Animation studio Cosmos Maya has recently produced three shows including Guddu, Bapu and Gadget Guru Ganesha

India’s recorded music industry revenues increased to USD 181.4 million (Rs 1,378 crore) in 2019.

Shows like Shri Krishna and Uttar Ramayan are seeing strong traction on Doordarshan.

"This doesn#39;t mean that Mumbai will be handed over to the Army. Police personnel are tired after working round-the- clock, some have fallen sick and a few of them have succumbed to the virus. They need rest," Thackeray said.

INS Jalashwa, participating in Indian Navy#39;s "Operation Samudra Setu" to bring home Indians stuck in foreign countries due to COVID-19 pandemic, has departed from Male port for Kochi with 698 Indian nationals on board on Friday night. It is expected to reach here on Sunday.

The engineering to software conglomerate, which houses LT Mutual Fund under listed arm LT Finance, had put the mutual fund business on the block earlier in a renewed attempt to find a suitable buyer

Pakistan's fiscal deficit will surge to 9% in the ongoing fiscal year, the country's de facto finance minister said on Friday, as its economy reels from the fallout of the coronavirus crisis.

The fed funds futures market is pricing in negative U.S. interest rates next year, a scenario the Federal Reserve has said it wants to avoid as many doubt that it would be an effective tool to stimulate growth.

Hackers linked to Iran have targeted staff at U.S. drugmaker Gilead Sciences Inc in recent weeks, according to publicly-available web archives reviewed by Reuters and three cybersecurity researchers, as the company races to deploy a treatment for the COVID-19 virus.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events.

With 45 percent of consumers spending more time on social media and 95 percent spending more time on in-home media consumption according to a recent GlobalWebIndex survey, now is an ideal time for brands to drive digital conversations using influencer marketing.

Another recent survey found that 92 percent of marketers believe putting on successful virtual events will be important or critical in the coming months.

Some brands have already chosen to postpone or cancel their events all the way through the middle of 2021, including major players Facebook and Microsoft.

Physical events typically offer a well-rounded array of benefits to everyone involved, from the organizers to attendees, exhibitors, partners, sponsors, speakers, and more.

Some of the traditional benefits of real-world events include:

• Boosting Brand Awareness
• Gaining New Audiences & Clients
• Forging New Business Relationships
• Building Highly Targeted Leads
• Researching Competitors
• Education
• Creating Lasting Impressions
• Networking
• Advertising & Sponsorship Opportunities
• Providing Giveaway & Contest Opportunities
• Saving Time with All-In-One Conference Experiences
• Accessing Key People
• Testing New Products & Services
• Connecting with Attendees

As brands look to utilize virtual events it can be daunting to find relevant substitutes for all of these benefits that real-world events provide, and many have been asking themselves “How can I replace these key real-world event benefits?”

Luckily, B2B influencers can readily provide strong alternative benefits that don’t require physical events, and we’ll look at what they can offer for each of the traditional event advantages.

How B2B Influencers Bring Back the Benefits of Physical Events

How can influencer marketing help B2B brands create new virtual versions of the kinds of experiences that they've typically gained from traditional real-world events that are now cancelled or postponed?

“By collaborating with influencers on educational, entertaining and interactive online content, B2B brands can satisfy the hunger buyers have for credible content experiences that engage and inspire,” Lee Odden, chief executive and co-founder of TopRank Marketing noted.

B2B influencers helping co-create and promote these types of engaging content experiences can be particularly powerful now, as consumers are forced to seek out inspiration in a virtual world to replace what they typically gain through attending real-world events.

In substituting virtual for real-world, our client Adobe’s annual Summit conference chose to explore a “choose your own adventure”-style virtual session selection experience — a type of content especially promotable using influencers.

“We decided the best way to do the storytelling was to allow a lot of user choice and not keep them captive,” Alex Amado, vice president of experience marketing at Adobe*, recently told Adweek.

“We felt ‘choose your own adventure’ was the best way for the audience to get more value out of it. When you’re online there are distractions, so we had to play to the situation as best we could,” Alex added.

Uniting influencers with customers and media should now be a key marketing focus for brands, according to public relations and marketing consultancy Edelman.

“Digital marketing provides unique opportunities for cross-promotion in partnership with customers, vertical media and influencers,” Edelman’s Joe Kingsbury and Ben Laws recently noted in “Beyond Conferences: How B2B Marketers Should Approach a Covid-19 World.”

[bctt tweet="“By collaborating with influencers on educational, entertaining and interactive online content, B2B brands can satisfy the hunger buyers have for credible content experiences that engage and inspire.” @LeeOdden" username="toprank"]

B2B Influencers Help Gain New Audiences & Clients

86 percent of marketers in charge of ad spend allocation said that they either might or definitely would use social media influencer marketing during the health crisis, topping a list of marketing strategies in a recent IZEA survey.

Tom Treanor, global head of marketing at our client Arm Treasure Data, sees strong opportunities for influencers as brands look to replace the benefits of real-world events.

"With in-person events on hold indefinitely, marketers have lost one major channel,” Tom noted.

“Events are a place to connect face-to-face with potential buyers, to share thought leadership and to gain visibility in their target markets. With that channel gone for now, it's an important time to look at other available — and often under-utilized — channels, including influencer marketing," Tom added.

"Working with influencers is a potentially valuable channel for many companies. Why? Because influencers are tapped into the current mood and interests of their audience. Their insights can help you craft your messaging to better resonate with your customers. More importantly, influencers are able to provide your company with additional reach into the influencers audiences,” Tom said.

“Lastly, influencers are able to work with your company to co-create content or to develop content on behalf of your brand. So, consider how you work with influencers in areas such as podcasts, webinars, live-streams, eBooks, blogs and social content. Are there ways that your marketing can be improved with the help of well-connected industry influencers?" Tom concluded.

Tom was one of our “50 Top B2B Marketing Influencers, Experts and Speakers,” and was featured in our Break Free B2B  video interview series, exploring B2B marketing personalization.

Among the top ways companies will need to pivot in order to embrace B2B marketing in a post-real-world event environment is influencer marketing, according to author and technology advisor Bernard Marr.

“Digital is likely to be the clear winner here, and companies — including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns,” Bernard wrote recent in the Forbes piece “Why Companies Turn To Digital Marketing To Survive COVID-19.”

[bctt tweet="“Consider how you work with influencers in areas such as podcasts, webinars, live-streams, ebooks, blogs and social content. Are there ways that your marketing can be improved with the help of industry influencers?” @RtMixMktg" username="toprank"]

B2B Influencers Help Promote New Products & Services

With the real-world events B2B brands normally attend cancelled or postponed, what roles can influencer marketing play in providing virtual alternatives to physical exhibition booths and traditional in-person product demonstrations?

“Influencer marketing’s importance went up when in-person events were canceled,” Debbie Friez, influencer marketing strategist at TopRank Marketing, said.

“Brands are fighting for attendee’s attention and time, and finding influencers are there to help to spread the news on their personal platforms about the virtual events," Debbie explained.

"Plus, brands still need independent thought leaders for keynotes, moderators and panelists for their virtual events. We are finding influencers have been using virtual media for years, and can easily adapt to the changing landscape with both ideas and the know-how to use alternative presentation channels,” Debbie added.

During this global shift to a digital-first customer experience, marketers who incorporate empathy into their efforts are especially well-poised to deliver successful virtual experiences.

“Data-driven empathy is essential for personalization across customer and employee journeys,” Brian Solis, global innovation evangelist at Salesforce recently noted.

“There's no going back to the world we once knew, the only way to get to the next normal is by plowing straight through disruption,” Solis added.

[bctt tweet="“Influencer marketing’s importance went up when in-person events were canceled.” @dfriez" username="toprank"]

B2B Influencers Bridge the Media Coverage Gap

What roles can influencer marketing play in providing virtual alternatives to the media coverage and product announcements typically gained from traditional physical events?

“B2B brands continue to impress me with how agile they’ve been with their marketing in the swiftly changing landscape,” Elizabeth Williams, TopRank Marketing account manager shared.

“Marketers are being ultra-cognizant of their messaging, publishing cadences, and ensuring their POVs and messaging on COVID-19 — or lack thereof — are aligned with their brand values. Influencer marketing is a fantastic way to bridge the gap between what once was our 2020 marketing plan and what we now need to achieve,” Elizabeth said.

“We can show our audiences we are tuned into their world by creating virtual experiences that inspire. And, what better way to do that than featuring credible industry experts and thought leader influencers?” Elizabeth added.

“Influencer-driven content can lead the conversation through live panels, webinars, podcasts and larger virtual events. Or, influencers can add a refreshing seasoning of the latest insights or advice on the changing marketplace. Think blogs, LinkedIn* articles, interactive assets, videos and social content,” Elizabeth suggested.

“Regardless of what tactics suit your business needs and objectives, I’d encourage every B2B marketer to step back and reflect on whether influencer marketing is a fit to take their content to the next level in today’s extra noisy virtual world,” Elizabeth concluded.

[bctt tweet="Influencer marketing is a fantastic way to bridge the gap between what once was our 2020 marketing plan and what we now need to achieve.” @ElizabethW1057" username="toprank"]

Boosting Brand Awareness With B2B Influencers

What additional roles can influencer marketing play in driving virtual brand conversations and boosting brand awareness?

Now is a great time for B2B brands to utilize relevant industry influencers who can successfully drive virtual conversations that expand brand exposure and help with lead generation, as our president and co-founder Susan Misukanis explained.

“Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience — who may not have planned to travel to your live event or conference,” Susan noted.

“If marketers focus on bringing true subject matter expertise to their audience — especially in partnership with influencers — I predict that virtual events will actually grow to be even better than live events for reaching and building positive awareness with an audience,” Susan added.

Industry writer Katie Sehl recently suggested in a HootSuite article about the rise of virtual events that influencers take advantage of the social stories format, including hosting influencer takeovers — another way that influencers can drive brand conversations.

“Speakers often double as influencers — so provide them with the details they need to become event ambassadors,” Katie noted, highlighting the strength of influencers when it comes to digitally replacing some of the key benefits of real-world events.

HubSpot’s Caroline Forsey encouraged organizations adjusting to virtual events to implement “breakout sessions led by influencers and experts,” another way influencers can help brands replace some of their former real-world event momentum with online efforts.

[bctt tweet="Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience.” @smisukanis" username="toprank"]

Begin Or Expand Your B2B Influencer Marketing Program

As we’ve seen, successful B2B influencer marketing has much to offer for brands seeking to replace the benefits of real-world events while they’re on hiatus due to the global health crisis.

Implementing a successful program takes time, effort, and dedicated strategy, which leads many brands to use a top B2B influencer marketing agency such as TopRank Marketing, which was the only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America” report.

[bctt tweet="Successful B2B influencer relationships take time to build and require time to maintain.” @LeeOdden" username="toprank"]

Whether you work with a top B2B influencer marketing agency such as TopRank Marketing or utilize your own team, now is an ideal time to reach B2B influencers and work together to drive digital brand conversations.

Finally, as we all navigate the uncharted marketing waters of the global health crisis, here are several additional resources to help keep your B2B influencer marketing efforts safely afloat:

• B2C vs. B2B Influencer Marketing – What’s the Difference?, by Lee Odden
• Using Influencers to Pivot your Marketing & Comms Strategy, by Onalytica
• Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps, by Nick Nelson
• How to Host a Successful Virtual Event: Tips and Best Practices, by HootSuite
• What Is B2B Influencer Marketing in 2020? Change Is Coming, by Anne Leuman
• How to Run a Successful Virtual Event [+ Examples], by HubSpot
• 5 Key Traits of the Best B2B Influencers, by Lee Odden
• COVID-19 Impact: B2B Events [Video], by eMarketer

* Note: Adobe and LinkedIn are TopRank Marketing clients.

The post How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events appeared first on Online Marketing Blog - TopRank®.

Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try to promote anything.

But as our CEO, Lee Odden, said, “While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services.”

And he couldn’t be more right. Your audience may even have a greater need now for your solutions or expertise. They’re trying to navigate through this uncertain time, too. And they’re looking for help now more than ever before.

To help you answer those calls for help and know what types of content are successful in times of crisis, I’ve gathered five examples of effective B2B content marketing during the COVID-19 pandemic.

#1 - HealthcareSource

Healthcare workers have always been essential. And with a pandemic afoot, they’ve become the most essential. As a result, hospitals and healthcare providers need to ensure they’re fully staffed, but that’s easier said than done. Declining revenues have led to job cuts. Doctors catching the virus has led to job growth. Hiring for healthcare is undergoing constant fluctuations.

As a proven talent management software for healthcare providers, HealthcareSource saw that they were in a unique position to help. Through a long, thoughtful blog post, loaded with examples from healthcare systems around the world, HealthcareSource created a great resource to help healthcare organizations manage their hiring, onboarding, and talent acquisition strategies. They also created an on-demand webinar with in-depth tactics on how to manage these constant fluctuations in job demand and supply.

#2 - Zoom

Zoom, a favorite video conferencing tool for any organization, has seen their number of daily active users jump from only 10 million to over 200 million in just three months. They’ve grown from hosting business meetings to hosting virtual classes, happy hours among friends, family game nights, and more for hundreds of millions of people. COVID-19 and social distancing have invariably helped grow their user base. However, that comes with its own set of challenges.

They now have to train hundreds of millions of people on how to use Zoom, how to adjust their mic settings, how to ensure their Zoom is secure and private. They’re users needed support, fast. So they created an in-depth COVID-19 resource with every relevant training users could need. But what makes this resource even more helpful is that they segmented it based on use-cases. Need help while working remotely? You have your own section. Need help teaching your class? You have your own section, too. It’s a great example of how tailoring content for each audience segment creates a better experience; help is easier to find and the experience feels more personalized.

[bctt tweet="“Tailoring content for each audience segment creates a better experience.” — Anne Leuman @annieleuman" username="toprank"]

#3 - monday.com*

Lockdown. Quarantine. Social distancing. Between those three mandates, it’s clear to see why the number of people working remotely is reaching unprecedented heights. For monday.com, a work operating system provider, this presented an interesting opportunity. They saw that teams needed help transitioning to a remote work environment with the least amount of friction. They needed help ensuring they had the right technology, process, and structures to make remote work successful. They needed help knowing how to best use monday.com remotely instead of in a physical office.

To ease the remote work transition, monday.com created a new page on their website educating others on how to use their software for remote work. This new page helps existing clients and potential prospects on how monday.com can help ease the challenges of working remotely. They also made the smart decision of adding this page to their main site navigation, making it extremely easy for visitors to access. In addition to this new product page, the team at monday.com also created a custom video and content hub to ensure their users can get answers to all of their questions.

*monday.com is a TopRank Marketing client.

#4 - Slack

Slack was already a popular piece of software for any business, helping streamline team communications and collaboration. With more workers at home, I’m sure businesses — including our own — have become even more reliant on Slack to carry the burden of all text communication between teams. And while they could have taken a page from Zoom or monday.com and created dedicated resources to help train new users or customers who may be relying on Slack a bit more during this time, they didn’t. They saw a different opportunity to help their audience.

During a crisis, the value of information skyrockets. Business leaders want to know; what’s happening to the economy? Will their market be impacted? How is this affecting their workforce? Slack created a report to help answer those questions, especially as it relates to remote workers and the challenges they face. They recognized that key decision makers in their target audience desired more information to help them solve top challenges like transitioning to remote work, improving their employee experience, and more. With this report, they were able to provide those insights, helping their audience optimize how they work together during a pandemic.

#5 - Dropbox

Do you know what distributed work is? I didn’t know what it was, either. And this is where Dropbox’s latest content marketing really shines.

Dropbox saw that while most of the world was focusing on transitioning to remote work, they really needed to focus on distributed work. Organizations sorely needed to be educated on the difference between the two and how they require different strategies. As Dropbox points out, “remote work is a discipline for the individual worker, but distributed work is a discipline for the entire organization.” That’s a very important distinction to make as organizations attempt to navigate social distancing and still get the work done.

Their thought leadership content around distributed work is truly eye-opening. Positioned high up on their blog and given its own content hub, their distributed work content is a must-read for any organization operating remotely during this time. And it all happened because they recognized a key, relevant term that not many were focusing on.

Be Helpful. Be Successful.

The true key to success in B2B content marketing is to always come from a place of empathy. The more you’re able to understand and empathize with your target audience, the more likely you are to surface content opportunities that help them overcome their pain points and challenges. And helping them = success.

That doesn’t change even in times of crisis. In fact, it becomes all the more important. Use the B2B content marketing examples above as a guide when creating your own content and remember to be empathetic to their needs.

If you want to help your audience during this time, learn how to build trust with your audience through authentic content.

The post 5 Examples of Effective B2B Content Marketing in Times of Crisis appeared first on Online Marketing Blog - TopRank®.

U.S. President Donald Trump on Thursday said it's "one of those things" after he learned that a White House valet tested positive for the coronavirus, noting contact with that person was limited. Gavino Garay has more.

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

Britons stood in silence and Queen Elizabeth addressed the nation on Friday's 75th anniversary of "Victory in Europe" Day, though the coronavirus dampened commemorations for the end of World War Two on the continent. Lauren Anthony reports.

Britain's Queen Elizabeth honored those who died in World War Two on Friday, the 75th anniversary of Victory in Europe Day, and used the occasion to say she was proud of how people had responded to the coronavirus pandemic.

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

Sources tell Reuters the White House will soon propose an international agreement governing mining and commerce on the moon, aiming to attract like-minded space-faring countries to update a 1967 agreement on space law.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

U.S. President Donald Trump on Thursday said it's "one of those things" after he learned that a White House valet tested positive for the coronavirus, noting contact with that person was limited. Gavino Garay has more.

Ryanair Group CEO Michael O’Leary sits down with Reuters Tim Hepher to discuss challenges including industry-wide consolidation, environmental taxes, Brexit, the grounding of the Boeing 737 MAX and his 5-year, 100 million euro bonus package. Watch here the full event.

Three Indian soldiers were killed in a gunbattle with militants in the disputed Himalayan region of Kashmir on Monday, a day after a similar incident in which five were killed.

One of Bangladesh's largest drugmakers, Beximco Pharmaceuticals, will start production this month of the experimental antiviral drug remdesivir, which has shown promise in fighting the new coronavirus, a senior company executive said on Tuesday.

More than a third of confirmed coronavirus cases in the Afghan capital have been among doctors and other healthcare staff, two senior health officials said on Thursday, in a sign that the war-torn country is struggling to deal with the pandemic.

The S&P 500 and the Dow fell on Wednesday but the Nasdaq ended higher. The indexes pulled back late in the session after U.S. President Donald Trump said China may or may not keep a trade deal between the two countries. Fred Katayama reports.

A trooper stopping a car with a suspected "impaired driver" on a U.S. highway on Monday was bemused to find a 5-year-old in the driver's seat, the Utah Highway Patrol tweeted.

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes.

Britons stood in silence and Queen Elizabeth addressed the nation on Friday's 75th anniversary of "Victory in Europe" Day, though the coronavirus dampened commemorations for the end of World War Two on the continent. Lauren Anthony reports.

White House spokeswoman Kayleigh McEnany on Friday was asked about the U.S. economy that lost a staggering 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression, and she responded saying it was 'decided' by the president to 'stop the economy' to save lives.

Britain's Queen Elizabeth honored those who died in World War Two on Friday, the 75th anniversary of Victory in Europe Day, and used the occasion to say she was proud of how people had responded to the coronavirus pandemic.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes.

White House spokeswoman Kayleigh McEnany on Friday was asked about the U.S. economy that lost a staggering 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression, and she responded saying it was 'decided' by the president to 'stop the economy' to save lives.

Britain's Queen Elizabeth honored those who died in World War Two on Friday, the 75th anniversary of Victory in Europe Day, and used the occasion to say she was proud of how people had responded to the coronavirus pandemic.

Andrew Wong knew from an early age that running a restaurant required improvisation, having watched his parents steer their London Chinese restaurant through nearly 30 years of good times and bad.

The U.S. Department of Commerce is close to signing off on a new rule that would allow U.S. companies to work with China's Huawei Technologies on setting standards for next generation 5G networks, people familiar with the matter said.

Hackers linked to Iran have targeted staff at U.S. drugmaker Gilead Sciences Inc in recent weeks, according to publicly-available web archives reviewed by Reuters and three cybersecurity researchers, as the company races to deploy a treatment for the COVID-19 virus.

One in four Portuguese with a monthly household income of 650 euros ($705) or less have lost all their income because of the economic impact of the coronavirus outbreak, a study by the National School of Public Health showed on Saturday.

FIFA's decision to temporarily allow up to five substitutions per match to help cope with potential fixture congestion was met coolly in South America on Friday.

UFC has withdrawn a bout from Saturday's card in Jacksonville after middleweight Jacare Souza and two of his cornermen tested positive for the new coronavirus, the mixed martial arts promotion said.

Former world number one Adam Scott put a rustic country golf course on the map on Friday after live-streaming a nine-hole round in the Sunshine Coast hinterland in Australia's northeastern state of Queensland.

England all-rounder Ben Stokes says playing in closed stadiums would not dampen the competitive side of matches and that players "would do anything" to get cricket back on television screens for fans to watch during the COVID-19 crisis.

Justin Bieber and his wife Hailey Baldwin are opening up in an intimate series for Facebook Watch in which they discuss their marriage, their problems and their lives together.

Author Stephenie Meyer thrilled fans of her best-selling "Twilight" novels on Monday by announcing she will release a prequel that explores the characters' love story from the perspective of vampire Edward Cullen.

Television can fake it, movie audiences can wear masks, but a live theatre performance like "Romeo and Juliet" needs real actors kissing and fighting rivals in front of real people.

Britons stood in silence and Queen Elizabeth was to address the nation on Friday's 75th anniversary of "Victory in Europe" Day, though the coronavirus dampened commemorations for the end of World War Two on the continent.