Hollywood cinematographer Allen Daviau, known for having worked on films like E.T. The Extra Terrestrial, and Empire Of The Sun, passed away due to COVID-19 on Wednesday, in Los Angeles. Daviau was 77 when he passed. Filmmaker Steven Spielberg,

Tom & Jerry has been a big part of everyone's childhood across the world. Over the weekend, it was reported that Tom and Jerry director and well-known illustrator Gene Deitch passed away at the age of 95. According to

Broadway actor Nick Cordero's wife revealed the actor had his right leg amputated after suffering complications from Coronavirus. She took to her Instagram account and shared the ordeal with his fans. Amanda Kloots, on late Saturday, wrote on Instagram,

Grammy nominee Troy Sneed has breathed his last due to complications from Coronavirus at the age of 52. A report in Billboard said the gospel singer passed away on Monday at a hospital in Jacksonville, Florida. A family friend

The untimely demise of Rishi Kapoor, the legendary Bollywood actor has completely shaken the Indian film industry. Both the cine-goers and film industry members are equally saddened with the death of the veteran actor and are paying condolences through social media

Tamil filmmaker PK Raj Mohan reportedly passed away at the age of 47 due to cardiac arrest in Chennai. The director, who had made films like Kedayam and Azhaipithazh, was living alone in KK Nagar, Chennai. As per the report published

Due to the contagious nature of the coronavirus (COVID-19) and to curb its spread among people, the government has imposed a lockdown and because of which most companies have asked their employees to work from home. Working from home has both

Till date, coronavirus (COVID-19) has infected 1,854,174 people and claimed 114,291 lives. And, while the whole world is grappling with dangers this virus poses to mankind, it is crucial to practice basic hygiene methods and also incorporate certain ways to boost

As of 18 April 2020, the coronavirus disease (COVID-19) has infected 2,251,768 people and caused 154,295 deaths worldwide. In India, the total confirmed cases have gone up to 14,378 and has claimed 480 lives. To curb the spread of coronavirus disease

Many health organisations like the WHO and CDC are continuously advising people to wash hands and maintain hygiene in their surroundings. This is because coronavirus mainly transfers through fomites, which are objects in which the infected air droplets get settled and

After the lockdown was declared across the country, doctors have seen a sudden surge in patients facing alcohol withdrawal symptoms. The reason being the closing of liquor shops. In certain parts of the country, there has been a sudden increase in

Acclaimed actor Irrfan Khan passed away on the morning of April 29 after a battle with colon infection. In 2018, he had announced that he had been diagnosed with a neuroendocrine tumour and he had undergone treatment in the UK for a

Veteran actor Rishi Kapoor (67) passed away on Thursday at 8:45 a.m after a long battle with leukaemia. This Bollywood star was diagnosed with the disease two years back in 2018 and has undergone a bone marrow treatment in the US

Summer ailments are quite common during the hot summer months. From heat rashes and sunburns to jaundice and food poisoning summer causes a host of health problems. In India, usually May and June are considered the hottest months of the year

What could be terrible than seeing your clothes stained by ink spots? Though all of us use ink to write important things, things can get messy if you let your pen write gibberish on your clothes. We are sure there are

Vista’s investment is at 12.5 percent premium over the Facebook deal announced in April.

It is high time that we accept, not all marriages have happy endings. Also, even though it may appear difficult to find closure and move on, we must not be afraid to take help and get out of constant wallowing period.

Ladies, a time may come in your relationship when you will have to meet your boyfriend's friends. Now, this may sound quite easy but the reality is a bit different. Meeting your boyfriend's friends can be a stressful job, while some

Amidst the severe outbreak of coronavirus pandemic, people are supposed to stay at their homes and avoid going out, if not necessary. Many countries across the world have imposed lockdown in their various cities. Doctors, experts and leaders across the world

Though marriage is a beautiful bond and integrates two individuals, no men would like to argue with their wife. As a man, you may feel irritated and annoyed after listening to your wife's rant. You may not understand why your sweet

Believe it or not, there are some people who are extremely short-tempered. They will get angry in a minute and will then calm down in just a few minutes. At times, they may seem to be quite good at understanding things,

All of us make mistakes and that's normal. But what makes it worse is when you hurt your partner's feelings. In a relationship, it is obvious for couples to have some conflict and disagreement. Perhaps, that's why there can be times

Having an emergency corpus and a health cover is critical

The minister also exhorted industry players to look into the possibilities of setting up clusters of leather, plastic, chemical and other products along the greenfield highway that is expected to cut down the travel time between Delhi and Mumbai to just 12 hours.

By investing in more than one asset category, you#39;ll reduce the risk of losing money and your portfolio#39;s overall investment returns will have a smoother ride.

Sectorally, the action was seen in the Energy, Auto, FMCG, Oil Gas, Bankex, and Consumer Durable space while profit-taking was visible in realty, and capital goods, stocks.

The entire area will be developed across an area of about 8 million sq ft and the developer who is finally selected would be allowed to build commercial spaces on about 2.5 million sq ft

Raghuram Rajan, former RBI Governor and now a professor of finance at Chicago Booth School, in a note on LinkedIn, lucidly explains what monetisation of deficit is all about.

Our mothers are one of the most important people in our lives. They are the ones who bring us into this world and take the best care of us. Perhaps, therefore, a mother is considered to be next to God. Mother's

Hunter was also part of England#39;s 1996 World Cup winning squad and played in 28 matches.

The iconic sportsperson, who also played first-class cricket for Bengal, was 82 and breathed his last at a hospital here.

Any move above 76.70 can trigger buying again and a target of 77.75 and 77.75 can be achieved gradually in the medium term.

Dinesh Trivedi, Former Rail Minister, said: "If you don’t have a separate Budget for railways the importance for railways goes away. You don’t need a railway minister, merge it with surface transport."

With plans to remove classification according to plan and non-plan expenditures, Shaktikanta Das says the government has already started conducting dry runs of a budget without plan and non-plan expenditures.

"The abolition of a separate railway budget is not what it is purported to be. It is a measure towards commercialisation and privatisation of the Indian Railways," CPI(M) Politburo said in a statement.

Most people focus on returns and chase products that offer the best returns at any point.

Hyundai India announces unique finance schemes for new vehicle ownership in the country. The new finance schemes are aimed to offer increased convenience and ease of ownership with new vehicle purchases.

With the COVID-19 virus causing a pandemic of an unprecedented level across the world, most countries including India have ordered a complete nationwide lockdown. This involves everyone staying at home, socially distancing themselves from everyone else. The central government of India

While IPL viewers are watching different content this year, the sporting property over the years has contributed significantly to television viewership.

The board has not recommended any dividend for FY2020 as per RBI direction to banks.

The post Always On Influence: Definition and Why B2B Brands Need it to Succeed appeared first on Online Marketing Blog - TopRank®.

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences.

While in-person events have been a staple for B2B marketers, we've seen how working with digital influencers on co-created content can be a sound alternative.

How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand.

At the same time B2B marketers are emphasizing purpose and people over profit in their marketing messages, the need to deliver on new business and revenue hasn't gone away. Here are 4 considerations on how B2B influencer programs can be optimized, while still being empathetic and thoughtful to the new normal.

1. Find the opportunity gap.

Any marketing investment during a time of crisis will be under scrutiny. Whether your business has had to pivot or you reacting to changes in buyer behavior, it's essential to find opportunities to provide value in ways that are truly empathetic to customers and that can drive business performance. Many companies are meeting a boost in demand for information by engaging influencers to provide thought leadership, insights and how-to content.

Also, as you plan what kind of influencer program to run, think about what goal represents an opportunity for the best ratio of importance for executives to business and customer impact relative to resources and time frame? What metrics best represents that goal?

2. Build amplification in the creation.

If you are able to secure budget and support for a business influencer campaign or program, make sure you are realizing the full value of the content reach. Structure the influencer content for easy deconstruction to shareable formats including social messages, graphics, animations and repurposed content. Also, work with business influencers who have proven distribution channels and can republish brand content on their own networks and sites. The great content you can co-create with influencers won't be so great if the right audiences are not seeing it.

3. Maximize the content experience.

One of the big trends in B2B influencer marketing has been more interesting content formats. Think outside the box of ebooks and blog posts to visually rich and interactive content including audio, video and even VR/AR. There has been a rush of business influencers livestreaming video on Facebook, LinkedIn and Twitter. Brands should think about how they can differentiate the content experience they are creating for their customers and influencers alike. Impressive content inspires influencers to share even more plus it improves customer engagement.

4. Deliver a better influencer experience.

Experience is more important than ever, not just for customers but for influencers as well. Far too often, B2B companies treat influencers as a commodity and only think of what the brand wants. Here's a novel idea: Provide top shelf service to your influencers to help them be more successful concomitant to the success of your influencer program. Find out what the influencers' goals are and build a community around shared values with your influencers. Share promotion messages and goals with influencers and encourage a team approach vs one to one communications. Think more "we" vs. "me".

Rani Mani, Monica Grant and the team at Adobe do a fantastic job of this with the #AdobeInsiders program.

These opportunities to optimize B2B marketing performance are not unique to marketing during a time of crisis. They are universally useful in any environment. But with so many companies and individuals facing uncertainty. it's essential that businesses optimize for trust and what better way than to work with those who already have the trust and attention of customers?

The post Four Ways to Optimize the Marketing Performance of a B2B Influencer Program appeared first on Online Marketing Blog - TopRank®.

Former British Prime Minister Tony Blair said his party was now controlled by its "Marxist-Leninist wing" and that its leader Jeremy Corbyn was promising a revolution, but warned 'revolutions always end badly'.

A trooper stopping a car with a suspected "impaired driver" on a U.S. highway on Monday was bemused to find a 5-year-old in the driver's seat, the Utah Highway Patrol tweeted.

Inflows into India's equity mutual funds nearly halved in April, industry data showed, as many investors rattled by stock market volatility due to the new coronavirus and the impact of a lockdown on the economy chose to stay away.

Inflows into India's equity mutual funds nearly halved in April, industry data showed, as many investors rattled by stock market volatility due to the new coronavirus and the impact of a lockdown on the economy chose to stay away.

Television can fake it, movie audiences can wear masks, but a live theatre performance like "Romeo and Juliet" needs real actors kissing and fighting rivals in front of real people.

India is scheduled to take on Australia in four Tests, three ODIs and three T20Is from October. However, the hosts are likely to ask BCCI for a five-match Test series.