Dems were sure that Trump was going to lose. Remind them that they were wrong. Again.

The post Celebrate The Return Of MAGA With These *NEW* Trumpinator 2024 Prints appeared first on Clash Daily.

1. Heard the petitioner who appears in person as well as Shri Skand Bajpai, learned counsel for the respondent, on the application under Order 7 Rule 11 CPC more particularly the provisions of Sub Rule (a) and (d) of Order 7 Rule 11 of the CPC.

2. Arguing on Sub Rule (a) of Order 7 Rule 11 the argument of the Shri Skand Bajpai is that the said sub rule pertains to rejection of a plaint where it does not disclose a cause of action.

3. Reference has been made to Section 36 of the Representation of Peoples Act, 1951 (hereinafter referred to as the 'Act, 1951') to contend that the said provision pertains to scrutiny of nomination. Sub Section (1) of Section 36 of the Act, 1951 provides for examination of the nomination papers of all candidates which power has been given to the candidates, the election agents, one proposer of each candidate and one other person duly authorized in writing by each candidate but no other person; Sub Section (2) of Section 36 of the Act, 1951 provides for the nomination papers to be examined by the returning officer and to decide all objections which may be made to any nomination and thereafter to reject any nomination either on his own motion or on such objection as might have been preferred.

Embark on a rescue mission to free your friend of the clutches of your arch-enemy

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Every website project starts with a leap of faith.

“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach.

Genuine thought leadership is a powerful differentiator for any business.

Articles and reports that demonstrate true expertise, authority and insight stand apart from your competitors’ me-too blah-blah. They build trust, enhance your brand, help close deals and defend your margins.

High-quality content also avoids the Google penalties that come with spammy or AI-created content. Don’t take our word for that, here’s what Google has to say about creating helpful, reliable, people-first content. (See our take on AI in marketing too.)

What is high-quality content?

Thought-leadership copywriting provides unique insights, presents new research and uses data. It covers complex subjects in a new and engaging way. It is designed to expand readers’ understanding. It manages to be persuasive but not pushy.

Everyone can write, but not everyone is a writer. High-quality marketing content requires expert copywriters. (Read more about what a copywriter actually does.)

To get it right, writers require a deep understanding of their audiences, clients, products, the wider context of the industry, and the current shape of the market. For businesses embracing thought-leadership content, that’s where the true value lies.

But you have to invest time, money and marketing effort to realise this value. That can be challenging when business leaders and decision-makers can’t see the return on investment (ROI).

Let’s explore the ROI of copywriting and thought leadership to help you build a business case for their value.

What are the likely costs of copywriting and thought leadership?

The short answer? It depends. The long answer? There’s no one-size-fits-all cost and most writers will offer packages or tailored pricing. According to a study by Clutch, the average UK digital agency charges approximately £98.10 per hour. Research by DDIY suggests that a monthly content marketing retainer can cost between £1,805.78 and £23,551.50.

Of course, an hourly rate doesn’t tell you much about how long something will take or the required level of expertise needed to do an outstanding job.

That’s why, at Articulate, we charge for copywriting on a fixed price basis related to the length and complexity of the piece.

For maximum transparency and flexibility, we have a tariff—a kind of menu—of common writing deliverables such as case studies, white papers, or thought leadership articles. Our fixed prices include research, interviewing, writing, project management, editing, proofreading two rounds of revisions (if required), keyword optimisation, and, for blog articles, meta descriptions, a featured image and a couple of social posts.

Our marketing retainers start at £4,100 per month and one-off copywriting projects start at £5,000 for things like a case study library or a lead generation campaign centred around a flagship report or ebook.

We charge for website copywriting slightly differently, on a per-word basis, because of the additional complexity of integrating it with design, search engine optimisation and the rest of the development process. Also, in our experience, writing website copy for clients is like writing poetry and demands a high level of experience and client knowledge for your most important marketing asset.

Broadly speaking though, the cost of a content project will vary depending on the following factors: the who, the what, the when, the where and above all, the why.

The Who

Freelance copywriters and marketing agencies will charge different prices because, of course, their overheads and offerings are different. An agency may cost more but brings benefits such as editing, additional skills (e.g. SEO, research), better availability and turnaround times.

Then there are factors such as years of experience, location, specialisations and so on. You might also consider an in-house or staff writer who will require a competitive salary.

There are specific skills required to be a good marketing copywriter, including:

• Marketing know-how
• Business, sector and client knowledge
• Interviewing skills
• Research and analytical skills
• Search engine optimisation, e.g. writing with keywords
• Agility with tone of voice and messaging
• Self- and pair-editing
• Proofreading
• Social media writing skills
• Content planning and ideation

It’s helpful to put a good marketing copywriter with a reasonable level of skill and five or more years of experience in the same bracket as, say, a lawyer or an experienced, professional journalist writing for a trade magazine or reputable newspaper.

Typically, in an agency, they will work in teams that provide complementary skills and coverage for illness or holidays. All of this is hard to replicate in-house. (For more on this see our article: Should you hire a marketing person or a marketing agency.)

The What

The nature of your business and its content can impact how much copywriting will cost you. For technical or niche businesses, you’ll need to work with writers who understand your industry thoroughly or who have the skills and processes in place to learn about it efficiently.

You might not need to work with specialists if your company wants more generic content. But generic isn’t going to cut through the noise. Similarly, the length of your copy will affect the price, too. Some providers charge per project, others per word.

The When

How quickly and how often do you need copywriting and thought leadership content? Time-sensitive projects may incur additional costs to help you meet deadlines. And the more content you need, the more it will add up. A freelancer will struggle to produce tens of thousands of words in a short period of time but an agency can bring a whole team and a well-oiled production process to the challenge. You can, however, explore these helpful tips from the Articulate Marketing team on how to make every piece of content work harder for you.

The Where

Where are you posting, hosting or submitting the writing? The platform will impact the word count and, in turn, the price. A detailed report, an eBook or a long-form pillar page will set you back more than a 750-word blog post for your company website, for example. Similarly, copy for your home page might be short but it is very important and getting it right might take longer and cost more on a per-word basis than a more general piece.

The Why

Here’s where it gets interesting. You might know who you want to work with, what you want them to produce, when you need it and where it’s going. But do you know why you’re doing it? Have you considered who you want to read your thought-leadership content? And what you want them to do once they’ve read it?

From top-of-the-funnel content for brand awareness and lead generation to bottom-of-the-funnel content for conversions or customer retention, your copywriter needs to know what role your content plays in the context of your wider business.

In our opinion, the ‘why’ separates good writers from bad ones — and both kinds from the likes of ChatGPT. This is why we call our writers ‘marketing copywriters’ because they understand how to weave their work into broader marketing objectives.

So, what’s the ROI of copywriting and thought leadership?

Whether you choose to go external or in-house, there’s significant value in investing in the art of copywriting. Here’s why.

Demonstrate relevance and expertise

A study by Edelman and LinkedIn found that 73 percent of decision-makers say an organisation’s thought leadership content is more trustworthy for assessing its capabilities than its marketing materials.

The same study found that 80% of respondents want to see third-party data included in it, and 44% believe the highest-quality content helps them better understand a business's challenges and opportunities.

Decision-makers want to know why they should work with you. And your knowledge, experience, and expertise are your differentiators. The ROI? As many as 60 per cent of decision-makers say they’re willing to pay a premium to work with a business that produces good thought leadership.

Establish your brand and raise your profile

While thought-leadership and content marketing materials are busy showcasing your expertise, they’re also putting you on the map. Readers get to know your brand and tone of voice (TOV). Decision-makers may even share your content online, quote your research in their content, and reference your work conversationally.

The front of a buyer’s mind is a powerful place to be. Especially when we consider that 70 percent of C-suite executives said thought leadership content made them question their current B2B relationships — with 54 percent realizing other vendors might better understand their needs, according to a study by Edelman and LinkedIn.

Reach new audiences

A key part of establishing your brand with thought leadership is connecting with new audiences. Businesses often have a clear idea of who they want to work with and who wants to work with them. But growing your brand presence with thought leadership content means you’ll start to appear in new places online.

For example, when Basecamp founder Jason Fried tweeted about his company’s new ad, which called out Google’s paid ad strategy, he subsequently received over 1,000 backlinks to the company’s website. Depending on how you value backlinks, that could be worth up to $500,000 in SEO benefits.

This kind of thought-leadership content will help you rank for new search engine queries, generate more backlinks, appear in different social media feeds and so on. You might even find that your successful written content creates entirely new opportunities for you — podcast appearances, webinar invitations, the chance to speak at industry events and so on.

Build existing customer loyalty

Your written content doesn’t just serve the purpose of attracting new audiences. It’s a valuable tool for staying connected to your existing customers (and re-connecting with previous ones, too).

According to Accenture, 80 percent of businesses spend less than a third of their time and budget on customer-focused messaging. This presents a clear missed opportunity when considering loyal customers' ROI.

On average, a loyal customer is worth up to 10 times the value of their original purchase, according to the Office of Consumer Affairs. And, Bain and Co found that increasing customer retention by two percent has the same impact as reducing costs by 10 percent. Remember: the grass is greener where you water it!

Content is still king

Powerful, engaging, well-written thought leadership content has a functional role to play, too. Of course, establishing your brand, growing your audience, and giving your customers something to talk about are important. But high-quality written content is necessary to get discovered online. For example, brands that regularly update their blog get 67 percent more leads than those that don’t, according to Absurd Insights.

Similarly, search engines are starting to prioritise the quality of the content they promote to users, cracking down on misinformation, clickbait, spam, and AI-generated content. For example, Google looks for content showcasing experience, expertise, authority, and trustworthiness. This is called E-E-A-T content and thought leadership is precisely the kind of writing that reflects these crucial areas.

Recent Google updates penalise companies that fill up their site with cheap AI-generated SEO content. This tactic is just empty calories and now it’s creating marketing heart attacks for companies that tried it. The need for high-quality EEAT content has never been higher.

The final word

The ROI of thought leadership is going to take a lot of work to prove. That’s because it’s about more than just numbers. It’s about value. An AI-generated blog post will save you time and probably be fairly accurate. It may even generate a small amount of traffic (before Google recognises it as AI and penalises you for it, that is). But well-written thought leadership is a conversation starter. It’s the kind of content people are still thinking about after they’ve logged off. It makes potential customers think — and start questioning whether they’re working with the right providers. It’s full of insight, personality, colour and expertise. You can’t put a price on that.

Return on Investment (ROI) is one of the most popular performance measurement and evaluation metrics. ROI analysis (when applied correctly) is a powerful tool in comparing solutions and making informed decisions on the acquisitions of information systems. The purpose of this study is to provide a systematic research of the accuracy of the ROI evaluations in the context of information systems implementations. Measurements theory and error analysis, specifically propagation of uncertainties methods, were used to derive analytical expressions for ROI errors. Monte Carlo simulation methodology was used to design and deliver a quantitative experiment to model costs and returns estimating errors and calculate ROI accuracies. Spreadsheet simulation (Microsoft Excel spreadsheets enhanced with Visual Basic for Applications) was used to implement Monte Carlo simulations. The main contribution of the study is that this is the first systematic effort to evaluate ROI accuracy. Analytical expressions have been derived for estimating errors of the ROI evaluations. Results of the Monte Carlo simulation will help practitioners in making informed decisions based on explicitly stated factors influencing the ROI uncertainties.

Gabriel Luna (L) and Robert Rodriguez attend the "Terminator: Dark Fate" Screening at the Alamo Drafthouse Cinema Slaughter Lane on October 29, 2019 in Austin, Texas. ; Credit: Gary Miller/Getty Images

Movie theaters are starting to reopen, and moviegoers are starting to return. All eight of the Laemmle’s theaters are now reopened, its Glendale location the last to do so a couple weeks ago. Tickets are now on sale for the first time in a year at American Cinematheque's Aero theater. 

Last weekend, “A Quiet Place: Part II” opened with very strong box office grosses. And one of the locations that sold a lot of tickets for the sequel was the Alamo Drafthouse in downtown Los Angeles. The Texas-based boutique chain filed for bankruptcy reorganization in early March. Unlike the Arclight and Pacfic theaters, Alamo was able to come back quickly with many of its theaters reopening in May.

KPCC’s John Horn called up Tim League, Alamo’s founder and executive chairman, to talk about his circuit’s return, the future of moviegoing in a streaming era, and whether or not Alamo might be a buyer of the closed Cinerama Dome in Hollywood. 

Correction: The original broadcast said that American Cinematheque announced screenings at the Rialto Theater in South Pasadena, which was a mistake. 

With contributions from John Horn 

Guest: 

Tim League, founder and executive chairman of the Alamo Drafthouse Cinema

This content is from Southern California Public Radio. View the original story at SCPR.org.

Starting at $7, the brand is serving joy this New Year with a classic breakfast combo in fresh new varieties.

Series of pain management tracks across 3 countries, offer an extensive multidisiplinary agenda that includes chiropractic technique, technological intervention, and the latest research in low back pain management.

Training will include: facts to know about the Return to Work Fund/Benefit (RTWF or RTWB), important dates and deadlines to remember, what do you and your client need to avoid…

"If I were free, I'd fight for what was mine. I'd fight for my people." Bleecker Street FIlms has revealed an official trailer for The Return, a brand new take on the The Odyssey story from Italian filmmaker Uberto Pasolini. This film skipped Venice and ended up premiering at the Toronto & Chicago Film Festivals this fall, with a US release now set for December in theaters. Based on the classic story written by Homer. After 20 years Odysseus finally returns to Ithaca, where he finds his wife held prisoner by suitors vying to be king and his son facing death at their hands. To win back his family and all he has lost, Odysseus must rediscover his strength and fight back. The film reunites actors Ralph Fiennes and Juliette Binoche 30 years after their Academy Award winning triumph in The English Patient. The cast also includes Charlie Plummer, Marwan Kenzari, Claudio Santamaria, and Angela Molina. This looks damn good! Playing the story of Odysseus more as a tale of revenge, once he returns home and has to reclaim his own home against those who tried to take it from him. I stand with Odysseus! Go kick some ass Ralph […]

With his acclaimed drama Nowhere Special finally getting a U.S. release this past summer, four years after its premiere, Uberto Pasolini is now back with his next feature. The Return, which reunites the powerhouse duo of Ralph Fiennes and Juliette Binoche, is an adaptation of Homer’s Odyssey. Following a TIFF world premiere, Bleecker Street will release it in […]

The post The Return Trailer: Ralph Fiennes and Juliette Binoche Reunite For Homer Adaptation first appeared on The Film Stage.

In fact, up until the last few years, this service has traditionally been enjoyed free of charge for the majority of online shoppers.  However, due to an increased desire to reduce the cost impact on a retailer’s revenue, many retailers are now charging  for returns. For example, since the pandemic began, several fast fashion retailers have taken up the practice.

Our field has a great deal to offer campus leaders, who involuntarily joined us as dispute resolution practitioners as they dealt with campus conflicts related to the Middle East violence. Many campus leaders are now engaged in contingent planning for a variety of potential fall scenarios. The Divided Community Project will be grateful if you … Continue reading Preparing Campus Leaders for the Return to Campus this Fall →

Trust is a difficult thing to get back.

Embed from Getty Images Scottie Nell Hughes, a Trump surrogate, presented her view of truth on The Diane Rehm Show. As she sees it: Well, I think it’s also an idea of an opinion. And that’s—on one hand, I hear …Read more »

What will authorizing the return of US troops mean for Somalia? Explainer Video aboudiaf.drupal 17 June 2022

Ahmed Soliman examines what the reintroduction of US military means for Somalia.

He says the strategy remains to try and reduce al-Shabaab’s threat, suppress its ability to carry out operations, and target its senior leadership.

There is more of a recognition now that the focus needs to be on restoring an effective security sector within Somalia and ensuring their forces are ready, but this also requires better coordination between the federal government and federal member states which it is hoped will happen in this new administration.

Check here each week to keep up with the latest from John MacArthur's pulpit at Grace Community Church.

Check here each week to keep up with the latest from John MacArthur's pulpit at Grace Community Church.

Check here each week to keep up with the latest from John MacArthur's pulpit at Grace Community Church.

It has been pretty obvious to me over the last number of months that the church of Jesus Christ, at least as far as I can discern on a public level, has beco

Video One

Manchester : Manchester University Press, [2018]

Covid disrupts lives of young women from North-East who’ve had to leave their jobs and go back home

Established in 1956, Hotel Broadway hosted diplomats, politicians, artists, and writers till it closed in 2020. It is now gearing up for another innings, starting with the reopening of Chor Bizarre featuring a longer menu, but the same music playlist

The tired players, led by Harmanpreet Singh, express satisfaction with the performance at the Paris Olympics

A generation that has grown up on a digital diet is propelling this art form’s revival

Montreal, Quebec : McGill-Queen's University Press , 2013.

Older workers earn more than younger workers with the same skills. So what explains the lower return to skill among younger, less-experienced workers? Employers may need time to learn about (and reward) the true skills of young workers. “Experience and the returns to education and skill in OECD countries, Evidence of employer learning?” published in the OECD Journal: Economic Studies.

A festive yearlong tribute to The Jazz Gallery's 25-year legacy

Coffee lovers everywhere, rejoice! The Kona coffee shortage has lessened, and J. Martinez & Company has Hawaiian Kona beans in stock, ready to ship.

Back in the early days of this blog, we had frequent posts about the differences between Republican or Democratic voters and Republican or Democratic areas. This was something that confused lots of political journalists, most notably Michael Barone (see, for example, here) and Tucker Carlson (here), also academics such as psychologist Jonathan Haidt (here) and […]

Language sets humans apart in the animal world. Language allows us to communicate complex ideas and emotions.  But too often after brain injury be it stroke or trauma, language is lost. 

Language sets humans apart in the animal world. Language allows us to communicate complex ideas and emotions.  But too often after brain injury be it stroke or trauma, language is lost. 

Language sets humans apart in the animal world. Language allows us to communicate complex ideas and emotions.  But too often after brain injury be it stroke or trauma, language is lost. 

National Cabinet has already set a two-month timetable for the return to the workplace of the estimated one million Australians currently working from home.

Erin Godecke says when speech is lost following brain injury, the language is still present in the brain, it is the pathways which have been damaged and need repair. She says treatment can be any activity that requires the brain to accesses words such as talking or word games.

Blockchain is a much-hyped technology that underpins the cryptocurrency Bitcoin.  Enthusiasts believe its potential to transform other areas of business is huge. But what if Blockchain is really just a solution in search of a problem? Also in this episode: are businesses becoming political advocates? And why are we seeing a return from algorithmic to human curation?

For Metal-heads Like Me There Is Only One Queen That We Pay Homage To: Lita Ford

On this week's show some reflections on what has been a difficult week on and off the pitch, and even among fans as we all get tarnished with an unfair brush after the Granit Xhaka incident and some other unsavoury behaviour. Then it's Liverpool 5-5 Arsenal, with Charles Watts, looking at the positives like Gabriel Martinelli, Joe Willock, Ainsley Maitland-Niles and, of course, the return of Mesut Ozil. Will his display be enough for Unai Emery to start him against Wolves? All that, lots of the usual waffle and some Holy God FM.

NOTE: This podcast was recorded and uploaded before Granit Xhaka's statement which was released last night: https://arseblog.news/2019/10/xhaka-releases-statement-lets-get-back-to-a-place-of-mutual-respect/

See acast.com/privacy for privacy and opt-out information.

Embed from Getty Images Scottie Nell Hughes, a Trump surrogate, presented her view of truth on The Diane Rehm Show. As she sees it: Well, I think it’s also an idea of an opinion. And that’s—on one hand, I hear …