Is your social media marketing approach in line with the latest usage and behavioral trends?

The use of digital platforms changed significantly over the course of 2020, with the lockdowns and COVID mitigation efforts forcing people to find alternate ways to socialize, to shop, and to work, all of which have flow-on effects. That's sparked new trends, like audio social, and new approaches in how businesses connect with their target markets.

If you're not aware of these shifts, you may limiting your marketing performance. To provide some more perspective, the team from tech.co recently put together a listing of six key digital usage trends that could influencer your strategic approach.

You can check out their six key trends in the below graphic, which might help in your planning.

Parler is being reinstated after it undertook a series of measures to moderate content on the platform, according to Google

National Bureau of Economic Research

Nearly 40 flights operated by the Indian carriers have received bomb threats in the past few days which later turned out to be hoaxes

Police form district-level teams to monitor ‘defamatory posts’

Has it managed to redeem itself in the world of academics even while critics condemn it for distracting students?

It seems like the police are working to impress the NDA leaders, alleges the party leader Amarnath

Australia Prime Minister Anthony Albanese said the government would legislate for a ban on social media for people under 16

Dozens of U.S. state attorneys general are pursuing similar cases against Meta, linking its social media platforms to anxiety, depression, insomnia, and interference with education and daily life

It’s never too late to start getting connected online

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HDFC Bank says “minuscule” number of employees told to leave as part of annual appraisal process

Milena found mission opportunities on OM Germany’s website, which led her to share the love of God in Belgium.

You may not have even been acquainted to the thought of social media management in recent past, however in today’s world you will hear it spoken of from presumably every one. A number of us use this expression as we have a...

Tekashi 6ix9ine's mastery of social media was called into question on Saturday, when the controversial rapper called on Instagram users to 'describe me in one word.'

Maya Jama partied up a storm at the Warner music afterparty at the Chiltern Firehouse on Tuesday night,  where her ex, Stormzy was also in attendance. 

An Australian recruiter has listed the three biggest mistakes job candidates make on social media that could cost them a career.

Internet sensation PewDiePie married longterm girlfriend Marzia Bisognin in a lavish ceremony at London's Kew Gardens on Monday - eight years to the day since they met.

The singer, 35, was forced to apologise over the video after some fans thought he took it too far when he appeared to put his manhood into an empty can that had the bottom cut out.

Tekashi 6ix9ine's mastery of social media was called into question on Saturday, when the controversial rapper called on Instagram users to 'describe me in one word.'

Actor Chemban Vinod got hitched to Mariam Thomas in a private ceremony on Tuesday. The actor took to his Facebook page to share the special news. Mariam is a psychologist by profession and also a Zumba trainer. Pictures of

Shine Shetty who became a household name after winning Bigg Boss Kannada 7, recently shared an interesting post on his social media account for his fans and followers. The actor posted a throwback photo of himself from his teenage days and

From conserving water to fighting for the rights of the disabled, the seven women who were given access to Prime Minister Narendra Modi's social media accounts have made significant contribution in various fields.

In just a few years, digital technologies have allowed faster mobilization in response to humanitarian crises, better documentation of war crimes in conflict zones like Syria and Yemen, and more accessible platforms for organizing peaceful demonstrations around the world.

A study has evaluated three types of media campaign conducted by a large UK supermarket to encourage shoppers to reduce their food waste. These used social media, an e-newsletter and a print/digital magazine, respectively. Although they all appeared to lead to reductions in food waste to some extent, similar behavioural changes were also seen for customers who had not participated in any of the campaigns.

A new study -- the first to look at social media's effect on memory -- suggests posting personal experiences on social media makes those events much easier to recall.

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The Internet consumers are becoming more aware of their personal data and 82 per cent users have tried to remove private information from websites or social media channels, according to a report by cybersecurity firm Kaspersky.

‘Safe harbour protection’ only if intermediaries facilitate and not modify such content, including ads

The advent of new rules for social media applications - like Instagram, Twitter, Facebook and WhatsApp - could spell the end for privacy in the Indian internet space. Despite push back from major internet companies, the Indian government is all set to go ahead with the new regulations. The rules are a bid to quell the spread of fake news and trace anti-social elements in the Indian internet ecosystem faster.

The proposed alliance — to be named the Information Trust Alliance (ITA) — will be a grouping of digital platforms and publishers, fact checkers, civil society and academia that will aim to control the spread of harmful content, including fake news and hate speech. So far, discussions have taken place among Facebook, Google, Twitter, Byte-Dance, ShareChat and YY Inc.

​​Companies are seeking to balance freedom of expression with the potential for damage to their business, not for the first time, but more gingerly perhaps, given the level of polarisation. ​​

Government officials remained tightlipped on the reasons and said the PM would reveal more in a day or two. It was also not clear whether Modi, who has used social media to communicate directly with the masses, would be giving up the platforms for a long time or only for a day on Sunday — which also happens to be the International Women’s Day.

The Silicon Valley tech giants have asked employees and contractors to work from home if possible, to slow the fast-spreading respiratory disease

The government asked social media platforms to start awareness campaigns, remove misinformation from the platform and promote authentic information

Classroom management gets social with sites like Twitter, Facebook and Pinterest helping teachers and students communicate and share knowledge.

How you use Facebook, Twitter, LinkedIn and other social media sites may change depending on the format — and who you're talking to.

Survey data reveals that 90% of customers would recommend a brand after a positive social media interaction.

Will social media monitoring protect kids online or is it just plain spying?

The Organic Trade Association is hosting an online organic discussion and inviting everyone to participate in the #OrganicFestival.