an

Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

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an

Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

Online Resource




an

Project management in product development: leadership skills and management techniques to deliver great products / George Ellis

Online Resource




an

Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development

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an

Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

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an

Selling out: the gay and lesbian movement goes to market.

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an

Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

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an

MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

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an

Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro

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an

Consumer behavior over the life course: research frontiers and new directions / George P. Moschis

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an

Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti

Dewey Library - HF5415.129 M67 2019




an

Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander

Dewey Library - HF5429.5.D2 M3735 2018




an

Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves

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an

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal

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an

Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

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an

Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

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an

Customizing Dynamics 365: implementing and releasing business solutions / Sanjaya Yapa

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an

Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny

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an

Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz,

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an

Green grades: can information save the earth? / Graham Bullock

Dewey Library - HF5413.B85 2017




an

Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

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an

The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

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an

The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn

Dewey Library - HF5415.32.C643 2019




an

The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells

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an

LinkedIn Sales Navigator for Dummies / by Perry Van Beek

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an

Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry

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an

Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages / by Jennifer Harder

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an

Street democracy: vendors, violence, and public space in late twentieth-century Mexico / Sandra C. Mendiola García

Dewey Library - HF5459.M58 M45 2017




an

The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu

Dewey Library - HF5726.A388 2019




an

Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

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an

Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

Dewey Library - HF5415.32.B463 2019




an

Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan

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an

Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman

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an

Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe

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an

Product Management.

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an

Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors

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an

Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal

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an

Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

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an

From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold

Dewey Library - HF5718.22.W674 2019




an

HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo

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an

Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall

Dewey Library - HF5734.5.H55 2017




an

China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors

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an

Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis

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an

Competitive branding strategies: managing performance in emerging markets / Rajagopal

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an

Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors

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an

The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton

Dewey Library - HF5415.5.N67 2018




an

Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

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an

An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

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an

The Brand Strategy Canvas: A One-Page Guide for Startups / Patrick Woods

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an

Towards sustainable innovation: a five step approach to sustainable change / Sven Pastoors, Ulrich Scholz, Joachim H. Becker, Rob van Dun

Online Resource