The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 

Essentials, consumer durables sell more even as retail segment slows during election season

Lights, Camera, action: Ace ad film maker and movie director on creative trends and changing technology

A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants and desires and ultimately make us who we are as a people.

Welcome to the fast and furious world of online learning in India, where education meets the digital age with a dash of chutney.

From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more.

Polarising though the fashion trend is, it continues to rule as it signifies authenticity and vulnerability

The National Housing Bank has issued guidelines to housing finance companies on stamp duty and other charges, reports K.A. Martin

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm

The ‘online payment only’ rule for property tax should be implemented gradually, feels K. Sukumaran

Google doodle celebrated Jonas Salk's birthday yesterday

A disruptive technology, says researcher

13 km covered in just 14 minutes from Victoria Hospital to M.S. Ramaiah Hospital in Bengaluru

400 Novartis employees to lose jobs due to resulting role redundancies 

Karnataka Government says that the comprehensive Urban Primary Health Centre (CUPHC) is the first of its kind in India, and is located at Palace Guttahalli, near Malleswaram

Pulitzer Prize-winning oncologist Siddhartha Mukherjee takes readers on an inward journey to discover the building blocks and their place in the human body

This will be deployed in public healthcare systems across Karnataka, Tamil Nadu, Andhra Pradesh, Madhya Pradesh, Odisha, and Sikkim

With all the social media site tools available, often the best way to be effective with your social marketing is to automate the process. First, you need to decide whether automation is right for you and, if so, which automation you should set up. Automation can be key in turning your contacts into profits because you can post less, but at the same time, you get more exposure. Social automation, however, can be considered spamming, so be careful with how you set it up.

How does social network automation work? There are tools like Hootsuite and SocialFlow where you can automate your social networking sites or TubeMogul to automate your video posting. These sites can submit a link or post to not just one or two sites but, in some cases, up to 60.

Fiery Feeds is better prepared to meet the needs of that kind of user thanks to a pair of important additions: full-text search and saved searches. Throw in optimized iPad pointer support, plus a new native article rendering option, and the latest Fiery Feeds update is a compelling one.

To optimize these partnerships, companies should take the following steps:

1. Put a premium on trust.
2. Establish clear and ongoing communication channels — and do it early.
3. Meld internal and external perspectives.
4. Establish clear objectives and align on metrics.
5. Keep one hand on the steering wheel.
6. Seek partners that adapt in times of uncertainty.
7. Stay attuned to social and political issues through your agency partner.
8. Help the rest of your business learn from your social media agency partnership.

Like any Fortune 500 company, public safety agencies should be active users of social media if they want to thrive in todays information-rich environment. Content on the big four platforms—Facebook, Instagram, Twitter, and YouTube—is accessed by more than a billion people worldwide. For many people social media is the first thing they check in the morning and the last thing they see before they sleep at night.

While most of us all have personal social media accounts where we post our cat videos and vacation photos, there are still agencies that don’t have official social media presences. My argument is that all public safety entities should maintain an active presence on at least one of the larger social media platforms, because the benefits of doing so far outweigh the costs in time and effort.

While there are many reasons why every agency should have a vibrant presence online (many of which are unique to individual departments), my favorite benefits all relate to recognition: staff recognition, agency recognition, and interagency recognition.

Convenience, but not only
At first glance, it could be said that the price of the product and its technical characteristics are decisive aspects when it comes to an expenditure. When two products have the same level of performance, the quality-price ratio always wins. But this is not true! The market is full of examples of products that are more popular even though there are competing goods that have similar characteristics.

Looking to implement a content marketing plan for your business, but not sure where to begin?

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.

So where do you begin?

The key to content success is mapping out a full strategy from the beginning, so you know not only what you're going to create, and where you'll share it. But also, what metrics you'll be using to measure its success, and how you can track performance over time.

An effective content strategy does take time to generate results, and if you have not aligned with the right metrics, you can come off the rails quickly.

Social Marketing Predictions for 2020-2025

Smart RSS Reader is a feed reader extension for Firefox and Chrome.

Install the add-on and click its toolbar icon to open a new tab with the extension's RSS reader. It has three panes, each of which has a toolbar at the top. The left pane is the feeds pane and lists all RSS feeds that you are subscribed too. Selecting a feed displays the title of the articles published by the site in the center pane. It also displays the author's name and the date when the article went live.

Google Podcasts is finally getting a feature that’s already standard across most listening apps: private RSS feed support. The head of product for Google Podcasts, Zack Reneau-Wedeen, made the announcement on Twitter today and shouted out some networks that are especially reliant on private feeds, including Patreon, Slate, RedCircle, and Supercast.

To access the feature, tap over to the activity tab in the bottom right-hand corner and slide over to the Subscriptions tab, then tap the plus symbol.

The onset of the coronavirus pandemic ramped up social media usage across all major platforms across the globe—and there's no sign of a decline anytime soon.

social network users worldwide
The coronavirus pandemic ramped up social media usage across all major platforms. eMarketer
But just how many people actually use social media? Insider Intelligence analyzed social network usage trends across multiple platforms and localizations. Here are some of the key social media stats to help navigate this shifting landscape.

How many people use social media?
Over three billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020. This is nearly 150 million more global social network users than Insider Intelligence's pre-pandemic estimate.

1. Say goodbye to one-man-shows.
2. Be mindful of response times.
3. Hire social-centric experts.
4. Have backup resources.
5. Educate leadership on social media basics.
6. Provide social teams with ample resources.
7. Establish clear escalation and brand guidelines.
8. Encourage days off.