Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses

Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many.

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When I ran a Facebook ad recently for a nonprofit where I volunteer, I was surprised how specific you could get in targeting potential customers. If I wanted to advertise the event I was promoting to women between the ages of 24 and 26 in my city who were unmarried and educated, who watched Girls, owned a dog and liked designer purses — I could do that.

Being able to target ads to a specific market can help a seller reach the people who want or need their products and services. Unfortunately, that means buyers may also be encouraged to spend more than they should if they are not mindful.

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I write for and in a lot of places. There is my mailing list, my website, publications that require exclusive content, and even a few where my writing is regularly syndicated. Typically, although it seems like more, I write one article per week, and I write it with my mailing list in mind.

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If you are a Twitch user, reset your password. Better yet, regardless of the site or service, do not use the same password on multiple sites.

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What if there was a way to spend minimal amount of time finding and sharing the latest and greatest content produced by some of the biggest experts in your industry?

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In the early days of search engines, I was not much of a believer in XML sitemaps. But over time, I began to see first hand how they can benefit websites.

XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster.

For content publishers, it has become critical to help Google specifically understand if your site is the original publisher of content. Why? Panda.

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The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand.

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According to the Electronic Transactions Development Agency , a public organisation, Thais usually spend around seven hours a day online and most of that is spent on social media.

This phenomenon has had an impact on many businesses due to the time people are forced to spend on social media, especially content businesses, like news providers, bloggers and websites.

It has also affected the way people get news and other information, with rumours sometimes mistaken for genuine news reports.

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When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds.

Googles answer? Use both.

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So here are the best choices for the next time you want to catch up on the news while standing in line or lounging on the couch.

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From a marketing perspective, an RSS feed is a direct pipeline to your target audience. It is also a way to boost your Google search profile—sites that update more frequently get better search rankings.

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There are plenty of feed readers on Android, but how many of them slap some news on your lock screen? Not many, I would imagine. Corgi is an app that plugs into Feedly to pull in news and display it on the lock screen. Android lock screen replacements are never ideal, but Corgi seems to do a rather good job.

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There is a very easy-to-use workaround that will give you instant access to Twitter RSS feeds, although it may only be a matter of time before Twitter kills that off too.

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Microsoft is also opening its Health Cloud platform to outside developers, allowing them to integrate fitness data into their Microsoft Band apps.

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We live in an age of information overload. With all the stories from news, blogs, social media, and other sources, the amount of information about any given subject can be overwhelming. It is hard enough to keep up when you are just a consumer of information, but what about when you need to curate content for a target audience?

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RecordForAll allows for you to easily record, and edit audio files.

Free evaluation version available for download!

Audio Recording Software for Podcasters

Microsoft is letting developers create apps for its Band fitness tracker that convey information pulled from RSS feeds and display it on the devices screen.

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Create a social network or risk everything.

That was the original pitch for Googles Facebook rival, Google+, a refrain hammered over and over by the social network's chief architect, Vic Gundotra, in meetings with the companys top brass.

Gundotra, described by colleagues we spoke with as charismatic and politically-savvy, eventually persuaded Larry Page, the Google cofounder who returned as CEO at the beginning of 2011 after a decade behind the scenes, to turn the company upside down for this cause.

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Feedly has become one of the best ways to keep up with your RSS feeds. One key feature that’s been missing, however, is the ability to bulk share a collection of sources. Now, Feedly is adding this feature to Feedly Pro.

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Google Sheets can monitor competitors prices, capture news headlines, and devour data from websites, CSV files, and more. The tool helps small business owners and marketers gain a competitive advantage.

Google Sheets, the search giant’s cloud-based spreadsheet service, does more than just make your financial statements legible. The service has many powerful functions and features. Three of these may even help your business collect competitor and industry data that could lead to better decisions.

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An RSS feed is a means to distribute changing web content including blog posts, podcasts, news releases and site updates to related sites, blogs, online publishers and feed subscribers. It allows busy people to get the information they want without having to use email, which prevents the publisher from selling or otherwise providing their contract information to other parties.

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1. Plan around the online and social hit.
Craft your pitches to include elements that readers will want to share on social media. Think about a creative way consumers can engage with your product along with a campaign hashtag. Just as when you include a storyline in a pitch, including decorations on your product’s theme can help editors imagine how to photograph them. This reduces one step of the design process for the publication and gives you additional influence on how your product is presented to the world.

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Keywords. They are still as powerful as they were in 1996 or the introduction of the Internet to the world. No matter what keywords you have, they can provide your content the kind of impact that it deserves.

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As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor.

1. Niche Social Networks Will Emerge

Mainstream social networks like Facebook, Twitter, and LinkedIn will face challenges from lesser-known upstarts in 2015. One example is Ello, an ad-free social platform still in beta that has received a great deal of attention among those that follow social media developments.

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When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds.

Googles answer? Use both.

For optimal crawling, we recommend using both XML sitemaps and RSS or Atom feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs.

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Blogs have increased in popularity because they provide a steady stream of new and unique content. The only issue presented by this quality of blogs is that it may become difficult for those who run blogs to think of interesting and novel posts. If you have jumped on the blogging bandwagon but suffer writer's block, do not panic: we have created a list of 26 ideas for blog posts.

1. Make it visual.
Include a photo or other graphic in a blog post to break up the text, attract your reader's interest, or help illustrate a point. Better yet, talk about the image you have included to further incorporate it into the post.

Great Ideas for Blog Posts

A man suspected of a double murder was on the run, and a lot of people turned to the Knox County prosecutors Facebook page to find out about it.

Posts about the killings of Sandra Lee Stelk and Jaime Barber — who were found shot to death in a rural Knox County home on Sept. 30 — and about suspect Travis Bonham were each shared hundreds of times and reached more than 100,000 people.

This was good news to Prosecutor Chip McConville and his legal assistant and communications manager, Emily Morrison, who have worked since January to find ways to use social media that are helpful to the public.

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You are definitely not alone in feeling the RSS information overload. As wonderful as it is to be able to tap into all the information in the world, there are only so many hours in the day to spend consuming it all. Not to worry: With a little pruning, filtering and prioritizing, we can turn the deluge of data into a nice, manageable stream of content.

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The end of the year is drawing near, which means its time for fresh starts and new beginnings. While that does apply to whichever New Year’s resolution you plan to make in 2016 (and, in all likelihood, abandon by February), it applies to social media sites as well.

Unfriend and Unfollow
The new year is the perfect time to go through your friends list with a fine-toothed comb. Here is a quick guide for whether you should be friends with someone online: Do you know who this person is? Have you seen him or her in the last year? Do you honestly think you’ll need to talk to him or her in the future?

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Nothing motivates me to clean up like having to move. When I move house, which I do more often than I like, I see it as a time to purge junk and scrub the new place from corner to corner before moving in any of my stuff.

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Social media has become a popular (and profitable) marketing tool for new and experienced entrepreneurs. Establishing an account and building an audience organically costs only time, and most platforms offer reasonably priced advertising options for those who want a little extra push.

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The ethics guidance interpreting Attorney Advertising rules in the social media context continues to evolve, but this time the evolution appears to be for the better, taking into account the realities of the growing use of social media. As you may recall, early last year, the New York County Lawyers Association weighed in on the ethical implications for lawyers using LinkedIn and suggested that attorneys using the self-proclaimed Worlds Largest Professional Network needed to beware that their posts on that site, even the most casual, did not run afoul of the attorney advertising rules.

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Feeds are added one after the other to Munch which is the program's greatest shortcoming, especially if you have an opml file full of feeds already that you would like to import.

This means that you need to add feed after feed manually in the application which is a problem considering that you need to get hold of feed urls first somehow to do so.

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According to a study by Pew Research, the number of people who get their news from Facebook and Twitter has increased significantly over the past few years. As of 2015, 63 percent of Facebook users turn to the social platform for their daily news, and the same percent of Twitter users browse news stories via the site.

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The raw simplicity of RSS is its beauty, so any upgrades need to maintain that simplicity. But we can create additional function without sacrificing RSS’s usefulness.

Can an old dog learn new tricks?

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Even though legal publishers, both law firms and traditional media, put a lot of time and effort into publishing, their publishing platforms are often outdated, deficient or broken. Worst of all, the publishers have no idea.

Like many people I use Feedly, a news aggregator, to stay abreast of news, information, developments and commentary. Others use Manzama, Zama, Flipboard or corporate-installed news aggregators. I liberally share what I read directly from Feedly to Twitter, and to a lesser extent Facebook and LinkedIn.

Social sharing like this is how news moves today, lots of people read and share. We call it social media.

Most of the items shared are shared by a select group within particular industries. They are called the influencers.

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Slow Feeds organizes your subscriptions into different lists. Theres a stream for low-volume sites that do not update terribly often (sites that update, weekly, for example, but when they do, you want to read them), a stream for the remaining high-volume sites that you can check more regularly, a stream specifically of the most-linked webpages in your feeds, and even a special feed just for articles you have starred to save for later, or review in order which is great if you are starring a bunch of articles on a specific topic, for example..

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This week, a group of Android users noticed a new feature in the Twitter app: a GIF button that can be used to search through trending GIFs to drop into status updates.

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Whether you are constantly searching your own name online (you know who you are) or there is a topic you want to follow closely, Google Alerts lets you know when new pages hit the web that match your query—and you can convert these results into an RSS feed (or something else) to make them easier to manage.

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Lately, Facebook newsfeeds have been seeing a new page pop up asking for assistance from the community, and the response has been abundant.

Jessica Williams, chief probation officer and program director of the Ross County Probation Department, created a Facebook page for the agency a few weeks ago. She started posting names of people wanted on warrants after violating the terms of their probation, along with their pictures.

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I know we think of social media as being a new millennium thing — but the truth of the matter is that the seeds of what would become the social networks we know, love, and sometimes hate today have been around for a heck of a lot longer than the mid-2000s. And these 90s social media sites from before social media was a thing? They are proof.

Most of the sites on this list were originally founded in the late 90s, so I suppose we might also be able to consider them social networks from the early 2000s; after all, that’s probably when a lot of us actually started using them.

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Whether you are constantly searching your own name online (you know who you are) or there is a topic you want to follow closely, Google Alerts lets you know when new pages hit the web that match your query — and you can convert these results into an RSS feed (or something else) to make them easier to manage.

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Social media is the primary battleground for the most controversial presidential campaign in modern history. Here is what real-time data says about each campaign.

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Displaying your social media network activity on your website can have tremendous advantages. It shows your readers that you’re an active participant in your niche and helps you establish yourself as a thought leader. The best part is that displaying your activity is fast and easy in WordPress.

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Since starting the Johnny Bullet comic strip, I’ve begun reading many more web comics than before to the extent that I read more of them than print or digital comics. It has been an interesting transition from one of those comic book store devotee to getting most of my comics from individual creators online. One technology has helped make this transition possible. It is the RSS feed.

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Do keep in mind, though, that not every website keeps an updated RSS feed anymore. Here are the best RSS reader apps for Android!

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Whether you are constantly searching your own name online (you know who you are) or theres a topic you want to follow closely, Google Alerts lets you know when new pages hit the web that match your query—and you can convert these results into an RSS feed (or something else) to make them easier to manage.

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We live in an age of information overload. With all the stories from news, blogs, social media, and other sources, the amount of information about any given subject can be overwhelming. It is hard enough to keep up when you are just a consumer of information, but what about when you need to curate content for a target audience?

Thankfully, there are tools that can collect and organize information from a large number of sources, making that task easier. One such tool is the PressForward plugin for WordPress.

PressForward is a multi-user, collaborative RSS feed reader that integrates with WordPress' publication work-flow and provides users with the ability to curate content for a target audience.

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The federal government has confirmed that it will start targeting social media posts by prospective employees as part of its review process for security clearance.

The new policy, which will allow investigators to scan an applicant’s history on Twitter, Facebook, Instagram, and other similar sites, will be adopted soon, according to the Office of the Director of National Intelligence (ODNI).

The guidelines make clear that agencies can target publicly available social media posts, if they deem it necessary, but cannot force individuals to hand over their passwords for private accounts, or provide pseudonyms for any profiles.

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