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Paul Hemp, HBR senior editor and author of the article "Avatar-Based Marketing."

Duncan Watts, professor of sociology at Columbia University.

Noel Capon, Columbia Business School professor and author of "The Marketing Mavens."

Peter Ubel, physician and behavioral scientist at the University of Michigan and author of "Free Market Madness."

Beth Comstock, chief marketing officer of General Electric and coauthor of the HBR article "Unleashing the Power of Marketing."

Pankaj Ghemawat, IESE Business School professor and author of "World 3.0: Global Prosperity and How to Achieve It."

John Lees, career strategist and author of "How to Get a Job You'll Love."

Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. He was skeptical about pivoting away from consumers, and it was challenging. But by staying disciplined with the product and deeply understanding market trends, they've made the strategic shift from B2C to B2B work.

Efosa Ojomo, global prosperity lead at the Clayton Christensen Institute, argues that international aid is not the best way to develop poor countries, nor are investments in natural resource extraction, outsourced labor, or incremental improvements to existing offerings for established customer bases. Instead, entrepreneurs, investors, and global companies should focus on market-creating innovations. Just like Henry Ford in the United States a century ago, they should see opportunity in the struggles of frontier markets, target non-consumption, and create not just products and services but whole ecosystems around them, which then promote stability and economic growth. Ojomo is the co-author of the HBR article "Cracking Frontier Markets" and the book The Prosperity Paradox.

Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered. She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may be better suited to today’s global marketplace. Whitler is the author of the HBR article “What Western Marketers Can Learn from China.”

Dave Ulrich, professor at the University of Michigan Ross School of Business, argues today's companies need to replace old hierarchical models with he calls a “market-oriented ecosystem.” From research at Alibaba, Google, Huawei, Supercell, and others, he shows the impressive results of orienting teams and processes toward market opportunities. Ulrich is the coauthor, along with Tencent senior advisor Arthur Yeung, of “Reinventing the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets.”

Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing campaigns and helped Unilever design one for Lifebuoy soap that not only promoted hand-washing in the developing world but also boosted the business's bottom line. She explains how companies of any size can find the right causes, craft authentic messages, and measure the return on their investments, adding that the current pandemic and economic crisis have made this work even more important. Sidibe is the author of the HBR article "Marketing Meets Mission."

The sending of good wishes and greetings during this season is an accepted tradition in most western countries and corporate giving can be a huge factor in marketing at this time of year.

Stocking everything from original Scotch whisky to interesting blends from Ireland, Japan, Canada and the United States, Whisky Marketplace is a one stop destination to research and purchase the best brands in time for the holidays.

Hampton Inn & Suites Atlanta Airport Hotel North provides affordable accommodations to guests attending upcoming Scotts Antique Market Shows at Atlanta Expo Center. They are America's favorite treasure hunt.

Hampton Inn & Suites Atlanta Airport Hotel (North I-85) provides affordable accommodations to guests attending upcoming 2013 Scott Antique Market Shows at Atlanta Expo Center. They are America's favorite treasure hunt.

Harmon Brothers is the name of the social media ad agency that created the unforgettable Squatty Potty video spot. They've cranked out a number of other ads that also went viral (Poo-Pourri, Purple mattresses, Chatbooks, Lume deodorant), helping propel those businesses into multimillion dollar companies.

To help product companies that are struggling during the downturn, Harmon Brothers has announced they're giving away, sweepstakes-style, a $100,000 video marketing campaign. As long as you've got "a product or service that solves a real problem for real people," you're eligible to apply to their "$100K Poop to Gold Giveaway," as it's called.

Ten semifinalists will be chosen, and the Grand Prize winner gets the free campaign. But the other nine aren't left to hang: They get free coaching and/or a year of free access to the online Harmon Brothers University, where they've distilled their formula for going viral into online lessons.

Here are the details of how to enter:

While tax-exempt not-for-profit organizations don’t typically have federal tax liability, most are still responsible for filing an annual information return with the IRS. The IRS Forms 990-EZ, and 990 are public documents that include information about the organization’s mission, programs… Read More

The post Using Form 990 to Market Your Not-for-Profit appeared first on Anders CPAs.

Contracts, transactions, and the records of them are among the defining structures of our economic, legal, and political systems. They establish and verify identities and chronicle events. Yet the bureaucracies formed to manage these have not kept up with the… Read More

The post How Blockchain Could Impact the Market appeared first on Anders CPAs.

The templates enable a holistic approach to analyzing data across marketing tools

By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast? No one really knows how many people will be infected (or will pass […]

The post What The Coronavirus (COVID-19) Means For Marketers appeared first on Neil Patel.

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even […]

The post How to Adapt Your Marketing During the Coronavirus (COVID-19) appeared first on Neil Patel.

As India becomes digital-savvy, consumer dynamics have evolved more rapidly than any of us imagined.

With the evolution of brand purposes, brands began talking to the human soul. And now the next ‘organ’ to attack could be the device!

Consumer inertia, which is the biggest obstacle in ordinary situations, is passé. With significant changes to their environment, consumers are continuously evaluating and revaluating their choices across categories and brands.

The People function is now all about the 4 Ps. If it was “customer is the king” earlier, today it is all about “talent” being the most important thing for an organization.

Ad and bot fraud: Indian marketers beware

Next year, earnings will have the potential to positively surprise the market: Madhu Kela

Saving lives more important than stock market numbers: Donald Trump

Indian market situation is reflection of global factors: K V Subramanian, CEA

NRIs typically invest in their home markets first, followed by key markets.

25% of the international realty market in London also belongs to Indians with investments around GBP 1 bn while they also invested more than $2 bn in the Dubai real estate mkt in the first half of 2015.

Major shifts in the composition of the S&P 500 since the mid-1990s have led to a higher aggregate profit margin for the index.

Knowing and following the fundamentals takes much of the risk out of investing.

Where unit-linked policies mature and fund value is to be paid in lumpsum, Life Insurers may offer staggered settlement option to policyholders. This onetime option is regardless of whether such option exists or not in the specific product.

"Among the top 30 H-1B employers are major US firms including Amazon, Microsoft, Walmart, Google, Apple and Facebook. All of them take advantage of program rules in order to legally pay many of their H-1B workers below the local median wage for the jobs they fill," said the report released by the Economic Policy Institute.

Covid-19 impact: Govt raises market borrowing limit to Rs 12 lakh cr for FY21

Still believe that the market will have a sharp V-shaped recovery: Sunil Subramaniam

Cannot say markets have bottomed out: Nilesh Shah

Be extremely cautious and don't get swayed by the sharp bear market rallies: Dipan Mehta

Knowing and following the fundamentals takes much of the risk out of investing.

In Europe, investment grade-rated companies raised $83.2 billion in April, according to Refinitiv data.

However, record-low yields are pointing to an undercurrent of worry in the market.

Though bleak, that number was smaller than analysts’ expectations of 22 million jobs lost.

‘Don’t sell but use dips in the market to deploy money’

‘Focus on more essential services and rural-focussed stocks’

The Securities and Exchange Commission today adopted amendments to its rules for securities clearing agencies to apply enhanced standards to all SEC-registered central counterparties and central securities depositories. The rule amendments build on rules…