exam dates for Central Universities Common Entrance Test (CUCET 2016) has been announced recently. CUCET 2016 is held jointly by the Central Universities of Haryana, Jammu, Jharkhand, Kashmir, Karnataka, Kerala, Punjab, Rajasthan and Tamil Nadu. CUCET is held for admissions

The dates for the entrance exam for PG Diploma courses has been announced by the Indian Institute of Mass Communication (IIMC). The PG diploma courses offered are as follows for the academic year 2016-17. The courses offered are English journalism

The Indian Maritime University (IMU) has released the exam dates for IMU Common Entrance Test , IMU CET 2016. IMU CET 2016 will be held on June 4, 2016 by the IMU, Uthandi. IMU CET 2016 will be a computer based

Dayananda Sagar University, Bengaluru has released the exam dates for Dayananda Sagar Admission Test (DSAT 2016). DSAT 2016 will be held on April 24, 2016. DSAT is conducted for admissions into the following programmes for the academic session 2016. The programmes

The exam dates for the Dravidian University Common Entrance Test (DUCET 2016), has been announced by the Dravidian University, Kuppam for the session 2016. DUCET 2016 will be held on June 27, 2016. DUCET is by Dravidian University for admissions into

CMR University Bangalore has announced the exam dates for CMR University Admissions Test (CMRUAT 2016). CMRUAT 2016 will be held during the months of April, May, and June. (Refer below for exam dates). CMRUAT 2016 is conducted by CMR University for

Karnataka Management Aptitude Test (KMAT) 2016 exam dates is declared. The Karnataka Private Post Graduate Colleges' Association (KPPGCA) has scheduled the exam date for May 29, 2016. Students who wish to seek admission to any of the following courses- Master of

The exam dates for MGU Common Admission Test (MGU-CAT) has been released by the Mahatma Gandhi University (MGU), Kottayam. The exam is scheduled to be held on May 21 and May 22. The MGU-CAT, is conducted to offer admissions into Master of

The Association of Private Dental and Medical Colleges (APDMC), Madhya Pradesh Has announced the exam dates for the Madhya Pradesh Dental and Medical Admission Test (MP DMAT 2016). The MP DMAT 2016 is conducted for admissions into various medical courses at

The examination dates for LFAT 2016 has been released by the University Of Allahabad (AU), Allahabad. LFAT 2016 is scheduled to be held from May 25, 2016. LFAT 2016 is held for admissions into 5 year integrated Bachelor of Arts Bachelor

The exam dates for the Osmania University Common Entrance Test (OUCET 2016) has been released by the Osmania University, Hyderabad. The OUCET is held every year by Osmania University for admissions into the following programmes: Programmes offered are:

The exam dates for the Diplomate of National Board Centralised Entrance Test - DNB CET 2016 has been released by the National Board of Examinations on the official website. According to the notification, the examination DNB CET 2016 is scheduled to

Pravara Institute of Medical Sciences (PIMS), Ahmedabad, has invited applications for AIPET 2016 which is held for admission to Ph.D programmes offered at institute in various fields. PIMS has released an official notification announcing the exam dates for AIPET-PIMS 2016. PIMS

The examination dates for the All India Selection Test (AIST) has been officially notified by the Footwear Design and Development Institute (FDDI). According to the notification, the programmes offered by the FDDI in association with Indira Gandhi National Open University (IGNOU)

The Karnataka Private Post Graduate Colleges' Association (KPPGCA) has announced the exam dates for KMAT 2016 September examination. KMAT September 2016 is scheduled to be held on September 11, 2016. KMAT is conducted twice a year for selection of candidates for

The 2nd PUC annual exams will be held from March 09 to 27. The Department of Pre-University Education, Government of Karnataka (PUE) has released time table for the same with tentative dates. Objections regarding the dates can be submitted at the

The time table for the Punjab Senior Secondary Board Examinations (PSSBE) has been published for the class 12 students. The Punjab School Education Board (PSEB) has made an announcement about the board exams schedule that are set to begin on February

The time table for the Class 10 board exams has been released by the Himachal Pradesh Board of School Education (HPBOSE). The exam will be conducted from March 4 onwards. The students datesheet is also available on the official website -

Cochin University of Science and technology (CUSAT) has announced the complete schedule for online CUSAT Common Admission test 2017. CUSAT University conducts: Common Admission Test (CAT) Lateral Entry Test (LET) Departmental Admission Test (DAT) every year On the basis

The Union Public Service Commission (UPSC) on  February 22,  2017 issued a notification announcing date and procedure for applying for Indian Civil Services Preliminary Examination, 2017 on its official website. {image-upsc-22-1487766661.jpg www.careerindia.com} Vacancy Details: 980 posts.Important dates to remember: To

The Council of Higher Secondary Education (CHSE) has declared the dates of board examinations. CCTV cameras in all the examination centers are installed to prevent from cheating. {image-keepcalmandhandleexams-18-1476809719-24-1487929454.jpg www.careerindia.com} How many students are appearing for the exam? This year, around 3,80,707

The Telangana State Board of Intermediate Education has released the Intermediate Public Examinations 2017 on the official website. {image-26-1453819607-students-examination-27-1488170247.jpg www.careerindia.com}  When are the exams conducted?The examination will begin from March 1, 2017 with the Second Language paper 1 for the first

With the Cabinet's approving the merger of Railway Budget with General Budget, the parliamentary panel on finance has decided to 'examine' the move along with its "ramifications thereof".

"From the 3,000 schools, these copies will go the evaluators and evaluation will begin tomorrow. Teachers will evaluate from home and we will be able to complete the process in 50 days," HRD Minister Pokhriyal added.

There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try to promote anything.

But as our CEO, Lee Odden, said, “While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services.”

And he couldn’t be more right. Your audience may even have a greater need now for your solutions or expertise. They’re trying to navigate through this uncertain time, too. And they’re looking for help now more than ever before.

To help you answer those calls for help and know what types of content are successful in times of crisis, I’ve gathered five examples of effective B2B content marketing during the COVID-19 pandemic.

#1 - HealthcareSource

Healthcare workers have always been essential. And with a pandemic afoot, they’ve become the most essential. As a result, hospitals and healthcare providers need to ensure they’re fully staffed, but that’s easier said than done. Declining revenues have led to job cuts. Doctors catching the virus has led to job growth. Hiring for healthcare is undergoing constant fluctuations.

As a proven talent management software for healthcare providers, HealthcareSource saw that they were in a unique position to help. Through a long, thoughtful blog post, loaded with examples from healthcare systems around the world, HealthcareSource created a great resource to help healthcare organizations manage their hiring, onboarding, and talent acquisition strategies. They also created an on-demand webinar with in-depth tactics on how to manage these constant fluctuations in job demand and supply.

#2 - Zoom

Zoom, a favorite video conferencing tool for any organization, has seen their number of daily active users jump from only 10 million to over 200 million in just three months. They’ve grown from hosting business meetings to hosting virtual classes, happy hours among friends, family game nights, and more for hundreds of millions of people. COVID-19 and social distancing have invariably helped grow their user base. However, that comes with its own set of challenges.

They now have to train hundreds of millions of people on how to use Zoom, how to adjust their mic settings, how to ensure their Zoom is secure and private. They’re users needed support, fast. So they created an in-depth COVID-19 resource with every relevant training users could need. But what makes this resource even more helpful is that they segmented it based on use-cases. Need help while working remotely? You have your own section. Need help teaching your class? You have your own section, too. It’s a great example of how tailoring content for each audience segment creates a better experience; help is easier to find and the experience feels more personalized.

[bctt tweet="“Tailoring content for each audience segment creates a better experience.” — Anne Leuman @annieleuman" username="toprank"]

#3 - monday.com*

Lockdown. Quarantine. Social distancing. Between those three mandates, it’s clear to see why the number of people working remotely is reaching unprecedented heights. For monday.com, a work operating system provider, this presented an interesting opportunity. They saw that teams needed help transitioning to a remote work environment with the least amount of friction. They needed help ensuring they had the right technology, process, and structures to make remote work successful. They needed help knowing how to best use monday.com remotely instead of in a physical office.

To ease the remote work transition, monday.com created a new page on their website educating others on how to use their software for remote work. This new page helps existing clients and potential prospects on how monday.com can help ease the challenges of working remotely. They also made the smart decision of adding this page to their main site navigation, making it extremely easy for visitors to access. In addition to this new product page, the team at monday.com also created a custom video and content hub to ensure their users can get answers to all of their questions.

*monday.com is a TopRank Marketing client.

#4 - Slack

Slack was already a popular piece of software for any business, helping streamline team communications and collaboration. With more workers at home, I’m sure businesses — including our own — have become even more reliant on Slack to carry the burden of all text communication between teams. And while they could have taken a page from Zoom or monday.com and created dedicated resources to help train new users or customers who may be relying on Slack a bit more during this time, they didn’t. They saw a different opportunity to help their audience.

During a crisis, the value of information skyrockets. Business leaders want to know; what’s happening to the economy? Will their market be impacted? How is this affecting their workforce? Slack created a report to help answer those questions, especially as it relates to remote workers and the challenges they face. They recognized that key decision makers in their target audience desired more information to help them solve top challenges like transitioning to remote work, improving their employee experience, and more. With this report, they were able to provide those insights, helping their audience optimize how they work together during a pandemic.

#5 - Dropbox

Do you know what distributed work is? I didn’t know what it was, either. And this is where Dropbox’s latest content marketing really shines.

Dropbox saw that while most of the world was focusing on transitioning to remote work, they really needed to focus on distributed work. Organizations sorely needed to be educated on the difference between the two and how they require different strategies. As Dropbox points out, “remote work is a discipline for the individual worker, but distributed work is a discipline for the entire organization.” That’s a very important distinction to make as organizations attempt to navigate social distancing and still get the work done.

Their thought leadership content around distributed work is truly eye-opening. Positioned high up on their blog and given its own content hub, their distributed work content is a must-read for any organization operating remotely during this time. And it all happened because they recognized a key, relevant term that not many were focusing on.

Be Helpful. Be Successful.

The true key to success in B2B content marketing is to always come from a place of empathy. The more you’re able to understand and empathize with your target audience, the more likely you are to surface content opportunities that help them overcome their pain points and challenges. And helping them = success.

That doesn’t change even in times of crisis. In fact, it becomes all the more important. Use the B2B content marketing examples above as a guide when creating your own content and remember to be empathetic to their needs.

If you want to help your audience during this time, learn how to build trust with your audience through authentic content.

The post 5 Examples of Effective B2B Content Marketing in Times of Crisis appeared first on Online Marketing Blog - TopRank®.

Cham, Switzerland : Springer, [2019]

Cham, Switzerland : Springer, [2019]

Barker Library - TA357.5.F55 F56 2012

Online Resource

This Viewpoint attributes improved understanding of the role of autoantibodies and B-cell activity in MS pathogenesis and the development of effective therapies to the ability of physician-scientists to bring clinical insights to laboratory research and it emphasizes the importance of supporting and encouraging these investigators to reinvigorate science at the bedside.

In this narrative medicine essay, a teaching physician uses the fictitious characters Holmes and Watson to dispell the belief held by many physicians—that a thorough physical examination is an unnecessary art of the past. His emphasis: taking time to gather data and observe can avoid unneeded tests and guide accurate diagnosis.

Trost, Elena

Dewey Library - HF5415.E93 2019

Online Resource

On this episode of On the Evidence, April Yanyuan Wu, a researcher at Mathematica, discusses a project that used supervised machine learning to estimate prescription opioid use among applicants for Social Security Disability Insurance.

Delorme, Rick, author

Across the nation, Black students, economically disadvantaged students, and students with disabilities are disproportionately subjected to disciplinary removals, which are out-of-school suspensions and expulsions that compromise students’ opportunities to learn and increase their risk of dropping out.

Schwaighofer, Verena, author

Australia. Parliament. Senate. Legal and Constitutional Affairs Legislation Committee, author, issuing body