Cheil X, part of Cheil SWA group, has adopted a new visual identity and philosophy which takes its muse from the agency’s Korean heritage.

Reviving traditional Indian cookware for modern kitchens, P-Tal and Green Heirloom cater to conscious consumers seeking heritage products

The tyre brand has been part and parcel of Indian racing’s evolving journey

It’s wise to invest in properties that have future appreciation value.

A two-day property expo will be held on June 27 and 28

The property expo brings together 40 leading developers under one roof.

Integrated townships function as distinct and cohesive neighbourhoods

This is the best time to buy or build your dream home, says Sonal Sachdev

We list the online services offered by the Registration Department in the State

Previous research found that groups M and N of the HIV-1 virus originated in geographically distinct chimpanzee communities in southern Cameroon, but origins of groups O and P remained uncertain till now.

The system should ensure medicines reach both the middle class and the poor who depend on the government healthcare sector.

India lagging behind in implementing cervical cancer vaccines in its national immunisation programmes, says Dr. R. Sankaranarayanan, Special Advisor on cancer control

Tracing India’s surgical history through the memoirs of a pioneering doctor

They say they wrote their exams in May and have been living with uncertainty for the last two months

Although the campaign ended on September 30, sources said government hospitals will continue to administer free doses till further orders

Indian vaccine manufacturers and regulators have changed the way they conceive, test and evaluate vaccines, emboldening them to apply emerging technologies to old diseases and experiment with new ways to inoculate

Pulitzer Prize-winning oncologist Siddhartha Mukherjee takes readers on an inward journey to discover the building blocks and their place in the human body

This will be deployed in public healthcare systems across Karnataka, Tamil Nadu, Andhra Pradesh, Madhya Pradesh, Odisha, and Sikkim

Entire infrastructure could fit into a small briefcase, and it is expected to provide the much-needed breakthrough in the field of TB diagnostics

Verizon Business today released findings from a recent survey, Small Business Response to COVID-19 to better understand the impact small business owners and decision makers feel COVID-19 has had on their businesses. The survey, conducted by Morning Consult, focused on 500 small and medium businesses that are currently open or plan to reopen. One of the survey’s key results is that small businesses have renewed confidence, with 68% believing they can recoup COVID-19 related losses.

Key Survey Findings:

As businesses grapple with the economic impact of COVID-19, these responses highlight the assistance small businesses feel they need, the communities they feel most supported by, and the changes they have made to adjust to the new normal.

1. A Renewed Confidence
The small businesses that have weathered this pandemic to date express an overall optimism and the financial wherewithal to eventually reopen.

68% of small businesses believe they can recoup COVID-19 related losses
46% (nearly half) of small businesses that remain open say their businesses will be able to stay open for more than six months if the pandemic continues in the same way
48% of small businesses say it’s unlikely they will need to resume operations with a smaller staff
While 78% of small businesses indicate declining sales, less than a quarter (24%) say that they have missed or withheld any payments of bills (rent, utilities, etc.).

When US consumers started spending more time at home during the pandemic, they also started using social media more, providing an unexpected boost to engagement on these platforms. The coronavirus has hastened the development and popularity of new live streaming, video chat and gaming features on social networks.

The Harris Poll conducted between late March and early May, found that between 46% and 51% of US adults were using social media more since the outbreak began. In the most recent May 1–3 survey, 51% of total respondents — 60% of those ages 18 to 34, 64% of those ages 35 to 49, and 34% of those ages 65 and up – reported increased usage on certain social media platforms.

Which consumer behavior trends on social media will continue after the pandemic and how can we prepare for any expected shifts?

Social media has seeped into virtually all aspects of modern life. The vast social media universe collectively now holds 3.8 billion users, representing roughly 50% of the global population.

With an additional billion internet users projected to come online in the coming years, it’s possible that the social media universe could expand even further.

How the Networks Stack Up
To begin, let’s take a look at how social networks compare in terms of monthly active users (MAUs)—an industry metric widely used to gauge the success of these platforms.

Rank        Social Network        
#1        Facebook        
#2        WhatsApp        
#3        YouTube        
#4        Messenger        
#5        WeChat        
#6        Instagram        
#7        TikTok        
#8        QQ        
#9        Weibo        
#10        Qzone        
#11        Reddit

~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

This year has been a whirlwind, but if there’s something we all have in common – aside from living in the midst of a pandemic – it is our mutual exposure to a new age of activism. Modern social movements have transitioned online, much like the rest of our lives. With social media platforms remaining at the forefront of online communication, it has become more important than ever to reevaluate why and how we use these platforms, especially as they pertain to social movements.

Instagram, with its incredibly platform-specific-spread, has mini slideshows of infographics. Twitter and Facebook both have catchy headlines and quips, bites of information from a wide range of credible and not-so-credible sources. Almost every form of social media has a way to disseminate information in bite-size chunks; that function is central to its purpose as social media. This is fine, except when it comes to activism.

There are two sides to online activism: there are those who want to appear like they care about a cause, and there are those who actually do. A lot of the former tend to fall into the brand/celebrity/influencer category.

As social media companies increasingly take on the role of free speech arbiters, they need to ensure their policies offer transparency and the types of checks and balances government relies on.

Social media companies do not want to moderate speech. They want to show you ads. Mark Zuckerberg famously told Senator Orrin Hatch as much in 2018 when asked about how Facebook makes money. But as advertisers and the people populating these ad-based platforms began to demand an online experience that was more heavily regulated to mitigate abusive behavior, platforms like Facebook were thrust into a quasi-governmental role. That’s a huge expansion in responsibilities for a company that just wants to show users ads. Predictably, it has not been a smooth transition.  

Facial recognition technology is getting more sophisticated, more reliable, and more pervasive as the world eases its way toward becoming an all-encompassing surveillance state. That surveillance state does not even have to be built; it is increasingly ready for deployment as law enforcement agencies cut deals with private companies that have already assembled the tools and databases for use. As with cell phone tracking, that plug-and-play quality does an end-run around safeguards that, at least nominally, restrict government actors, and invites legal challenges based on civil liberties concerns.