book

The marketing plan handbook / Marian Burk Wood, M.B.A

Wood, Marian Burk




book

The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




book

Facebook Paper Launch

Facebook on Thursday officially unveiled Paper, a new app created by Facebook Creative Labs, though it did so without any sort of big press event around the new application, which includes tons of content, including your news feed, news articles, photos and more. In other words, it s much more robust than a simple RSS feed replacement to compete with FlipBoard, as earlier rumors suggested it might be.

complete article




book

Facebook Testing Highlights

According to TechCrunch, three tabs reside within the People section, including Highlights, which displays your friends birthdays and important life events.

complete article




book

How to: Convert FaceBook posts into an RSS feed

Take any Facebook Fan Page and pull their content into an RSS reader.

complete article




book

Repurpose eBook Content

One of the biggest advantages of repurposing your e-book content is getting a second chance to engage with your buyer personas. There are many common ways to repurpose all of the resources and time you put into your e-book such as blogging, sending promotional emails, and posting announcements on social media. With that, there are still numerous sharing channels that your business can take advantage of, you just may not know it yet.

complete article




book

Facebooks Year In Review Shows Software Short-Comings

Facebooks automated year in review slideshows are meant to surface highlights from the year that was, but for some the virtual scrapbook simply brings back bad memories. In the case of web designer Eric Meyer, a photo of his recently deceased daughter appeared, surrounded by confetti, illustrations of party goers dancing and the exclamation Eric, here's what your year looked like! In response, Eric wrote a blog post about what he refers to as that apps Inadvertent Algorithmic Cruelty, and pointing to the shortcomings of modern software design.

complete article




book

Facebook to send Amber Alerts to users news feeds

The national Amber Alert system for missing children -- already on highway billboards, mobile phones and the Internet -- is extending its reach to Facebook, the globes biggest social site.

The Menlo Park social media giant announced Tuesday that it is partnering with the National Center for Missing and Exploited Children to send geographically targeted Amber Alerts to the members of the U.S. Facebook community.

complete article




book

Facebook RSS Feeds Add Fans

How to Convert a Facebook Page to an RSS Feed. In 3 easy steps, convert any Facebook page into an RSS feed to share across social media, create more likes and fans.

complete article




book

Facebook Tweaks News Feed

Based on feedback, the folks in Menlo Park are changing the way it handles updates from your pals. Posts made directly by your friends will now display closer to the top of the News Feed -- things like status updates, pictures, videos and more.

complete article




book

After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

complete article




book

Facebook Patents

Facebook has been experiencing an uptick in terms of its intellectual property holdings in recent years. In 2014, the company was tied with Emerson Electric for 132nd overall with 279 patents issued that year by the U.S. Patent and Trademark Office, an increase of almost 120 percent over the companys patenting pace the previous year. Facebooks already earned 250 U.S. patents in 2015 according to Innography, making it very likely that the company will post higher patent totals this year. The text cluster provided here shows us that much of the companys recent innovation focuses on social networking, although user interfaces and computing devices were also large areas of focus.

complete article




book

Facebook Merges RSS and Push Notification

Facebook has released a new application called Notify that will allow its users to receive push notifications about breaking news, new movie trailers, and more.

The move into real-time news is significant because could help Facebook achieve two goals: It could make the company more important to the media, and it could increase the traffic it sends to publishers. Now, whether the app will be successful or just something that clogs up your phones notifications feed is another set of questions all together.

complete article




book

This Chrome Extension Replaces Facebooks Trending Topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

complete article




book

Facebook Tests Multiple News Feeds Based on your Interests

The social network is testing multiple News Feeds inside its mobile app, as the feature is live for select users. In addition to the main feed, tabs for specific topics like Style, Travel and Headlines line the top of the interface. When you select one, the feed is distilled down to relevant posts from your friends and Pages you follow. Facebook says the feature is in the testing phase, so it could be a bit before it is open to all users.

complete article




book

This Chrome extension replaces Facebooks trending topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

complete article




book

Line Vs. Facebook And The Future Of Social Networking

With Lines IPO, I thought this would be a good time to ask about the role that new social networks will play in the larger social network ecosystem. Will they cannibalize Facebook’s usage? Or can we expect to see the biggest players continue to be dominant in social networking?

For those of you who don’t know, social networking has a special place in my heart. In 1997, I launched the world’s first online social network called sixdegrees. And as part of that, we wrote a patent that defined a social network as the ability to index multiple relationships in a single database. It gives you the ability to see the people you don’t know through the people you do know.

complete article




book

Oh No! Did Facebook Just Kill Unpaid Marketing Content?

On June 29, Facebooks algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major web traffic driver.

Facebook accounts for 41.4 percent of referral traffic to news sites, according to Parse.lys April 2016 Authority Report. But not all is lost. While brands may be in trouble, content published and shared by individuals could gain even greater traction. That’s good news for industry influencers and budding thought leaders.

complete article




book

Facebook tests auto-playing News Feed videos with sound

According to Mashable, some affected users see an icon on videos that you can tap to toggle sounds or or off. That sounds manageable, and we can imagine people liking the feature. However, other testers are reporting that sounds automatically start up when videos play on their News Feed, so long as their devices aren't on silent mode.

complete article




book

Facebook will show bigger vertical videos in your News Feed

Facebooks News Feed for mobile will become much friendlier to vertical videos in the near future, according to Marketing Land. It will not exactly be optimized for the orientation the way Snapchat is, but it will apparently stop cropping and showing them as tiny squares. The publication says when the update rolls out for Android and iOS, you'll start seeing vertical videos with a 2:3 aspect ratio (as opposed to 1:1) on your News Feed without having to expand them.

complete article




book

A really simple guide to really simple syndication (RSS)XXRead more: http://www.digitaltrends.com/computing/how-to-use-rss/#ixzz4ObPKdolR XFollow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook

The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS).

complete article




book

ACLU: Police use Twitter, Facebook data to track protesters

Specifically, all three companies granted access to a developer tool called Geofeedia which allows users to see the geographic origin of social media posts and has been employed by more than 500 law enforcement organizations to track protesters in real time.

complete article




book

Social Networking Site Facebook to Fight Hoaxes And Fake News

Facebook, the worlds largest social networking site, has decided to crack down on fake news items after users complained a surge in the number of ill-verified news articles and hoaxes on its network.

Adam Mosseri, VP, News Feed, in a new post, said: We believe in giving people a voice and that we cannot become arbiters of truth ourselves, so we are approaching this problem carefully.

complete article




book

Facebook shows no sign of stopping, now has 1.86 billion users

Facebook is under quite a bit of pressure of late. It's trying to fix the rise of fake news and clickbait on its News Feed and, more recently, it's had to deal with the Zenimax lawsuit against Oculus. But all of that hasn't eaten into Facebook's bottom line. As its Q4 2016 earnings report shows, the company once again raked in cash hand over fist, with $8.8 billion in revenue and $3.56 billion in profit.

complete article




book

Facebook Anonymously Launched Social Media App In China

Facebook anonymously launched a photo-sharing app in China in a new effort to make inroads in the worlds most populous country.

Facebook Anonymously Launched Social Media App In China




book

Why RSS Still Beats Facebook and Twitter for Tracking News

You would be forgiven for thinking RSS died off with the passing of Google Reader, but our old friend Really Simple Syndication (or Rich Site Summary) still has a role to play on the web of 2017. It is faster, more efficient, and you will not have to worry as much about accidentally leaking your news reading habit to all your Facebook friends.

complete article




book

Facebook acquiring tbh, a social network popular with teens

Facebook is adding to its collection of apps. This time, a social network called tbh, popular with teens.

complete article




book

Hateful content surfaces on Facebook despite moderation efforts

Decisions made by Facebooks human content moderators to weed out hate speech posts are often inconsistent, causing some offensive content to wrongly remain on the platform, according to investigative journalism group ProPublica.

complete article




book

Facebook expands breaking news label to more publishers

Facebook began testing a  breaking news label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europe and Australia will be privy to the tag. That is in addition to the small group of local and national publishers that are already using it. If all goes well, Facebook said it may offer the option to even more publishers in the future.

complete article




book

Facebook to open up its data for research on social media and electionsX

Facebook announced a new initiative today aimed at improving its policies and the role its platform plays in elections. The company acknowledged that it was slow to respond to election interference efforts that took place on its site and says it wants to learn more about social medias role in elections around the world. To do that, it's putting together a group of researchers that will then develop a research plan, get proposals for projects that address issues defined in its plan and manage a peer review process that will determine who will receive funding and access to Facebook data for their research.

The commission of experts will initially work for one year and Facebook says membership will be determined soon.

complete article




book

The Social Network Predicted Facebooks Demise

What predicted Facebook’s FB, +1.63%   scandal involving data firm Cambridge Analytica and the private information of 50 million user profiles without their consent?

How about the 2010 film The Social Network?

The movie, directed by David Fincher and written by Aaron Sorkin, was a fictionalized account of how Facebook founder Mark Zuckerberg messily developed the social-networking site while at Harvard.

complete article




book

Facebook Removes Fake Accounts

Facebook purged  583 million fake accounts in the first three months of 2018, demonstrating the amount of spam, violent content and hate speech that gets smeared across the social network.

complete article




book

A leaked look at Facebooks search engine for influencer marketing

The next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook  ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators fans they want to reach, see stats about these audiences, and contact them to hammer out deals.

Leaked screenshots of Facebook’s promotional materials for the tool were first attained and published in German by AllFacebook.de.

complete article




book

Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox

Mozillas current plan aims for a removal of both features in Firefox 63 or Firefox 64, out October or December 2018. The change won't affect the current Firefox 60 ESR version but the next Firefox ESR after Firefox 60 ESR won't support both features anymore as well.

We published an overview of Live Bookmarks in 2014, but Firefox supported the feature for much longer. Live Bookmarks allowed Firefox users to subscribe to a site's RSS feed so that new articles would be displayed in a bookmarks folder in the web browser.

complete article




book

Is Facebook Limiting News Feeds To 25 Friends?

As Reuben alluded and our sources VERIFY, the claim is false. Facebook did announce, in January, it would be changing its status update philosophy.

The social network explained it is going to try to show users more posts from friends that have "meaningful interactions." It plans to do that by reducing the number of articles and videos that appear on news feeds.

But, Facebook never said it is limiting news feed updates to 25 friends. Rather, the social network is just prioritizing the statuses users will be more inclined to see.

complete article




book

Facebook User Growth Stalls

The social network ended the third quarter with 2.27 billion monthly active users, up slightly from the 2.23 billion it had last quarter.
As problems persist for Facebook over its handling of user data, the social networking giant revealed that user growth continued to slow during its third-quarter earnings report on Monday.

Facebook had 2.27 billion monthly active users (MAUs) during the quarter, up 10 percent year-over-year but only up slightly from the 2.23 billion it reported at the end of the second quarter. In the U.S., Facebook added just 1 million MAUs. Meanwhile, it lost 1 million MAUs in the Europe. Most of the company's growth came from Asia-Pacific and the rest of the world.

complete article




book

Why RSS Still Beats Facebook and Twitter for Tracking News

One of the main reasons RSS is so beloved of news gatherers is that it catches everything a site publishes—not just the articles that have proved popular with other users, not just the articles from today, not just the articles that happened to be tweeted out while you were actually staring at Twitter. Everything.

In our age of information overload that might seem like a bad idea, but RSS also cuts out everything you don’t want to hear about.

complete article




book

Facebook, Mozilla, and others take on Indias proposed new social media regulations

Global social media and technology giants are gearing up to fight sweeping new rules proposed by the Indian government that would require them to actively regulate content in one of the world’s biggest Internet markets, sources close to the matter told Reuters.

The rules, proposed by the Information Technology ministry on Christmas Eve, would compel platforms such as Facebook, its messaging service WhatsApp and Twitter to remove unlawful content, such as anything that affected the sovereignty and integrity of India. This had to be done within 24 hours, the rules propose.

complete article




book

Livemarks restores Live Bookmarks support in Firefox

Live Bookmarks combines Firefoxs bookmarking functionality with the dynamic nature of RSS feeds to create auto-updating bookmark folders that list all recent entries from RSS feeds.

The removal causes quite the issues for users who make use of the feature. Mozilla announced that it plans to export the list of feeds to an OPML file which the majority of RSS readers support.

While there are some alternatives that might work for some users, there was not a real solution to regain the functionality once it is removed.

complete article




book

50 percent of Facebook users could be fake, report claims

A long-running feud was thrust back into the spotlight today with a contentious report claiming that over half of Facebooks monthly active users are actually fake.  

The report, written by Facebook critic Aaron Greenspan, alleges that the social media giant has no way to accurately measure its true user base — or in other words, accounts that are matched up to real people — and that Facebooks reported metrics substantially overestimate the number of real monthly active users.

Notably, Greenspan is a former Harvard classmate of Facebook founder and CEO Mark Zuckerberg. I

complete article




book

6 Facebook Messenger Tools to Help Scale Your Growth

Are you looking to maximize your use of Facebook Messenger within your digital marketing plan?

Whether you want to get more contacts, increase conversions or use automation to scale your growth, Facebook Messenger marketing tools can help - when used the right way.

complete article




book

Facebook Statistics that Every Marketer Should Know in 2019

With over 2.3 billion active users, Facebook has grown to become the biggest connective platform in history, and an essential part of many people's on and offline lives.

The influence of Facebook is inarguable - in fact, Facebook is so big that it's believed by some to have influenced the election of many world leaders through targeted ads and intricate campaigning. Whether you believe that or not will come down to your perspective, but no matter how you look at it, Facebook is a critical media platform, and one of the most significant tools of our time.

complete article




book

Facebook is doubling down on AI to clean up the social network

On Monday, Facebook's chief technology officer, Mike Schroepfer, tested my ability to tell the difference between broccoli and marijuana.

He showed me two pictures of green blobs and asked if they depicted the cruciferous vegetable or the mind-altering plant. I guessed both were cannabis; I was wrong. One, apparently, was an image of tempura broccoli.

Unlike me, Facebooks content-filtering artificial intelligence technology can now determine which image is of food, and which is of marijuana, according to Schroepfer.

complete article




book

The Oxford handbook of populism / edited by Cristóbal Rovira Kaltwasser, Paul Taggart, Paulina Ochoa Espejo and Pierre Ostiguy




book

Handbook of systems biology: concepts and insights / [edited by] A.J. Marian Walhout, Marc Vidal, Joe Dekker

Hayden Library - QH324.2.H358 2013




book

Computational biology: a hypertextbook / Scott T. Kelley, Department of Biology, San Diego State University, San Diego, California, and Dennis Didulo, Becton, Dickinson and Company, San Diego, California

Online Resource




book

The Data and Analytics Playbook: Proven Methods for Governed Data & Analytic Quality / Lowell Fryman, Gregory Lampshire, Dan Meers

Online Resource




book

Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig

Online Resource




book

Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors

Online Resource




book

The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips

Online Resource