or Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh By prospero.murdoch.edu.au Published On :: Hawkins, Del I Full Article
or Consumer behavior : buying, having, and being / Michael R. Solomon By prospero.murdoch.edu.au Published On :: Solomon, Michael R Full Article
or The Facebook era : tapping online social networks to market, sell, and innovate / Clara Shih By prospero.murdoch.edu.au Published On :: Shih, Clara Chung-wai Full Article
or Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy By prospero.murdoch.edu.au Published On :: Carter, Brian, 1973- Full Article
or Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans By prospero.murdoch.edu.au Published On :: Evans, Liana Full Article
or Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard By prospero.murdoch.edu.au Published On :: Blanchard, Olivier Full Article
or Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
or Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson By prospero.murdoch.edu.au Published On :: Bodea, Tudor Full Article
or International marketing / Pervez Ghauri and Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- Full Article
or YouTube for business : online video marketing for any business / Michael Miller By prospero.murdoch.edu.au Published On :: Miller, Michael, 1958- Full Article
or E-volve-or-Die.com : thriving in the Internet age through e-commerce management / by Mitchell Levy By prospero.murdoch.edu.au Published On :: Levy, Mitchell A Full Article
or Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky By prospero.murdoch.edu.au Published On :: Miletsky, Jason I Full Article
or Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
or As seen on TV [videorecording] : the K-Tel story By prospero.murdoch.edu.au Published On :: Full Article
or Market-led strategic change : transforming the process of going to market / Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Piercy, Nigel Full Article
or Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
or Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna By prospero.murdoch.edu.au Published On :: Full Article
or Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors By prospero.murdoch.edu.au Published On :: Full Article
or Neuromarketing : exploring the brain of the consumer / Leon Zurawicki By prospero.murdoch.edu.au Published On :: Żurawicki, Leon Full Article
or Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill] By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
or Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef] By prospero.murdoch.edu.au Published On :: Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967- Full Article
or Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki By prospero.murdoch.edu.au Published On :: Okazaki, Shintarō, 1928- Full Article
or Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
or Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
or Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau By prospero.murdoch.edu.au Published On :: Hair, Joseph F Full Article
or Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters By prospero.murdoch.edu.au Published On :: Hoyer, Wayne D Full Article
or Marketing cultural organisations By prospero.murdoch.edu.au Published On :: Kolb, Bonita M Full Article
or Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
or Neuromarketing for dummies / by Stephen J. Genco, PhD, Andrew P. Pohlmann, and Peter Steidl, MBA, PhD By prospero.murdoch.edu.au Published On :: Genco, Stephen J Full Article
or Brand esSense : using sense, symbol and story to design brand identity / Neil Gains By prospero.murdoch.edu.au Published On :: Gains, Neil Full Article
or Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland By prospero.murdoch.edu.au Published On :: Barden, Phil, 1959- Full Article
or Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel By prospero.murdoch.edu.au Published On :: Nykiel, Ronald A., author Full Article
or A social strategy : how we profit from social media / Mikołaj Jan Piskorski By prospero.murdoch.edu.au Published On :: Piskorski, Mikołaj Jan, author Full Article
or Build your own brand / Doug Dvorak By prospero.murdoch.edu.au Published On :: Dvorak, Doug Full Article
or Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors] By prospero.murdoch.edu.au Published On :: Full Article
or Digital marketing : a practical approach / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
or Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
or Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
or Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
or International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
or Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
or International marketing / Pervez N. Ghauri, Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- author Full Article
or Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
or Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
or Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton By prospero.murdoch.edu.au Published On :: Kaufman, Ira Morton, 1947- author Full Article
or An introduction to social media marketing / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
or Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
or Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham By prospero.murdoch.edu.au Published On :: Jain, Subhash C., 1942- Full Article
or Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R Full Article
or The business of children's entertainment / Norma Odom Pecora By prospero.murdoch.edu.au Published On :: Pecora, Norma Odom Full Article
