Claire Williams said that it was scary that if racing doesn't restart soon due to coronavirus, Formula One could lose an 'awful lot of teams'.

At least 22 migrant labourers, who had returned from Andhra Pradesh, escaped from a COVID-19 quarantine centre in Chhattisgarh's Dantewada district, police said on Friday.

Justice Bharati Dangre rejected Bhatt's plea after the prosecution told the court that a COVID-19 patient cannot be allowed to be freed on temporary bail.

Similarly, for the students in northeast Delhi, the wait for the exams has become a "test of patience" as they were postponed first in the area due to law and order situation, and later due to the coronavirus outbreak, resulting in a four-month-long wait for the exams.

Tripura has reported 118 cases, Assam 59, Meghalaya 12 cases, Manipur two while Mizoram and Arunachal Pradesh have reported a case each till Saturday morning 8 AM.

The former chief minister of the state asked the central government to exercise caution while importing testing kits from foreign countries.

The actor's car overturned when he was driving home in the early hours. Thanks to the safety features of the car, Rajasekhar was unhurt.

Turkey formally charged Turkish private jet operator MNG Jet's four pilots and a executive with 'migrant smuggling', a crime carrying a maximum sentence of eight years in jail.

Mike Pompeo said he has seen a significant amount of evidence that suggests that the lab was underperforming, that there were security risks at the lab and that the virus could well have emanated from there.

Moody's Investors Service, a global rating agency, said that Adani Ports and Special Economic Zone Limited's (APSEZ) (Baa3 stable) results for fiscal 2018 are within Moody's expectations. In fiscal 2018, APSEZ's reported revenue of Rs 113 billion, up by 34

Shah Rukh Khan has decided to promote his upcoming production, Betaal, in a fun way. The Badshah of Bollywood is asking fans to channel their inner filmmakers during the lockdown and shoot scary films at home. He announced that winners of

The Academy of Motion Picture Arts and Sciences (AMPAS) that hosts the annual Academy Awards aka Oscar Awards will now consider films that get digital releases too for the awards, as opposed to the previous rule, according to which only films

Shah Rukh Khan has decided to promote his upcoming production, Betaal, in a fun way. The Badshah of Bollywood is asking fans to channel their inner filmmakers during the lockdown and shoot scary films at home. He announced that winners of

Traders should use the dip, if any, between 9,750–9,700 to create fresh longs with a stop below 9,600 on a closing basis, Mazhar Mohammad says.

Markets would take back the drive if government does not live-up to the build-up expectations. This uptrend seems to be a short lived and may not be sustainable in coming days.

"I have seen a significant amount of evidence that suggests that the lab was underperforming, that there were security risks at the lab and that the virus could well have emanated from there," Pompeo told Ben Shapiro in an interview.

The M8 is now BMW’s flagship sportscar and gets two doors in addition to all the luxury that BMW offers inside two doors.

Pakistan's fiscal deficit will surge to 9% in the ongoing fiscal year, the country's de facto finance minister said on Friday, as its economy reels from the fallout of the coronavirus crisis.

When people think of account-based marketing (ABM), they tend to think of it as a smaller-scale practice. Since ABM is fundamentally built around focus in the aligned pursuit of high-value accounts, it’s often associated with a significant reduction in target market scope (i.e., “Let’s narrow down to our 20-30 most promising accounts).

This itself is a constraint from which B2B marketers need to break free, which is why Gary Gerber stood out as a fitting guest for the first interview in our second season of Break Free B2B. At B2B Marketing Exchange in February, he sat with TopRank Marketing President Susan Misukanis to unpack what’s needed to bring ABM to the next level.

Gary and his team at Folloze helped Cisco develop a sophisticated and highly effective ABM program that targeted 20,000 customers through one-on-one, personalized content and messaging.

How can other B2B marketers achieve this level of scalability in their ABM efforts, overcoming one of the biggest remaining hurdles holding back this fast-growing approach? In large part it’s about rethinking our tools, Gary suggests, while leaning on a rather literal metaphor.

“You have to focus away from blunt instrument tools,” he says. “I’m not bashing blunt instruments, by the way, because a hammer is one of the most useful tools in your toolkit, but you wouldn’t use it to repair a watch. So you need to migrate to tools that let you [achieve] that kind of precision, because that’s the only way you’re going to build trust with your customers.”

[bctt tweet="“A hammer is one of the most useful tools in your toolkit, but you wouldn’t use it to repair a watch.” @Gary_Gerber of @Folloze on the need for more precision in #ABM. #BreakFreeB2B" username="toprank"]

Solutions like Folloze’s platform, which enables the delivery of personalized experiences at scale, are helping pave the way. But it’s not just about technology. Reaching a state of advanced ABM also requires shifts in organizational mindset, philosophy, and operation.

Gary and Susan cover the gamut in their 18-minute conversation. You can watch, listen, or find key excerpts and takeaways below.

Break Free B2B Interview with Gary Gerber

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

• 1:30 - Recognizing that change is inevitable
• 2:30 - Where is ABM in terms of market maturity?
• 4:45 - Helping clients recognize shortcomings and make incremental progress
• 6:30 - Approaching the marketing funnel from an ABM standpoint
• 9:30 - Re-centering on the fundamentals of ABM targeting
• 11:15 - Where are you seeing successes in ABM?
• 13:15 - Optimizing for the future by taking the right steps right now
• 16:00 - Gary's personal hobbies and philosophies
• 17:15 - How can modern digital marketers break free?

Susan: What's your consulting approach? As marketers, we can't just tell our clients, "You're wrong, do it my way." How do you inch them toward making incremental progress?

Gary: It's an interesting question because when we talk to people, the tools that people are using are the same ones that worked well 10 or 15 years ago. People built their careers on tools like marketing automation and things like that. So it is challenging to tell them, "Those tools are blunt instruments by today's standards."

You have to focus the other way, on what's not working, on the pain. Because there is pain there, especially if they're under the gun for an account-based program, and for pushing things through the funnel, right? We like to talk about the three symptoms that marketers today are subject to: funnel starvation, pipeline constipation, and sales frustration. They can't get stuff into the top of the funnel anymore, whatever they get in the funnel doesn't come out, and they're under the gun there because sales and the entire organization is looking to them to move opportunities and it's not happening. So if you can put it in terms along those lines most marketers will eventually have to concede. 'Cause everyone's feeling that pain in B2B.

[bctt tweet="“We like to talk about the three symptoms that marketers today are subject to: funnel starvation, pipeline constipation, and sales frustration.” @Gary_Gerber @Folloze #BreakFreeB2B #ABM" username="toprank"]

Susan: Do you counsel equal focus on the top, middle, and bottom of the funnel to try to get things moving? Or is the first thing, you gotta fix the top of the funnel? What's your methodology?

Gary: Well, if you think about what ABM is, especially if you're doing it right, it's almost not a funnel mentality at all anymore, right? We refer to it as full cycle personalization, or some people are saying bow tie. If you're approaching it with that funnel mentality, you've almost doomed yourself to failure right from the start in 2020.

[bctt tweet="“If you're approaching #ABM with that funnel mentality, you've almost doomed yourself to failure right from the start in 2020.” @Gary_Gerber @Folloze #BreakFreeB2B" username="toprank"]

There’s an analogy others are using and I agree with it: it’s like a football team or a soccer team running down the field together. So the focus isn't on top of funnel or middle of funnel, it's on -- by definition -- the accounts themselves. And as sales and marketing are running down the field, they're bringing the account and the individuals together along with them. It's a journey.

And so how do you do that? You can't do that by sending them mass emails because everybody's getting that. Ultimately what it's about, and I've said this to other people, it's about building that relationship with them. More importantly, it's about building a relationship that's built on trust, not on hype. Because if you've built that trust and you're adding that value to them that they trust you're interested in their success, and you're providing information and content and messaging and whatever it is, that will help them be successful. They'll happily march down the field with you because you're adding to their success.

Susan: So let's talk about what's working in ABM these days. Where are smart modern marketers really experiencing some great progress from your perspective?

Gary: Most people think of ABM, as you mentioned before, as, "Well, I'm going to pick my top 20 accounts and I'm going to focus everything I got on them, and the rest of the 88,000 or whatever, oh well too bad, them we'll just spray and pray with a nurture campaign or something like that." And it's interesting because when you stop and think about it logically, limiting it to your 20 or 25 or whatever, that's a technical limitation, right? It's because I can't do what I want to do -- create a deeply personalized, individualized, valuable, trust building experience -- with more than those 20 people because there's me and this person, that's all that we can do.

But there is no procedural reason for that. If you could do [personalization] for everybody, then you would, but you can't. And so, Cisco is a really awesome example. What they've been able to do is actually automate a lot of what's manual to create these very individualized experiences where they’re getting content, and imagery, and messaging, and information, and everything that is very salient to them, that they used to have to build by hand, so it took hours for each … it’s automated, so they kind of wind it up once and this goes out. So Cisco is actually doing one of the largest ABM programs in the country.

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus appeared first on Online Marketing Blog - TopRank®.

Across Africa, centuries-old cultural traditions are being foregone in the wake of the COVID-19 pandemic, which has seen governments impose restrictions on gatherings and other practices around death and burial. Francesca Lynagh reports.

U.S. coronavirus task force coordinator Dr. Deborah Birx is best-known for her calm, authoritative briefings at the daily White House press conferences. But she has also become a pop culture phenomenon for her scarves.

Across Africa, centuries-old cultural traditions are being foregone in the wake of the COVID-19 pandemic, which has seen governments impose restrictions on gatherings and other practices around death and burial. Francesca Lynagh reports.

When gas began leaking from a nearby chemical factory and drifting towards his house in southern India, there were no warnings and no alarms, welder Elamanchili Venkatesh said.

When gas began leaking from a nearby chemical factory and drifting towards his house in southern India, there were no warnings and no alarms, welder Elamanchili Venkatesh said.

Madagascar is putting its self-proclaimed, plant-based "cure" for COVID-19 on sale and several countries in Africa have already put in orders for purchase, despite warnings from the World Health Organisation that its efficacy is unproven.

A federal judge on Friday declined to dismiss the charges against "Full House" actress Lori Loughlin and other wealthy parents awaiting trial in the U.S. college admissions scandal after they accused investigators of fabricating evidence.

They were arrested on Sunday from a quarantine facility in Mahabaleshwar in Maharashtra's Satara district.

The central probe agency had said it needs to interrogate the brothers further in connection with the Yes Bank scam also involving its founder Rana Kapoor.

The herbal remedy is derived from artemisia -- a plant with proven success in treating malaria -- and other indigenous herbs.

Cham : Springer International Publishing : Imprint: Springer, 2019.

Cham, Switzerland : Palgrave Macmillan, [2019]

Cham : Springer, c2019.

Cham : Springer, c2019.

Cham : Palgrave Macmillan US, 2020.

Cham : Springer, 2019.

[New York] : Apress, [2019]

Cham : Palgrave Macmillan, 2020.

Cham : Springer, 2020.

New York, NY : Oxford University Press, 2019.

Cham : Springer, 2019.

New York, NY : Oxford University Press, 2019.

Cham : Springer, [2019]

Singapore : Springer, 2020.

Oxford : Oxford University Press, 2019.

[Berkeley, CA] : Apress L. P., [2019]

[Berkeley, CA] : Apress, [2019]

It’s not every day you welcome the NYPD Bomb Squad into your museum…but that’s what happened recently at the New-York Historical Society! This week, we’re opening our groundbreaking new exhibition, The Vietnam War: 1945-1975, exploring the causes and consequences of one of the most divisive and controversial events in American history. The expansive exhibition features...

The post Scanning Bomblets: NYPD Bomb Squad Visits the Museum appeared first on Behind The Scenes.

Rotch Library - TR113.A3 F733 2015