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Emily Esfahani Smith, author of “The Power of Meaning,” has long studied how people find fulfillment. As the ongoing pandemic causes many of us to rethink how and why we do our jobs, she offers advice on how to find more enjoyment and engagement, avoid burnout, reset ambitions, and, if necessary, change paths. One key is to define - or redefine - your purpose as it relates to work, and Smith explains how to do that wherever you are in your career.

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Dorel Juvenile is the world's leading juvenile products company. When they wanted to develop a new infant car seat, they turned to Pennsylvania-based ID firm DesignThink.

DesignThink as the Innovation Incubator for the Ultra Lightweight Maxi Cosi Coral XP

A Cold January Day in 2017

The team at DesignThink was asked to visit Dorel Juvenile Group USA to review a "Special Project". The development team at Dorel JG wasted no time introducing us to their latest infant car seat (ICS) project. They were experimenting with the idea of developing a seat that would reduce the struggles parents faced when trying to transition their baby from the car and carry their baby in the removable seat portion of the ICS. The team at DesignThink has designed several car seats over the years and we instantly recognized the unique opportunity, as well as the challenge that this project offered, and were eager and excited to get started.

Our Role as the Innovation Incubator

We partnered with Dorel to act as the innovation incubator to lead the project team through the fuzzy front-end and define the product's overall features and characteristics of use. Upon successful concept definition, the project would be positioned under the Maxi Cosi brand and ultimately transferred to the Maxi Cosi team in Europe and a European design group to carry the innovation to production.

The Problem at Hand

By removing the seat from the base that is installed in the car, parents can take the baby with them while running errands or visiting people and places. However, a problem associated with this system is that some removable seats can weigh up to 16 lbs. and the baby can weigh up to 35 lbs. for a combined arm-crushing weight of 50+lbs.!!

We established two primary goals: 1) reduce the overall weight of the seat to lighten the load, while maintaining structural integrity as to achieve a top crash test rating, and 2) develop new methods that enable parents to more easily lift the seat when moving in and out of the vehicle and when transporting the child in the seat.

Our Approach (Decades of Experience and User Understanding Put to Test)

DesignThink is one of the leading firms in car seat development having brought several seats to the market and has a long history of creating break-through innovation, but this project pushed our team in new ways. The structure for the project utilized DesignThink's simplified "DEEP" process;

Define that for which we will solve

Express possible solutions as quick thumbnail stories

Explain the "what – why – wow" related to user needs

Prototype to demonstrate the merits of the idea

How the Project Unfolded

A series of innovation workshops were hosted at our studio to enable the team to think and problem solve with product at hand. The objective was to think in the "ideal" (do not worry about cost and construction initially) and to "fail fast" (explore, evaluate, and evolve). The following provided the high-level framework for how the team identified and pursued their ideas.

Established Design Targets

Led by our usability team, along with team members from Dorel, we hosted a several day innovation workshop at our studio. We began with a collaborative defining of the design targets based on use, expectations, pain points, and opportunities, which we affinitized and moved directly into physical prototyping to address and evaluate how well the concepts improved the user experience during day-to-day interactions.

DEEP: Innovation Workshops to prototype your idea. You are encouraged to be chaotic and messy! Fail fast! Dorel made sure plenty of product was on hand to fuel the innovation.

Inutitive Carry

Enhanced Confidence

Improved Transitions

Development of Design Targets

Role-Play is the Best Way

To truly understand and empathize with users, we role-played, exploring typical use-case scenarios to inform our ideation. Placing ourselves in the same situations helps us quickly evaluate and improve our concepts.

Handle-Carry:

Evolution for improved ease when attaching the seat to the base and removing the child from the vehicle

Cradle-Carry:

Exploration to improve how parents can bond with the baby in a more natural holding position

Cross-Body Strap:

Exploration to provide alternate ways to carry the baby while reducing the effects of weight and fatigue on the parent

Iterative User Evaluation Cycle

Our early thoughts and ideas were evaluated by the team and with parents in our research lab. These ideas were then refined to strengthen the evolving direction. The learnings obtained through this method enabled the team to focus on the most meaningful directions and build their value. Listening, understanding, and empathizing allowed our team to develop new ideas in this category that were previously unexplored.

DesignThink presents the refined design direction.

A series of prototypes and user evaluations enabled us to reach a stage of concept definition for an ultra lightweight car seat that provides parents with improved ways to carry, hold, and secure their baby.

Our Results

User-Centered Insights lead to Market Defining Solutions

Having developed many juvenile products such as car seats, strollers, and highchairs, DesignThink understands the day-to-day challenges parents face, both physically and emotionally. We embarked on this project with Dorel to define a new car seat with features that take into account those challenges and offer relevant and meaningful solutions. Exploring innovation that is rooted in user insights enabled our team to quickly define those solutions and overcome technical hurdles to deliver new experiences to address real problems faced by parents when using an ICS.

Defining the Direction

As mentioned, DesignThink was hired as the innovation incubator in the fuzzy front-end to develop and define a new architecture for this seat. Our work was documented and handed off to the Maxi-Cosi team in Europe. The output of our innovation incubation became the driving framework used by the teams in Europe to create a truly meaningful and relevant solution for parents in this category.

The DesignThink team is very proud to have been selected by Dorel to play such an important "behind the scenes" role in setting the direction for, and contributing to the success of, the Maxi Cosi Coral XP.

It takes a Village to Design a Car Seat

Snapshot of the iterative concept development that led to the final product

You can see more of DesignThink's work here.

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Design Sojourn is a proven Design Led Innovation Consultancy passionate in radically transforming lives. We are growing our team in 2021!

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The post Finding Meaningful Work is Harder Than You Think first appeared on Chase Jarvis.

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In this episode, I sit down with Richard Reeves to dive into his powerful book “Of Boys and Men,” where we unpack why men are struggling in today’s world. From mental health to the evolving roles of fatherhood, we dig into the tough questions. Richard brings in some eye-opening data on education, employment, and how society’s expectations of men have shifted. This isn’t just about men vs. women — it’s about understanding the bigger picture and making space for real change. Some highlights we explore: Why men are falling behind in education and mental health The changing role of fatherhood in modern society The rise of men’s groups and their impact Enjoy! FOLLOW RICHARD REEVES: facebook | twitter | website Listen to the Podcast Subscribe

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Start to think outside the box. UnBox is a new WordPress theme for the willing. Using jQuery in fluidity.

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Many UX professionals often find themselves working alone, and usually face more projects impacting user experience than they can handle. In this article, Paul Boag explains how UX teams can be transformed into a significant driver of customer-centric innovation within organizations.

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2022年，世界面临多重危机。旷日持久的2019冠状病毒病疫情(COVID-19)、重大自然灾害、内乱和政治动荡以及气候变化日益严重的影响对食物系统的破坏仍在继续，而与此同时，俄乌战争和通货膨胀加剧了全球粮食和化肥危机。危机数量不断增加，多种危机的叠加影响日益加剧，饥饿人口和流离失所者数量不断攀升，促使人们呼吁重新思考粮食危机应对措施，从而为变革创造了一个真正的机会。

Full Book [download]

لقد واجه العالم الكثير من الازمات خلال عام 2022. واستمرت معاناة النظم الغذائية من تداعيات جائحة كوفيد-19 المطولة، والكوارث الطبيعية الكبرى، والاضطرابات المدنية، وحالة عدم الاستقرار السياسي، والاثار المتزايدة لتغير المناخ، وتفاقمت ازمة الغذاء والأسمدة العالمية نتيجة الحرب الروسية الأوكرانية والتضخم. أدى تزايد عدد الأزمات وتأثيرها المتصاعد، وارتفاع عدد الجياع والنازحين الى الحث على إعادة التفكير في طرق الاستجابة للأزمات الغذائية، مما خلق فرص حقيقية للتغيير.

As a special bonus, we're sharing an episode from a new TED podcast, ReThinking with Adam Grant. Adam joins neuroscientist Chantel Prat, who dispels what you thought you knew about your brain.

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Toronto, ON – A professor at the University of Toronto’s Rotman School of Management who has become known for his research and teaching on catastrophes and risk management has been named to the 2017 Thinkers50 Radar list of the 30 management thinkers in the world most likely to shape the future of how organizations are managed […]

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