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Digital marketing : a practical approach / Alan Charlesworth

Charlesworth, Alan, 1956-




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Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton

Kaufman, Ira Morton, 1947- author




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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Digital Marketing

We often confuse relevance with creativity. Relevance is not about being cutting edge or participating in the latest fad. When it comes to social media, relevance is about delivering the right message to the right person at the right time through the right channel. Sometimes it is actually easier to understand relevance by looking at what it is not.

complete article




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A really simple guide to really simple syndication (RSS)XXRead more: http://www.digitaltrends.com/computing/how-to-use-rss/#ixzz4ObPKdolR XFollow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook

The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS).

complete article




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Social media: Marketing in a digital age

What was once a world of snail mail, magazines, and newspapers is now a world of cell phones, email and social media. There is no mistaking the up rise and importance of new technology in what is now a digital age. In the past, advertising was a more simplified process. You could advertise in a newspaper or magazine, or leave flyers on someone’s doorstep or mailbox. You could buy air time for a commercial or buy space on a billboard. However, as technology grew and evolved, so did our methods of advertising.

What should I do to advertise my business?

complete article




digital

Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo

Online Resource




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Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Online Resource




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Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

Online Resource




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Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

Online Resource




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Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk

Online Resource




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Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

Online Resource




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Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman

Online Resource




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Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry

Online Resource




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Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

Online Resource




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Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.)

Online Resource




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The new economy of the product life cycle: innovation and design in the digital era / Andrey Tyulin, Alexander Chursin

Online Resource




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Event marketing in the context of higher education marketing and digital environments Florian Neus

Online Resource




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International digital marketing in China: regional characteristics and global challenges / Lala Hu

Online Resource




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New media futures: the rise of women in the digital arts / edited by Donna J. Cox, Ellen Sandor, and Janine Fron ; forewords by Lisa Wainwright, Anne Balsamo, and Judy Malloy

Rotch Library - N72.T4 N49 2018




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The Digital Book Launch

Blue Door has been getting all technical with the digital launch of Meg Gardiner's fantastic new thriller, The Liar's Lullaby. The author widget allows readers to connect with Meg through video content whilst at the same time previewing sections of the text before buying. The Liar’s Lullaby widget comprises video clips of Meg introducing some of her favourite passages from the book which can also be read on-screen and recommended to friends. A new video and passage will be released every day for five days with the all content available from the end of June.

The Liar’s Lullaby is the second Jo Beckett novel published by Blue Door and features Tasia McFarland, a washed-up pop star desperate to reach the top of the charts. When a concert stunt goes badly wrong and Tasia falls to her death above thousands of adoring fans, Jo Beckett is called in to determine whether her death was accidental, suicide or murder. The plot thickens when it is discovered that Tasia was the ex-wife of the President of the United States and was the victim of an online hate campaign. A recording of Tasia’s song, “The Liar’s Lullaby,” will also be available on the widget. Already tipped by Stephen King as “the next suspense superstar,” we are predicting a bright future for Meg and the Jo Beckett series.

The Liar’s Lullaby is out now in trade paperback.

Click on Meg Gardiner to see and share the widget!
Meg Gardiner




digital

Digital libraries [electronic resource] : achievements, challenges and opportunities : 9th International Conference on Asian Digital Libraries, ICADL 2006, Kyoto, Japan, November 27-30, 2006 : proceedings / Shigeo Sugimoto [and others] (eds.)

Berlin : Springer, [2006]




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Digital libraries [electronic resource] : implementing strategies and sharing experiences : 8th International Conference on Asian Digital Libraries, ICADL 2005, Bangkok, Thailand, December 12-15, 2005 : proceedings / Edward A. Fox [and others] (eds.)

Berlin ; New York : Springer, [2005]




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Digital Libraries [electronic resource] : International Collaboration and Cross-Fertilization 7th International Conference on Asian Digital Libraries, ICADL 2004, Shanghai, China, December 13-17, 2004. Proceedings / edited by Zhaoneng Chen, Hsinchun Chen

Berlin, Heidelberg : Springer Berlin Heidelberg, 2005




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Digital libraries [electronic resource]: research and development : First International DELOS Conference, Pisa, Italy, February 13-14, 2007 : revised selected papers / Costantino Thanos, Francesca Borri, Leonardo Candela (eds.)

Berlin ; New York : Springer, [2007]




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Wag the dog: a study on film and reality in the digital age / Eleftheria Thanouli

Online Resource




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Non-cinema: global digital filmmaking and the multitude / William Brown

Hayden Library - PN1995.9.P7 B667 2018




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Nonfiction sound and story for film and video: a practical guide for filmmakers and digital content creators / Amy DeLouise & Cheryl Ottenritter

Dewey Library - PN1995.9.P7 D45 2020




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Media heterotopias: digital effects and material labor in global film production / Hye Jean Chung

Hayden Library - PN1995.9.P7 C466 2018




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Digital character animation 2 / George Maestri

Maestri, George, 1960-




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50 digital ideas you really need to know / Tom Chatfield

Chatfield, Tom




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Digital storytelling : capturing lives, creating community / Joe Lambert

Lambert, Joe




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Photoshop CS3 for forensics professionals : a complete digital imaging course for investigators / George Reis

Reis, George




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Ethics for a digital age / edited by Bastiaan Vanacker and Don Heider




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Ethics for a digital age, Volume II / Bastiaan Vanacker and Don Heider, editors




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The next billion users: digital life beyond the West / Payal Arora

Hayden Library - HM851.A744 2019




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The other digital China: nonconfrontational activism on the social web / Jing Wang

Dewey Library - HM851.W357 2019




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Furious: technological feminism and digital futures / Caroline Bassett, Sarah Kember, Kate O'Riordan

Dewey Library - HQ1178.B37 2020




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Anti-fandom: dislike and hate in the digital age / edited by Melissa A. Click

Hayden Library - HM621.A57 2019




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Digitalization and the field of African studies / Mirjam de Bruijn

Hayden Library - HN780.Z9 I5633 2019




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Young people's civic identity in the digital age Julianne K. Viola

Online Resource




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Sustainable digital communities: 15th International Conference, iConference 2020, Boras, Sweden, March 23-26, 2020, Proceedings / Anneli Sundqvist, Gerd Berget, Jan Nolin, Kjell Ivar Skjerdingstad (eds.)

Online Resource




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Interfacing ourselves: living in the digital age / edited by Cristina Bodinger-deUriarte

Hayden Library - HM851.B636 2019




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The world philosophy made: from Plato to the digital age / Scott Soames

Dewey Library - B59.S63 2019




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Digital transformation of identity in the age of artificial intelligence Kazuhiko Shibuya

Online Resource




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Cultural tourism in a digital era : first International Conference IACuDiT, Athens, 2014 / Vicky Katsoni, editor

International Conference on Cultural and Digital Tourism (1st : 2014 : Athens, Greece)




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Digital and document examination / edited by Max M. Houck, PhD, FRSC (Managing Director, Forensic & Intelligence Services, LLC, St. Petersburg, FL, USA)




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The journalist's guide to media law : a handbook for communicators in a digital world / Mark Pearson & Mark Polden

Pearson, Mark, 1954- author




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The digital estate / Leigh Sagar

Sagar, Leigh, author