कोरोना वायरस संक्रमण के चलते अभी भी बहुत सी जगहों पर लॉकडाउन जारी है। लेकिन उन जगहों पर जहां कोरोना के मामले कम हैं या नहीं है, वहां पर सरकार ने व्यवसाय शुरू करने की इजाजत दी है और ऐसा हुए अभी दो ही दिन हुए हैं।

भारतीय एयरलाइन वाहक एयर इंडिया ने विदेश में फंसे भारतीय नागरिकों को वापस लाने के लिए फ्लाइट की बुकिंग शुरू कर दी है। एयर इंडिया ने गुरुवार को घोषणा की है कि लंदन, अमेरिका और यूएई सहित कई देशों में फंसे

Its festival season, and many e-commerce sites including Flipkart, Snapdeal and Amazon are making a big sale offers. Most popularly, Flipkart is making a huge buzz in the market with its Big Billion Sale festival. The e-commerce site is claiming to

Facebook, which reaches out to a very large populace across the world, plans to bring cheaper internet to India by empowering rural areas with wi-Fi connections. India is a very huge market for the internet and internet related services. The Indian

Online entertainment ticketing platform BookMyShow said that it has now joined hands with WhatsApp business pilot program. As part of this test, BookMyShow has made WhatsApp a default ticket confirmation channel for all its users. The company said that it

With the lockdown situation prevailing across the globe due to coronavirus outbreak, the workforce has resorted to remote working mode. And to stay connected, an online video conferencing platform like Zoom is what helping the companies with meetings. However,

The COVID-19 outbreak has brought businesses to a standstill. The technology industry has also been hit hard as the brands had to suspend all on-ground activities to prevent the spread of novel coronavirus. While the deliveries of the technology products and

On this Mother's Day, let's take some time out and wish a happy 'mother's day' through these cool Whatsapp and text messages. 

Diwali is one of the most significant festivals celebrated across India and by the Indian diaspora across the globe. Dhanteras is the first day that marks the festival of Diwali in India. Diwali is called the festival of lights because it

Vikas Jain of Reliance Securities said the rights issue would enable shareholders to increase the holdings at a lower price compared to Thursday#39;s closing of Rs 1,467 per share.

Sectorally, the action was seen in BSE Finance index, which was up 3.5 percent, followed by the Bankex that closed 2.9 percent higher.

Profit booking hit D-Street at higher levels as concerns over muted earnings, impact of extended lockdown and rising COVID-19 cases weighed on sentiment.

The Kawasaki Ninja 650 and the Z650 BS6 motorcycles are open to pre-booking on the company's website. Both the motorcycles were scheduled to arrive in the Indian market during April. However, it has been delayed due to the ongoing Covid-19 pandemic.

The Kawasaki Ninja 1000 and the Z900 BS6 motorcycles are open to pre-booking at company's dealerships across the country. The Kawasaki Z900 motorcycle was the first premium motorcycle to achieve BS6 compliance when it was launched last year.

It was just a few days ago,when stylist Aastha Sharma shared a picture of Lisa Ray from the sets of Four More Shots Please!, where she was seen sporting a stunning white bridal ensemble by Gaurav Gupta. And now, recently,

Due to the nationwide lockdown, amidst COVID-19, the automobile industry along with others are suffering huge losses. Now, since the Government has put an ease on the curfew businesses across have started to resume.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members.

Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members.

Author Stephenie Meyer thrilled fans of her best-selling "Twilight" novels by announcing she will release a prequel - but what can we expect from the new book?

Facebook Inc said on Friday it would allow its workers who are able to work remotely to do so until the end of the year as the coronavirus pandemic forces governments to extend stay-at-home orders to curb the spread of the disease.

The European Union should strengthen a voluntary pledge, to which Facebook Inc, Alphabet Inc's Google and Twitter Inc signed up to combat fake news, with sanctions to make it a more effective tool, a study done for the European Commission said on Friday.

Author Stephenie Meyer thrilled fans of her best-selling "Twilight" novels on Monday by announcing she will release a prequel that explores the characters' love story from the perspective of vampire Edward Cullen.

It took four years for Dhalgade to get a project, yet he believes that everyone must follow their passion however tough it seems at the start.

In a four-page suicide letter, the doctor held Prakash Jarwal and his associate Kapil Nagar responsible for his suicide, following which police registered a case against the Deoli MLA.

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