an

Introducing SEO: Your Quick-Start Guide to Effective SEO Practices / Aravind Shenoy, Anirudh Prabhu

Online Resource




an

Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig

Online Resource




an

The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt

Online Resource




an

Product Development for Distant Target Groups: An Experimental Study for the Silver Market / Malte Marvede ; with a foreword by Cornelius Herstatt

Online Resource




an

The battle for the High Street: retail gentrification, class and disgust / Phil Hubbard

Rotch Library - HF5429.6.G7 H86 2017




an

Marketing and customer loyalty: the extra step approach / Mauro Cavallone

Online Resource




an

Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

Online Resource




an

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

Online Resource




an

Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors

Online Resource




an

Energy branding: harnessing consumer power / Friorik Larsen

Online Resource




an

Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Online Resource




an

Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

Online Resource




an

The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker

Online Resource




an

Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Online Resource




an

Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors

Online Resource




an

Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

Online Resource




an

Competitive advantage of customer centricity / by Sathit Parniangtong

Online Resource




an

The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips

Online Resource




an

Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors

Online Resource




an

Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska

Online Resource




an

The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch

Online Resource




an

Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar

Online Resource




an

Imitation, counterfeiting and the quality of goods in modern Asian history / Kazuko Furuta, Linda Grove, editors

Online Resource




an

Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay

Online Resource




an

Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

Online Resource




an

The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Dewey Library - HF5415.32.C36 2015




an

Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia

Dewey Library - HF5415.32.C658673 2017




an

Social media analytics strategy: using data to optimize business performance / Alex Gonçalves

Online Resource




an

Order at the bazaar: power and trade in Central Asia / Regine A. Spector

Rotch Library - HF5475.K982 B57 2017




an

Style and Statistics: The Art of Retail Analytics / Brittany Bullard

Online Resource




an

Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica

Online Resource




an

Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer

Online Resource




an

Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

Online Resource




an

Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

Online Resource




an

Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish

Dewey Library - HF5718.22.S349 2016




an

Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein

Rotch Library - HF5459.B5 G65 2016




an

Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas

Online Resource




an

Simply said: communicating better at work and beyond / Jay Sullivan

Online Resource




an

The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

Online Resource




an

Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




an

Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

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Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




an

Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

Online Resource




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The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

Online Resource




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El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila

Rotch Library - HF5430.6.L29 D38 2016




an

Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

Online Resource




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Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017




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Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard

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Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey

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Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips

Hayden Library - HF5415.2.C457 2017