IFF announced the US  launch of SEAFLOUR™, a nutrient-dense hydrocolloid sourced from non-GMO red seaweed. SEAFLOUR™ is an ideal, natural stabilizer for brands targeting a growing consumer demand for clean label products.

Moonstone Nutrition, a Pittsburgh-based startup that has developed products to prevent kidney stone formation and promote overall kidney health, announced receipt of an investment from the Accelerator Fund II, LLC., an organization sponsored and managed by the Pittsburgh Life Sciences Greenhouse that makes early stage investments in life sciences companies located in western Pennsylvania and outside the region.  

This month's Form+Function collection includes shakes for diabetic diets, immunity and protein snacks.

Scotty's Everyday keto baking mixes are an answer to the stay-at-home movement, which has resulted in the return of home baking: those who are ambitious enough are trying their hand at making fresh baked loaves of bread from scratch.

Odyssey introduced its latest innovation, the 222 line, featuring 222mg of caffeine paired with Odyssey’s proprietary blend of mood and energy boosting Lion’s Mane and Cordyceps. 

Bigelow says the Peak Energy Black Tea features caffeine and L-Theanine to benefit brain and mood with sustained clarity and focus. Whispering Wildflowers is a caffeine-free, herbal tea with a rosy purple color and a floral blend of lavender, rose, passionflower, and butterfly pea flower that finishes with a hint of sweetness. 

GNC is highlighting Nirvana Super Electrolyte Drinks and Energy Seltzers as a resource to support GLP-1 users maintain muscle mass as they lose weight during and after taking those medications.

Powered by BRCC’s proprietary Black Rifle Energy™ Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging.

Learn how mushrooms and mushroom-derived ingredients are boosting flavor, texture, and health in an expanded range of products.

IntelliRise features a blend of functional mushrooms and adaptogenic plants, including lions mane mushroom (Hericium Erinaceus), cordyceps mushroom, Rhodiola Rosea, and Korean panax ginseng.

From lactic acid fermentations of produce (such as kimchi and sauerkraut), to fermenting of dairy (cheese, yogurt, etc.), to the curing and smoking of fish and meat are all proven, effective methods and technologies humans have relied on through the ages to alter the intrinsic properties of foods and extend their consumability.

The expansion into prebiotic fiber ingredients had expanded fiber use from its traditional home within grain foods to a broader range of categories, including soft drinks and confectionery. Innova Market Insights actively monitors a broad range of trends—including global macro trends, lifestyle forces, consumer insights, ingredient trends, and new food and beverage product launches—that all show the impact of fiber use on various levels.

R.W. Knudsen Family Organic Juice Beverage Shots contain high-quality, certified organic ingredients and come in 2.5oz bottles with no refrigeration required. Each bottle contains 25 calories and 3-4g total sugars per serving.

Walnuts are a versatile ingredient with applications throughout food and beverage categories, ranging from plant-based meat alternatives to snack bars. Recent developments in health, food science and flavor research have caused product developers around the world to examine how walnuts can be used in new product formulations.

Developed to address key health states such as immune and mental health, energy and focus with the power of mushrooms, Om’s functional beverages are a convenient and nutritious way to upgrade wellness routines.

"We hear from parents they want more plant-based protein options that align with their food and climate values," said Gerber President and CEO Tarun Malkani. "Gerber Plant-tastic offers stage-based nutrition across milestones starting with organic toddler pouches, snacks and meals."

Ronzoni is relaunching with a refreshed brand identity and integrated marketing campaign, paying homage to its 108-year heritage while adapting to today’s dynamic shopper needs. 

Each square of Driving Energy Dark Chocolate is infused with 150mg of caffeine, equivalent to 1.5 cups of coffee, along with the potent adaptogens.

PeptiStrong™ by Nuritas, the leader in AI-based peptide discovery, is a clinically proven, fava bean ingredient that serves as an advanced plant-based solution for boosting muscle protein synthesis, reducing muscle protein breakdown, and decreasing exercise-induced inflammation. 

The company has also added to its lineup of popular breakfast items with four new Morning Bowls that are a good source of protein and packed with flavor.

The new vegan drink is made with 100% whole grain oats, and heart-healthy beta-glucans.

This all-natural liquid formulation showcases zero calories, no sugar, and no added artificial flavors or ingredients.

Strawberry Lemonade, the latest flavor of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration™ beverage line. 

Product launches with more than 30% fat content—such as high-fat dairy—are up, and butter sales have jumped, outpacing the growth of margarines and spreads by 360%.

One of the best foods for a baby’s healthy brain development is already in most refrigerators: eggs. In an historic first, the newly released 2020-2025 Dietary Guidelines for Americans include recommendations for birth to 24 months old and specifically recommend eggs as an important first food for infants and toddlers, as well as for pregnant women and lactating moms.

More than ever before, today’s parents, especially Millennials, are paying particular attention to the foods and beverages they give their babies and toddlers.

All Friends answers rising demand for better for you beverage options, especially among Millennials and Gen Z who control the largest share of dollars in the QSR and fast casual space.

Premixes range from the mandated vitamins and minerals for addressing nutrient shortfalls to trendy ingredients like turmeric, ginger, activated charcoal, collagen, and botanical bioactives that consumers believe are healthier for them.

Each 21fl-oz serving of Electrolit contains 326mg of electrolytes alongside real glucose- a natural source of energy that boosts the body's recovery from dehydration.

Consumer enthusiasm for plant-based foods continues to grow unabated. This is also affecting the beverage market. Market research company Persistence Market Research (PMR) predicts annual growth rates exceeding 6% for plant-based drinks through 2028. 

In the context of Asian cuisines, extracts and essences are typically used sparingly due to their high potency. This allows for significant flavor enhancement using minimal quantities. Primary examples include soy sauce and fish sauce (nuoc mam or nam pla). 

Butter Buds Inc., a global leader in dairy and non-dairy concentrates, is showcasing its real dairy, dairy alternative and on-trend specialty ingredient solutions at the Institute of Food Technologists 2024 Annual Event and Expo (IFT FIRST), July 14-17, at McCormick Place in Chicago.

Aleph Farms Ltd. and its research partner at the Faculty of Biomedical Engineering at the Technion – Israel Institute of Technology, cultivated a slaughter-free ribeye steak, using three-dimensional (3D) bioprinting technology and natural building blocks of meat – real cow cells, without genetic engineering and immortalization.

Although there may be a pandemic-related slowdown, there’s no stopping new product development. To better help readers with corporate innovation strategy, Prepared Foods turned to leaders at the Eureka! Ranch and the Innovation Engineering Institute, Cincinnati. Founded in 1986, Eureka! Ranch has become a global think tank and innovation training company. 

Although there may be a pandemic-related slowdown, there’s no stopping new product development. To help readers with new product development strategy, Prepared Foods asked Dave Lundahl, founder of InsightsNow, to create a thought leadership series connecting R&D with consumer insights. 

Mars Wrigley broke ground on a new, best-in-class, global research and development hub adjacent to the company's existing Global Innovation Center on Goose Island. Leaders from Mars as well as key Chicago stakeholders, including Michael Fassnacht, CEO, World Business Chicago, and Alderman Walter Burnett Jr., gathered together to commemorate the milestone for the company.

With zero sugar and zero BS, Main Character 5-hour ENERGY® gives you zero reasons not to bring it to every room, every Friday, and every moment of the summer.

his collaboration will drive advancements in bioreactor technology, perfusion systems, and media rejuvenation while reducing environmental impact through optimized water usage, power consumption, and circular economy initiatives like waste stream utilization.

Physically active consumers want convenient, protein-packed options to fit into their on-the-go routine. “Plant-powered” ready-to-drink (RTD) and ready-to-mix (RTM) protein beverages are emerging as a perfect solution to fill this niche nutrition category and grow into the mainstream market.

“We were so honored to be invited to the Fancy Food Show this year. It is a great way for our students to see how broad the food industry is and understand the impact of the work we do at the lab,” said Drexel Food Lab Associate Director Chef Rachel Sherman. “I find it encouraging to see what products and trends jump out to them."

Joan Driggs, Circana’s vice president for content and thought leadership, sits down with Prepared Foods to break down trends fueling success for Circana’s top New Product Pacesetters at both the retail and convenience store channels.

Gen Z consumers are just starting to learn their way around a kitchen and will want to advance their cooking skills but also balance quick dinner meals. 

We’ve pinpointed four flavors for 2025, each representing opportunity for differentiation while aligning with larger, sustaining trends. As we see them take shape on restaurant menus, each also promises opportunity in the retail space, offering a parallel path for consumer exploration and adoption. 

“Consumers are looking for wellness across every aspect of their lives, and food and beverages are playing a critical role in this transformation,” said Sally Lyons Wyatt, global executive vice president and chief advisor at Circana. 

The Whole Foods Market Trends Council – a collective of more than 50 Whole Foods Market team members ranging from foragers and buyers to culinary experts – develop these trend predictions each year through a combination of deep industry experience, keen observation of consumer preferences, and collaborative sessions with emerging and established brands.

Parents care about health and wellness for their children, and their purchasing patterns drive innovation toward healthier children’s food and beverage products. We see growth in numerous categories in children’s products that are positioned as healthy and better-for-you, including dairy alternatives as well as new items in the sweet and savory bakery, and confectionery categories.  

“Truffle is a beloved flavor that provides decadent luxury; combining with our rich and bold White Cheddar delivers the best of both worlds,” said Amanda Vaal, brand director at Cracker Barrel Cheese. “Dill also continues to be high in demand, delivering a sharp and savory twist to a snacking classic.”

The everything bagel flavor category is growing 20 times faster than other cheese flavors, however, most everything bagel flavored products on the market are limited to the cracker, chip and pretzel categories. The Laughing Cow Everything Bagel Style is a unique option for fans to enjoy the cheese wedges in a new way.

As we move into 2025, the food industry is poised for significant transformations. Reducing sugar in kids' cereals, embracing the snack revolution, and innovating in the bakery sector will shape the future of food. These trends reflect a broader shift towards health, sustainability, and consumer satisfaction, paving the way for a more nutritious and delicious future.

BEAM be amazing®, a health and wellness brand, unveiled Greens On The Go™. This patent pending ready-to-drink greens product, crafted over nearly two years, aims to set a new standard in convenience, nutrition, and flavor.