an Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
an Great customer experience starts with product management. / Matt LeMay By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
an Navigating the organizational landscape / Lois Kelly and Carmen Medina By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
an Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi By library.mit.edu Published On :: Sun, 20 May 2018 06:31:31 EDT Online Resource Full Article
an Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Online Resource Full Article
an Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Dewey Library - HF5415.13.H48 2018 Full Article
an Market design: auctions and matching / Guillaume Haeringer By library.mit.edu Published On :: Sun, 17 Jun 2018 06:31:29 EDT Dewey Library - HF5476.H24 2017 Full Article
an Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
an Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
an Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
an Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
an J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger By library.mit.edu Published On :: Sun, 12 Aug 2018 07:15:19 EDT Hayden Library - HF5465.U6 P454 2017 Full Article
an Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon By library.mit.edu Published On :: Sun, 30 Sep 2018 07:16:27 EDT Dewey Library - HF5415.127.Y66 2017 Full Article
an What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw By library.mit.edu Published On :: Sun, 7 Oct 2018 06:54:12 EDT Online Resource Full Article
an Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
an City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
an Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.) By library.mit.edu Published On :: Sun, 4 Nov 2018 07:06:58 EST Online Resource Full Article
an Social media management: persuasion in networked culture / Ben Shields By library.mit.edu Published On :: Sun, 11 Nov 2018 07:06:37 EST Dewey Library - HF5415.1265.S5334 2017 Full Article
an Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith By library.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5416.5.S584 2016 Full Article
an The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon By library.mit.edu Published On :: Sun, 25 Nov 2018 07:06:10 EST Online Resource Full Article
an Escaping the build trap: how effective product management creates real value / Melissa Perri By library.mit.edu Published On :: Sun, 2 Dec 2018 06:56:36 EST Online Resource Full Article
an Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
an Wake up Your Call Center: Humanize Your Interaction Hub. By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
an A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
an Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
an Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
an Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
an Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
an Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
an Strategic management of market niches: a model framework / by Gorazd Ocvirk By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
an Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
an Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
an Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Dewey Library - HF5415.33.J3 C66 2018 Full Article
an Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
an Advertising in contemporary consumer culture / by Hélène de Burgh-Woodman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
an Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
an The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
an Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
an Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
an Designing luxury brands: the science of pleasing customers' senses / Diana Derval By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
an Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
an Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
an Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
an Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
an Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
an Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
an Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.) By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
an Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
an Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
an Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs. By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
