for Labor Day: Why small business works for America By www.small-business-software.net Published On :: Wed, 16 Sep 2015 09:00:53 -0400 Labor Day is a holiday to honor hard working Americans, and small business owners are among the hardest workers around. They are often the first ones in and the last ones out. They toil and sweat beside their employees on the same job site, under the same tough conditions, behind the same counter or in the same office. The National Federation of Independent Business represents more small businesses than any other organization. In fact, 60 percent of our 350,000 members employ between one and five workers complete article Full Article
for The 6 Types of Buyers for Your Business By www.small-business-software.net Published On :: Thu, 17 Sep 2015 09:00:33 -0400 There is a reason it’s called exit planning -- the steps involved in determining how to ultimately leave the company you have built require careful thought, deliberate consideration, and plenty of time. There are many directions you can take in the sale of a company, and considering who you’ll eventually find at the other side of the negotiation table is one of the most important things to understand as you get started down the path to an exit. complete article Full Article
for The 7 Most Important Hires for Your Small Business By www.small-business-software.net Published On :: Wed, 30 Sep 2015 09:00:00 -0400 Up to a point, it behooves small business owners to be resourceful and handle the lion's share of the work. But before it's too late and their companies lose out on its market timing, entrepreneurs need to hire in order to grow, even if that means taking on more costs. complete article Full Article
for 7 Questions to Ask Before Designing a Logo By www.small-business-software.net Published On :: Mon, 5 Oct 2015 13:52:47 -0400 Attempting to be creative when it will not come to you naturally can be an excercise in futility. Traditional means of conjuring those creative impulses, like taking a walk in the park, can often spur creativity, but getting a better idea of what a business needs can be an even more effective way to divine logo inspiration. When working with a business, it is important to gain a sense of what the business is about and what role the logo will play in the clients business and marketing plans. To make this process simpler, we have compiled 7 questions to consider asking a client before commencing logo design: 7 Questions to Ask Before Designing a Logo Full Article
for 3 Essential Skills For Successful Small Business Owners By www.small-business-software.net Published On :: Wed, 14 Oct 2015 09:00:46 -0400 Put a hundred small business owners in a room and you are likely to hear a hundred different stories of how they became successful. You will find people as different as night and day. People from all walks of life and with varying strengths and skills. But look closer and you’ll begin to see commonalities. While their stories will differ, there are also common talents among those who are successful. Take a look and see if you recognize yourself. complete article Full Article
for Cast Your Vote for Your Top Small Business Influencer Pick By www.small-business-software.net Published On :: Wed, 25 Nov 2015 09:00:00 -0500 You nominated them and now it’s time to cast your vote to support your pick. Small Business Trends and Small Biz Technology bring you the Small Business Influencer Awards 2015. Here’s a chance to celebrate the people, businesses, and even apps that have made an impact in the small business market. Even if you missed the nominations, you can still jump in and vote for your favorite. But you might want to hurry. There is less than a week left to vote! To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar. complete article Full Article
for 7 Credit Card Perks for Small Business Owners By www.small-business-software.net Published On :: Fri, 27 Nov 2015 09:00:00 -0500 Owners of both new and established small businesses can benefit from a broad range of valuable perks offered with credit cards. Business credit cards not only provide a means for building and establishing business credit, but they can assist in record-keeping, preserving cash flow and separating business and personal finances. Much like consumer credit cards, the right business card can offer a plethora of rewards that you can redeem for flights, hotel stays and cash back on purchases. Here are seven significant credit card perks for small business owners. complete article Full Article
for Three Baseline IT Security Tips for Small Businesses By www.small-business-software.net Published On :: Wed, 2 Dec 2015 09:00:43 -0500 Millions of small businesses are vulnerable to cybersecurity attacks that can cost an average of $20,000 per attack. Here is some basic wisdom to help SMBs protect themselves. complete article Full Article
for 6 Cool Gadgets for 2016 By www.small-business-software.net Published On :: Thu, 17 Dec 2015 09:00:00 -0500 Each year, I gaze into my crystal ball (which is getting a little smudged lately and needs an upgrade itself) to preview what will become available next year in the world of gadgets and technology. Fortunately, these new products are much more likely to make their debut, given the companies behind them have committed to making them happen. complete article Full Article
for A Simple Tool for Small Businesses to Retain Employees By www.small-business-software.net Published On :: Mon, 21 Dec 2015 09:00:58 -0500 When a key employee quits, it is a gut-wrenching experience for most small-business owners. That single loss will likely result in a significant performance drop for the firm because that lost employee might represent an entire function. The drain will last for months because a good replacement takes time to recruit, hire, train and get up to speed. Plus, a significant portion of the manager’s time will be diverted toward recruiting and training a replacement. Most small-business managers know little about retention. Their focus is often elsewhere. So they find themselves completely surprised when a key employee quits. complete article Full Article
for Email Security for Small Business By www.small-business-software.net Published On :: Tue, 22 Dec 2015 01:00:51 -0500 How to Improve Email Security In addition to a strong email security solution, small businesses need to make sure that their employees use best practices when it comes to handling email. Michél Bechard, director of service provider technologies at Comodo, an Internet security company, says that SMBs need to teach employees how to spot and handle malicious email. complete article Full Article
for Plan your Brand Strategy for 2016 By www.small-business-software.net Published On :: Fri, 1 Jan 2016 09:00:00 -0500 At this time of year business owners will be reflecting on their 2015 brand strategy to evaluate what worked and what did not, and deciding how to promote their brand in 2016. They may not have huge amounts to spend on conventional advertising and marketing campaigns, but there are other options that are effective. Strategic partnerships When major brands sign up to cross-promotional activities with other brands, the public sits up and takes notice. When smaller companies do it, there may be less public interest but small business tie-ups are by no means less important. complete article Full Article
for The 7 Most Important Hires for Your Small Business By www.small-business-software.net Published On :: Wed, 6 Jan 2016 09:00:00 -0500 Up to a point, it behooves small business owners to be resourceful and handle the lions share of the work. But before it's too late and their companies lose out on its market timing, entrepreneurs need to hire in order to grow, even if that means taking on more costs. complete article Full Article
for Social Media Spells Big Business for Small Companies By www.small-business-software.net Published On :: Fri, 8 Jan 2016 09:00:23 -0500 One thing is for certain in business these days — nothing ever stays the same, and my annual list of the top emerging trends in small business certainly bears this out. This year, while yes, we see some of the same old stalwarts (like social media, but even that is changing, see below) a few new, surprising entries make it onto the list. For instance, the top trend for the upcoming year, while right before our eyes, is a fairly recent phenomenon and we will get to that next week. complete article Full Article
for 8 Social Media Tips for Small Businesses By www.small-business-software.net Published On :: Mon, 11 Jan 2016 09:00:00 -0500 For as far back as free markets go, word of mouth has been the primary tool small businesses have used to spread their message and market their brand. Within the last few decades, though, the explosion of media has led to wide array of marketing opportunities and techniques. While word of mouth is still important, social media has taken over as one of the most effective avenues for public relations and marketing for even the smallest of firms. complete article Full Article
for Six New Years Resolutions for Small Business Owners By www.small-business-software.net Published On :: Wed, 13 Jan 2016 09:00:00 -0500 Have a plan, and stick to it When you walk into the office every Monday morning, it is crucial that you understand the goals that you need to accomplish that week and then map them out. complete article Full Article
for 16 Small Business Resolutions for 2016 By www.small-business-software.net Published On :: Mon, 18 Jan 2016 09:00:00 -0500 Lose weight. Quit smoking. Floss. January’s the traditional time for making new years resolutions. But in addition to your personal goals, what do you want to achieve in 2016 for your small business? I have come up with a list of New Years Resolutions for Small Business, and since its 2016, it seems only natural that I have 16 of them: complete article Full Article
for New Years Resolution Checklist for Small Businesses By www.small-business-software.net Published On :: Wed, 20 Jan 2016 09:00:00 -0500 I know, I know. It is hard to start thinking about the New Year when we’re stuck in the middle of the hectic holidays. But with January 1 right around the corner, now is the perfect time to reflect on how to grow your business in 2016. As a fellow small business owners and solopreneur, I know first-hand how tricky it can be to even find the time to think about business development. Some days we are so busy juggling our current client demands, big picture goals — publishing great thought leadership articles, going after a dream client — take a back seat to a ringing phone or email deluge. complete article Full Article
for 7 Tips for Small Business Owners By www.small-business-software.net Published On :: Fri, 22 Jan 2016 09:00:00 -0500 Those small business owners who want to take their company to the next level can get some help. Peggy Cenova, regional director of the East Central Indiana Small Business Development Center, says she works with small business owners to help them achieve their goals. complete article Full Article
for Looking for Inspiration By www.small-business-software.net Published On :: Fri, 29 Jan 2016 09:00:00 -0500 What is your best six word advice? Check out the slideshow below to get inspired. complete article Full Article
for 10 Rules for Small Business Success By www.small-business-software.net Published On :: Tue, 2 Feb 2016 09:00:00 -0500 These rules are keys to small business success. Ignore these rules at your peril: I have seen many new entrepreneurs fail because they ignored one or more of these business basics. complete article Full Article
for Why a $12 Billion Tax Break for Small Businesses Is So Controversial By www.small-business-software.net Published On :: Wed, 10 Feb 2016 09:00:00 -0500 Generally speaking, it allows small business owners to write off up to $500,000 worth of qualified expenses in the year they are made, up to $2 million, rather than amortizing them over a period of years. In addition to spurring immediate spending, which benefits the economy, the deduction theoretically frees up cash that business owners can use to grow their businesses. complete article Full Article
for Ideas for Women Looking to Start a Small Business By www.small-business-software.net Published On :: Fri, 26 Feb 2016 09:00:00 -0500 Brainstorming ideas for a small business can be a fun yet frustrating experience. It requires a serious analysis of areas of expertise and interests, and consideration of where those areas intersect in such a way that can make a business viable. complete article Full Article
for 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing By www.small-business-software.net Published On :: Tue, 1 Mar 2016 09:00:00 -0500 Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers. complete article Full Article
for Why Tax Planning is Key for Small Business Owners By www.small-business-software.net Published On :: Sun, 27 Mar 2016 09:00:00 -0500 The 2015 tax season is here. Tax planning is a critical part of a small business owners financial plan. The majority of small business owners ignore tax planning; yet good tax advice is a very valuable for a successful business. There are many tax planning strategies available to small business owners. Below are a just a few: Lowering your tax rate to reduce the amount of taxable income Taking advantage of available tax credits Controlling the effects of the AMT (Alternative Minimum Tax) I encourage business owners to work with a competent accountant or CPA on at least a quarterly basis to take full advantage of all the tax provisions that are available. complete article Full Article
for 7 Social Media Tools For Small Businesses To Manage Their Social Presence By www.small-business-software.net Published On :: Tue, 29 Mar 2016 09:00:15 -0500 With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy. One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to juggle, in terms of handling tasks. Social media tools and apps can help reduce the stress of multi-tasking and keep your social media activities consistent. Below are social media tools for small business to help make your life as a social media marketer easier. complete article Full Article
for U.S. Government Hits Goal for Women Owned Small Businesses By www.small-business-software.net Published On :: Mon, 18 Apr 2016 09:00:00 -0400 After almost two decades, the federal government for the first time has been able to meet its goal of awarding five percent (worth $17.8 billion) of all contracts to women-owned small businesses. complete article Full Article
for Tailor Your Small Business for Success By www.small-business-software.net Published On :: Sat, 23 Apr 2016 09:00:00 -0400 For any business to succeed, achieving product/market fit is a primary goal. But verifying that your product or service meets a strong market need and can stand up to competitors is certainly not an exact science, nor does it typically happen overnight. Building momentum in a market requires patience and comes with no guarantees as customers’ needs, regulatory landscapes, and competitive pressures change over time. complete article Full Article
for Hacking Leads to Precautions for Small Business Data By www.small-business-software.net Published On :: Wed, 27 Apr 2016 09:00:00 -0400 According to a December survey of owners by the National Small Business Association, cybercriminals raked in an average of $32,000 from small business accounts. complete article Full Article
for 6 Principles for Small Business Automation By www.small-business-software.net Published On :: Thu, 5 May 2016 09:00:17 -0400 Entrepreneurs and small business managers are hands-on folks. They are often involved in nearly every aspect of the business — from marketing to fulfillment to accounting to website design. At some point, however, all of that special attention may actually inhibit growth, so that the business leaders need to step back and let some processes happen automatically. The term business automation is broad. For some businesses, it might mean automating physical processes like product assembly. For others, it might mean setting up automated emails to occur when a customer takes some action. complete article Full Article
for Small Business Tools for Entrepreneurs By www.small-business-software.net Published On :: Sun, 15 May 2016 09:00:00 -0400 Starting your own business is exciting, hectic, and frightening all at once. You are laying it all on the line, and your to-do list stretches seemingly for miles. Whether you are still in the planning stage, writing up a business plan, or ready to open for business and hit the ground running, it’s tough to do everything by yourself. complete article Full Article
for 4 Ways to Boost Ranking For Your Own Branded Terms By www.small-business-software.net Published On :: Tue, 17 May 2016 09:59:00 -0400 You may have a list of specific keywords and phrases you're targeting, or you may be more in the add amazing content and see what happens, camp. However, the idea of optimizing for branded keywords may not have crossed your radar. Branded terms are words or phrases that are specific to your company. They often include your business name, but also may include certain trademarked product names or your website name. For Apple, some examples of branded terms might be: complete article Full Article
for Small Business Administration suggests 10 steps before committing to a new business idea By www.small-business-software.net Published On :: Sun, 29 May 2016 09:00:00 -0400 If you think so, or at least want to explore the idea, SCORE and our mentors are ready to assist you confidentially and at no charge. It’s a long, winding road to entrepreneurial success. The more advocates you have, the better chance you have to realize your dream. Do not go into business if you know little or nothing about it. complete article Full Article
for How to Automate Social Media and PR for Small Business By www.small-business-software.net Published On :: Mon, 6 Jun 2016 09:00:00 -0400 It is not easy being a small business competing against the big boys. They have got the budget, the expertise, and the size to push you around. That said, it does not have to be half as hard as some small businesses make it. For example, for many businesses, their social media and PR plans can be a lot easier and communicate far more authority besides. To that end, today we’re going to look at how you can automate both to make your efforts both easier and more fluid, using some simple best practice and strategic planning. complete article Full Article
for 13 Best Marketing Strategies for Small Businesses By www.small-business-software.net Published On :: Mon, 11 Jul 2016 09:00:00 -0400 The first step to marketing is defining your end-game and strategizing your budget. The first question consultants ask those big, bad corporations going through restructuring is, What do you want? This is when you need to decide what is important to you; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions? complete article Full Article
for 6 outsourcing tips for small businesses By www.small-business-software.net Published On :: Wed, 20 Jul 2016 09:00:00 -0400 As most (if not all) small business owners know, you can’t do or manage everything. And some tasks (HR and accounting spring to mind) are often better left to the experts. Of course, not every small or midsized business can afford to outsource functions, though in many cases the benefits outweigh the upfront cost. But whether you are planning to outsource or are just thinking about it, it pays to do your homework and due diligence before giving over part of your business to a third-party. Here are six things to consider before you choose a business right partner. complete article Full Article
for 5 Technologies for Small Business Success By www.small-business-software.net Published On :: Fri, 22 Jul 2016 09:00:00 -0400 Cloud computing has revolutionized the IT landscape for startups and smaller organizations by leveling the playing field and making advanced software capabilities attainable to businesses with modest technology budgets. complete article Full Article
for 9 Best Resources to Check Out before Opening a Small Business By www.small-business-software.net Published On :: Mon, 22 Aug 2016 09:00:00 -0400 There are so many things you need to know about before opening your own business, and it can get pretty overwhelming at times. You need to take advantage of any resources you can find that will help you to get where you need to be, and operate a successful small business, from information on creating business plans to the actual daily operations. Some resources are very helpful, while some are just a waste of time. To help keep you from wasting your time on the not-so-great resources, here are our 9 favorites. complete article Full Article
for 5 Things You Need For Your Small Business Infrastructure By www.small-business-software.net Published On :: Wed, 24 Aug 2016 09:00:00 -0400 When you first start a business, you have your work cut out for you. Not only do you have to figure out if you have a viable product that people will actually pay you for, but you have to also find your customers, manage administrative tasks and deal with your staff, if you have one. complete article Full Article
for 12 Ways You Can Be Better at Content Marketing for Your Business By www.small-business-software.net Published On :: Fri, 26 Aug 2016 09:00:00 -0400 Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients. complete article Full Article
for Social Media Donts for Small Businesses By www.small-business-software.net Published On :: Wed, 31 Aug 2016 09:00:00 -0400 A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well. complete article Full Article
for Explore Prime Locations for Small Businesses By www.small-business-software.net Published On :: Mon, 5 Sep 2016 09:00:00 -0400 Of all the elements in starting a new business, location is among the most crucial. But it’s more than just finding a good spot. A prospective startup owner may need to look at different cities in order to take advantage of the potential audience, costs and revenue opportunities. There is plenty of research out there about what the best cities are for small businesses, and different studies will yield different results, based on their metrics. complete article Full Article
for Mobile App Strategies Boost Revenues for Small Business Owners By www.small-business-software.net Published On :: Fri, 9 Sep 2016 11:08:31 -0400 Global mobile traffic now represents roughly 60 percent of internet traffic, making mobile apps a must-have for businesses. But consumers today increasingly expect an Amazon-like experience online. Small businesses do not just need to build a mobile app, they need to build a great one. complete article Full Article
for Ways To Simplify Content Marketing For Your Small By www.small-business-software.net Published On :: Sun, 11 Sep 2016 11:10:07 -0400 Content marketing is an important part of keeping a small business growing. It can help you to build credibility and authority, win you good positions in search engine results, and develop important relationships with your actual and potential customers. The main problem for most small businesses is producing content at a consistent rate. There is so much to do when you’re trying to get a new business off the ground or take a semi-established small company to the next level. complete article Full Article
for 3 Tips for Making Your Customer Service Shine By www.small-business-software.net Published On :: Tue, 13 Sep 2016 11:11:13 -0400 1. Contribute to your community. For Chiodo, offering his time and resources to the community is not a chore so much as it is part of his commitment to doing the right thing. Last summer, for example, Chiodo and his team installed four new air conditioning units at a local animal shelter where the cooling system was on its last legs. Instead of handing the shelter a hefty bill, Chiodo worked with his distributor to have the equipment donated. He handled the labor for free. complete article Full Article
for 5 Brexit Tips for Small Business By www.small-business-software.net Published On :: Sat, 17 Sep 2016 11:16:36 -0400 How to Cope with Brexit For small businesses owners, especially ecommerce merchants already selling (or thinking about selling) to UK consumers, the anxiety lies with unknown costs: what happens when Brexit takes effect? What new regulations or tariffs will be imposed on trade? How will that affect landed costs (taxes + import tariffs + shipping charges) to UK consumers? Will that change a seller's supply chain, and if so, how? complete article Full Article
for Top 10 Tips for Data Theft Prevention By www.small-business-software.net Published On :: Wed, 21 Sep 2016 11:19:41 -0400 Is your business protected from a data breach? The largest data theft in history: 1.2 billion internet user names and passwords compromised 420,000 websites impacted Well-known national brands and small companies affected. Here are ten things you can do to protect your business. 1. Secure sensitive customer, employee or patient data. Store paper files and removable storage devices (such as thumb drives and CDs) containing sensitive information in a locked drawer, cabinet, safe or other secure container when not in use. Restrict access to sensitive data to those who have a need to know. Give employees access to only the information they need to do their jobs - whether it's online or in paper form. complete article Full Article
for IoT for Small Business: Effects, Opportunities & Platforms By www.small-business-software.net Published On :: Sun, 25 Sep 2016 11:22:50 -0400 Business Insiders premium research service, expects that there will be more than 24 billion connected devices on Earth by 2020 — approximately four devices for every human being on the planet. And as the IoT expands, it will have a particularly profound effect on businesses, especially small businesses. Several IoT business opportunities will be created in the coming years as we head into an increasingly connected world. complete article Full Article
for This Experts Controversial Tips For Making a Great First Impression May Shock You By www.small-business-software.net Published On :: Sat, 15 Oct 2016 13:44:50 -0400 Perhaps it is time to embrace some new first principles. Making a first impression is not easy. People are just so sensitive these days. Sensitive about themselves, that is. complete article Full Article
for Yahoo Hacked: What It Means for Small Business By www.small-business-software.net Published On :: Wed, 26 Oct 2016 09:00:00 -0400 Yahoo has confirmed that it was the target of what may be the largest cyberattack of all time. The breach took place back in 2014 and compromised the data of an unprecedented 500 million users. - See more at: http://www.businessnewsdaily.com/9435-yahoo-cyberattack.html#sthash.y9TRc8EM.dpuf complete article Full Article