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The Subtle Power of Spiritual Abuse By David Johnson and Jeff Vanvonderen (Bethany House, 1991, 2005) 235 pages -- The Subtle Power of Spiritual Abuse discusses unhealthy spiritual patterns in a constructive and helpful way - There are many books that att

But this book by Johnson and Vanvonderen is different. Drawing upon years of ministry experience as pastor and counselor (respectively), they examine the fine line between Biblical leadership and abuse. Without mentioning groups or demonizing those involved, they discuss how well-intentioned leadership can have abusive effects. This "high road" approach is highly helpful in identifying some of the critical factors that have led to harsh and harmful leadership in churches. -- Marks of a Spiritually Unhealthy Environment: For example, the authors identify the marks of a spiritually unhealthy system. I'd like to include these here as a sample of how the authors address these issues. (The following consists of verbatim citations of copyrighted material from Chapter 5,6 of "The Subtle Power of Spiritual Abuse.") -- 1. Power-Posturing: Power-posturing simply means leaders spend a lot of time focused on their own authority and reminding others of it, as well. They spend a lot of energy posturing about how much authority they have and how much everyone else is supposed to submit to it. The fact that they are eager to place people under them-- under their word, under their "authority"-- is one easy-to-spot clue that they are operating in their own authority. -- 2. Performance Preoccupation: In abusive spiritual systems, power is postured and authority is legislated. Therefore, these systems are preoccupied with the performance of their members. Obedience and submission are two important words often used. The way to tell if someone is doing the right thing for the wrong reason is if they are keeping track of it. Let's say that another way. If obedience and service is flowing out of you as a result of your own dependence on God alone, you won't keep track of it with an eye toward reward, you'll just do it. But if you're preoccupied with whether you've done enough to please God, then you're not looking at Him, you're looking at your own works. And you're also concerned about who else might be looking at you, evaluating you. What would anyone keep track of their godly behavior unless they were trying to earn spiritual points because of it? For many reasons, followers sometimes obey or follow orders to avoid being shamed, to gain someone's approval, or to keep their spiritual status or position intact. This is not true obedience or submission, it is compliant self-seeking. When behavior is simply legislated from the outside, instead of coming from a heart that loves God, it cannot be called obedience. It is merely weak compliance to some form of external pressure. -- 3. Unspoken Rules: In abusive spiritual systems, people's lives are controlled from the outside in by rules, spoken and unspoken. Unspoken rules are those that govern unhealthy churches or families but are not said out loud. Because they are not said out loud, you don't find out that they're there until you break them. The most powerful of all unspoken rules in the abusive system is what we have already termed the "can't talk" rule. The "can't talk" [rule] has this thinking behind it: "The real problem cannot be exposed because then it would have to be dealt with and things would have to change; so it must be protected behind walls of silence (neglect) or by assault (legalistic attack). If you speak about the problem, you are the problem. -- 4. Lack of Balance: The fourth characteristic of a spiritual abusive system is an unbalanced approach to living out the truth of the Christian life. This shows itself in two extremes: Extreme Objectivism - The first extreme is an empirical approach to life, which elevates objective truth to the exclusion of valid subjective experience. This approach to spirituality creates a system in which authority is based upon the level of education and intellectual capacity alone, rather than on intimacy with God, obedience and sensitivity to His Spirit. Extreme Subjectivism - The other manifestation of lack of balance is seen in an extremely subjective approach to the Christian life. What is true is decided on the basis of feelings and experiences, giving more weight to them than what the Bible declares. In this system, people can't know or understand truths (even if they really do understand or know them) until the leaders "receive them by spiritual revelation from the Lord" and "impart" them to the people. In such systems, it is more important to act according to the word of a leader who has "a word" for you than to act according to what you know to be true from Scripture, or simply from your spiritual growth-history. As with the extreme objective approach, Christians who are highly subjective also have a view of education-- most often, that education is bad or unnecessary. There is almost a pride in not being educated, and a disdain for those who are. Everything that is needed is taught through the Holy Spirit. ("After all, Peter and Timothy didn't go to college or seminary...") -- 5. Paranoia: In the church that is spiritually abusive, there is a sense, spoken or unspoken, that "others will not understand what we're all about, so let's not let them know-- that way they won't be able to ridicule or persecute us." There is an assumption that (1) what we say, know, or do is a result of our being more enlightened that others; (2) others will not understand unless they become one of us; and (3) others will respond negatively. In a place where authority is grasped and legislated, not simply demonstrated, persecution sensitivity builds a case for keeping everything within the system. Why? Because of the evil, dangerous, or unspiritual people outside of the system who are trying to weaken or destroy "us." This mentality builds a strong wall or bunker around the abusive system, isolates the abusers from scrutiny and accountability, and makes it more difficult for people to leave-- because they will then be outsiders too. While it is true that there is a world of evil outside of the system, there is also good out there. But people are misled into thinking that the only safety is in the system. Ironically, Jesus and Paul both warned that one of the worst dangers to the flock was from wolves in the house (Matthew 10:16, Acts 20:29-30). -- 6. Misplaced Loyalty: The next characteristic of spiritually abusive systems is that a misplaced sense of loyalty is fostered and even demanded. We're not talking about loyalty to Christ, but about loyalty to a given organization, church, or leader. Once again, because authority is assumed or legislated (and therefore not real), following must be legislated as well. A common way this is accomplished is by setting up a system where disloyalty to or disagreement with the leadership is construed as the same thing as disobeying God. Questioning leaders is equal to questioning God. "We Alone Are Right" There are three factors that come into place here, adding up to a misplaced loyalty. First, leadership projects a "we alone are right" mentality, which permeates the system. Members must remain in the system if they want to be "safe," or to stay "on good terms" with God, or not be viewed as wrong or "backslidden." - Scare Tactics - The second factor that brings about misplaced loyalty is the use of "scare tactics." We're already seen this in some of the paranoia described in the last section. Scare tactics are more serious. This is more than just the risk of being polluted by the world. We have counseled many Christians who, after deciding to leave their church, were told horrifying things. "God is going to withdraw His Spirit from you and your family." "God will destroy your business." "Without our protection, Satan will get your children." "You and your family will come under a curse." This is spiritual blackmail and it's abuse. And it does cause people to stay in abusive places. - Humiliation - The third method of calling forth misplaced loyalty is the threat of humiliation. This is done by publicly shaming, exposing, or threatening to remove people from the group. Unquestionably, there is a place for appropriate church discipline. In the abusive system, it is the fear of being exposed, humiliated or removed that insures your proper allegiance, and insulates those in authority. You can be "exposed" for asking too many questions, for disobeying the unspoken rules, or for disagreeing with authority. People are made public examples in order to send a message to those who remain. Others have phone campaigns launched against them, to warn their friends and others in the group about how "dangerous" they are. -- 7. Secretive: When you see people in a religious system being secretive-- watch out. People don't hide what is appropriate; they hide what is inappropriate. One reason spiritual abusive families and churches are secretive is because they are so image conscious. People in these systems can't even live up to their own performance standards, so they have to hide what is real. Some believe they must do this to protect God's good name. So how things look and what others think becomes more important than what's real. They become God's "public relations agents." The truth is, He's not hiring anyone for this position. Another reason for secrecy in a church is that the leadership has a condescending, negative view of the laity. This results in conspiracies on the leadership level. They tell themselves, "People are not mature enough to handle truth." This is patronizing at best. Conspiracies also develop among the lay people. Since it is not all right [sic] to notice or talk about problems, people form conspiracies behind closed doors and over the telephone as they try to solve things informally. But since they have no authority, they solve, and solve, and solve-- but nothing really gets solved. And all the while, building God's true kingdom is put on hold. -- Conclusion: I hope that what I have cited gets your attention and motivates you to read this book. The subtle patterns of unhealthy characteristics are discussed in a way that actually helps people identify them, resist them, and recover from them. Copyright © 2000 John Engler. All rights reserved. The Barnabas Ministry



  • Christian Church History Study
  • 4. 1881 A.D. to Present (2012) - Corrupt modern bible translations and compromised Seminaries and Universities

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{Basic Christian: blog Bible Study} The Apostle Paul - When Paul became a Christian, his very thorough [Jewish] education was enormously helpful - He was able to assimilate Christian doctrines rapidly and relate them accurately to the Scripture teaching h

The Apostle Paul - The apostle Paul was one of the most famous citizens of the Roman Empire and without question one of the most influential individuals in history. He was used by the Lord in his missionary and evangelistic activities to set in motion a great deal of the organization known as the Christian Church, the Body of Christ on earth, to the extent that billions of human beings have been directly or indirectly affected by his ministry. Under the inspiration of the Holy Spirit, he wrote the foundation documents for the Christian way of life, the Word of God which has changed the lives of millions. -- Paul's Education: Paul was educated by his mother until the age of five. From age five to ten he studied with his father in the Hebrew scriptures and traditional writings. At the same time, being a Roman citizen and living in a Greek and Roman environment, he received a thorough education in the Greek language, history, and culture. He was sent to Jerusalem at about the age of ten to attend the rabbinical school of Gamaliel, who was the son of Simeon the son of Hillel. Gamaliel was a most eminent rabbi who was mentioned both in the Talmud and in the New Testament (Acts 5:24-40; 22:3). Gamaliel was called Rabban - one of only seven teachers so called. He was a Pharisee, but he rose above party prejudice. He composed a prayer against the Christian "heretics". He lived and died a Jew. At this time, Herod was dead, and the Romans had complete control of Judea, hence, there was Roman money, language, and culture. The Jews, therefore, were inclined to cling more closely to their religion as the center of unity. [Refer to the topic: Judean History] There were two great rabbinical schools, those of Hillel and Schammai. Hillel, the grandfather of Gamaliel, held that tradition was superior to the Law. The school of Schammai despised traditionalists, especially when there teachings clashed with the writings of Moses. The religious school of Gamaliel (Hillel) was chiefly oral and usually had a prejudice against any book but Scripture. They used a system of Scriptural exegesis, and Josephus in his writings expressed the wish to have such a power of exegesis. When school was in session, learned men met and discussed scriptures, gave various interpretations, suggested illustrations, and quoted precedents. The students were encouraged to question, doubt, even contradict. -- When Paul became a Christian, his very thorough education was enormously helpful. He was able to assimilate Christian doctrines rapidly and relate them accurately to the Scripture teaching he had received. From his education, both from Gamaliel and in the desert from the Lord Jesus Christ, Paul developed a divine viewpoint attitude toward human history. Paul knew that the existence of God can easily be perceived by anyone, that man can become aware of God, but that many men's deliberate sin halted this good beginning by immoral activities which accompanied their idolatry. Therefore, Paul had an intense hatred of idolatry of any kind. Paul's teaching shows that the only reality is God. Idolatry distorts man's conception of the world and external nature. Idolatry is the enemy of mankind. Paul knew the law of growth of human nature. As a Roman, Tarsian, Hebrew, and culturally Greek, he knew of the many distortions of the life of his society. As a nation becomes unhealthy, development is halted. Societies errors as to the nature of God and the true relation of God to man prevented nations from getting rid of their besetting evil. The books of Acts is the chief authoritative record for the ministries of Paul and the other apostles. For a brief outline of Paul's ministry, see the Chronological Table of Paul's Ministry. The most thorough, accurate, and interesting secular work on Paul is The Life and Epistles of St. Paul, by Conybeare and Howson.



  • 1. 0 A.D. to 312 A.D. - Birth of Jesus and the early Church Age
  • Christian Church History Study

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Jesus Walk 2012 -- Betrayal Tuesday: December 22, 2008: Focus on the Family Promotes Mormon Glenn Beck at CitizenLink - However, to promote a Mormon as a Christian is not helpful to the cause of Jesus Christ - For Christians to influence society, Christia

MADISON, Wisc., Dec. 22 /Christian Newswire/ - Focus on the Family has a story on Glenn Beck, a Mormon, on their CitizenLink Website. Glenn Beck was a CNN host and will move to Fox News in January. Beck is currently promoting his book, "The Christmas Sweater." The CitizenLink story focuses on Beck's faith and why he wrote "The Christmas Sweater." ... Through the years, Focus on the Family has done great things to help the family and has brought attention to the many social ills that are attacking the family. However, to promote a Mormon as a Christian is not helpful to the cause of Jesus Christ. For Christians to influence society, Christians should be promoting the central issues of the faith properly without opening the door to false religions. Some of the false doctrines of Mormonism include polytheism, an attack on the trinity, that Jesus was the spirit-brother of Lucifer, that God the Father is married to Mother God, temple baptisms for the dead, the Bible has missing parts and many errors. Christians are to stand up against the social ills of society, however, we are to put Christ first and His essential biblical truths.




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10 Helpful Insights to Help You Make Use of Video and Better Communicate with Customers

Video is a medium that gives your small business lots of different options for communicating and sharing information with customers. But it can be sort of overwhelming for some small businesses. Arielle Kimbarovsky of CrowdSpring offers some suggestions for businesses looking to make the most of video in a recent post.

complete article




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Helpful Tips For Reaching Your Healthy Weight

TIP! Your weight loss exertions can be helped if you choose chunky soups. Do not drink up an excessive amount of liquid calories. Most people need a weight loss program.It is often very difficult determining the right combination of things that will work for you. This article will give you out with some proven weight […]

The post Helpful Tips For Reaching Your Healthy Weight appeared first on Complements For Health.




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3 Helpful Tips for Exercising With Chronic Pain

Remember these helpful tips for exercising with chronic pain so that you can explore the best opportunities that support your health and comfort.




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iOS 18.1 Brings This Helpful Tool to Your iPhone Calls

Phone call recordings and transcripts are a few taps away.




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Roe v Wade - Listeners Provide Helpful Corrections

Frederica received some helpful corrections from a couple of listeners on her Roe v Wade podcast which posted on January 23.




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Impact of Text Diversity on Review Helpfulness: A Topic Modeling Approach

Aim/Purpose: In this study, we aim to investigate the impact of an important characteristic of textual reviews – the diversity of the review content on review helpfulness. Background: Consumer-generated reviews are an essential format of online Word-of-Month that help customers reduce uncertainty and information asymmetry. However, not all reviews are equally helpful as reflected by the varying number of helpfulness votes received by reviews. From consumers’ perspective, what kind of content is more effective and useful for making purchase decisions is unclear. Methodology: We use a data set consisting of consumer reviews for laptop products on Amazon from 2014 to 2018. A topic modeling technique is implemented to unveil the hidden topics embedded in the reviews. Based on the extracted topics, we compute the text diversity score of each review. The diversity score measures how diverse the content in a review is compared to other reviews. Contribution: In the literature, studies have examined various factors that can influence review helpfulness. However, studies that emphasized the information value of textual reviews are limited. Our study contributes to the extant literature of online word-of-mouth by establishing the connection between the diversity of the review content and consumer perceived helpfulness. Findings: Empirical results show that text diversity plays an important role in consumers’ evaluation of whether the review is helpful. Reviews that contain more diverse content tend to be more helpful to consumers. Moreover, we find a negative interaction effect between text diversity and the text depth. This result suggests that text depth and text diversity have a substitution effect. When a review contains more in-depth content, the impact of text diversity is weakened. Recommendations for Practitioners: For consumers to quickly find the informative reviews, platforms should incorporate measures such as text diversity in the ranking algorithms to rank consumer reviews. Future Research: Future study can extend the current research by examine the impact of text diversity for experienced goods and compare the results with search goods.




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Content-Rating Consistency of Online Product Review and Its Impact on Helpfulness: A Fine-Grained Level Sentiment Analysis

Aim/Purpose: The objective of this research is to investigate the effect of review consistency between textual content and rating on review helpfulness. A measure of review consistency is introduced to determine the degree to which the review sentiment of textual content conforms with the review rating score. A theoretical model grounded in signaling theory is adopted to explore how different variables (review sentiment, review rating, review length, and review rating variance) affect review consistency and the relationship between review consistency and review helpfulness. Background: Online reviews vary in their characteristics and hence their different quality features and degrees of helpfulness. High-quality online reviews offer consumers the ability to make informed purchase decisions and improve trust in e-commerce websites. The helpfulness of online reviews continues to be a focal research issue regardless of the independent or joint effects of different factors. This research posits that the consistency between review content and review rating is an important quality indicator affecting the helpfulness of online reviews. The review consistency of online reviews is another important requirement for maintaining the significance and perceived value of online reviews. Incidentally, this parameter is inadequately discussed in the literature. A possible reason is that review consistency is not a review feature that can be readily monitored on e-commerce websites. Methodology: More than 100,000 product reviews were collected from Amazon.com and preprocessed using natural language processing tools. Then, the quality reviews were identified, and relevant features were extracted for model training. Machine learning and sentiment analysis techniques were implemented, and each review was assigned a consistency score between 0 (not consistent) and 1 (fully consistent). Finally, signaling theory was employed, and the derived data were analyzed to determine the effect of review consistency on review helpfulness, the effect of several factors on review consistency, and their relationship with review helpfulness. Contribution: This research contributes to the literature by introducing a mathematical measure to determine the consistency between the textual content of online reviews and their associated ratings. Furthermore, a theoretical model grounded in signaling theory was developed to investigate the effect on review helpfulness. This work can considerably extend the body of knowledge on the helpfulness of online reviews, with notable implications for research and practice. Findings: Empirical results have shown that review consistency significantly affects the perceived helpfulness of online reviews. The study similarly finds that review rating is an important factor affecting review consistency; it also confirms a moderating effect of review sentiment, review rating, review length, and review rating variance on the relationship between review consistency and review helpfulness. Overall, the findings reveal the following: (1) online reviews with textual content that correctly explains the associated rating tend to be more helpful; (2) reviews with extreme ratings are more likely to be consistent with their textual content; and (3) comparatively, review consistency more strongly affects the helpfulness of reviews with short textual content, positive polarity textual content, and lower rating scores and variance. Recommendations for Practitioners: E-commerce systems should incorporate a review consistency measure to rank consumer reviews and provide customers with quick and accurate access to the most helpful reviews. Impact on Society: Incorporating a score of review consistency for online reviews can help consumers access the best reviews and make better purchase decisions, and e-commerce systems improve their business, ultimately leading to more effective e-commerce. Future Research: Additional research should be conducted to test the impact of review consistency on helpfulness in different datasets, product types, and different moderating variables.




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Decoding YouTube Video Reviews: Uncovering The Factors That Determine Video Review Helpfulness

Aim/Purpose: This study aims to identify the characteristics of YouTube video reviews that consumers utilize to evaluate review helpfulness and explores how they process such information. This study aims to investigate the effect of argument quality, review popularity, number of likes, and source credibility on consumers’ perception of YouTube’s video review helpfulness. Background: Video reviews posted on YouTube are an emerging form of online reviews, which have the potential to be more helpful than textual reviews due to their visual and audible cues that deliver more vivid information about product features and specifications. With the availability of an enormous number of video reviews with unpredictable quality, it becomes challenging for consumers to find helpful reviews without consuming significant time and effort. In addition, YouTube does not provide a specific feature that indicates a review helpfulness similar to the one found on e-commerce websites. Consequently, consumers have to examine the characteristics of video reviews that are readily available on YouTube, evaluate them, and form a perception of whether a review is helpful or not. Despite the increasing popularity of YouTube’s video reviews, video reviews’ helpfulness received inadequate attention in the literature. The antecedents of the helpfulness of online video reviews are still underinvestigated, and more research is needed to identify the characteristics that consumers depend upon to assess video review helpfulness. Furthermore, it is important to understand how consumers process the information they gain from these characteristics to form a perception of their helpfulness. Methodology: Following an extended investigation of the relevant literature, we identified four key video characteristics that consumers presumably utilize to evaluate review helpfulness on YouTube (i.e., review popularity, number of likes, source credibility, and argument quality). By employing the Elaboration Likelihood Model (ELM), we classified these characteristics along the central and peripheral routes. The central route characteristics require a high cognitive effort by consumers to process the review’s message and reach a logical decision. In contrast, the peripheral route assumes that consumers judge the review’s message based on superficial qualities without substantial cognitive effort. A research model is introduced to investigate the effect of central and peripheral cues and their corresponding video review characteristics on review helpfulness. Accordingly, argument quality is proposed in the central route of the model, while review popularity, number of likes, and source credibility are proposed in the peripheral route. Furthermore, the study investigates how consumers process the information they obtain from these routes jointly or independently. To empirically test the proposed model, a convenient sample of 361 YouTube users was obtained through an online survey. The partial least squares method was used to investigate the effect of the proposed characteristics on video review helpfulness. Contribution: This study contributes to the literature in several ways. First, it is one of the few studies that investigate online video reviews’ helpfulness. Second, this study identifies several unique characteristics of YouTube’s video reviews that span peripheral and central routes, which potentially contribute to review helpfulness. Third, this study proposes a conceptual model based on the ELM to explore the effect of central and peripheral cues and their corresponding review characteristics on review helpfulness. Fourth, the research findings provide implications for research and practice that advance the theoretical understanding of video reviews’ helpfulness and serve as guidelines to create more helpful video reviews by better understanding the consumer’s cognitive processes. Findings: The results show that among the four characteristics proposed in the research model, argument quality in the central route is the strongest determinant factor affecting video review helpfulness. Results also show that review popularity, source credibility, and the number of likes in the peripheral route have significant effects on video review helpfulness. Altogether, our results show that the effect of the peripheral route adds up to 0.463 compared to 0.430, which is the impact magnitude of the argument quality construct in the central route. Based on the comparable effect magnitude of the central and peripheral routes of the model on video review helpfulness, our results indicate that both peripheral and central cues significantly affect consumers’ perception of video review helpfulness. The two routes are not mutually exclusive, and their cues can be processed in parallel or consecutive ways. Recommendations for Practitioners: The study recommends creating a dedicated category for reviews on YouTube with a specific feature for consumers to indicate the helpfulness of a video review, similar to the helpful vote button in textual reviews. The study also recommends that reviewers deliver more appealing and convincing argument quality, work toward improving their credibility, and understand the factors that contribute to video popularity. Impact on Society: Identifying the characteristics that affect video review helpfulness on YouTube helps consumers access helpful reviews more efficiently and improves their purchase decisions. Future Research: Future research could look into different types of data that could be extracted from YouTube to investigate the helpfulness of online video reviews. Future studies could employ machine learning and sentiment analysis techniques to reach more insights. Future research could also investigate the effect of product types in the context of online video reviews.




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Houck Group President Lin Sensenig Discusses Helpful Labor Policies, Transitioning to Next Generation in New Family Enterprise USA Video

Lasted Family Business Video in Series Hosted by Family Enterprise USA's President Pat Soldano




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Google Helpful Content Update

Granular Panda

Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page level content is & the language structure on the pages.

Like Panda, the algorithm will update periodically across time & impact websites on a sitewide basis.

Cold Hot Takes

The update hasn't even rolled out yet, but I have seen some write ups which conclude with telling people to use an on-page SEO tool, tweets where people complained about low end affiliate marketing, and gems like a guide suggesting empathy is important yet it has multiple links on how to do x or y "at scale."

Trashing affiliates is a great sales angle for enterprise SEO consultants since the successful indy affiliate often knows more about SEO than they do, the successful affiliate would never become their client, and the corporation that is getting their asses handed to them by an affiliate would like to think this person has the key to re-balance the market in their own favor.

My favorite pre-analysis was a person who specialized in ghostwriting books for CEOs Tweeting that SEO has made the web too inauthentic and too corporate. That guy earned a star & a warm spot in my heart.

Profitable Publishing

Of course everything in publishing is trade offs. That is why CEOs hire ghostwriters to write books for them, hire book launch specialists to manipulate the best seller lists, or even write messaging books in the first place. To some Dan Price was a hero advocating for greater equality and human dignity. To others he was a sort of male feminist superhero, with all the Harvey Weinstein that typically entails.

Anyone who has done 100 interviews with journalists see ones that do their job by the book and aim to inform their readers to the best of their abilities (my experiences with the Wall Street Journal & PBS were aligned with this sort of ideal) and then total hatchet jobs where a journalist plants a quote they want & that they said, that they then attributes it to you (e.g. London Times freelance journalist).

There are many dimensions to publishing:

  • depth
  • purpose
  • timing
  • audience
  • language
  • experience
  • format
  • passion
  • uniqueness
  • frequency

Blogs to Feeds

For a long time indy blogs punched well above their weight due to the incestuous nature of cross-referencing each other, the speed of publishing when breaking news, and how easy feed readers made it to subscribe to your favorite blogs. Google Reader then ate the feed reader market & shut down. And many bloggers who had unique things to say eventually started to repeat themselves. Or their passions & interests changed. Or their market niche disappeared as markets moved on. Starting over is hard & staying current after the passion fades is difficult. Plus if you were rather successful it is easy to become self absorbed and/or lose the hunger and drive that initially made you successful.

Around the same time blogs started sliding people spent more and more time on various social networks which hyper-optimized the slot machine type dopamine rush people get from refreshing the feed. Social media largely replaced blogs, while legacy media publishers got faster at putting out incomplete news stories to be updated as they gather more news. TikTok is an obvious destination point for that dopamine rush - billions of short pieces of content which can be consumed quickly and shared - where the user engagement metrics for each user are tracked and aggregated across each snippet of media to drive further distribution.

Burnout & Changing Priorities

I know one of the reasons I blog less than I used to is a lot of the things I would write would be repeats. Another big reason was when my wife was pregnant I decided to shut down our membership site so I could take my wife for a decently long walk almost everyday so her health was great when it came time to give birth & ensure I had spare capacity for if anything went wrong with the pregnancy process. As a kid my dad was only around much for a few summers and I wanted to be better than that for my kid.

The other reason I cut back on blogging is at some point search went from a endless blue water market to a zero sum game to a negative sum game (as ad clicks displaced organic clicks). And in such an environment if you have a sustainable competitive advantage it is best to lean into it yourself as hard as you can rather than sharing it with others. Like when we had an office here our link builders I trained were getting awesome unpaid links from high-trust sources for what backed out to about $25 of labor time (and no more than double that after factoring in office equipment, rent, etc.).

If I share that script / process on the blog publicly I would move the economics against myself. At the end of the day business is margins, strategy, market, and efficiency. Any market worth being in is going to have competition, so you need to have some efficiency or strategic differentiators if you are going to have sustainable profit margins. I've paid others many multiples of that for link building for many years back when links were the primary thing driving rankings.

I don't know the business model where sharing the above script earns more than it costs. Does one launch a Substack priced at like $500 or $1,000 a month where they offer a detailed guide a month? How many people adopt the script before the response rates fall & it offsets the costs by more than the revenues? My issue with consulting is I always wanted to over-deliver for clients & always ended up selling myself short when compared to publishing, so I just stick with a few great clients and a bit of this and that vs going too deep & scaling up there. Plus I had friends who went big and then some of their clients who were acquired had the acquirer brag about the SEO, that lead to a penalty, then the acquirer of the client threw the SEO under the bus and had their business torched.

When you have a kid seeing them learn and seeing wonderment in their eyes is as good as life gets, but if you undermine your profit margins you'd also be directly undermining your own child's future ... often to help people who may not even like you anyhow. That is ultimately self defeating as it gets, particularly as politics grow more polarized & many begin to view retribution as a core function of government.

I believe there are no limits to the retributive and malicious use of taxation as a political weapon. I believe there are no limits to the retributive and malicious use of spending as a political reward.

Margins

The role of search engines is to suck as much of the margins as they can out of publishing while trying to put some baseline floor on content quality so that people would still prefer to use a search engine rather than some other reference resource. Google sees memes like "add Reddit to the end of your search for real content" as an attack on their own brand. Google needs periodic large shake ups to reaffirm their importance, maintain narrative control around innovation, and to shake out players with excessive profit margins who were too well aligned with the current local maxima. Google needs aggressive SEO efforts with large profits to have an "or else" career risk to them to help reign in such efforts.

You can see the intent for career risk in how the algorithm will wait months to clear the flag:

Google said the helpful content update system is automated, regularly evaluating content. So the algorithm is constantly looking at your content and assigning scores to it. But that does not mean, that if you fix your content today, your site will recover tomorrow. Google told me there is this validation period, a waiting period, for Google to trust that you really are committed to updating your content and not just updating it today, Google then ranks you better and then you put your content back to the way it was. Google needs you to prove, over several months - yes - several months - that your content is actually helpful in the long run.

If you thought a site were quality, had some issues, the issues were cleaned up, and you were still going to wait to rank it appropriately ... the sole and explicit purpose of that delay is career risk to others to prevent them flying to close to the sun - to drive self regulation out of fear.

Brand counts for a lot in search & so does buying the default placement position - look at how much Google pays Apple to not compete in search, or look at how Google had that illegal ad auction bid rigging gentleman's agreement with Facebook to not compete with a header bidding solution so Google could maintain their outsized profit margins on ad serving on third party websites.

Business ultimately is competition. Does Google serve your ads? What are the prices charged to players on each side of each auction & how much rake can the auctioneer capture for themselves?

The Auctioneer's Shill Bid - Google Halverez (beta)

That is why we see Google embedding more features directly in their search results where they force rank their vertical listings above the organic listings. Their vertical ads are almost always placed above organics & below the text AdWords ads. Such vertical results could be thought of as a category-based shill bid to try to drive attention back upward, or move traffic into a parallel page where there is another chance to show more ads.

This post stated:

Google runs its search engine partly on its internally developed Cloud TPU chips. The chips, which the company also makes available to other organizations through its cloud platform, are specifically optimized for artificial intelligence workloads. Google’s newest Cloud TPU can provide up to 275 teraflops of performance, which is equivalent to 275 trillion computing operations per second.

Now that computing power can be run across:

  • millions of books Google has indexed
  • particular publishers Google considers "above board" like Reuters, AP, the New York Times, the Wall Street Journal, etc.
  • historically archived content from trusted publishers before "optimizing for search" was actually a thing

... and model language usage versus modeling the language usage of publishers known to have weak engagement / satisfaction metrics.

Low end outsourced content & almost good enough AI content will likely tank. Similarly textually unique content which says nothing original or is just slapped together will likely get downranked as well.

Expect Volatility

They would not have pre-announced the update & gave some people some embargoed exclusives unless there was going to be a lot of volatility. As typical with the bigger updates, they will almost certainly roll out multiple other updates sandwiched together to help obfuscate what signals they are using & misdirect people reading too much in the winners and losers lists.

Here are some questions Google asked:

  • Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
  • Does your site have a primary purpose or focus?
  • After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they’ve had a satisfying experience?
  • Are you keeping in mind our guidance for core updates and for product reviews?

As a person who has ... erm ... put a thumb on the scale for a couple decades now, one can feel the algorithmic signals approximated by the above questions.

To the above questions they added:

  • Is the content primarily to attract people from search engines, rather than made for humans?
  • Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
  • Are you using extensive automation to produce content on many topics?
  • Are you mainly summarizing what others have to say without adding much value?
  • Are you writing about things simply because they seem trending and not because you'd write about them otherwise for your existing audience?
  • Does your content leave readers feeling like they need to search again to get better information from other sources?
  • Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't).
  • Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you'd get search traffic?
  • Does your content promise to answer a question that actually has no answer, such as suggesting there's a release date for a product, movie, or TV show when one isn't confirmed?

Some of those indicate where Google believes the boundaries of their own role as a publisher are & that you should stay out of their lane. :D

Barrier to Entry vs Personality

One of the interesting things about the broader scope of algorithm shifts is each thing that makes the algorithms more complex, increases barrier to entry, and increases cost ultimately increases the chunk size of competition. And when that is done what is happening is the macroparasite is being preference over the microparasite. Conceptually Google has a lot of reasons to have that bias or preference:

  • fewer entities to police (lower cost)
  • more data to use to police each entity (higher confidence)
  • easier to do direct deals with players which can move the needle (more scale)
  • if markets get too consolidated Google can always launch a vertical service & tip the scale back in the other direction (I see your Amazon ad revenue and I raise you free product listing ads, aggregated third party reviews, in-SERP product comparison features, and a "People Also Ask" unit)
  • the macroparasites have more "sameness" between them (making it easier for Google to create a competitive clone or copy)

So long as Google maintains a monopoly on web search the bias toward macroparasites works for them. It gives Google the outsized margins which ensures healthy Alphabet profit margins even if the median of Google's 156,000+ employees pulls down nearly $300,000 a year. People can not see what has no distribution, people do not know what exist in invisibility, nor do they know which innovations were held back and what does not exist due to the current incentive structures in our monopoly-controlled publishing ecosystem.

I think when people complain about the web being inauthentic what they are really complaining about is the algorithmic choices & publishing shifts that did away with the indy blogs and replaced them with the dopamine feed viral tricks and the same big box scaled players which operate multiple parallel sites to where you are getting the same machinery and content production house behind multiple consecutive listings. They are complaining about the efforts to snuff out the microparasite also scrubbing away personality, joy, love, quirkiness, weirdness, and the zany stuff you would not typically find on content by factory order websites.

Let's Go With Consensus Here!

The above leads you down well worn paths, rather than the magic of serendipity & a personality worn on your sleeve that turns some people on while turning other people off.

Text which is roughly aligned with a backward looking consensus rather than at the forefront of a field.

History is written by the victors. Consensus is politically driven, backward looking, and has key messages memory holed.

Some COVID-19 Fun to "Fact" Check

I spent new years in China before the COVID-19 crisis hit & got sick when I got back. I used so much caffeine the day I moved over a half dozen computers between office buildings while sick. I week later when news on Twitter started leaking of the COVID-19 crisis hit I thought wow this looks even worse than what I just had. In the fullness of time I think I had it before it was a crisis. Everyone in my family got sick and multiple people from the office. Then that COVID-19 crisis news came out & only later when it was showed that comorbidities and the elderly had the worse outcomes did I realize they were likely the same. Then after the crisis had been announced someone else from the office building I was in got it & then one day it was illegal to go into the office. The lockdown where I lived was longer than the original lockdown in Wuhan. Those lockdowns destroyed millions of lives.

The reason the response to the COVID-19 virus was so extreme was huge parts of politically interested parties wanted to stop at nothing to see orange man ejected from the White House. So early on when he blocked flights from China you had prominent people in political circles calling him xenophobic, and then the head of public health in New York City was telling you it was safe to ride the subway and go about your ordinary daily life. That turned out to be deadly partisan hackery & ignorance pitched as enlightenment, leading to her resignation.

Then the virus spreads wildly as one would expect it to. And draconian lockdowns to tank the economy to ensure orange man was gone, mail in voting was widespread, and the election was secured.

Some of the most ridiculous heroes during this period wrote books about being a hero. Andrew "killer" Cuomo had time to write his "did you ever know that I'm your hero" book while he simultaneously ordered senior living homes to take in COVID-19 positive patients. Due to fecal-oral transmission and poor health outcomes for senior citizens sick enough to be in a senior living home his policies lead to the manslaughter of thousands of senior citizens.

You couldn't go to a funeral and say goodbye because you might kill someone else's grandma, but if you were marching for social justice (and ONLY social justice) that stuff was immune to the virus.

Suggesting looking at the root problems like no dad in the home is considered sexist, racist, or both. Meanwhile social justice organizations champion tearing down the nuclear family in spite of the fact that if you tear down the family all you are left with is the collective AND "mandatory collectivism has ended in misery wherever it’s been tried."

Of course the social justice stuff embeds the false narrative of victimhood, which then turns many of the fake victims into monsters who destroy the lives of others - but we are all in this together.

Absolutely nobody could have predicted the rise of murder & violent crime as we emptied the prisons & decriminalized large swaths of the penal code. Plus since many crimes are repeatedly ignored people stop reporting lesser crimes, so the New York Times can tell you not to worry overall crime is down.

In Seattle if someone rapes you the police probably won't even take a report to investigate it unless (in some cases?) you are a child. What are police protecting society from if rape is a freebie that doesn't really matter? Why pay taxes or have government at all?

What Google Wants

The above sidebar is the sort of content Google would not want to rank in their search results. :D

They want to rank text which is perhaps factually correct (even if it intentionally omits the sort of stuff included above), and maybe even current and informed, but done in such a way where you do not feel you know the author the way you might think you do if you read a great novel. Or hard biased content which purports to support some view and narrative, but is ultimately all just an act, where everything which could be of substance is ultimately subsumed by sales & marketing.

The Market for Something to Believe In is Infinite

Each re-representation mash-up of content in the search results decontextualizes the in-depth experience & passion we crave. Each same "big box" content factory where a backed entity can withstand algorithmic volatility & buy up other publishers to carry learnings across to establish (and monetize) a consensus creates more of a bland sameness.

That barrier to entry & bland sameness is likely part of the reason the recent growth of Substack, which sort of acts just like a blog did 15 or 20 years ago - you go direct to the source without all the layers of intermediaries & dumbing down you get as a side effect of the scaled & polished publishing process.

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