Game launched in Southeast Asia in 2021

Despite the considerable growth potential predicted for mobile games, little research explored what motivates users to be sticky and make purchases in the mobile game context. Drawing on uses and gratifications theory (UGT), this study evaluates the influencing effects of players' characteristics (i.e., individual gratification and individual situation) and the mobile game structure (i.e., presence and governance) on players' mobile game behaviour (i.e., stickiness and purchase intention). Specifically, the model was extended with factors of the individual situation and governance. After surveying 439 samples, the research model was examined using the Partial least squares structural equation modelling (PLS-SEM) approach. The results indicate that stickiness is a crucial antecedent for users' in-game purchase intention. The individual situation plays an essential role in influencing user gratification, and individual gratification is the most vital criterion affecting stickiness. Finally, except for incentives, presence, and integration positively affect stickiness. This study provides further insights into both mobile game design and governance strategies.

Mobile gaming has never been easier, thanks to Funpass.gg, gamers can finally say goodbye to long downloads, constant updates, and untimed technical issues and enjoy various mobile games online for free.

Istanbul has become a city to watch when it comes to casual gaming startups, boosted by the likes of Peak (acquired by Zynga for $1.8 billion) and Dream (valued at $1 billion in a funding round last year). Now, a new startup is announcing a major round of funding to make its own mark on […]

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Casual mobile games have reached a fever pitch of interest with consumers, and so too with investors, who are rushing to back the biggest and most promising startups building these quick hits of engagement and diversion. In the latest development, a startup out of London called Tripledot — the company behind a popular Solitaire app, […]

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Take-Two has completed its $12.7 billion acquisition of mobile games giant Zynga, the company announced on Monday. Under the terms of the merger agreement, Zynga shareholders received $3.50 in cash and 0.0406 shares of Take-Two common stock per share of Zynga common stock. The deal, which was first announced in January, will bring Zynga’s popular […]

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The post Domestic violence prompts new mobile game appeared first on The Lead SA.

With 35% users each in the US and Asia Pacific region and the remaining in Europe, 99Games is one of the first Indian gaming studios to hit this success.

ACK has roped in game developer Nazara Games to develop mobile games based on ACK and Tinkle characters, and the games would be launched in the next six months, said Mohan.

In the past five years, mobile games have exploded in popularity. With the advent of Apple’s App Store, mobile app developers have jumped on the opportunity to create mobile games from scratch on the most popular devices in the world. What Makes a Mobile Game Go Viral? Why is it that some mobile games become […]

The post From Concept to Design: How Developers Create Today’s Most Popular Mobile Games appeared first on SpyreStudios.

The sharing economy is built on reputation. So is online social gaming. Now the two are coming together.

High-priced, handmade boutique sports cars typically make their debut where the well-heeled and the media gather. Pagani took a different approach this time around. The Italian supercar manufacturer unveiled its new nearly $3.5 million Huayra Roadster BC in CSR2, the mobile game produced by Zynga . The physical car will eventually get its moment. Pagani […]

In the legal documents, TMZ reports, Gomez says a Flare magazine cover she posed for is used in the game and accuses the makers of profiteering off her fame.

POKKT reported a 39% increase in global mobile game downloads in the month of March 2020.Increase in daily average session time to 45 mins from 30 mins.With people staying indoors and practising social distancing, POKKT reported a 39% increase in global mobile game downloads in the month of March 2020. While industries like travel, hospitality, FMCG have seen a considerable dip in their performance, the mobile gaming industry has seen a major surge due to more indoor time on consumers’ hands.POKKT Mobile Ads works with over 3,000 publishers across the globe, thereby managing in-app advertisements for top games, generating about 700mn monthly unique users coming to their platform. The ad-tech platform has registered that there has been 31% increase in ad requests globally thereby pushing the

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Hayden Library - GV1469.15.S63 2016

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