Over the past decade, the terms "crisis" and "crisis management" have become increasingly popular topics of interest for business professionals and management academics alike. According to the Institute for Crisis Management (2013), "Newsworthy business crises have been on a steady upward trend since 2009.

Students enrolled in a crisis management course are examining the pandemic and its lessons and developing recommendations that the government and even individuals can follow. It's the kind of real-world experience that students can expect to have at Penn State Abington.

It is absolutely crucial for brands to keep a crisis management plan handy. Ideally, this plan gives an idea of who internally should lead the response and what stance they should take. An effective crisis management plan (or lack thereof) can have a substantial impact on your business.

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Anderson-Meli, Lisa, author