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How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast]

Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and Customers Into Fans.





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Mindful Living for Marketers: MarketingProfs Founder Allen Weiss on Marketing Smarts [Podcast]

MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic).