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San Francisco: To help small and large businesses reach out to 1.3 billion people who use Messenger every month, Facebook has launched an Augmented Reality (AR) tool for them. With this tool, the businesses can leverage the "Camera Effects Platform" to easily integrate AR into their Messenger experience, bringing the virtual and physical worlds one step closer together.

"When a person interacts with your business in Messenger, you can prompt them to open the camera, which will be pre-populated with filters and AR effects that are specific to your brand," David Marcus, Vice President of Messaging Products, said in a blog post on Tuesday.

From there, people can share the image or video to their story or in a group or one-to conversation or they can simply save it to their camera roll.

"To date, there are over 300,000 active bots on Messenger, and over 8 billion messages are exchanged between people and businesses each month -- that's 4 times the amount of messages exchanged since just last year," Marcus informed as Facebook began its annual two-day F8 Developers' Conference in San Jose on Tuesday.

"Today, there are 200,000 developers actively building experiences, forging connections between people and the brands they love and bringing real value to their everyday lives," the post added.

To begin with, ASUS, Kia, Nike and Sephora will launch AR effects for their Messenger experiences.

Facebook also announced that buyers and sellers in its Marketplace will be able to communicate across languages with "M Translations".

"Now when people connected through Marketplace receive a message in a language that is different from their default language in Messenger, M will ask them if they want to translate the message.

"This will help drive commerce between buyers and sellers despite language barriers. At launch, translations from English to Spanish (and vice-versa) will be available in Marketplace conversations taking place in the US," the post further said.

Facebook will gradually roll out "M suggestions for translations" in additional languages and countries.

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New Zealand reported five new Coronavirus cases Monday as the nation got ready to ease the rules on a strict lockdown from midnight. Prime Minister Jacinda Ardern said there hasn't been widespread community transmission of the virus and the country has so far managed to avoid the worst scenarios for an outbreak.

She said it would continue to hunt down the last few cases. From midnight, certain businesses such as construction will be allowed to reopen, but social distancing rules will still apply. Ardern said the nation was opening up the economy, but not people's social lives.

S Korea to reopen schools
South Korea reported only 10 new cases, its 26th straight day below 100 as officials mulled reopening schools amid the slowing caseload. The figures released by the Korea Centers for Disease Control and Prevention on Monday brought the national totals to 10,738 cases and 243 deaths.

At least 1,044 infections have been linked to international arrivals, but such cases have also declined in recent weeks amid tightened border controls.

Prime Minster Chung Sye-kyun during a virus meeting Monday instructed education officials to prepare measures to ensure hygiene and enforce distance between students at schools so the government could announce a timeline for reopening schools no later than early May.

More US states to reopen
In the US, Colorado, Mississippi, Minnesota, Montana and Tennessee are also preparing to reopen economy, Reuters reported. Georgia, Oklahoma, Alaska and South Carolina had already started easing restrictions. "I would stay home if the government encouraged that, but they're not. They're saying, 'Hey, the best thing to do is go back to work, even though it might be risky,'" Royal Rose, 39, owner of a tattoo studio in Greeley, Colorado, told Reuters.

According to reports, the states have started easing lockdown without ensuring measures to trace the asymptomatic cases. Several health experts have warned that a hurry in easing lockdown may lead to a fresh wave of infections. Meanwhile, the White House said the jobless rate would be 16 per cent or higher this month. A record 26.5 million Americans have filed for unemployment since mid-March.

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The Federal Association of German Industry, the BDI, has urged the German government to forge ahead with corporate tax reforms, warning that Germany's corporate tax regime is becoming increasingly out of step with the country's competitors.

The German Ministry of Finance has adopted a circular including various tax relief measures for businesses affected by the coronavirus outbreak.

On April 2, 2020, the Dutch Ministry of Finance announced that the rules for requesting tax payment deferrals have been simplified and extended to cover additional taxes.

New Zealand's Inland Revenue Department has set out the range of supports available to businesses in response to the impact of COVID-19.

The French General Directorate of Public Finance has announced that companies and self-employed taxpayers will be able to postpone without penalty upcoming tax payments due to the public health emergency.

COVID-19: Experts from University at Buffalo School of Management have suggested simple tips to entrepreneurs and local businesses ride out the storm.

The government has permitted the tea stalls to open in the state although nobody would be allowed to drink tea outside or inside the stall.

Lifting many of the regulations stifling business competition in Greece would benefit both consumers, through lower prices, and firms, via higher turnover, according to the OECD.

The OECD has released a study to help all countries understand and address the risks of sales suppression software. It describes some of the most common electronic sales suppression techniques and shows how these methods can be detected by tax auditors. The report also considers the approaches already adopted by countries in combating this risk and highlights a number of best practices.

Tax Morale: What Drives People and Businesses to Pay Tax? assesses the various drivers behind voluntary compliance with tax obligations, particularly in developing countries where issues of governance are more acute.

Tax and fiscal policy responses are playing a critical role in limiting the hardship caused by containment measures, and should continue to do so as governments seek to support households and businesses, protect employment and pursue economic recovery from the global pandemic, according to new OECD analysis.

Small and medium-sized businesses (SMEs) requesting loans between 2007 and 2010 faced higher interest rates than for large companies. Loan conditions for SMEs included shortened maturities and increased demands for collateral, suggesting that banks considered smaller firms to be a higher risk.

New firm-level analysis undertaken in tandem with the OECD Economic Survey of Ireland 2018 finds that the majority of businesses in Ireland have actually experienced falling productivity since the mid-2000s.

Most businesses are good. They pay their taxes, they create employment, they abide by the laws, and they generally contribute to the societies in which they operate. But what can be done when businesses behave badly? This blog discusses the National Contact Points, the unique grievance mechanism of the OECD Guidelines for Multinational Enterprises, and how could be improved to better fulfill their potential.

Claer Barrett wants to hear readers’ experiences of accessing business interruption loans

At least 21,000 more companies failed in March compared with the year before 

Your chance to grill FT experts on the government’s rescue measures for small businesses

English companies with shared offices excluded from coronavirus rescue package

Government to provide £617m to plug gaps in rescue package based on business rates system

UK transport company has come under pressure from US activist to sell school bus and transit divisions

Too many big brands have been coasting for too long

Laura Noonan and Lauren Fedor respond to your queries on the state of SBA rescue funds

Finance minister also says companies cannot pay dividends while receiving government money 

Readers say they fall between the cracks of government support schemes

Shutdowns likely to shift energy use from fossil fuels towards wind and solar

Despite public anger, corporate regulation is likely to remain fragmented

The time it takes for employees to be assessed is putting companies in delicate legal territory

Your guide to the investment and business revolution you can’t afford to ignore

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