Patrick J. Ward is vice president of marketing at Media.Monks and Formula.Monks

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We live in a world that seems more divisive and polarized than ever, and it’s common to describe this phenomenon as tribalism. But Michael Morris, professor at Columbia Business School, says that term is often misunderstood and that tribal instincts can in fact be very positive influences in society and at work. He uses the lens of cultural psychology to explain the deep-seated instincts behind the human need to join and identify as a group. And he breaks down how team managers and organizational leaders can leverage tribal instincts in positive ways strengthen workplace culture. Morris is the author of the new book Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together.

Page Industries Limited has reported revenue of ₹12,463 million (~$147.7 million) in Q2 FY24, a YoY increase of 11 per cent, with sales volume rising 6.7 per cent to 55.2 million pieces. EBITDA grew 22 per cent YoY to ₹2,815 million (~$33.4 million), with a margin of 22.6 per cent. PAT was ₹1,953 million, up 29.9 per cent. For H1 FY24, revenue was ₹25,238 million, growing 7.3 per cent YoY.

"20 Ways to Draw a Butterfly and 44 Other Things With Wings" by Trina Dalziel is a straightforward book that shows different ways to draw winged creature using simple shapes.

Page Industries Limited has reported revenue of ₹12,463 million (~$147.7 million) in Q2 FY24, a YoY increase of 11 per cent, with sales volume rising 6.7 per cent to 55.2 million pieces. EBITDA grew 22 per cent YoY to ₹2,815 million (~$33.4 million), with a margin of 22.6 per cent. PAT was ₹1,953 million, up 29.9 per cent. For H1 FY24, revenue was ₹25,238 million, growing 7.3 per cent YoY.

A French mobility company called Mobilize has designed a new type of vehicle from scratch. Two, actually: The Duo, an enclosed two-seater electric quadricycle, and its sibling the Bento, which ditches the back seat for a large storage box.

Both vehicles were meant to be strong urban design statements, and to not draw on outdated references. "The Duo's greatest strength is its unique design," says Jean-Philippe Salar, Mobilize's Design Director. "What we wanted for this vehicle was to avoid imitating a car. It's in effect a little spaceship, a little lunar capsule on 4 wheels."

Not being a car, the diminutive Duo can be driven by folks as young as 14 in France.

The tandem seating arrangement, rather than side-by-side, is to make the vehicle as narrow as possible, the better to slip through traffic.

The gullwing doors allow ingress and egress even in tight spaces.

The charging cable sits in a dedicated compartment in the vehicle's nose. And, surprisingly, the vehicle features an airbag for safety.

The company refers to the single-seater Bento as a micro utility vehicle; it boasts a cargo box on the back that can swallow nearly a cubic meter.

The Bento requires a proper driver's license, as its more powerful electric motor can top out at 80 km/h (50 mph). It's targeted at last-mile delivery services and tradespeople who travel with tools.

Intriguingly, the dashboard of both vehicle was inspired by an icon of 1980s urban culture: The boombox. "The design of Duo et Bento, both on the outside and inside – with its dashboard that refers to boomboxes – deliberately goes against the grain of classic automotive language," says Salar. The designers also decided not to include a screen, reckoning that most people are already carrying one these days.

Both vehicles require half the space to park as a car.

The construction of the vehicles is decidedly un-car-like: "It's based on a metal birdcage structure to which we simply glue plastic panels," says Benoit Abadie, Mobilize's Director of Engineering. "We have around 300 parts in Duo, that's 5 times less than in a normal car, which has around 1,500."

Mobilize is a subsidiary of Renault, and both vehicles are manufactured at Renault's factory in Tangiers. "It's an ISO 14001 plant that's working towards carbon neutrality," says Wafa Boujguenna, the company's Industrial Project Manager. "Duo and Bento are eco-designed vehicles, made from 40% recycled materials, battery included, and are 95% recyclable, including the battery."

The vehicles will be sold in France, Spain, Italy and the Netherlands. No word on if these will come to the U.S.

There's a great interview with the design team below, explaining what they were going for:

Dorel Juvenile is the world's leading juvenile products company. When they wanted to develop a new infant car seat, they turned to Pennsylvania-based ID firm DesignThink.

DesignThink as the Innovation Incubator for the Ultra Lightweight Maxi Cosi Coral XP

A Cold January Day in 2017

The team at DesignThink was asked to visit Dorel Juvenile Group USA to review a "Special Project". The development team at Dorel JG wasted no time introducing us to their latest infant car seat (ICS) project. They were experimenting with the idea of developing a seat that would reduce the struggles parents faced when trying to transition their baby from the car and carry their baby in the removable seat portion of the ICS. The team at DesignThink has designed several car seats over the years and we instantly recognized the unique opportunity, as well as the challenge that this project offered, and were eager and excited to get started.

Our Role as the Innovation Incubator

We partnered with Dorel to act as the innovation incubator to lead the project team through the fuzzy front-end and define the product's overall features and characteristics of use. Upon successful concept definition, the project would be positioned under the Maxi Cosi brand and ultimately transferred to the Maxi Cosi team in Europe and a European design group to carry the innovation to production.

The Problem at Hand

By removing the seat from the base that is installed in the car, parents can take the baby with them while running errands or visiting people and places. However, a problem associated with this system is that some removable seats can weigh up to 16 lbs. and the baby can weigh up to 35 lbs. for a combined arm-crushing weight of 50+lbs.!!

We established two primary goals: 1) reduce the overall weight of the seat to lighten the load, while maintaining structural integrity as to achieve a top crash test rating, and 2) develop new methods that enable parents to more easily lift the seat when moving in and out of the vehicle and when transporting the child in the seat.

Our Approach (Decades of Experience and User Understanding Put to Test)

DesignThink is one of the leading firms in car seat development having brought several seats to the market and has a long history of creating break-through innovation, but this project pushed our team in new ways. The structure for the project utilized DesignThink's simplified "DEEP" process;

Define that for which we will solve

Express possible solutions as quick thumbnail stories

Explain the "what – why – wow" related to user needs

Prototype to demonstrate the merits of the idea

How the Project Unfolded

A series of innovation workshops were hosted at our studio to enable the team to think and problem solve with product at hand. The objective was to think in the "ideal" (do not worry about cost and construction initially) and to "fail fast" (explore, evaluate, and evolve). The following provided the high-level framework for how the team identified and pursued their ideas.

Established Design Targets

Led by our usability team, along with team members from Dorel, we hosted a several day innovation workshop at our studio. We began with a collaborative defining of the design targets based on use, expectations, pain points, and opportunities, which we affinitized and moved directly into physical prototyping to address and evaluate how well the concepts improved the user experience during day-to-day interactions.

DEEP: Innovation Workshops to prototype your idea. You are encouraged to be chaotic and messy! Fail fast! Dorel made sure plenty of product was on hand to fuel the innovation.

Inutitive Carry

Enhanced Confidence

Improved Transitions

Development of Design Targets

Role-Play is the Best Way

To truly understand and empathize with users, we role-played, exploring typical use-case scenarios to inform our ideation. Placing ourselves in the same situations helps us quickly evaluate and improve our concepts.

Handle-Carry:

Evolution for improved ease when attaching the seat to the base and removing the child from the vehicle

Cradle-Carry:

Exploration to improve how parents can bond with the baby in a more natural holding position

Cross-Body Strap:

Exploration to provide alternate ways to carry the baby while reducing the effects of weight and fatigue on the parent

Iterative User Evaluation Cycle

Our early thoughts and ideas were evaluated by the team and with parents in our research lab. These ideas were then refined to strengthen the evolving direction. The learnings obtained through this method enabled the team to focus on the most meaningful directions and build their value. Listening, understanding, and empathizing allowed our team to develop new ideas in this category that were previously unexplored.

DesignThink presents the refined design direction.

A series of prototypes and user evaluations enabled us to reach a stage of concept definition for an ultra lightweight car seat that provides parents with improved ways to carry, hold, and secure their baby.

Our Results

User-Centered Insights lead to Market Defining Solutions

Having developed many juvenile products such as car seats, strollers, and highchairs, DesignThink understands the day-to-day challenges parents face, both physically and emotionally. We embarked on this project with Dorel to define a new car seat with features that take into account those challenges and offer relevant and meaningful solutions. Exploring innovation that is rooted in user insights enabled our team to quickly define those solutions and overcome technical hurdles to deliver new experiences to address real problems faced by parents when using an ICS.

Defining the Direction

As mentioned, DesignThink was hired as the innovation incubator in the fuzzy front-end to develop and define a new architecture for this seat. Our work was documented and handed off to the Maxi-Cosi team in Europe. The output of our innovation incubation became the driving framework used by the teams in Europe to create a truly meaningful and relevant solution for parents in this category.

The DesignThink team is very proud to have been selected by Dorel to play such an important "behind the scenes" role in setting the direction for, and contributing to the success of, the Maxi Cosi Coral XP.

It takes a Village to Design a Car Seat

Snapshot of the iterative concept development that led to the final product

You can see more of DesignThink's work here.

This Mambapod was invented by Taiwanese photography accessory company Silence Corner.

It's a mini tripod that can also be used on non-flat surfaces, thanks to an innovative feature in one of the legs. Two small jaws can be unfolded from the leg, and dialed towards each other by rotating a handle at the bottom of the leg, essentially becoming an F-style clamp.

Alternately, just one of the jaws can be flipped out and used as a hook.

The clamping arrangement provides a lot more security than bendy legs, allowing you to hang your expensive SLR or smartphone in precarious places.

The Mambapod is a hit on Kickstarter, with over $200K in pledges at press time and 25 days left to pledge. Pricing starts at $129.

Data regarding smoking, quantity and access to cigarettes by youth in 45 countries during 2013 and 2014.

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Targets for treatment of raised intracranial pressure or decreased cerebral perfusion pressure in pediatric neurocritical care are not well defined.

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Yes, they have been tricking you. Millions of albums sold that were produced with cheap plastic gear. Inconceivable! Also on today’s show: a few words on dpreview’s demise (and resurrection), some thoughts (and a request for feedback) on guilt, fear and frustrations in photography. Plus thoughts on CJ Chilvers’ latest post about the gear race … Continue reading "932 You’ve Been Tricked!"

The post 932 You’ve Been Tricked! appeared first on PHOTOGRAPHY TIPS FROM THE TOP FLOOR.

Data-share this, pal: As the man said, you have no obligation to share any of your data and I have no obligation to believe anything you say.

Shane Frederick writes: Trivia question for you. I kept temperature records for 100 days one year in Boston, starting August 15th (day “0”). What would you guess is the correlation between day# and temp? r=??? Shane sends me this kind … Continue reading →

(Before going on, please read the last sentence of the P.P.S. below to put this post in context.) Blake McShane points us to this 1977 article, “Frequentist Probability and Frequentist Statistics,” by Jerzy Neyman, the statistician who made fundamental contributions … Continue reading →

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