Sachin Samrat Medavarapu, a recognized leader in AI-enhanced security and performance optimization, has built an impressive career marked by a series of significant achievements.

Art knows no caste or gender say Manjamma Jogati, Lakshya and Maalika Panicker, who are among the 14 transgender artists who will perform at an upcoming arts festival in Bengaluru

Sailaja’s Kuchipudi recital in New Delhi was a triumph of understatement.

In her passing, Mohiniyattam has lost a crusader who widened its repertoire and gave it a new aesthetics rooted in Kerala

New technology companies often have grand ambitions. And for good reasons - ambitious plans help recruit talent, raise capital, and set the bar high. But progress toward these high-level goals relies on identifying and excelling at much lower-level use cases.

It's very common for new technology companies to aspire being "the platform for... the Internet of things, AI analytics, mobile testing, etc." Being a platform means you capture a lot of uses cases or to put it more simply... people use your service for a lot of different things. And more use equals more value.

But vision is not the same as strategy. Vision is about the end goal. It paints a picture of the future state you're aiming for. It’s what you want to achieve. Strategy, on the other hand, is how you get there.

When you use a broad vision as a strategy, you end up having a hard time making decisions and rationalizing a never-ending set of opinions. With a strategy like “we’ll be the platform for the Internet of things”, everyone has an opinion on how things on the Internet should work -which one do we listen to?

Consider instead a specific market for the Internet of things, like home automation, and an even more specific use case for home automation like "controlling the temperature in your house". It's much easier to evaluate decisions about what a good experience for controlling the temperature in your house is than for "we’ll be the platform for the Internet of things”.

But if you focus on such a narrow use case, how will you ever build a big business? I'm not suggesting abandoning the big vision instead I'm advocating for having a strategy based on solving concrete uses cases to get there. Let's look at another example: Yelp.

Today, Yelp is used for recommendations for all kinds of services: skydiving training, auto body shops, tea parlors, and more. But it didn't start that way. Yes, Yelp likely started with the ambitious vision of being a platform for all service recommendations. But it first launched in San Francisco with restaurant reviews. A very specific market and very specific use case.

Why start with restaurants? A good starting use case is the one with the most acute pain. In the context of services, people need to eat three times a day. They get their hair cut once a month and maybe need a plumber once a year. So where should Yelp start? Probably restaurants.

When solving for a specific use case, it's important to build with the bigger vision in mind and not paint yourself into a corner of only being useful for one thing. But you definitely have to be great at solving each use case your platform supports. How else will you convince people to adopt your solution? Once you can demonstrate clear value for a specific use case, you can tackle more (likely adjacent ones).

This way of scaling ensures your solution is actually good at addressing a concrete problem people have not just an abstract vision. When you hear "What's your platform for? Well... you can use it for pretty much anything." in a sales pitch, that's a warning sign.

When you instead address specific use cases well, you learn what parts of your platform matter the most by identifying patterns and doubling down on them. It's only from solving highly specific use cases that you actually get to a platform that can be broadly used for many different things. And why Amazon started by only selling books on the Web.

Lanham : Rowman & Littlefield, [2023]

London ; Philadelphia : Jessica Kingsley Publishers, 2024.

Bloomington, Indiana : Solution Tree Press, 2018.

Toronto : Canadian Scholars, 2024.

Dublin : Nonsuch, 2009.

Cheltenham : Nelson Thornes Ltd, 2002.

New Haven ; London : Yale University Press, [2024]

Paris : Khéops, 2021.

Moskva : Samolet, 2000.

Princeton : Princeton University Press, [2023]

Toyko : Japan Publishing Industry Foundation for Culture, 2024.

[İstanbul] : Ege Yayınları, 2005.

Amsterdam : Royal Netherlands Academy of Arts and Sciences, 1999.

Baltimore ; London : Johns Hopkins University Press, 1996.

Samiya Parvez, along with her husband Naveed, co-founded medical device service startup Andiamo, which uses 3D printing to reduce wait times for custom orthoses for children with disabilities from six months down to one week. "The ingredients are all there," Parvez says of the current system. "But, you can't get to things fast enough and it's not gelled together." In this video, Parvez shares their startup's journey and how caring for their late son, Diamo, inspired his parents to develop a patient-centric, efficient and effective process for children with disabilities. ABOUT WIRED HEALTH 600 innovators, scientists and business leaders gathered at The Francis Crick Institute in London, for WIRED Health on March 26, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/health-event ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired

Crime scene analyst Matthew Steiner shows WIRED staff writer Louise Matsakis how to lift fingerprints off a variety of different surfaces.

Facebook's Former Chief Product Officer Chris Cox spoke with WIRED's Lauren Goode as part of WIRED25, WIRED's second annual conference.

Former Secret Service Agent Jonathan Wackrow, now managing director at Teneo Risk, explains how the Service protects the President and other VIPs. Wackrow details the many steps required to ensure the safety of protectees, and describes how the Service has changed due to changing technology and lessons learned from historical events. Wackrow served in the Presidential Protection Division in Washington, DC, and managed numerous high-level security operations in the U.S. and abroad.

Trauma surgeon Annie Onishi shows WIRED contributor Peter Rubin how to tie various forms of surgical knots. Annie demonstrates the techniques behind a one-handed knot using different types of sutures that are typically used for various parts of the human body.

According to Jim Clemente, retired FBI behavioral analyst and criminal profiler, when it comes to the "nature vs. nurture" debate, "Genetics loads the gun, personality and psychology aim it, and your experiences pull the trigger..." As a criminal profiler, it was Jim's job to catch murderers, serial killers and rapists and pick up the slack where forensic evidence failed.

Former Secret Service Agent Jonathan Wackrow explains how the Service keeps counterfeit currency out of circulation. The Secret Service was installed to combat counterfeit money during the Civil War, and the Service still to this day works tirelessly to suppress counterfeits. Wackrow served in the Presidential Protection Division in Washington, DC, and managed numerous high-level security operations in the U.S. and abroad.

There are a number of myths about detecting deception. Fidgeting, looking away, touching your mouth, all of these things are commonly thought to be practices that indicate deception. Jim Clemente, former Supervisory Special Agent for the FBI, explains why that isn't always the case and how people like him can decipher what these indicators really mean.

Crime scene analyst Matthew Steiner teaches the techniques forensics experts use to investigate bloodstain patterns, ranging from easy to difficult. Matthew explains how different types of forces create different bloodstain patterns in the crime scenes, and demonstrates how they can analyze these patterns to figure out how a crime was committed.

Crime scene analyst Matthew Steiner teaches the techniques forensics experts use to determine bullet trajectory in a crime scene, ranging from easy to difficult. Matthew shows how forensic analysts use protractors, string, lasers and 3D laser scanners to investigate crime scenes.

Matt Hullum, executive producer for "Transformers: War For Cybertron," goes through the entire history of the Transformers franchise. When people say, "Gen 1," what do they really mean? How many generations of Transformers are there? Is "Beast Wars" also in the Transformers franchise? Transformers: War For Cybertron Trilogy is streaming on Netflix now.

Professional race car drivers Alice Powell and Tatiana Calderón answer 50 of the most googled questions about Formula One. Featured in the new documentary "Beyond Driven," Tatiana and Alice use their experience around the sport of F1 to respond to the world's burning questions. Are F1 cars street legal? How do you become a Formula One driver? Are F1 drivers athletes? Are the cars electric? Are F1 cars the fastest? Alice and Tatiana answer all these questions, and much more!

Former FBI agent and body language expert Joe Navarro is back, this time to breaks down the non-verbal ways we communicate using facial expressions. What does it mean when we scrunch up our noses or show tension in the glabella? Joe also goes deep into chirality, and equates this concept with some of the most quizzical of human expressions. Check out Joe's book "The Dictionary of Body Language" https://www.jnforensics.com/

Former U.S. Air Force fighter pilot Christine "Grinder" Mau examines some flying and dogfighting scenes from popular movies and television shows and determines how accurate they really are.

Maria Ressa spoke with Steven Levy at WIRED25 about the numerous trumped-up charges facing her and her publication, Rappler, and the terrible power Facebook can have when used by bad actors.

Former FBI agent and body language expert Joe Navarro breaks down the intentional (and unintentional) non-verbals displayed by politicians. Why do some politicians point with their entire hand? What does it mean when politicians wave to a large crowd? How do Donald Trump and Joe Biden's non-verbals compare to each other? Check out Joe's book "The Dictionary of Body Language" https://www.jnforensics.com/ Books By Joe Navarro: https://www.jnforensics.com/books Joe Navarro Body Language Academy: https://jnbodylanguageacademy.com

Former FBI agent and body language expert Joe Navarro breaks down the unintentional non-verbals that are displayed by human beings around the globe. Joe explains how the limbic system functions and why we act the way we do in certain situations. Check out Joe's book "The Dictionary of Body Language" https://www.jnforensics.com/ Books By Joe Navarro: https://www.jnforensics.com/books Joe Navarro Body Language Academy: https://jnbodylanguageacademy.com

During the Cold War, surveillance in Moscow was the most difficult kind of surveillance that the US had encountered around the globe. Moscow had its own set of rules since it was such a difficult place to work. Former CIA Chief of Disguise Jonna Mendez talks about some of the tactics, gadgets and disguises CIA operatives used in the field during the Cold War. Check out Jonna Mendez’s most recent book The Moscow Rules or find more information about her on her website on https://www.themasterofdisguise.com/ Moscow Rules: https://www.amazon.com/gp/product/1541762185/ref=dbs_a_def_rwt_hsch_vapi_tpbk_p1_i0 Archival images courtesy of the International Spy Museum (SPY) in Washington, DC, a Guinness World Record recognized nonprofit with the largest collection of spy artifacts in the world. At the Museum, you can see firsthand some of these spy gadgets: www.spymuseum.org/ Additional Archival Images Courtesy of: Clint Emerson’s Five Second Mask, also courtesy of International Spy Museum Image of Trigon courtesy of the CIA who does not endorse the contents of this production Crypto Museum: www.cryptomuseum.com Getty Library of Congress, Geography and Map Division

During the Cold War, surveillance in Moscow was the most difficult kind of surveillance that the US had encountered around the globe. There are lots of was to collect intelligence, and cameras were former CIA Chief of Disguise Jonna Mendez's favorite. Jonna talks about all the different photography methods US spies used during the Cold War, from carrier pigeons holding tiny cameras to a variety of different spy cameras that could be hidden in pens, ties and pocketbooks. Check out Jonna Mendez’s most recent book The Moscow Rules or find more information about her on her website on https://www.themasterofdisguise.com/ Moscow Rules: https://www.amazon.com/gp/product/1541762185/ref=dbs_a_def_rwt_hsch_vapi_tpbk_p1_i0 Archival images courtesy of the International Spy Museum (SPY) in Washington, DC, a Guinness World Record recognized nonprofit with the largest collection of spy artifacts in the world. At the Museum, you can see firsthand some of these spy gadgets: http://www.spymuseum.org/ Additional Archival Images Courtesy of: Images of Tolkachev are courtesy of a family friend, from The Billion Dollar Spy. You can find out more about the book here: https://www.davidehoffman.com/ Image of Matchbox Camera courtesy of the CIA, who does not endorse the contents of this production Interspectral: https://www.youtube.com/channel/UCoG3unoSTVcR64o8vGb1SEQ Getty Library of Congress, Geography and Map Division

Former FBI agent and body language expert Joe Navarro breaks down how he approached interrogating during his time with the FBI. Joe sets the record straight; there is no simple way to tell if a human being is lying. When looking for deceit, Joe focuses on the subject's discomfort. He also does is best to make sure the subject feels comfortable enough to open up...a far cry from the images we see in many police procedurals. Check out Joe's book "The Dictionary of Body Language" https://www.jnforensics.com/ Books By Joe Navarro: https://www.jnforensics.com/books Joe Navarro Body Language Academy: https://jnbodylanguageacademy.com

Former FBI agent and body language expert Joe Navarro breaks down the intentional (and unintentional) non-verbals displayed during dating. What kind of signs do we show during dates that we don't even realize? Can we display our affection for someone without even explaining it verbally? Check out Joe's book "The Dictionary of Body Language" https://www.jnforensics.com/ Books By Joe Navarro: https://www.jnforensics.com/books Joe Navarro Body Language Academy: https://jnbodylanguageacademy.com

Tim Drier works with scientific glass all day, but what if he took some of those techniques he's perfected for scientific glass and applies them to standard barware? Watch as Tim takes us step-by-step through his process of making beautiful drinking glasses. Tim Drier is a scientific glass blower for Dow Chemical.

Andrea Themely, current commercial pilot and former Air Force colonel, dissects some famous UFO footage released by the U.S. government.

Keith Masback, former director of intelligence, surveillance, and reconnaissance integration for the US Army, takes a look at spy satellite and surveillance scenes from a variety of television shows and movies and breaks down how accurate they really are.

Former FBI agent and body language expert Joe Navarro answers the internet's burning questions about body language. Why is being stared at so intimidating? How do you have a good poker face? Can body language be admitted as evidence in court? How can you end a conversation politely? Joe answers all these questions and much more! Check out Joe's book "Be Exceptional" https://www.jnforensics.com/ Books By Joe Navarro: https://www.jnforensics.com/books Joe Navarro Body Language Academy: https://jnbodylanguageacademy.com

Former FBI agent and body language expert Joe Navarro is back to explain why we feel they way we do about certain types of body language. Why do we shake hands, and why does a bad handshake turn us off so much? Why do we feel uncomfortable being stared at? Is there a reason why people "manspread"? Check out Joe's book "Be Exceptional" https://www.amazon.com/Be-Exceptional-Master-Traits-Extraordinary-ebook/dp/B08K93BLQP/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr= https://www.jnforensics.com/ Books By Joe Navarro: https://www.jnforensics.com/books Joe Navarro Body Language Academy: https://jnbodylanguageacademy.com

- Made in collaboration with the International Spy Museum - Keith Masback, former Director of Intelligence, Surveillance, and Reconnaissance Integration for the US Army, explains how to understand satellite imagery, and provides a few tips and tricks for what people like him are generally looking for. Keith talks about how to tell man-made and natural environments apart from each other and breaks down what typical military routines from other countries looks like.

Astronaut Mike Massimino attempts to explain what Jeff Bezos's space flight will be like, in just about the same amount of it will take for Jeff to take the flight. The Blue Origin flight lasts about 11 minutes, there's no pilots and it's totally automated. Mike breaks down all the steps of the flight and tires to best to explain what Jeff will experience while in space. Follow Mike on Social: twitter: @astro_mike instagram: @astromikemassimino facebook: AstroMikeMassimino linkedin: Michael Massimino