By Harriet Gross Courtesy of Aeon What’s not to like about gardening? It’s a great way to get outdoors, away from everyday routines, and to exercise your creativity. It’s good for your health, whatever your age, and gardeners tend to be … Continue reading →

Some of the problems we work on as UX researchers are simple and are easily solved by getting users in front of our product. But other problems can be complex and it's hard to know how to start solving them. In situations like that, a simple 2x2 diagram can cut through the 'what ifs', the 'how abouts' and the edge cases and provide a simple way of looking at the problem. Here are 10 examples of 2x2 diagrams to simplify UX research discussions.

Everyday consumer products continue to frustrate people. The failure of companies to fully embrace UX is partly to blame, but there is also another reason -- one that is seldom discussed. Consumer product companies pay too much heed to their retail customers and, in so doing, they prevent the development team from getting first-hand knowledge of end users.

BCS launched their Foundation Certificate in User Experience 3 years ago. We thought this was an opportune time to review its effectiveness. We contacted candidates who had taken (and passed) the certificate through Userfocus and asked, 'What impact has attaining the BCS Foundation Certificate in UX had on your job?' Ten key themes emerged.

Researchers sometimes ask participants which of two alternative designs they prefer. The data from these studies comprise opinions that have little predictive value. In contrast, multivariate A/B testing involves target users doing real tasks. The data from these studies comprise behavioural observations that predict real-world behaviour.

We're familiar with awarding prizes for excellence, from the Oscars to The International Design Awards. But what if we started giving prizes to shame bad examples of design? Enter the Procrustes Awards.

Consistency is at the heart of good product design. But consistency is often misinterpreted as making things look or behave the same way. This ignores context and can lead to a foolish consistency. Instead of consistency, designers should adhere to the Principle of Least Surprise.

Although the performance of today's speech recognition systems is impressive, the experience for many is still one of errors, corrections, frustration and abandoning speech in favour of alternative interaction methods. We take a closer look at speech and find out why speech recognition is so difficult.

I take a closer look at some unavoidable challenges to effective speech recognition, and I discuss why you may want to think twice before designing dialogue that is 'conversational' and 'natural'. I also offer five important questions that I think should form the basis of any VUI design kick-off meeting.

If you compare the UX research methods we use today with the methods we used 16 years ago, something interesting emerges. We see that UX research is becoming increasingly remote and increasingly unmoderated. In other words, we're moving to a world where UX research is becoming automated. We can learn a lot from automated research. But it comes at the price of understanding our users.

When carried out in a lab, user experience research is gear heavy. You need technology to record audio, video and the screen of the device under test. In contrast, when carried out in the field, user experience research is more lightweight. Even so, there are a few non-obvious items of kit that I find essential on a field visit.

Doing UX research in a university is very different to doing UX research in a business setting. If you're an academic making the leap, what are the main differences you need to keep in mind?

Whether you call it a field visit, a contextual inquiry or a customer discovery interview, the goal of early stage research is the same: to uncover users' needs. Here are 5 mistakes I've seen crop up time and again in this kind of research.

Usability tests are unique. We ask people to do real tasks with the system and watch. As the person completes the task, we watch their behaviour and listen to their stream-of-consciousness narrative. But what makes a good usability task scenario?

Successful design manages cognitive load. Cognitive load is a technical term for “mental effort,” more specifically it’s the total amount of mental effort required for a given task. Completing any task requires some level of mental effort. This includes learning new information, analyzing stimuli, and working with short and long-term memory. Mental energy which has […]

The post What is cognitive load and why does it matter in web and interface design? appeared first on Psychology of Web Design | 3.7 Blog.

To design positive emotional experiences you must understand human emotion. The subject of emotions is complex largely because everything we do is either influenced by, or directly caused by, emotion. Factor in the range and capacity different individuals have for emotion, add in the fact most emotions occur subconsciously, and round this out with the […]

The post The Three Levels of Emotional Design appeared first on Psychology of Web Design | 3.7 Blog.

If you’re not familiar with cognitive load and how it impacts interface design, it’s worth reviewing our previous blog post. If you’re already convinced cognitive load is important, the next step is addressing it. Reducing cognitive load is accomplished by reducing or offloading mental effort (which are similar but different concepts.) Reducing mental effort is […]

The post 10 Design Principles to Reduce Cognitive Load appeared first on Psychology of Web Design | 3.7 Blog.

An overwhelming majority of websites incorporate the “hero image” design pattern. This is where a large, visually impactful image is used at the top of the page along with key messaging to emotionally engage the target audience. As one of the first elements one sees, the actual imagery used is often subject of attention during […]

The post Does the hero image matter? appeared first on Psychology of Web Design | 3.7 Blog.

At 3.7 Designs we have an array of strategies we use to solve business problems. For example, when it comes to redesigning a website we might recommend recommend a completely custom design that starts with a design discovery engagement. Typically this process can take three to six months with ample time upfront to research the […]

The post Astra Pro with Gutenberg Review – Practical Application appeared first on Psychology of Web Design | 3.7 Blog.

Are you a logical individual? Do you carefully consider all options before making a decision? Are opinions shaped primarily through facts and reasoning? If you answered yes to these questions, you’d be wrong. We are all emotional beings, and our emotions are the root cause of our thoughts and behaviors. Our logical, conscious thoughts simply […]

The post Fight or Flight: Which Emotion Does Your Website Evoke? appeared first on Psychology of Web Design | 3.7 Blog.

In early 2014 I had just gotten married and recently moved into a new home. With two major life events out of the way, I decided I was ready to lead a WordCamp. I originally planned to organize WordCamp Detroit. I was an organizer twice before and the event had missed a year and I […]

The post 5 Critical Lessons Learned Organizing WordCamp Ann Arbor for the Third Time appeared first on Psychology of Web Design | 3.7 Blog.

When I first started designing websites in the 1990s, I focused most of my attention on creating striking visuals. In my defense, I was typically designing gaming website with only the occasional local business… but my goal was always to design a site that looked “cool.” In the early 2000s I stumbled across a website […]

The post Does your website need to be beautiful? appeared first on Psychology of Web Design | 3.7 Blog.

You’re homepage is beautifully designed. It’s clear all the ways you can help. You’ve articulated why someone should hire you. You’ve validated your claims through case studies and testimonials, yet… You’re not getting the volume of leads you need. Sure they trickle in every month, but it’s not enough to grow your business. What are […]

The post Why Your Website Doesn’t Generate Leads (and how to fix it) appeared first on Psychology of Web Design | 3.7 Blog.

You have less than one second to make the right impression. Almost immediately after landing on your website users will make an uninformed, mostly subconscious judgment about what type of organization they’re interacting with. This initial judgment will largely be influenced by layout, design, and visual tone. It will not only influence the rest of […]

The post Hooked: How to engage your website audience in one second or less appeared first on Psychology of Web Design | 3.7 Blog.

You’re hiring a web designer or providing web design services, what’s included in a normal project? In other words, what are the deliverables, and the use of a membership website builder could be essential for this. Let’s start by defining what a deliverable is. Wikipedia defines a deliverable as: …a tangible or intangible good or […]

The post Modern Website Deliverables appeared first on Psychology of Web Design | 3.7 Blog.

While most known for automotive, Michigan has a rich history in design. As a designer myself, I wanted to learn more about Michigan’s design roots. Not knowing what to expect, I found Michigan is home to many historic designers, several innovative design-forward companies, and top design schools. Automotive is a source of Michigan pride, but […]

The post History of Design in Michigan appeared first on Psychology of Web Design | 3.7 Blog.

Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created personas during the design discovery phase. I recently realized that the traditional marketing persona is no longer a relevant practice. The keyword here is “traditional.” At 3.7 we’ve adopted a practice […]

The post Why personas are antiquated (and what you should use instead) appeared first on Psychology of Web Design | 3.7 Blog.

It’s a new year, a time of reflection and goal setting. Whether you subscribe to new years resolutions or not, 2020 should be the year you stop neglecting your website. Regardless of how performant your website currently is, it can be do better. You might already know this. You probably realize you should dedicate more […]

The post 10 Ways to Get More From Your Website in 2020 appeared first on Psychology of Web Design | 3.7 Blog.

In the past I’ve written about the importance of having a separate call to action for each stage of the buyers journey. In this article I’m going to expand on that concept and outline how to identify a strategy for each of these calls to action. First I’ll summarize why you need to have a […]

The post Call to Action Marketing Strategy appeared first on Psychology of Web Design | 3.7 Blog.

Illustrations for Demetre's Winter Sweet Menu

NATGEO KIDS Branding Redesign Proposal

Monthly Portfolio Inspiration - May 2020

It’s A Living Mural for X-Games China & Innersect

A set of key visuals for Nike Shanghai

My Nostalgia is back with Streets of Rage 4

Intercellar - Accidental Anomalies of Particle Wallpapers

Cinematic Street Photography by Victor Cambet

Designer Spotlight: Burnt Toast

Branding and Visual Identity for Potency Design

Jesse Chehak
Near Big Water, Utah, 2010
Website - JesseChehak.com

Born in Tarzana, California, Jesse Chehak studied photography and Art History at Sarah Lawrence College and is currently pursuing a MFA at the University of Arizona. Chehak has exhibited his large format prints in galleries and project spaces including Bruce Silverstein (New York), Danese (New York) and the Durham Art Guild (Durham, North Carolina.) He is currently seeking funding to publish his first monograph, Fool's Gold, and a gallery to exhibit and distribute the completed print edition. In 2005, Chehak joined M.A.P. and began executing commercial campaigns and editorial features for clients, including The New York Times, Wallpaper*, Newsweek, GQ, Ogilvy & Mather, Saatchi & Saatchi, Digitas, and others. Chehak has received notable attention for his work, including PDN30 in 2005, The Magenta Foundation's Flash Forward in 2007, a Baum Nomination in 2008, and AP25. He lives in Tucson and Los Angeles.

David Wolf
Oranges and Stones, , 2012
Website - DavidWolfPhotographs.com

David Wolf is a devoted film photographer, making both color and black and white prints by hand in the traditional darkroom. His work has been exhibited internationally at such venues as Aperture, The Griffin Museum of Photography, the Photographic Center Northwest, the Lishui International Photography Festival in China, and the Salon de la Photo during Paris Photo. David’s photographs have been acquired by a variety of private and institutional collections, including the Bibliotheque nationale de France, Paris; the Prentice and Paul Sack Photographic Trust of the Museum of Modern Art, San Francisco; the Santa Barbara Museum of Art; and the deCordova Sculpture Park and Museum, Lincoln, MA. He recently won top honors in both the International Photography Awards and the Grand Prix de la Decouverte, International Fine Art Photography Competition. His work has appeared in such publications as Harper’s, aCurator, and Fraction Magazine. A Boston native and Brown University graduate, David now calls San Francisco home, where his work is represented by Corden|Potts Gallery.

Abelardo Morell
Camera Obscura: Early Morning View of the East Side of Midtown Manhattan, , 2014
Website - AbelardoMorell.net

Abelardo Morell was born in Havana, Cuba in 1948. He immigrated to the United States with his parents in 1962. Morell received his undergraduate degree in 1977 from Bowdoin College and an MFA from The Yale University School of Art in 1981. In 1997 he received an honorary degree from Bowdoin College.

His publications include a photographic illustration of Alice’s Adventures in Wonderland (1998) by Dutton Children’s Books, A Camera in a Room (1995) by Smithsonian Press, A Book of Books (2002) and Camera Obscura (2004) by Bulfinch Press and Abelardo Morell (2005), published by Phaidon Press. Recent publications include a limited edition book by The Museum of Modern Art in New York of his Cliché Verre images with a text by Oliver Sacks.

His work has been collected and shown in many galleries, institutions and museums, including the Museum of Modern Art, The Whitney Museum of American Art, the Metropolitan Art Museum in New York, The Chicago Art Institute, The San Francisco Museum of Modern Art, The Houston Museum of Art, The Boston Museum of Fine Art, The Victoria & Albert Museum and over seventy other museums in the United States and abroad. A retrospective of his work organized jointly by the Art Institute of Chicago, The Getty in Los Angeles and The High Museum in Atlanta closed in May 2014 after a year of travel. Abelardo will be having his first show at the Edwynn Houk Gallery in New York opening October 23, 2014 and will run until December 20, 2014 featuring a selection of new pictures.

You know you've made it BIGTIME when you're a face card in a WordPress card game! @angrycreative @Kickstarter https://t.co/tFbB4ROhKS #WordPress #WooCommerce pic.twitter.com/WMPf5sffkM — Magnus Jepson (@mjepson) December 13, 2017

Bikefinder is a startup that I’m and advisor and investor in. They are making an integrated GPS tracker for bikes with a sim card, so you can track it anywhere via web or app. The online store was setup on WooCommerce using the Storefront theme, and I made a new custom design for it. Instead […]

Yesterday turned out to be a crisp, sunny, minus 5 degrees day with an awesome swell. I took the Mavic out for a spin before a 2 hour session at Steinen.

For this years fishing trip to Alaska, I opted to upgrade my GoPro to a Panasonic GH-5 with Leica 12-60mm lense package at the local Best Buy. This would then accompany the Mavic drone footage. We had a couple sunny days for flying the drone, but really surprised how good the GH-5 footage turned out […]

Family trip to London and Windsor.

A lot of nice family time during these Corona times.

Want to add a food menu to your restaurant website? Publishing your restaurant menu on your website comes in handy especially if you’re providing an online restaurant reservation or online food delivery. That way your users can figure out the available food options without having to walk into your restaurant. In this article, we’ll show […]

The post 10 Best Restaurant Menu Plugins for WordPress (Compared) appeared first on IsItWP - Free WordPress Theme Detector.