The Law Firm of Hildebrand & Wilson, LLP in Pearland Texas needed a website rebranding that was achieved by the Marketing Heroes Team to better focus on the law firm's dedicated services to clients injured in car and truck accidents.

When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.

After its purchase by Japanese electronics manufacturer Hon Hai Precision earlier this year, Sharp went through an extensive rebranding process to focus on its home appliance division.

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I am 100% on-board with the London Overground being split into six different lines with individual names. It is infuriating to see there are delays on the Overground and have no clear idea of whether they might be on a...

The rebranding features a dynamic image, defined by a solid language, a timeless tone, and a modern approach, which aims to highlight the authentic value of ceramics.

In this podcast, we discuss how the industrial hygiene professional has evolved over the years as well as AIHA’s rebranding, and even AI as it relates to safety.

BrandingBusiness, the leading brand strategy agency with offices in California, New York, and London, is proud to reveal the rebranding of Foth, a full-service science and engineering and consulting firm based in Green Bay, Wisconsin.

MWA's expertise in developing impactful visual identities was crucial to achieving a unified brand for the CCUA

New England Wildlife Control of Salem, New Hampshire, a leading provider of humane wildlife control and pest control services, is excited to announce its recent rebranding, complete with a new logo and the launch of an updated website.

The Washington Redskins branding change isn’t sitting well with everyone.

The famous and widely liked ‘blue bird’ logo of Twitter got replaced with ‘X’

BP has been attacked from all sides, but it is the artist community that has provided its most thorough evisceration.

Company expands its services and gets a new name branding itself as a leader in the operations management consulting industry

New Developments to Carry on Momentum From 2019 Growth

Source One Director Jennifer Ulrich will discuss refining Procurement's identity at the SCOPE Procurement Summit.

Celebrating 25 years of helping organizations with their Data Quality Challenges

Schachter, Hendy & Johnson (SHJ), a personal injury law firm with a long heritage of serving clients in Kentucky, Ohio, Indiana and nationwide, is now Hendy | Johnson | Vaughn | Emery (HJVE) - "Justice Starts Here."

It is quite common for established companies to have their names changed for reasons varying from business expansion and mergers and acquisitions to new identity and brand crises.

Tronc. Comedian John Oliver once said that was the sound of a stack of newspapers being thrown into a dumpster. Now, the Chicago Tribune reports its parent company, Tronc, is changing its name back to Tribune Publishing. The Chicago-based company made the announcement Thursday. That ends a two-year run for the often-mocked corporate moniker. The name change becomes official next Tuesday. The company didn’t say what was behind the name change, but recently, its second-largest shareholder said he hoped to convince others to change the name back because “Tronc was a silly name.” The Tribune also says the name change comes at a time when there are potential buyers showing interest in the storied media company. “tronc,” by the way, was intended to be written in all lower-case letters and stood for “Tribune Online Content.”

Originally a comedy channel, launched by the Sri Adhikari Brothers Group in 1999, SAB has undergone several makeovers post its acquisition by Sony Pictures Networks India in 2005

On January 30, Arvind Kejriwal said at a campaign meeting in Delhi: "Vote me if you think I am your son, if you think I am a terrorist, then please vote BJP". A politician urging voters to pick their...

This blog was written by Mark Manfredi, CEO of Ikena Oncology, and guest blogger Maude Tessier, CBO, as part of the From The Trenches feature of LifeSciVC. When we started to think about changing our company name, we knew it

The post Kyn to Ikena: The Art and Science of Rebranding appeared first on LifeSciVC.

InterContinental Hong Kong is ready for its biggest renovation in 30 years. The hotel closure is now scheduled for April 20, 2020, with the reopening as the Regent Hong Kong in 2022. The hotel has been planning a spectacular transformation that will position it as one of the top hotels not only in Asia, but also as one of the world's most iconic hotels. The total transformation will span all guest rooms and suites including bathrooms,all public areas, restaurants and event venues, as well as a refresh of the building façade with a contemporary new look. Yan Toh Heen, the hotel's 1-Michelin star Cantonese restaurant, will remain open throughout the renovation, with access via the adjoining K11 Musea. Following a global search for a design visionary for the flagship property's major transformation and re-opening as the Regent, Hong Kong-born Chi Wing Lo has been appointed as the architect / designer. Goodwin Gaw, Chairman and Managing Principal of Gaw Capital Partners, which led the acq...