Sparrow, Giles, 1970- author

Earley, Christina, author

Earley, Christina, author

Bjazevich, Wendy, author

Wilcox, Merrie-Ellen, author

How old school ties do matter in the Indian startup system, and why that’s a problem

Chef Matt Orlando of Amass was in Bengaluru recently. He talks about how sustainable living can be a winnable goal

That comes after Twitter had announced that it will require users to have an account on the social media platform to view tweets.

Out of a total requirement of 455 Akashteer air defence network systems, 107 have already been delivered and deployed with Norther & Eastern Commands that man borders with China and Pakistan

A tech start-up hopes to ensure that plastic waste from all coastal districts in the country is diverted to recyclers

Will a green line of credit help a net-zero transition in the auto sector?  

In an interaction with media in Mumbai, Huang said, “Manufacture your own AI. You should not outsource, you should not export data to import intelligence. Don’t wait to jump into this one 20 years later. Enter this one at Ground Zero.”

The company said slower consumption, elections and intense rains in the first half (H1) of FY25, which impacted realisations

As word spread about the success of the half-hour schedule, some early adopters became curious after the clinic director and the team showcased the benefits.

As the Telugu film ‘Balagam’ wins hearts and international awards, director Venu Yeldandi talks about how he wanted the film to reflect native culture and relationships in Sircilla, Telangana

Paola Bonfanti is a Principal Research Associate at The Francis Crick Institute, is leading research on stem cells to understand more about how they work, discover how problems with stem cells lead to disease, and find out how we can use this knowledge to repair the body. In this video, Bonfanti takes us through developments in overlapping gene and stem cell therapy concepts – which have already resulted in curing a Butterfly Child (a child diagnosed with Epidermolysis Bullosa) – and applying it to a tissue engineering process to regenerate the oesophagus. ABOUT WIRED HEALTH 600 innovators, scientists and business leaders gathered at The Francis Crick Institute in London, for WIRED Health on March 26, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/health-event ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired

Marc Rogers, Executive Director of Cybersecurity, Okta, Nate Warfield, Security Researcher, Microsoft and Ohad Zaidenberg, Founder and Executive, CTI League in conversation with Andy Greenberg, WIRED.

"You can go 3 miles in a city across the US, and see a 20 year difference in life expectancy depending upon the resources in one community compared to another". In episode three of Wired UK's four-part documentary series, we explore the widening chasm between the scientific exploration of ageing and longevity, and the social and economic reality of the world in 2021. Through interviews with scientists, economists and sociologists it becomes evident that more needs to be done to close the gap between the 'haves' and the 'have-nots' if any real step forward is to be made in redefining humankind's ageing process. Subscribe to WIRED UK ► https://www.youtube.com/wireduk?sub_confirmation=1 Visit the WIRED website ► https://www.wired.co.uk Subscribe to WIRED Magazine ► https://www.wired.co.uk/subscribe Sign up for one or more of our WIRED newsletters: https://www.wired.co.uk/newsletters CONNECT WITH WIRED Facebook: https://www.facebook.com/wireduk Instagram: https://www.instagram.com/wireduk Twitter: https://twitter.com/wireduk LinkedIn: https://www.linkedin.com/company/wired-uk ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.

Scientist and Immunologist Dr. Shruti Naik answers the internet's burning questions about our immune systems. Are viruses alive? Is chicken soup actually good for the immune system? What does the spleen even do? Is playing in dirt good for your child's health?? Dr. Shruti answers all these questions and much more! Director: Justin Wolfson Director of Photography: Brad Wickham Editor: Chris Davies Expert: Dr. Shruti Naik Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Eric Martinez Production Coordinator: Fernando Davila Camera Operator: Brittany Berger Audio: Sean Paulsen Production Assistant: Ryan Coppola Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Andy Morell

Thousands of patients are in dire need of matching stem cell donors to undergo life-saving transplants

Systematic credit has been growing at 8 per cent CAGR since FY19 and at a much faster 12.5 per cent CAGR since FY21. The share of retail within systematic credit is also increasing Y-o-Y from 30 per cent in FY19 to 37 per cent in FY24. Retail credit, on the other hand, witnessed solid Y-o-Y growth at low teens since FY23 and the share of personal loan and gold loan have increased while that of housing and auto loan has decreased. However, moderation in retail credit growth is expected on account of RBI’s increase in risk weight mandate for riskier loans.  Compiled by Arun K Shanmugam

While there are glitches, the system has smoothened goods movement

The system was launched around 8.30 am from the ground mobile launcher.

This development comes in after it completed the aerial testing of the scaled-down prototype version of the optical EO payload which captured images at 16 centimetres spatial resolution

M-KOPA is bringing light to people’s lives with an innovative model combining renewable energy, GSM technology and mobile money

Do you remember when having a great website was enough? Now, people are getting answers from Siri, Google search snippets, and mobile apps, not just our websites. Forward-thinking organizations have adopted an omnichannel content strategy, whose mission is to reach audiences across multiple digital channels and platforms.

But how do you set up a content management system (CMS) to reach your audience now and in the future? I learned the hard way that creating a content model—a definition of content types, attributes, and relationships that let people and systems understand content—with my more familiar design-system thinking would capsize my customer’s omnichannel content strategy. You can avoid that outcome by creating content models that are semantic and that also connect related content. 

I recently had the opportunity to lead the CMS implementation for a Fortune 500 company. The client was excited by the benefits of an omnichannel content strategy, including content reuse, multichannel marketing, and robot delivery—designing content to be intelligible to bots, Google knowledge panels, snippets, and voice user interfaces. 

A content model is a critical foundation for an omnichannel content strategy, and for our content to be understood by multiple systems, the model needed semantic types—types named according to their meaning instead of their presentation. Our goal was to let authors create content and reuse it wherever it was relevant. But as the project proceeded, I realized that supporting content reuse at the scale that my customer needed required the whole team to recognize a new pattern.

Despite our best intentions, we kept drawing from what we were more familiar with: design systems. Unlike web-focused content strategies, an omnichannel content strategy can’t rely on WYSIWYG tools for design and layout. Our tendency to approach the content model with our familiar design-system thinking constantly led us to veer away from one of the primary purposes of a content model: delivering content to audiences on multiple marketing channels.

Two essential principles for an effective content model

We needed to help our designers, developers, and stakeholders understand that we were doing something very different from their prior web projects, where it was natural for everyone to think about content as visual building blocks fitting into layouts. The previous approach was not only more familiar but also more intuitive—at least at first—because it made the designs feel more tangible. We discovered two principles that helped the team understand how a content model differs from the design systems that we were used to:

1. Content models must define semantics instead of layout.
2. And content models should connect content that belongs together.

Semantic content models

A semantic content model uses type and attribute names that reflect the meaning of the content, not how it will be displayed. For example, in a nonsemantic model, teams might create types like teasers, media blocks, and cards. Although these types might make it easy to lay out content, they don’t help delivery channels understand the content’s meaning, which in turn would have opened the door to the content being presented in each marketing channel. In contrast, a semantic content model uses type names like product, service, and testimonial so that each delivery channel can understand the content and use it as it sees fit. 

When you’re creating a semantic content model, a great place to start is to look over the types and properties defined by Schema.org, a community-driven resource for type definitions that are intelligible to platforms like Google search.

A semantic content model has several benefits:

• Even if your team doesn’t care about omnichannel content, a semantic content model decouples content from its presentation so that teams can evolve the website’s design without needing to refactor its content. In this way, content can withstand disruptive website redesigns. 
• A semantic content model also provides a competitive edge. By adding structured data based on Schema.org’s types and properties, a website can provide hints to help Google understand the content, display it in search snippets or knowledge panels, and use it to answer voice-interface user questions. Potential visitors could discover your content without ever setting foot in your website.
• Beyond those practical benefits, you’ll also need a semantic content model if you want to deliver omnichannel content. To use the same content in multiple marketing channels, delivery channels need to be able to understand it. For example, if your content model were to provide a list of questions and answers, it could easily be rendered on a frequently asked questions (FAQ) page, but it could also be used in a voice interface or by a bot that answers common questions.

For example, using a semantic content model for articles, events, people, and locations lets A List Apart provide cleanly structured data for search engines so that users can read the content on the website, in Google knowledge panels, and even with hypothetical voice interfaces in the future.

Content models that connect

After struggling to describe what makes a good content model, I’ve come to realize that the best models are those that are semantic and that also connect related content components (such as a FAQ item’s question and answer pair), instead of slicing up related content across disparate content components. A good content model connects content that should remain together so that multiple delivery channels can use it without needing to first put those pieces back together.

Think about writing an article or essay. An article’s meaning and usefulness depends upon its parts being kept together. Would one of the headings or paragraphs be meaningful on their own without the context of the full article? On our project, our familiar design-system thinking often led us to want to create content models that would slice content into disparate chunks to fit the web-centric layout. This had a similar impact to an article that were to have been separated from its headline. Because we were slicing content into standalone pieces based on layout, content that belonged together became difficult to manage and nearly impossible for multiple delivery channels to understand.

To illustrate, let’s look at how connecting related content applies in a real-world scenario. The design team for our customer presented a complex layout for a software product page that included multiple tabs and sections. Our instincts were to follow suit with the content model. Shouldn’t we make it as easy and as flexible as possible to add any number of tabs in the future?

Because our design-system instincts were so familiar, it felt like we had needed a content type called “tab section” so that multiple tab sections could be added to a page. Each tab section would display various types of content. One tab might provide the software’s overview or its specifications. Another tab might provide a list of resources. 

Our inclination to break down the content model into “tab section” pieces would have led to an unnecessarily complex model and a cumbersome editing experience, and it would have also created content that couldn’t have been understood by additional delivery channels. For example, how would another system have been able to tell which “tab section” referred to a product’s specifications or its resource list—would that other system have to have resorted to counting tab sections and content blocks? This would have prevented the tabs from ever being reordered, and it would have required adding logic in every other delivery channel to interpret the design system’s layout. Furthermore, if the customer were to have no longer wanted to display this content in a tab layout, it would have been tedious to migrate to a new content model to reflect the new page redesign.

We had a breakthrough when we discovered that our customer had a specific purpose in mind for each tab: it would reveal specific information such as the software product’s overview, specifications, related resources, and pricing. Once implementation began, our inclination to focus on what’s visual and familiar had obscured the intent of the designs. With a little digging, it didn’t take long to realize that the concept of tabs wasn’t relevant to the content model. The meaning of the content that they were planning to display in the tabs was what mattered.

In fact, the customer could have decided to display this content in a different way—without tabs—somewhere else. This realization prompted us to define content types for the software product based on the meaningful attributes that the customer had wanted to render on the web. There were obvious semantic attributes like name and description as well as rich attributes like screenshots, software requirements, and feature lists. The software’s product information stayed together because it wasn’t sliced across separate components like “tab sections” that were derived from the content’s presentation. Any delivery channel—including future ones—could understand and present this content.

Conclusion

In this omnichannel marketing project, we discovered that the best way to keep our content model on track was to ensure that it was semantic (with type and attribute names that reflected the meaning of the content) and that it kept content together that belonged together (instead of fragmenting it). These two concepts curtailed our temptation to shape the content model based on the design. So if you’re working on a content model to support an omnichannel content strategy—or even if you just want to make sure that Google and other interfaces understand your content—remember:

• A design system isn’t a content model. Team members may be tempted to conflate them and to make your content model mirror your design system, so you should protect the semantic value and contextual structure of the content strategy during the entire implementation process. This will let every delivery channel consume the content without needing a magic decoder ring.
• If your team is struggling to make this transition, you can still reap some of the benefits by using Schema.org–based structured data in your website. Even if additional delivery channels aren’t on the immediate horizon, the benefit to search engine optimization is a compelling reason on its own.
• Additionally, remind the team that decoupling the content model from the design will let them update the designs more easily because they won’t be held back by the cost of content migrations. They’ll be able to create new designs without the obstacle of compatibility between the design and the content, and ​they’ll be ready for the next big thing. 

By rigorously advocating for these principles, you’ll help your team treat content the way that it deserves—as the most critical asset in your user experience and the best way to connect with your audience.

We have a design system, we call it “Beam” ☄️

Beam is our core product design system. We also have a web design system and email design system under the Beam umbrella ☂️

This is how we do design systems…

Read on Twitter or Read on Medium