Today's message is on a topic I rarely see discussed
online, that being how to apply direct marketing
principles to your network marketing business.

To be fair, network marketing itself, does in fact
follow a direct marketing model, but not in the most
efficient way.

It's understandable why, in many highly successful
direct marketing businesses the phone is a key
component to creating results, but you don't see the
owner of the organization on the phone themselves,
rather they hire a phone room to do the dirty work.

When done properly it can be highly effective, but when
done improperly it can alienate your customers and give
them a bad impression of you and your business.

Just yesterday, which was Sunday, I was riding along in
the car with a friend when my phone rang. It turned out
to be a telemarketer who had pulled my name from the
list of customers of someone I had purchased an
information product from trying to solicit a seminar
sale.

I was wholly closed to this because it was Sunday and I
have better things to do than be sold a ticket to a
seminar that I had no interest in.

The phone is a very sensitive media and this should be
understood. Now, instead of looking favourably upon the
person I had purchased from I will forever hold a
negative vision of them because of this call.

So that's how telemarketing can be done wrong.

In network marketing you're taught to do 3 way calls,
which can be effective, but understand when you're
taught to do this without first being taught how to
generate your leads first you're basically being
reduced to a telemarketer.

Understand that the phone if you so choose to use it in
your business is only one piece of the puzzle and all
pieces must be present for optimum success.

It starts with lead generations. Where are you going to
find your prospective recruits? Online there are
several different ways to do this.

Next comes qualifying them. How are you going to get
them to raise their hand and show you that they are
interested in what you have? Are you going to use a
lead capture page or something else to have your leads
qualify themselves?

Next comes communication with your leads. How are you
going to constantly communicate with your leads so that
a trusting relationship is built? Are you going to use
email, teleseminars, personal phone follow up, or are
you going to do them all.

Finally we come to the offer. What are you going to
offer your prospects that they want and how are you
going to have them take action to get it? Will it be a
sales page that you use, direct mail?

In all this you have to understand that all parts of
the system must be congruent with each other. You can't
get traffic from people interested in health and sell
them personal development. It won't work optimally.

Further you can't have your leads opt into a lead
capture page for one thing and then in your email
follow up talk about something completely different.

It's all got to fit together.

And you've got to offer your prospects what they want.
So you have to know what they want. You can't guess at
this, because you don't know until you ask them.

It's like the game show "Family Feud" you don't get
points for giving the BEST answer you win by giving the
answer that most people polled said.

It's not about you, it's about them.

All these things must be in harmony for you to leverage
a direct marketing approach to network marketing most
effectively, it's not just getting some leads from a
leads company and calling them.

If you just do this you'll miss out on truly leveraging
what direct marketing should be for your network
marketing business, especially when we talk about the
Internet.



What if you could grow a network marketing organization
of 6057 in less than 2 years and personally recruit 401
people without picking up the phone? Imagine how
different you life could be. Here's the first step to
making that happen. Go here now:
==> http://www.opportunity-waits.com

Joe Jones joins a network marketing company and says .
. .

"Wow this business looks great!

I can't believe how great this product is. I never knew
it existed until that day I luckily happened upon it
online, but ever sense that day I've been a different
person. The team I'm on is fantastic and I can't wait
to learn what they are going to teach me next.

This business is going to change my life and my sponsor
is teaching me things I never knew. I set a goal to
cover both my mortgage and car note with this business
and I gave my word not only to myself, but to my
sponsor as well, that it's happening and as far as I'm
concerned it's as good as done.

It's only a matter of time."

Bill Baxter joins the same network marketing company
and says . . .

"This Company looks pretty good, but the last time I
gave this a shot it didn't work. I'm only going to give
this go around two months and if I'm not making at
least $1000 a month I'm out of here. I think my sponsor
said something about a co-op. I'm gonna join and if
that doesn't grow my business then I'll know.

I think this stuff can work. I mean, I've seen it work
for so many other people, but they all get up on stage
and bring prospects to those business calls, I've done
that before and I'm not doing it again.

I've only got 4 hours to spare a week and if this
business doesn't grow with that sort of time you won't
see me around here in a month I can promise you that.
They say anyone can make it happen, yeah right . . ."

Six months later . . .

Joe is making double what he set out to as his goal and
Bill has moved on to three more network marketing
companies and hasn't made a dime yet.

I wonder why?

It's your belief system. It's a thermometer for you.
Where you set it is exactly where you go.

Where you go is exactly how people see you.

Believe big in you and bigger things than you thought
would happen will, but have little belief in yourself
and little to nothing happens.

It's your choice.

What do you believe about your business?

Are you going to make it happen or make sure it
doesn't? It all comes down to what you think.

And to be honest if you believe big you'll get there,
but you'll get there faster if you know a few secrets
to get you there faster.

Here is where you'll find them, the question is . . .
will you use them?



What if you could learn how to grow your network
marketing business the 2007 way, instead of having to
rely on what worked 30 years ago because your sponsor
doesn't know any better? Do you'd think you'd reach you
goals faster? Here's how to find out:

==> http://www.opportunity-waits.com

(This is an extract from our newsletter - if you would
like to find out more check out the resource box)

It's a beautiful morning here in Washington DC. I woke
up and went out side and just sat there for a few
minutes to listen. There's a light breeze and just
hearing the rustling of the leaves as gentle wind blows
on them is a powerfully calming feeling.

As I sat there I thought about the Internet and how we
use it. As I watched the leaves blow from one direction
to the next an extremely important principle popped
into my mind. Something I've never thought about
directly, but just as that gentle wind blew the leaves
from direction so does this affect your business, maybe
without you even knowing about it.

This may be one of the most important emails that I
ever send to you. If you can understand what I am about
to say you'll understand the true fabric of both the
Internet and using the Internet to grow your network
marketing business.

Understand this . . .

Just as there are two sides to everything, a ying and
yang to say, so are there two sides to your internet
business and many make the mistake by not taking note
of this.

There are several things that you can do to generate
targeted traffic to your site and for each and every
single one of them there are about 50 guys with
products telling you and me how to do them the best.
That's fine and it's actually a good sign because it
means there truly is more than one way to skin a cat
with any given traffic generation technique, but unless
you realize what you're doing you can put a great deal
of undue stress on yourself.

I don't mean know what you're doing in terms of being
an expert in any of this stuff, I mean a goal, a vision
of what your business is going to look like one year
from now, and then 5 and 10 years from now.

Without this you can easily put yourself in a position
where you're doing far too much for little to no
appreciable result and a mind full of mixed emotions
and fear.

Quite a few of the people that email me fall into this
trap. (It's not their fault, it just happens to us a
people if we're not aware of what's going on in our
mind and let our emotions lead us.)

Their emails go something like this . . .

"John I've been doing xyz and I've generated some
traffic, but no one is buying anything I'm scared,
frustrated, and I think I'm going to quite."

What you think is what generally happens so when I read
these words I can literally see the little spark that
started their business start to flutter out.

Further . . .

Even putting things like this into writing is the wrong
idea because it creates and transmits the wrong mental
vibe for success, and mostly likely will send you on a
downward spiral towards a negative outlook on your
business. And if you're not positive about your
business you're on the way out.

It's reactionary in nature. Entrepreneurs don't react
they create.

And all this happens because most don't really know
what they are doing. They have a vague idea that they
want more money right now and they've found a business
with an opportunity to fulfill that, but they don't
think past it.

This happened to me when I began and it left me open to
self victimization. Anything that promised me money now
I bought

and subsequently failed.

Understand this about the internet . . .

There are things that you can do that are quick fixes
and others that will build a foundation so that your
business continues to grow for years to come.

I chose to do the later, after trying the other way.

The strategies and the mental focus differ
significantly.

If you think I need to set up a PPC campaign so that I
can get people into my business today because I need
money right now then you'll most likely do the
following.

You'll find the quickest and easiest way to put up a
vaguely targeted Google Adwords campaign and just throw
it out there to see what sticks.

Most of the stuff won't. And you'll say I generated
some traffic but nothing is happening.

On the other hand, if you think with a long term
perspective in mind on your business when you approach
your marketing, even with that same exact PPC campaign
you'll do things totally differently.

You'll say I want this campaign to still produce
targeted traffic a year from now and I don't want to
have to keep updating it all the time so let me make
sure when I do my research I do it thoroughly so I
won't have to do it again.

It will take longer to do, but the results are much
much better both in the short and long term.

Do you see what I'm saying here?

It's where you focus you mind in your marketing that
will dictate your results.

Think first of what you want and then create your
internet advertising campaign around that, and what you
want has to be more specific than just some targeted
traffic and some leads and some people in my business
so that I make money now.

Have a real defined end in mind before the game begins.

And don't think this faulty mindset is something that
only happens to us as marketers. It happens to owners
of network marketing companies that go out of business
in just a few short years and those guys launching
product after product just to see what we will buy.

These people also have a frantic "now now now" frame of
mind.

Think about the type of people and companies you are
dealing with just as much as yourself when doing your
marketing.

Stay as far away from those with vaguely defined goals
and visions of what they want no matter if they are
your upline leader, company owner, or the guy you're
thinking about buying an eBook from.

Why?

Well remember how I said I was listening and watching
the leaves blow in the wind?

If you or you follow the advice of a person who only
thinks about right now well then you become just like
those leaves. You leave yourself open to whatever
weather blows you're way.

If you plan and set out only to do those things that
fit your plan you root yourself deep into the ground
like a sturdy oak tree that ain't moving.



Internet Network Marketing is about creating long term
stable wealth online, not vague ideas on how to get
rich quick only to be left broke. If you'd like to
learn the real secrets to creating a long term stable
online business that will allow you retire on here's
where to learn it live and in person:
==> http://www.opportunity-waits.com

(This is an extract from our newsletter - if you would
like to find out more check out the resource box)

The biggest problem I have with a lot of the stuff that
I see people selling to others online is that I
sometimes wonder if they are actually using the
information that they are peddling or if they are just
unloading it on the public.

If there is one thing that I will consistently be is
the biggest testimonial that Internet MLM Success works
and continues to work, so I want to share with you the
complete results of an advertising campaign that I
carried out recently in my OWN current Internet network
marketing efforts.

A few months ago I placed an ad online.

It was costly at $695.

It took about a month for the ad to run, but here are
the results . . .

The ad brought in 2818 unique views at a cost of $.25
cent per click (not so bad) . . .

It generated over 460 leads at $1.51 a lead.

Here's the IMPORTANT info . . .

From those leads I had a total of 48 people join my
team at a cost of 14.47 per new team member.

Of those 16 upgraded to a premium level in my company
on the front end, so that's an upgrade at $43.44.

All this while I was away at work.

That's what Internet network marketing is all about.

It's not about buying leads, it's about leverage.

It's about finding groups of people that are interested
in your product or service and then giving them the
opportunity see what you have to offer and THEN letting
the interested parties take action.

That way you never deal with anyone that isn't
motivated for success, and you're making the absolute
best use of your time as a marketer.

That's the way to do if you asked me . . .


What if you could guarantee you make money in your
business regardless of whether or not any joins your
business?
==> http://www.opportunity-waits.com

From the 2010 archives, The ARF Social Media Experience: Lynne d Johnson, SVP Social Media, The ARF interviews Samantha Skey — CMO, Passenger about customer engagement as the new marketing @ ReThink 2010: The ARF Annual Convention + Expo. In...

Both Zillow.com and Trulia.com could vanish tomorrow, completely – websites crash and stay down forever –  and it would make ZERO difference, at all, in the successful sale of any home in Austin TX, or elsewhere in the U.S. Period. There is no hardship or selling disadvantage created for sellers or their listing agents if their real estate listings do not appear on these real estate entertainment and advertising websites because it is not the purpose of these consumer portal sites to sell homes, but instead to sell advertising to Real Estate Agents. These consumer sites not only fail to cause homes to sell, the websites fail to create smarter, better educated buyers and sellers. Instead, they create consumers exposed to bad data, and too much of it. Including the ridiculous Zestimate, which everyone knows is inaccurate but which nonetheless remains the “favorite” feature of Zillow.com users, according to Zillow. ... Read more

And the real estate journey continues … Sylvia and I started Crossland Real Estate in Jan 1993, and remained independent until we sold our property management portfolio in 2004 and “retired” for a year. We didn’t actually formally retire … more of a sabbatical … as we were still in our 40s with kids 9 and 12. But we did take a year off from active real estate “production”. We weren’t sure whether we wanted to remain in real estate forever or not. I started a telecom services company and dabbled in Business Brokerage, both of which were interesting pursuits worthy of a full effort, and which I could have succeeded at doing, but after some time off from the daily real estate routine, something happened… The phone rang. It was Real Estate. It wanted us back. Sometimes distance from something brings perspective and a renewed appreciation of it. So, ... Read more

The Austin real estate market has begun to level off and slow down a bit, but that fact is not yet fully reflected in the market statistics, other than Days on Market creeping up. Nevertheless, Median Sold price is up to $322K, an increase of 8% over August 2017. I see more price drops coming across the listing update feeds I follow as well, and I also see more “back on market” listings.  This softening of the Austin real estate market may more fully appear in the September through December stats as I expect Days on Market to keep rising and price increases to slow. Real Estate cycles in Texas have traditionally run 4 to 7 years. We’re in year 7 of a continuous increase in prices, which is outpacing the very strong job growth Austin has enjoyed over the same period. But prices have run away from wages. Austin ... Read more

Web Certain brings a new facility to online property marketers - news from around the web relating to property marketing - enjoy!

* Global Test Market - Take fun and interesting surveys-help develop the products and services you use every day. Tested & recommended!

* Global Test Market - Take fun and interesting surveys-help develop the products and services you use every day. Tested & recommended!

* Global Test Market - Take fun and interesting surveys-help develop the products and services you use every day. Tested & recommended!

PRZOOM - Newswire (press release) - Tue, 12 Nov 2024 00:00:00 -0500, London United Kingdom - Recognized for comprehensive and configurable SaaS cash management portfolio with embedded AI and ML for more accurate predictive forecasting - idc.com / Oracle.com

PRZOOM - Newswire (press release) - Mon, 20 Apr 2020 00:00:00 -0400, San Francisco CA United States - The business news distribution network (PRZOOM.com, NewswireToday.com, and more recently PRTODAY.com) has become the top most used service on a daily basis within the U.S., United Kingdom, France, and Germany

If you ever used e-mail marketing, you know how difficult it is to get even a 5% open rate nowadays. But what if I say you can get 95% OPEN RATES to all your messages without any extra effort? While e-mail is dying, SMS and WhatsApp are emerging as the new king of marketing channels. […]

What if I told you that you can finally STOP buying all those prompts that keep giving you average results? Say ‘hello’ to Chat Gorilla instead. Simply give a few details about your product/service so that it can tailor the prompt accordingly, and watch Chat Gorilla produce compelling marketing content and copy that’s tailor-made for […]

David Herlambang's marketing blog. He's got some very interesting and good marketing related posting. http://www.marketingfirst.blogspot.com/

Companies Missing Big Opportunity to Turn Customer Pain Into Competitive Gain, Says CMO Council Report

Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes, according to a new study by the Chief Marketing Officer (CMO) Council.
Sponsored by Satmetrix, the Net Promoter Company, the study, titled "Giving Customer Voice More Volume," revealed that a surprising 58 percent of the 480 executives surveyed said their companies do not compensate any employees or executives based on customer loyalty, satisfaction improvements or analytics. Some 38 percent said their companies have no programs in place to track or propagate positive word of mouth among customers. In addition, only 29 percent said their companies rate highly in their ability handle and resolve customer problems or complaints.

The CMO Council study underscores critical deficiencies in the way companies measure, optimize and leverage customer experience to drive loyalty, improve brand value and increase business performance and growth, including:

-- Insufficient availability and aggregation of real-time customer
experience data across touch points that should be shared across the
organization

-- Poor use of customer interactions to collect insights and intelligence
or maximize up-sell and advocacy opportunities

-- Lack of Internet processes and systems to track online word of mouth
and drive customer advocacy

-- Intermittent or deficient monitoring of customer experience that fails
to provide true and timely insights into problems and opportunities

-- Too few compensation programs tied to customer experience, loyalty and
satisfaction gains

"Customer experience is one of the most critical determinants of brand strength and business growth. Yet, most organizations and senior marketers suffer from major blind spots and gaps in the way they interact, handle and respond to customer issues or problems," said CMO Council executive director Donovan Neale-May. "CMOs must assume ownership for the customer experience and establish enterprise-wide measures and disciplines to ensure continuous improvement. We are missing a major opportunity to turn customer pain into competitive gain at every touch point through better use of web and contact center technologies and processes."

Customer listening, learning and leveling are critical qualities that need to be part of an institutionalized corporate culture, notes the CMO Council. Yet, survey data demonstrates that most companies are not taking advantage of these opportunities to drive company-wide performance improvement and business growth. Instead, most companies treat customer interactions around service situations and incidents only as a problem that needs quick resolution:

-- Only 38 percent of companies gather customer insight from customer
engagement situations.

-- Just 32 percent look for ways to turn problems into new sales
opportunities, and only 15 percent introduce new products or services to
further monetize the relationship.

-- Merely 17 percent use the opportunity to identify and cultivate
potential customer champions and advocates.

While companies have a long way to go in turning detractors into brand advocates, senior marketers are clearly aware of the importance of customer experience. In fact, 83 percent of respondents said it is either "essential" or "increasingly important" in driving brand advocacy and business performance. In addition, 84 percent said positive customer experiences and word of mouth have helped their brands and businesses grow. There were 44 percent of respondents who admitted that high-profile negative customer experiences had at some time compromised their brands.

Only 31 percent rate their company's commitment to customer listening highly, but another 35 percent say it is "getting better." Although 34 percent of respondents said their companies have made no changes to the way they track and analyze customer experience in recent years, it can be seen as a positive development that 45 percent of respondents say their companies have taken steps to better integrate and analyze customer data. Another 39 percent said they have increased personalization and intimacy in their customer communications, 20 percent say they have embraced intelligent Internet analytics and 18 percent are capturing real-time information at the "point of pain."

"Companies must become more sophisticated and committed to both leveraging customer experience as a key business metric and instituting company-wide processes that drive improvement," said Laura Brooks, Ph.D. and vice president of research for Satmetrix. "The Net Promoter Score has been proven to be the most reliable customer metric for business growth, but measurement is not an end in itself. Companies need to commit themselves to understanding the key determinants of their score and continuously strive to improve their customer experience competitiveness." Brooks is co-author, with Satmetrix CEO Richard Owen, of a new book, titled "Answering the Ultimate Question," that offers a new operating model for NetPromoter success.

Other key findings of the study include:

-- Nearly two-thirds of companies do not have a formal Voice of Customer
program in place.

-- Only 13 percent of companies have deployed real-time systems to
collect, analyze and distribute customer feedback.

-- While 74 percent say they receive customer feedback via e-mail, only
23 percent say they track and measure the volume and nature of these
messages.

-- Customer voice has gone online, but only 14.5 percent track word of
mouth on the Internet

-- Only 12 percent are using a word-of-mouth marketing platform to drive
online customer advocacy.

Avoiding the Blame Game Between Sales and Marketing
by Anneke Seley
coauthor, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology

One of the strategic prerequisites of Sales 2.0 — the use of innovative sales practices enabled by technology — is the alignment of sales and marketing. Organizations often have different executives with separate goals, perspectives, and compensation-plan objectives running sales and marketing. This can lead not only to internal unrest but also to negative customer experiences or perceptions of your company, not to mention poor sales results. Those companies that engineer their organizations to guarantee sales and marketing cooperation, however, achieve both competitive advantage and improved revenue.

One company that exemplifies a high level of collaboration between sales and marketing is newScale (link to newScale.com), a company that offers IT service catalog and service portfolio management software solutions. This is due to the close working relationship and shared compensation-plan targets of the company’s EVP and head of sales, David Satterwhite, and VP of marketing, Mark Hamilton. Their partnership commitment is so strong that they not only co-develop integrated programs and practices, but they also make presentations as a team. These executives’ dedication to collaboration, elusive in many companies, earned them a market-leading position in its field, with more than 1.5 million users worldwide, including 20 percent of the Fortune 50.

David and Mark are evangelists of sales and marketing communication and collaboration at the top level.

They make it a priority.
Both believe alignment has a critically positive impact on both top- and bottom-line results and frees them to focus on making their numbers. They also stress that it is a prerequisite to a healthy and productive company culture.
David and Mark maintain their commitment to alignment by considering each other members of their management teams, attending the other’s management meetings, and holding weekly one-on-one meetings or phone calls. They treat the annual marketing plan as a customer proposal, with sales being the customer, and share staffing and head-count planning.

They develop shared rules of the road.
This includes assuming a positive rather than adversarial intent on the part of the other department, which they model at the highest level, and recognizing that they have a shared ultimate metric of success — revenue growth — on which compensation in both sales and marketing is based.
David underlines the importance of upbeat psychology, as well as personal relationships, in business. By coaching his sales team to give marketing staff the benefit of the doubt when something goes wrong and by helping them resolve conflicts through trust, he avoids hours of management “therapy” and keeps his group focused on sales effectiveness and efficiency.

They leverage each other’s strengths.
David contributes his sales instincts for what produces revenue, understands what motivates his customers to buy and his sales team to sell, and has highly developed skills negotiating and winning deals. Mark is expert at operations, systems, and processes, distilling and analyzing complex concepts, and seeding and growing markets.

They collaborate on designing and implementing sales tools and technologies.
Price lists, closed-loop lead processes, weekly sales tips, win/loss programs, and continual surveys of marketing-program effectiveness are some of the tools the company developed that have passed the sales “sniff test.” Because they are designed by both sales and marketing, they actually get used.
Mark describes the difficulty he faced getting newScale’s sales people to report on lost deals. Sales people like to celebrate successes, not dwell on failures. By documenting the deals they haven’t won, sales people may feel they bring attention to their weaknesses in sales process or skills. When he asked his marketing group to call “lost” customers, though, Mark uncovered a solution to the problem of engaging the sales team. The calls revealed that many customers weren’t lost at all, as they weren’t happy with their chosen alternative solution to newScale’s product. Though newScale’s sales team didn’t win these sales initially, these customers became part of the pipeline a second time through Mark’s calling program. The sales group happily adopted the program when they understood it as a sales campaign that could unearth recycled, newly qualified leads.
Mark also recognized an opportunity to improve lead qualification and pipeline building using products from Genius.com (link to genius.com), but he wouldn’t dream of signing up to try them without running the idea by the manager of David’s deal-development team. Genius’ products truly support a Sales 2.0 (link to phoneworks.com/sales20) collaboration between marketing and sales by allowing reps in both departments to track and act on important data on potential customers (such as who is responding to e-mail messages, and what web pages they are looking at right now and for how long). By including the sales team in the evaluation and decision-making process, Mark succeeded in bringing a valuable sales tool into the company that is enthusiastically embraced by the lead qualifiers.

As customer requirements and economic conditions change, the old way of selling — independently of or in contradiction to marketing efforts — doesn’t work. Sales 2.0, the evolution of the sales function, includes rethinking sales strategy, people, process, and technology. With a business strategy that emphasizes sales and marketing alignment and collaborative planning and execution, companies will stay competitive and achieve sales success.

Anneke Seley is the CEO and founder of Phone Works, a consultancy that helps large and small businesses build and restructure sales teams to achieve predictable, measurable, and sustainable sales growth. As the 12th employee at Oracle, she designed the company’s revolutionary inside sales operation. Her book, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, is available at online retailers including amazon.com, bn.com, booksamillion.com, and borders.com. For more information, visit www.sales20book.com.

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12 Reasons to Market With Postcards
Copyright 2005 Bob Leduc
http://BobLeduc.com

If your marketing activity doesn't include postcards, you're
overlooking a highly effective and very low-cost sales tool.
Here are 12 of the many reasons postcards should be part of
your marketing program...

1. Postcards Work for Any Business

Postcards can produce all kinds of sales activity for all
types of businesses. For example, they can produce web site
traffic for online marketers, floor traffic for retail
stores, sales leads for direct marketers ...and just about
any other type of sales activity a business wants.

2. Designing Postcards is Simple and Uncomplicated

Designing an effective postcard is not complicated. It can
be as simple as printing your best small ad on a 4 x 6 card
and sending it to a list of potential prospects. Postcards
usually work best when the message is brief and the postcard
looks at first glance like a message from friend.

3. Printing Postcards is Easy and Inexpensive

You can print postcards with your own computer for about 1
or 2 cents each ...or have them printed professionally for
about 4 to 8 cents each.

4. There's a Special Low Postage Rate for Postcards

You can send any quantity of postcards by First Class Mail
in the US for only 23 cents each. The only requirement is
that your postcards must be at least 3 1/2 x 5 inches but no
larger than 4 1/4 x 6 inches.

5. Postcards Nearly Always Get Read

Because postcards are delivered "ready to read", almost
everybody will read it - even people who usually throw out
other types of direct mail without opening it.

6. Postcards Produce Fast Results

Because postcards are simple and easy to use - they produce
results fast. You can mail postcards within a few days of
deciding to use them ...and you'll start getting sales
activity 2 or 3 days later.

7. Postcards are effective for Generating Web site Traffic

One of the most effective postcard formats simply lists a
few benefits of a product or service on the card and tells
the reader to where they can get more information. This
makes them ideal for generating traffic to a web site.

8. Postcard Multiply Themselves

Postcards are like small billboards - and they are easy to
handle. They often get saved by recipients or passed on to
others ...providing additional exposure of your advertising
message.

9. Markets Can Be Precisely Targeted With Postcards

You can accurately target your best markets by sending
postcards only to mailing lists of prospects likely to be
interested in what you're offering ...and who also have a
history of acting on offers that interest them.

10. Postcard Marketing Results Are Easy To Measure

Postcards normally generate over 90 percent of their total
response within 7 to 10 days. This enables you to quickly
and accurately evaluate the results of a postcard campaign.

11. Postcards Put You in Control of Your Sales Activity

You can quickly boost (or reduce) your sales activity
anytime you want by simply regulating the number of
postcards you mail and how often you mail them.

12. Postcards Conceal Your Marketing from Competitors

Most advertising uses mass media where your competitors hear
or see what you are doing - and copy it. Postcard marketing
is personal. Only you and your prospects are aware of what
you are doing.

Postcards may be one of the best kept secrets of modern
marketing. They're highly effective, very low-cost, simple
to use ...and they work for any business. You're overlooking
a profitable marketing tool if don't use them.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
_______________________________

Online and offline marketing strategies must go hand in hand. I found postcards a valuable asset in my own marketing toolbox. Learn more about how you can be successful with your own homebusiness at http://www.smartecreation.com

Business Development - Be competent in Home Business, Sales, Marketing and Internet Marketing!

Attention Self-starters, entrepreneurs, home business professionals, corporate employers and sales & marketing professionals: Find expert internet marketing advice here serving your personal development and professional training success and leadership. Build yourself a library of business expertise that will save you time, money and effort in the pursuit of home money making business opportunity

SABRE has secured the first long-term location for SOTO Method, an emerging leader in fitness, solidifying its presence in the New York City market. [PR.com]

Etechify Technologies Private Limited, one of the best digital marketing agencies in India, is thrilled to announce the expansion of its service offerings. [PR.com]

The Boys of Chokoloskee are hosting the "Freedom Reigns" drag event on November 9 at the HavAnnA Cafe in Chokoloskee, FL. This vibrant celebration emphasizes diversity, empowerment, and community connection through the art of drag, featuring performances by talented queens like Alandra Matthews and Mya Valentine Lords. The event aims to create an inclusive atmosphere, honoring feminism and the historical significance of [PR.com]

Customers can use Dataddo’s optimized LinkedIn connectors to reliably and securely bring LinkedIn performance data into analytics tools and databases. [PR.com]

The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most of the marketing related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying marketing in high school or a university.

AkzoNobel (AKZA; AKZOY) announced that Marya Salim has joined the company as Regional Marketing Director for its North America Automotive & Specialty Coatings (ASC) business unit, reporting to John Griffin, North America Regional Director, and Commercial Director of ASC. In her new role, Marya is responsible for all marketing activities for AkzoNobel’s Vehicle Refinish, Commercial […]

The post Marya Salim Named Head of Marketing for AkzoNobel Automotive & Specialty Coatings North America appeared first on CollisionWeek.

The markets in the towns and villages of Languedoc are one of the great pleasures of our region.
From bric a brac and old car wheels through to fresh fish and heavenly cheeses.

RT @JackAda07710351: I found that three arrow capitol is using bot to dump all invested tokens to the market that include $ddx. They are se…

Times have definitely changed in the last year in most parts of the country. I'm in Birmingham, Alabama and we are lucky to have 3 new automoblie maufacturing plants located in a triangle around our city.

But - if you are in an area that doesn't have commodities or heavy industry (two sectors that are doing well right now), what is your market like?

Chances are - you're in a "Buyer's Market".

What does that mean exactly? It means that there is more inventory than there are potential customers for that inventory. just like in the stock market - when almost everyone is selling and few are buying - the stock price will go down.

Many seller's think that because they paid a certain amount for a property, they can get at least that amount when they sell. Sadly, this leads to overpricing and a long, long wait until they sell much later at a lower price. My best advice is to find a real estate agent who will tell you the truth about market conditions and back it up with recent sales prices of similar home.

Last week, I was driving around Destin, Florida. Every third home was for sale. Auctions were common. Prices escalated in the area for 5 years and then they reached a top. What's happening now? The seller's are "holding out" for their price as more and more homes come on the market at significant discounts to what they are asking. The bottom line is that the sellers who put their homes on the market first are going to take a big hit.

As time goes on and the market is flooded with inventory, prices will go down and down and down. A smart seller would realize this and take the loss now before any further reduction in prices happened.

Is there anything you can do if you are trying to sell into a buyer's market?

Yes - make sure your home is:

#1) Priced very competitively with TODAYS prices (not what you paid 2 years ago)
#2) Make sure that your home looks like NEW (and I mean new - not just "touched up")
#3) make sure you get PLENTY of exposure.

The rpice, the condition, and the exposure are everything when it comes to selling into a down market. Good Luck!

by Mike Carraway Access1000.com, 7steps2freedom.com

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience benchmarks.

U.S. advertisers spent $479.1 million advertising on podcasts in 2018, up 53% from about $313.9 million a year earlier, according to a new report from the industry group Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLC.

Podcast advertising is expected to rise to $678.7 million this year, the report said.

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As of writing, there are more than 750,000 podcasts in existence and more than 30 million episodes in circulation. This jaw-dropping statistic isn't all that surprising considering podcasts are great resources for new and varied insights, staying educated and informed and a fascinating avenue for entertaining content. That's why a lot of people want to get in on the trend. Not only do they get to share their ideas with a massive audience, but podcasting also allows for raising brand awareness and generating revenue.

With that said, it's not easy setting up your own show.

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Chasing industry trends, iHeart Media is about to become the latest audio company to release a custom ad network. Executives say iHeartPodcast AdSuite will tempt brands and potential partners—and set the company apart from its competitors—with a unique array of ad formats across platforms and custom tools.

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What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change?

2020 will be like nothing we have seen before in the digital landscape.

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