TVS Eurogrip has announced a new feature of an e-ordering facility in its retailer app 'TVS Eurogrip Bandhan', which can be downloaded on both Android and iOS platforms. This new feature in the app will provide a comprehensive e-commerce experience with features that help place and track orders.

Hyundai India has announced a unique ‘EMI Assurance' program due to the Covid-19 pandemic in the country. The new initiative supports working individuals with repayment of car loans in case any employment uncertainty.

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences.

While in-person events have been a staple for B2B marketers, we've seen how working with digital influencers on co-created content can be a sound alternative.

How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand.

At the same time B2B marketers are emphasizing purpose and people over profit in their marketing messages, the need to deliver on new business and revenue hasn't gone away. Here are 4 considerations on how B2B influencer programs can be optimized, while still being empathetic and thoughtful to the new normal.

1. Find the opportunity gap.

Any marketing investment during a time of crisis will be under scrutiny. Whether your business has had to pivot or you reacting to changes in buyer behavior, it's essential to find opportunities to provide value in ways that are truly empathetic to customers and that can drive business performance. Many companies are meeting a boost in demand for information by engaging influencers to provide thought leadership, insights and how-to content.

Also, as you plan what kind of influencer program to run, think about what goal represents an opportunity for the best ratio of importance for executives to business and customer impact relative to resources and time frame? What metrics best represents that goal?

2. Build amplification in the creation.

If you are able to secure budget and support for a business influencer campaign or program, make sure you are realizing the full value of the content reach. Structure the influencer content for easy deconstruction to shareable formats including social messages, graphics, animations and repurposed content. Also, work with business influencers who have proven distribution channels and can republish brand content on their own networks and sites. The great content you can co-create with influencers won't be so great if the right audiences are not seeing it.

3. Maximize the content experience.

One of the big trends in B2B influencer marketing has been more interesting content formats. Think outside the box of ebooks and blog posts to visually rich and interactive content including audio, video and even VR/AR. There has been a rush of business influencers livestreaming video on Facebook, LinkedIn and Twitter. Brands should think about how they can differentiate the content experience they are creating for their customers and influencers alike. Impressive content inspires influencers to share even more plus it improves customer engagement.

4. Deliver a better influencer experience.

Experience is more important than ever, not just for customers but for influencers as well. Far too often, B2B companies treat influencers as a commodity and only think of what the brand wants. Here's a novel idea: Provide top shelf service to your influencers to help them be more successful concomitant to the success of your influencer program. Find out what the influencers' goals are and build a community around shared values with your influencers. Share promotion messages and goals with influencers and encourage a team approach vs one to one communications. Think more "we" vs. "me".

Rani Mani, Monica Grant and the team at Adobe do a fantastic job of this with the #AdobeInsiders program.

These opportunities to optimize B2B marketing performance are not unique to marketing during a time of crisis. They are universally useful in any environment. But with so many companies and individuals facing uncertainty. it's essential that businesses optimize for trust and what better way than to work with those who already have the trust and attention of customers?

The post Four Ways to Optimize the Marketing Performance of a B2B Influencer Program appeared first on Online Marketing Blog - TopRank®.

A court asked the Indian government on Friday to respond to a challenge against its order for compulsory use of a contact tracing app by public and private sector employees returning to work amid the world's biggest coronavirus lockdown.

A court asked the Indian government on Friday to respond to a challenge against its order for compulsory use of a contact tracing app by public and private sector employees returning to work amid the world's biggest coronavirus lockdown.

A court asked the Indian government on Friday to respond to a challenge against its order for compulsory use of a contact tracing app by public and private sector employees returning to work amid the world's biggest coronavirus lockdown.

Saeed is active in daily affairs of the Markaz headquarters and used to hold meetings with the officials there.

Oxford : Oxford University Press, 2019.

[New York] : Apress, [2019]

Oxford : Oxford University Press, 2019.

Cham : Springer, c2019.

Cham, Switzerland : Springer, 2019.

New York, NY : Oxford University Press, 2020.

Cham : Springer, c2019.

[S.l.] : SPRINGER NATURE, 2019.

Cham, Switzerland : Springer, [2019]

Cham : Springer, c2019.

Berlin, Germany : Springer, [2017]

Cham, Switzerland : Springer, [2019]

Oxford : Oxford University Press, 2020.

[Berkeley, CA] : Apress L. P., [2019]

Cham : Springer, c2019.

Berkeley, CA : Apress L. P., 2019.

This directive provides the Mail Management Program procedures and responsibilities for FSIS employees and describes the Agency’s mailing and shipping standards.

by Claire L. Lanier This spring, in conjunction with The Presidency Project, the Museum is offering a series of twelve public programs exploring the American presidency – what it means, who did it well, who did it not so well, how different interpretations of the presidency have manifested the current functioning of the office, and...

The post Presidential Power Program Series: Looking at what it means to be president appeared first on Behind The Scenes.

On Tuesday, October 24, the New-York Historical Society hosted its first Frederick Douglass Council event. The program — a look at the landmark U.S. Supreme Court case Loving v. Virginia — welcomed Dorothy E. Roberts as the guest speaker and featured Brent Staples as a moderator. Dorothy E. Roberts is an award-winning professor who has...

The post Program Recap: Loving v. Virginia appeared first on Behind The Scenes.

On Tuesday, November 14, the New-York Historical Society hosted a discussion, “A Slave’s Cause: A History of Abolition.” This Frederick Douglass Council event featured Manisha Sinha as the guest speaker and Eric Foner as the moderator. Manisha Sinha, a James L. and Shirley A. Draper Chair in American History at the University of Connecticut, is...

The post Program Recap: The Slave’s Cause: A History of Abolition appeared first on Behind The Scenes.

On December 6, 2017, the New-York Historical Society hosted a lecture featuring distinguished historian Stephen Kotkin. Stephen Kotkin, author of the book Stalin: Waiting For Hitler, 1929-1941, explored Joseph Stalin’s forced industrialization of the Soviet Union and assessed his relationship with Hitler’s Nazi Germany during World War II.  When Kotkin took the stage, he opened...

The post Program Recap: Stalin: Waiting for Hitler, 1929-1941 appeared first on Behind The Scenes.

As October 31 draws near, ghosts appear in New York windows, and cobwebs creep over city bushes. Crisp leaves heap in piles along sidewalks where wrinkled gourds line up to watch crunchy commutes. All across the state New Yorkers still “inhale the witching influence of the air, and begin to grow imaginative, to dream dreams,...

The post History and Halloween: John Rogers’ “Legend of Sleepy Hollow” appeared first on Behind The Scenes.

Barker Library - TA357.5.U57 P76 2014

Barker Library - TA357.5.M43 B35 2016

Hayden Library - TA357.5.M84 M82 2018

Hayden Library - PN6728.B358 B46 2017

Hayden Library - PN6728.E73 B37 2018

Hayden Library - PN6728.S737 H68 2017

Earlier this month, the National Endowment for the Humanities (NEH) announced an additional $4.5 million in funding to institutions in 18 states to expand selection and digitization of U.S. historic newspapers for the National Digital Newspaper Program (NDNP), including first-time awardee University of Alabama, Tuscaloosa.  Seventeen other participating institutions - Alaska Division of Libraries, Archives, and Museums; University of California, Riverside; Colorado Historical Society; University of Illinois, Urbana-Champaign; State Historical Society of Iowa; Maine State Library; University of Maryland, College Park; Central Michigan University; Montana Historical Society; University of Nebraska-Lincoln; University of Nevada, Las Vegas; Rutgers University, New Brunswick (New Jersey); University of North Carolina, Chapel Hill; Ohio History Connection; South Dakota Department of Education; University of North Texas; and Washington State Library - received additional awards, each charged with selecting and digitizing approx. 100,000 newspaper pages from their state for contribution to the online newspaper collection "Chronicling America," hosted by the Library of Congress. Since 2005, cultural institutions in 46 states and Puerto Rico have contributed more than 13 million digitized American historical newspaper pages, published between 1789 and 1963 and in 14 different languages, to the collection. 

Jointly sponsored by the NEH and LC, NDNP is a long-term effort to provide access to an Internet-based, searchable database of U.S. newspapers with descriptive information and select digitization of historic pages. This rich digital resource will be developed and permanently maintained at the Library of Congress. The NEH grant program funds the contribution of content from, eventually, all U.S. states and territories.... Read more about it & follow us on Twitter @librarycongress #ChronAm!!

from @NEHgov on Twitter: Be part of the National Digital Newspaper Program (NDNP), a partnership between National Endowment for the Humanities and the Library of Congress to create a digital resource of newspapers published between 1690 and 1963, from all the states and U.S. territories. Applications due Jan 15: http://1.usa.gov/1ye8EKz 

Signup forms are all too common when building new web applications or social networks. Traction from user signups can really boost your own self-confidence about a project when it comes to launching a new website. But what can you do to help improve the signup experience and hopefully gain more interested users? In this tutorial […]

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