or Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
or Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
or Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
or Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
or Social media management : persuasion in networked culture / Ben Shields By prospero.murdoch.edu.au Published On :: Shields, Ben Ryan, author Full Article
or Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
or The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
or Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen By prospero.murdoch.edu.au Published On :: Patnaik, Dev, 1970- author Full Article
or Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne By prospero.murdoch.edu.au Published On :: Kim, W. Chan, author Full Article
or Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK) By prospero.murdoch.edu.au Published On :: Foxall, Gordon R., author Full Article
or Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Full Article
or Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
or Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
or Educational Uses for RSS Feeds By www.rss-specifications.com Published On :: Thu, 2 Jan 2014 09:00:23 -0500 RSS feeds provide a convenient method for teachers and administrators to send important information to parents and students. complete article Full Article
or 10 RSS Readers for Macs By www.rss-specifications.com Published On :: Wed, 29 Jan 2014 09:00:00 -0500 Most people use the internet for obtaining information and keeping up-to-date with things. Internet information is delivered in different forms such as forum discussion, blogs and news. A great way of getting the latest information from your favorite websites or channels is through the use of RSS feed readers. With it, you can get automatic updates from channels and websites that are important to you. Below are a few of the best the best RSS feed readers for Mac. complete article Full Article
or How the Feed Changed the World By www.rss-specifications.com Published On :: Fri, 31 Jan 2014 09:00:00 -0500 The feed now dominates online content consumption, from the news we read on our mobile devices to the social networks we check constantly throughout the day, as well as the ads that integrate onto those platforms. complete article Full Article
or Partial or Full RSS Feeds? By www.rss-specifications.com Published On :: Tue, 4 Feb 2014 09:00:00 -0500 It seems the opinions are mixed on partial versus full RSS feeds. Full feeds give the recipients complete access to what a blogger has published, with the convenience of never having to visit the actual blog. This can be a problem for the blogger, especially if they were hoping to gain more page views from their RSS feed. complete article Full Article
or SquareSpace Adds Stats for RSS Feeds By www.rss-specifications.com Published On :: Thu, 6 Feb 2014 09:00:00 -0500 We provide further context about your audience with a breakdown of where your subscribers are coming from. People who manually add your feed to an RSS reader will be classified as Individuals, people who use popular feed clients such as Feedly or Google Feedfetcher will be labeled as such. complete article Full Article
or Tips for Setting Up a Web Store By www.rss-specifications.com Published On :: Wed, 2 Apr 2014 09:00:40 -0400 Setting up a retail outlet on the web is not an easy process. There is plenty you need to be aware of when it comes to launching an online store, from the initial site design, to the often-overlooked extras that will have customers knocking down your virtual door. complete article Full Article
or How to Use RSS Feeds to Download Torrents By www.rss-specifications.com Published On :: Mon, 7 Apr 2014 09:00:00 -0400 There is a lot of content available on BitTorrent these days. Normally you would go to a torrent site, look for the torrent you want to download, download the torrent file and then add it to your torrent client for download. complete article Full Article
or 7 Best Feeds For RSS Weather Updates By www.rss-specifications.com Published On :: Wed, 9 Apr 2014 09:00:00 -0400 These days, there are a lot of really useful ways that you can use RSS feeds. They are the fastest and most efficient way to receive alerts and updates from anywhere. You can serve those updates up on the sidebar of your website or blog, in your RSS reader or on your mobile phone. complete article Full Article
or 5 Reasons Your Social Media is Not Working By www.rss-specifications.com Published On :: Fri, 11 Apr 2014 09:28:30 -0400 Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content. complete article Full Article
or Teens, Social Media and the School System: Misunderstood or Toxic Relationship? By www.rss-specifications.com Published On :: Tue, 29 Apr 2014 09:00:13 -0400 The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school. The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial. complete article Full Article
or Torrent Enable RSS Feeds By www.rss-specifications.com Published On :: Fri, 9 May 2014 09:00:00 -0400 RSS feeds are a great tool for keeping up to date with the latest information across the web, whether that be plain news updates or other fresh content. Now a new website allows users to transform any RSS feed into a torrent-enabled RSS feed which can be imported into a torrent client for automated downloads of a limitless array of content. complete article Full Article
or 3 Best RSS Readers for Android By www.rss-specifications.com Published On :: Mon, 26 May 2014 09:00:00 -0400 If you are using an Android phone or tablet, then there are numerous RSS reader apps available on Google play store that you can use to follow your favorite sites and blogs, all in one place. Here are some of the best free RSS reader apps to get you started. complete article Full Article
or Buffer Introduces RSS Feeds And Handpicked Content Suggestions For Its Paid Plans By www.rss-specifications.com Published On :: Wed, 28 May 2014 09:00:00 -0400 Buffer is about sharing content, and now also a little about content curation. The social scheduling and sharing application announced two new features that could save you the trouble of searching for content to share. Buffer feeds has just been introduced for users on the Awesome and Business plans. Users on the free Individual plan can try out Feeds by signing up for a trial of Buffer for Business. Users on both these paid plans can connect their preferred feeds from websites to their social accounts on Buffer and create a continuous stream of content ready to be share complete article Full Article
or Evernote and Feed.ly Servers were Hit by DDoS Attacks as Criminals Tried to Extort Money By www.rss-specifications.com Published On :: Wed, 18 Jun 2014 09:00:00 -0400 Earlier this week, popular notetaking app Evernote, and RSS feed service Feed.ly were taken down by multi-hour DDoS attacks. Evernote managed to stay active with major lag and issues while Feedly was rendered unavailable. complete article Full Article
or How to Find Highly Effective Keywords By www.rss-specifications.com Published On :: Tue, 1 Jul 2014 13:07:08 -0400 Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies buried in the rubble that Google give you. complete article Full Article
or Top RSS Feeds for Medical News By www.rss-specifications.com Published On :: Thu, 3 Jul 2014 09:00:00 -0400 There is no harm in arming yourself with information when you need to talk to a doctor. A better informed patient (or a patient’s guardian) makes for a wiser decision maker. We are living on the cutting edge of great medical leaps. Medical news and alerts help us to keep pace with these leaps. Let’s look at some top websites for RSS medical news feeds and stay alert with the help of their feeds. complete article Full Article
or Proven High Quality RSS Feed Aggregators By www.rss-specifications.com Published On :: Wed, 9 Jul 2014 09:00:00 -0400 RSS feed aggregators require precision, user-friendliness, and overall quality to win the hearts of those who live by them. These RSS feed aggregators can be difficult to come by, but there are a few out there that have withstood the test of time. With the departure of Google Reader, it has become important to see who has survived and who was flushed away with this move as collateral damage. complete article Full Article
or SiriusXM Just Made Podcasts and Other Music Services More Relevant By www.rss-specifications.com Published On :: Thu, 17 Jul 2014 10:08:17 -0400 With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers. In the early days of satellite, the concept was novel and engaging. In the early days of satellite, the concept was novel and engaging. complete article Full Article
or 5+ Demos for jQuery Mobile RSS Readers By www.rss-specifications.com Published On :: Fri, 18 Jul 2014 10:15:49 -0400 Over the past couple of years, mobile phones have become an important content consumption device. Also RSS Readers are important no matter. In this article, we’re sharing some Demos for jQuery Mobile RSS Readers. These jQuery Mobile RSS Reader Demos fetches the feeds in real time. complete article Full Article
or A World of Podcasts By www.rss-specifications.com Published On :: Thu, 9 Oct 2014 09:00:00 -0400 Podcasting is slowly becoming a huge market branching off from the likes of blogging and social media. Effectively, it is the same as blogging except instead of reading some words and looking at some pretty pictures, you actually hear the tone of voice behind the ideas and innovations. With a podcast you can infact truly determine the depth of the conversation and analyse the angles of communication through an individuals mind set. Reading is a huge global culture. It occurs every day from the sight of morning headline news to the vast pages in a legal document and the lunch menu at a team end-of-month munch-fest. You cannot escape it, even as you stare at the pixels on your laptop screen, text is everywhere. complete article Full Article
or How to Create an RSS Feed for Your Etsy Shop to Boost Sales Across Social Media By www.rss-specifications.com Published On :: Fri, 7 Nov 2014 09:00:00 -0500 Looking to give your Etsy Shop a boost? Want a fast and easy way to showcase your products to your Twitter and Facebook audience? Promoting your Etsy items across social media is simple. complete article Full Article
or 10 Tools to Help Discover and Monitor Negative SEO By www.rss-specifications.com Published On :: Mon, 17 Nov 2014 09:00:04 -0500 People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your website. Others would add website hacking, content theft, brand impersonation, and similar strategies to the list. I consider negative SEO anything that could harm your reputation, visibility, or traffic in search. With that in mind, here are some tools and services you can use to monitor negative SEO activity and the harm it does to your website and brand. complete article Full Article
or 16 Tips for Creating Compelling Content By www.rss-specifications.com Published On :: Mon, 29 Dec 2014 09:00:00 -0500 As Google starts clamping down on Guest Blogging as an SEO technique the message is louder and clearer than ever. If you want to increase your ranking on Google you need to EARN links by creating content that people will naturally want to share. If you’re not sure how to start doing this take a look at the infographic below from WebSearch SEO which gives you 16 tips to help you along the way. complete article Full Article
or Facebooks Year In Review Shows Software Short-Comings By www.rss-specifications.com Published On :: Mon, 5 Jan 2015 09:00:00 -0500 Facebooks automated year in review slideshows are meant to surface highlights from the year that was, but for some the virtual scrapbook simply brings back bad memories. In the case of web designer Eric Meyer, a photo of his recently deceased daughter appeared, surrounded by confetti, illustrations of party goers dancing and the exclamation Eric, here's what your year looked like! In response, Eric wrote a blog post about what he refers to as that apps Inadvertent Algorithmic Cruelty, and pointing to the shortcomings of modern software design. complete article Full Article
or RSS Readers for Linux By www.rss-specifications.com Published On :: Wed, 7 Jan 2015 09:00:00 -0500 RSS readers for linux allow users to view information contained in rss feeds in a specific location in an intuitive way. RSS Readers for Linux Full Article
or 6 Tips for Getting the Most Out of Your RSS Feed By www.rss-specifications.com Published On :: Mon, 19 Jan 2015 09:00:00 -0500 Feed Tips for the Blogging Community: Make it easy to subscribe to your feed. Have an RSS logo near the top of your blog (you’ve seen them – the little orange and white squares? complete article Full Article
or How to Truncate RSS Feeds in WordPress By www.rss-specifications.com Published On :: Fri, 23 Jan 2015 09:00:00 -0500 Always willing to help out a fellow blogger, I gladly pass along the information. But then gee golly one morning bells and whistles went off! Why don’t I create a tutorial showing others how to truncate their posts? complete article Full Article
or It Takes a Village: How to Build a Community for Your Blog By www.rss-specifications.com Published On :: Mon, 26 Jan 2015 09:00:00 -0500 When it comes to content marketing, your results do not only come from the content you create—your blog can also help you build a haven to nurture your current and future customers. In this post, we are going to look at the benefits of having a community for your blog, the challenges blog moderators face, and how to create an engaging space for your readers. complete article Full Article
or 8 Best Conferences and Events for Entrepreneurs in 2015 By www.rss-specifications.com Published On :: Mon, 2 Feb 2015 09:00:00 -0500 For all the entrepreneurs who are running or launching a startup business, now it is the time for you to think strategically about new business opportunities or joint ventures for next year. Scheduling some time to attend conferences and business events with inspirational figures or likeminded professionals is always a smart move. With countless numbers of conferences and events out there, BusinessVibes helps you to shortlist these 10 best and most recommended conferences and events for entrepreneurs to attend in 2015: complete article Full Article
or How to Create RSS Feeds For Twitter? By www.rss-specifications.com Published On :: Fri, 6 Feb 2015 09:00:00 -0500 Twitter has permanently disabled the Twitter RSS Feeds, but thanks to Amit Agarwal from Labnol, he has come up with an alternate way to create Twitter RSS Feed using a Google Script and Twitter widgets. complete article Full Article
or Working with RSS Feeds: Maximizing Your Content By www.rss-specifications.com Published On :: Tue, 10 Feb 2015 09:00:00 -0500 From a marketing perspective, an RSS feed is a direct pipeline to your target audience. It’s also a way to boost your Google search profile—sites that update more frequently get better search rankings. complete article Full Article
or Social Media Reduces Stress for Women, But Not Men By www.rss-specifications.com Published On :: Thu, 12 Feb 2015 09:00:00 -0500 What is social media doing to us? Is it stressing us out with its never-ending pings announcing new baby pictures, engagements, and unimportant messages to respond to? Or is it keeping us connected to people, and therefore happier? These are tricky and loaded questions, but a new survey from Pew adds a bit of evidence to the social media reduces stress side of the ledger. At least if you are a lady. complete article Full Article
or Working with RSS Feeds: Maximizing Your Content Stream By www.rss-specifications.com Published On :: Tue, 27 Jan 2015 09:00:00 -0500 Do not just rely on visitors who click on the RSS badge or your web site. You must proactively syndicate your content to other appropriate RSS directories and web sites. complete article Full Article
or XML Sitemaps Or RSS Feeds? Google Says Use Both For Optimal Crawling By www.rss-specifications.com Published On :: Wed, 28 Jan 2015 09:00:00 -0500 For optimal crawling, we recommend using both XML sitemaps and RSS feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs. complete article Full Article
or How to create an aggregated RSS Feed for Twitter By www.rss-specifications.com Published On :: Tue, 3 Feb 2015 09:00:00 -0500 I am looking for a way to get an RSS-Feed that serves the same content as the main view on Twitter. I am following about 20 people at the moment and I could of course get an RSS-Feed from each of them separately, but I do not want my RSS-Reader to be cluttered with 20 Feeds if I can aggregate them into a single feed. complete article Have you considered RSS Mesh? Full Article
or 3 Ways to Use Social Media to Build Rapport With Your Customers By www.rss-specifications.com Published On :: Mon, 9 Feb 2015 09:00:00 -0500 These days, prospects and customers have more information thrown at them than ever before. From phone calls and snail mail to emails and social channels like LinkedIn and Twitter, each new way for a person to initiate contact makes it harder for companies to break through all the noise. complete article Full Article
or Slow Start for Googles Smartwatches By www.rss-specifications.com Published On :: Mon, 16 Feb 2015 09:00:00 -0500 It has been a slow start for Google’s smartwatches. Only 720,000 smartwatches powered by Android Wear, Google’s operating system for wearable devices, shipped in the last six months of 2014, according to research firm Canalys. complete article Full Article