If you are like most small business owners, you spend a lot of your time researching ways to save money. After all, running a business can quickly break the bank. There are office supplies to buy, employees to pay, and software to purchase and install, among many other things.

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Starting a business is a bit like falling in love for the first time: it is exciting, exhilarating, and new. You want to savor each moment and be your very best every minute of every day.

After the adrenaline rush subsides, however, reality sets in and you may discover that not everything about running a business is so wonderful. There will be tasks you don’t like to do, activities you find stale and boring, technical difficulties to test your patience, and clients and vendors who might challenge you.

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Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.

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Today, Alphabet, the parent company of Google, announces its fourth quarter 2015 earnings. But it is also going to do something different. The company plans to separately break out the results of its core businesses from its other bets. By doing this, the company opens itself up to some criticism about the investments that it makes in unproven, risky technologies – from driverless cars to Glass. But without those investments, Google would never be the kind of company that it is today.

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Imagine if you could become a millionaire. How great would it be to have the money you need to live the lifestyle you have always wanted? Now imagine if you could do this in your 20s?

Even if you think it sounds like a stretch, it is possible to become a millionaire at a young age. I became a millionaire by age 21. My second millionaire student who followed my program became a millionaire by the age of 23. The most impressive part? He did it all by trading penny stocks.

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For initial, up-front investment or a low-cost monthly subscription fee, there are great tech products and services that can save you money in the long run on common business expenses. Here are a few tips for small businesses with fewer than 10 employees.

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Cell phones are ubiquitous, and tend to be important if not necessary to own. Yet sometimes the cost of owning and using a mobile phone can get out of hand. And the prevalence of daunting cell phone bills only grows as more and more apps and functions that use data come into popular use.

The high cost of mobile data is a familiar problem for many; too many of us have run up against exorbitant bills after underestimating just how much data we have been using. And, for those with restricted monthly data allowances, exhausting the monthly supply of data can be irritating or even crippling for those who often depend on data.

10 Ways to Cure Your Mobile Phone Bill

You may have a list of specific keywords and phrases you're targeting, or you may be more in the add amazing content and see what happens, camp.

However, the idea of optimizing for branded keywords may not have crossed your radar. Branded terms are words or phrases that are specific to your company. They often include your business name, but also may include certain trademarked product names or your website name. For Apple, some examples of branded terms might be:

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Georgia is among many states that are working hard to lure businesses of all sizes — and entice them to stay put. There's no one set formula that makes a state business-friendly, say business owners and experts. Rather, it is a mix of ingredients that, when combined, make a state an attractive place to set up shop.

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Very few people actually like to negotiate. That's why so few people are good at negotiating; it's a task to be avoided or completed as quickly as possible.

Unfortunately, negotiating is a fact of life--especially business life. Fortunately, negotiating has less to do with competition than simply communicating: explaining the logic and benefits of a position, convincing others that an idea or premise makes sense, showing people how a decision will generate a desired return, helping people understand the benefits of change...

In essence, negotiation skills are communication skills.

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Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.

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Content marketing is an important part of keeping a small business growing. It can help you to build credibility and authority, win you good positions in search engine results, and develop important relationships with your actual and potential customers.

The main problem for most small businesses is producing content at a consistent rate. There is so much to do when you’re trying to get a new business off the ground or take a semi-established small company to the next level.

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Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.

There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On Investment) for most small businesses. That said, do not be afraid to be creative -- no one knows or understands a small business like its owner, so think outside of the box and don't be afraid to experiment.

Innovative Ways to Market

For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.

Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.

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When you run a business, it’s important to always keep an eye on the future if you want your business to grow and improve. Members of our small business community understand what it takes to keep businesses moving forward. Here are some of their top tips.

Make Sure Your Small Business is Prepared for the Holidays

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The founder of a multiracial beauty company shares how she coped after her “personal and professional victory” angered many fans.

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As a small business, you are uniquely positioned to be able to compete for above average margins, and this should be your focus.

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Visitors seldom leave a small business website with a neutral impression. For most prospects, your small business is an unknown quantity, so their first impression of your company will either make them more comfortable doing business with you or less comfortable. For this reason, you want their first experience with your website to inspire them to contact you—not your competitor.

These are the 10 biggest website problems that can drive potential new business away:

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Are you starting a business for the first time? It can be challenging to step out of your comfort zone and go head to head with competitors, manage customer orders and deliver a desirable product. Putting in the right amount of market research goes without saying. But how do you increase your chances of success when starting a business? Check out these 6 ways here.

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Optimism among small-business owners has soared as entrepreneurs hope that President-elect Donald Trump will enact policies aimed at helping them.

Trump has promised to ease regulation. While some on Main Street cheer the goal, changing anything substantial about regulation is easier said than done.

But there are other ways that a Trump administration can make life easier for small businesses. Consider this five-step plan his first 100 days agenda for Main Street.

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Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective.

1. Get personal.

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Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.

The same applies to small businesses that are launching into an industry ridden with bigger competitors. For an SMB, finding a niche can be time-consuming but rewarding on the long-term.

In the article below, I will be sharing 4 effective marketing strategies for SMBs against bigger competitors.

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The Internet of Things (IoT) is a rapidly evolving technology sector. As the popularity of connected devices increases with consumers, the number of entrants into the market grows. But rapid growth and iteration have had some unintended consequences in the IoT space, especially when it comes to usability.

IoT More Friendly

When your small business gets stuck in a rut, you need to find a quick way to snap out of it. This can mean finding a new source of inspiration, following some new trends or even kickstarting your marketing efforts. For more on breaking your small business out of a rut, check out these tips from members of the online small business community.

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Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility.

Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Posting relevant images, ads and videos that your audience will love is just one part of the success formula.

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New Years resolutions: We love to make them. And, statistics show, we almost never keep them. (Eighty percent of people who make New Year's resolutions abandon them by the second week of February.)

Of course you could try using silence to accomplish a goal. Or you could try to sneak up on big goals. Those strategies help, but they are far from foolproof.

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Technology has made it so you can start a new business without even paying for a lease. Simply using your laptop and smartphone, you can create an ecommerce site and have customers buying items from you with minimal expense.

But technology solutions are not always as helpful and convenient as they’re cracked up to be. A brick-and-mortar store is still a huge plus for many types of businesses, especially if you sell products that people want to try out.

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The Tax Cuts and Jobs Act was signed into law by President Donald Trump on Dec. 22, 2017, and it is being put into action starting with the 2018 tax year.

On the personal side, the final bill cuts income tax rates in almost every tax bracket, doubles the standard deduction, eliminates personal exemptions, doubles the child tax credit, expands medical expense deductions, repeals the Obamacare tax and doubles the estate tax exemption.

On the business side of things, the tax bill lowers the corporate tax rate from 35 to 21 percent -- which is the lowest rate since 1939. For pass-through businesses -- which many small businesses are -- the standard deduction gets boosted to 20 percent.

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Landing a coveted spot on Shark Tank is an entrepreneurs dream. They get the opportunity to pitch their business on national television in front of millions of viewers and several rich and prominent investors.

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Time is a valuable, nonrenewable resource that is distributed equally to each of us. We all get the same 1,440 minutes every day. Are you using your time successfully, or are you wasting your time and draining your energy?

In coaching top leaders around the world, I have discovered some patterns in how people waste their time and energy. Here are eight of the most common:

1. Being distracted.
Leaders who have a lot to do are easily distracted. No one can stay on task 100 percent of the time, but distraction can pose a serious obstacle to getting things done. It eats away at your time and causes unnecessary stress. Limit distraction by being mindful of how you organize your time and work environment and by preparing yourself to accomplish what needs doing. Develop habits and strategies to minimize your access to distraction, keep your focus on the task at hand, and improve your overall ability to concentrate.

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To-do lists should be an invaluable part of any small business owner's day-to-day productivity strategy. They do not just help you monitor your tasks, they help keep you motivated and on track. And they seem self-explanatory: Write down a task. Then do it. But, a to-do list can too easily take a wrong turn and become exhaustive and exhausting. Here are five quick tips to help you get the most from your to-do lists.

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Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Googles secret to protect its employees from hacking is physical keys.

Google has announced a robust solution for phishing cyberattacks against its employees. The company says the adoption of physical Security Keys has stopped the attacks. Security Keys are small USB stick devices made by companies like YubiKey that function similar to two-factor authentication (2FA) methods its employees may already be using.

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As a small business owner or manager, sometimes the sheer volume of things that need to be done makes it hard to remember to think about others. It's important, however, to give back to your community. In fact, if you own a small business that draws on local customers, it's important to do things that strengthen your bonds with your community.

Not all of these apply to every type of small business. A retail store can do things that a small service-based business can not, but at least one of these should apply to your business.

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It is often assumed that giving back is something that only big corporations can do. After all, larger businesses often have more profits and can easily give away money to notable causes. But it doesn't mean that smaller businesses can't do the same. Often times, small businesses can also have a significant impact on organizations that can use their help.

We asked members of the Forbes Business Development Council for ideas on how small businesses can give back to their communities.

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Savvy small businesses are already looking ahead to the holiday shopping season, including Black Friday, Small Business Saturday and Cyber Monday. Here are four things you can do to prepare your business for the holidays.

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Small business owners are often so involved with the day-to-day operations of their business, many feel they don’t have the time to look down the road and plan for retirement.

And as a result, some entrepreneurs may never be ready to retire. According to a survey by Manta, one-third of business owners don’t have any retirement plan, and 75% of respondents to a BMO Wealth survey said they had “$100,000 or less” saved for retirement.

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Owning and operating a small business is challenging in today’s market. And common issues that small business leaders often must handle on their own are the countless HR tasks and responsibilities that take a significant amount of time and energy to properly manage.

The frustration and stress involved with modern HR has resulted in an increase in the use of outsourcing solutions. But one in particular can prove to be valuable to small employers: professional employer organizations (PEO).

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Grow or die.

It sounds like the title of a rap song, but its actually the business idea that if your company does not grow, it is probably not going to make it. The reality is that you don't need to get bigger. What you need is a stream of customers to replace the ones that move, buy from you a little less, or have other life circumstances that change the level of business they do with you.

Yes, it is nice to add business and grow.

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Running a small business may not seem too challenging from a distance. After all, it is a small business, so how much operational and management work could there be? But since I started my own agency, I’ve realized that running a small business or firm is not as easy as it looks.

The good news is that there are plenty of best practices small businesses can follow to save time and manage their tasks more efficiently with the help of automation.

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Adaptability, hustle and momentum are everything, especially in todays competitive, ever-changing technological environment. If only your employees would spend fewer hours on social media and more time perfecting their individual crafts, your business would easily outpace less efficient competitors, allowing you to live the entrepreneurial dream you’ve always wanted.

But how can you instill a greater sense of urgency without making everyone miserable at work?

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A lack of available workers will make the holiday season a challenge for companies of all sizes. Some of the bigger retailers have already begun ramping up their seasonal hiring efforts. That puts more pressure on small business owners to figure out how to meet their holiday season employee needs sooner rather than later.

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In other words, press coverage is priceless, but where do you start? To find out more, we asked 16 marketing experts and entrepreneurs to share interesting and cost-effective ways to get media coverage.

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Every day brings a tidal wave of choices, from hiring to product features to marketing plans. As the founder and CEO of JotForm, I know that decision-making is one of the toughest parts of my job. Technology and markets evolve at lightning speed, and there’s endless data to weigh with every choice.

On the bright side, learning to make smart decisions can help you work more productively, manage stress, dodge burnout and feel more satisfied in your business and your life.

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We are in the midst of a difficult time in history. The COVID-19 pandemic is causing a health crisis, and both the economy and jobs are suffering as a result.

While many of us can work from home, others cannot. But if a silver lining exists, perhaps it’s this: Now is the perfect time to learn a skill or launch a new career. Affiliate marketing gives you that opportunity.

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There is a strategy to maximizing all the benefits of Congress recent $2 trillion stimulus package in response to the COVID-19 pandemic. It is not just applying for the Paycheck Protection Program (PPP) or tapping into your 401k. In fact, there are actually eight key pieces to the legislation that can assist business owners in one form or another.

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Small businesses could soon see a rollback of several universally loathed measures attached to the original Paycheck Protection Program, the $669 billion loan and grant initiative aimed at helping small businesses keep employees on the payroll.

When the House convenes next Wednesday, it is expected to vote on the Paycheck Protection Flexibility Act, a standalone bill that would, among other things, lengthen the time businesses may spend the funds from their PPP loans. The bill would also eliminate the requirement that 75 percent of a loan's proceeds must be spent on employee pay and benefits. The measure was originally proposed on May 15 in the House by representatives Dean Phillips (D., Minn.) and Chip Roy (R., Texas).  

The CEOs of Apple, Amazon, Google, and Facebook faced the House Judiciary Committee virtually today, where they fielded questions about whether their respective tech companies take advantage of their dominant positions in the market to enhance their bottom lines.

Spoiler: They all said they do not.

Rep. Cicilline said House Judiciary will publish a report on the Antitrust Subcommittees finding, which will propose solutions. but his hearing has made one fact clear to me: These companies as they exist today have monopoly power. Some need to be broken up. All need to be properly regulated and held accountable, he concluded.

March 11, 2020 is a day destined for the history books: WHO Declares Coronavirus Outbreak a Pandemic. It was that day that, all around the world, leaders began scrambling, ripping through the pages of their crisis playbooks (or quickly creating them), searching for their pandemic play-by-play. Shortly after came the day the markets crashed on March 16, turning the crisis to both a health and economic calamity.

Though etched in our minds with great infamy, it’s days like these that I believe make true leaders. Abraham Lincoln, Franklin Delano Roosevelt and Martin Luther King Jr. wouldn’t be the leaders we remember if it were not for the fiery trials that forged their legacies. This is true not only for politicians and activists, but also for business leaders. As president of The UPS Store, a business deemed essential throughout the pandemic, I’ve seen what works (and what does not) when leading through a crisis, and how leaders can turn even a global pandemic into an opportunity.

Take a step back
The lightning pace and innovation of technology in todays world has trained us to think that speedy decisions are good decisions.

Working from home has accelerated innovative team-building trends. How to make traits like agility, collaboration, and candor a permanent part of our management process.

The future of work arrived out of nowhere, on the back of a once-in-a-century pandemic. Team dynamics got challenged as members dealt with illness, trauma, and crisis. We've all been forced to rapidly and radically adapt to new working norms. The Ferrazzi Greenlight Research Institute has spent more than 15 years studying high-performing teams, but I've never seen entrepreneurs rise to the occasion as they have this year. When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors.

Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

1. Focus your content on interesting stories
2. Do a poll asking what type of content people want most
3. Host a Q & A on Facebook or Instagram Live
4. Make sure you have a call to action in every post