An amusing new study delves into the social consequences of one person witnessing another person doing the 'ethical thing' -- and why it makes them uncomfortable.

A study shows that many want to make better decisions, but don't know how.

When it comes to communicating an alignment with personal values, it doesn’t get more personal than social media.

#5MoreNow

Stella Artois joins forces with Water.org and Co-Founders Matt Damon and Gary White to call on consumers to leave a mark and help end the global water crisis.

Every bottle of Bellucci starts in a family grove.

Every bottle of Bellucci starts in a family grove.

#5MoreNow

"We view this as a massive opportunity for us to drive trial and win consumers over into our segment," Beyond Meat CEO Ethan Brown said in a "Mad Money" interview.

It's going to be a "very difficult" period for the Middle East given coronavirus pandemic, but this could be a "golden opportunity" for economies to implement reforms and become more resilient, says Alain Bejjani, CEO of Majid Al Futtaim.

Consumers reined in spending faster than expected in the first quarter, probably even before states issued stay-at-home orders.

The CFP Board, which oversees standards for 86,000 certified financial planners in the U.S., removed the ability for consumers to search for an advisor based on how they're paid.

For people when making healthy food choices - overriding fat and salt, sugar content is the key factor, revealed researchers. A team from the

The Medical Board of Australia has proposed draft guidelines for cosmetic medical and surgical procedures carried out extensively in the country. Australians

Insight Out Consultancy has launched its "Life After the Pandemic" report, looking into consumer perceptions of how social, travel, and business practices would change as a result of the Covid-19 pandemic. The global survey was carried out on 2912 c...

Lifting many of the regulations stifling business competition in Greece would benefit both consumers, through lower prices, and firms, via higher turnover, according to the OECD.

This conference in Moscow explored strategies for developing financial literacy and capability and building effective consumer protection systems.

The financial crisis has shown that many people need to have a better understanding of the financial issues in order to make informed decisions on matters such as savings, investments, pensions and credit, according to a report to be presented to G20 leaders in Saint Petersburg this week.

Kellogg and Kraft Heinz see chance to win back customers who had shifted to healthier brands

Fraudsters are exploiting fears over pandemic to target pension savers, investors and online consumers

Forbearance and federal support programmes disguise how badly Americans have been hit

Withdrawal fees soar to £104m and banks save £120m in ATM shake-up

A lot of restaurants have shuttered in the wake of stay-at-home guidance and government orders for non-essential businesses to close down, so a startup called Cheetah that provided a wholesale delivery service for them pivoted to selling to consumers, and now it’s raised a round of funding, both to expand its business and to help […]

Eight glasses of water a day. That’s the old recommendation you and I have heard growing up. And while we all know the importance of hydration to our health, some methods of hydration are more efficient than others. At least, that’s the premise that Hydrant was built on. The company, a wellness brand that launched […]

While we all are watching, worrying about everything that’s happening outside from behind the closed doors, delivery personnels from Dunzo, Medlife and Housejoy are risking their lives everyday to make sure we get our daily essentials and stay safe.We reached out to their marketing heads of these brands to understand the challenges these players have faced in the past 21 days, from delivering products to communicating with consumers and here is how they are functioning in the new normal. While we are all scared and anxious to step out even for a few minutes, brands like Dunzo, Medlife and Housejoy are making sure that we are all safely cooped at home. From catering to the ever-increasing demand to coming up with creative solutions like contact-less delivery that ensure the safety of their

The coronavirus has been a catalyst for big changes in the way consumers spend and pay.Ongoing trends like contactless payments and buy now, pay later are accelerating.New trends are emerging, like consumers' preference toward buy online, pick up in-store.Here's how banks, credit card companies, fintechs, and investors are thinking about the new norms in how we shop and pay.Click here for more BI Prime stories.From banks to credit card companies to retailers, the coronavirus pandemic has impacted virtually every player in the payments industry.Ongoing trends, like buy now, pay later and contactless payments, have been accelerated. And new norms in the way we shop, like buy online, pick up in-store, are emerging.We've spoken with execs across the payments ecosystem to understand what's changing,

The FCA this morning proposed banks should offer customers in financial difficulty an interest-free overdraft up to £500, and let them put credit card and loan repayments on hold for three months.

Verizon has decided to bring back unlimited data plans. But while that's great for its subscribers, it's awful news for investors. It's another sign of how brutally competitive the telecom business is. And it's hurting Verizon's stock.

The Consumer Protection Act passed by the Indian government in 1986 defeats its own objectives in the way that it functions today; Sakuntala Narasimhan reveals how it sidelines consumer rights and protects the bigger multinationals operating in the emerging market.

With a properly metered water bill, consumers have a much better chance of being heard than otherwise. Yes, there are justified concerns about rights and equity when we talk of water, but metering is not anti-poor. In fact, used well, it can address their demands powerfully, says S Vishwanath.

The report added that 79 per cent of the consumers in the sub-Rs 30,000 price band believe that image quality is not dependent on the number of megapixels.

Facebook's recent investment was made to Reliance, where the social media giant said it would invest $5.7 billion, which translates to Rs. 43,574 crores in digital assets owned and controlled by Reliance. Right after the announcement, JioMart, an e-commerce site and

According to the new survey, Indian consumers prefer a digital-first approach to accessing banking services, only talking to a banking adviser by phone for more complex issues. The survey, 'Customer Experience in Banking', by global tech company Avaya, which covered

According to the recent study by GFK, there are around 41 million hyper-connected consumers in India, with major cities like Delhi and Mumbai reporting the highest concentration of consumers belonging to this segment. The study says that hyperconnected consumers spend

A report by the Boston Consultancy Group (BCG), which focussed on the consumer sentiment in India during the period between April 30 and May 3, highlights that despite relaxations in the lockdown, concerns across health, economic situation and daily lifestyle continue at similar levels.

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
• Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.

McEwen, William J

Moraes, Marcela Quartim de, author

Kotler, Philip, author

Dewey Library - HF5415.127.Y66 2017

Hit by lockdown but aided by technology, fruit growers in Bengaluru reach out to city residents in apartment complexes and gated societies to sell their produce

Barker Library - HD9502.A2 M88 2018

Kotler, Philip, author

Mamata demanded that the Aadhaar must not be made compulsory to receive LPG subsidy and called for immediate review of the move.

Open access to consumers especially for 1 Mw and above is yet to take off on a large scale. However, the Economic Survey is completely silent on this aspect, though it does mention that open access at the inter-state level is now fully functional.

Sengupta, Debashish, author

In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials purchase decisions were influenced by a brands social media presence. But that's Millennials, a generation that's largely grown up online, and those response figures vary significantly across the different age brackets - so which platforms should you be focusing on to reach your target market?

To provide more insight, the team at Animoto broke their research down by generation.

Some of their key findings include:

Gen Z chose Instagram as the platform to follow brands
Baby boomers spend most of their time on YouTube and the Facebook Feed
Gen Z, Millennials, and Gen X selected YouTube as the platform they rely on when making purchase decisions

Underlining the significance of the power sector in propelling country's economy, Modi stressed on the need for effective enforcement of contracts for attracting private investments during the meeting, which was among others attended by Home Minister Amit Shah, Finance Minister Nirmala Sitharaman and Minister of State for power, skill and NRE R K Singh, it said.

Bradford [U.K.] : Emerald Group Pub.

Trentmann, Frank, author