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Two Indicators: the influencer industry

When you were little, what did you want to be when you grew up? An astronaut, a doctor or maybe a famous athlete? Today one of the most popular responses to that question is influencer – content creators who grow their following on Tik Tok, Instagram and YouTube and monetize that content to make it their full-time job.

In a lot of ways influencing can seem like the dream job - the filters, the followers, the free stuff. But on the internet, rarely is anything as it appears. From hate comments and sneaky contracts to prejudice and discrimination, influencers face a number of hurdles in their chosen careers.

This week we're bringing you two stories from our daily show The Indicator on the promise and perils of the multi-billion dollar influencer industry.

This episode was produced by Corey Bridges and Janet Lee. It was engineered by Robert Rodriguez and Katherine Silva. It was fact-checked by Sierra Juarez and Dylan Sloan. Emily Kinslow was the podcast coordinator for this series. Viet Le is The Indicator's senior producer. Kate Concannon edits the show. Our acting executive producer is Jess Jiang.

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The Day of Two Noons (Classic)

(Note: this episode originally ran in 2019.)

In the 1800s, catching your train on time was no easy feat. Every town had its own "local time," based on the position of the sun in the sky. There were 23 local times in Indiana. 38 in Michigan. Sometimes the time changed every few minutes.

This created tons of confusion, and a few train crashes. But eventually, a high school principal, a scientist, and a railroad bureaucrat did something about it. They introduced time zones in the United States. It took some doing--they had to convince all the major cities to go along with it, get over some objections that the railroads were stepping on "God's time," and figure out how to tell everyone what time it was. But they made it happen, beginning on one day in 1883, and it stuck. It's a story about how railroads created, in all kinds of ways, the world we live in today.

This episode was originally produced by Alexi Horowitz-Ghazi and edited by Jacob Goldstein. Jess Jiang is Planet Money's Acting Executive Producer.


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Inflation and the Profit-Price Spiral

Economists say that inflation is just too much money chasing too few goods.

But something else can make inflation stick around.

If you think of the 1970s, the last time the U.S. had really high sustained inflation, a big concern was rising wages. Prices for goods and services were high. Workers expected prices to be even higher next year, so they asked for pay raises to keep up. But then companies had to raise their prices more. And then workers asked for raises again. This the so-called wage-price spiral.

So when prices started getting high again in 2021, economists and the U.S. Federal Reserve again worried that wage increases would become a big problem. But, it seems like the wage-price spiral hasn't happened. In fact wages, on average, have not kept up with inflation.

There are now concerns about a totally different kind of spiral: a profit-price spiral. On today's show, why some economists are looking at inflation in a new light.

This episode was produced by Sam Yellowhorse Kesler and engineered by Katherine Silva, with help from Josh Newell. It was fact-checked by Sierra Juarez and edited by Jess Jiang.

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Predictions: Jobs!

It's time for another installment of ... Planet Money Predictions! *air horn*

Last year, we invited two economic forecasters to tell us what they saw coming for jobs, the housing market, and inflation. And now they're back. Which means it's time to find out whose predictions were more on the money, and send the victor to the next round, where they face off against a new forecasting phenom.

Since our last game, housing and inflation have cooled, but the job market keeps going strong. And the possibility of a recession still looms large. Our forecasters tell us what they see in the economy now, and what they expect in the months ahead.

This episode was produced by James Sneed. It was engineered by Katherine Silva. It was fact-checked by Sierra Juarez and edited by Molly Messick. Jess Jiang is our acting executive producer.

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The town that changed economics

In the early 90s, when a young economist named Michael Kremer finished his PhD, there had been a few economic studies based on randomized trials. But they were rare. In part because randomized trials – in which you recruit two statistically identical groups, choose one of them to get a treatment, and then compare what happens to each group – are expensive, and they take a lot of time.

But then, by chance, Michael had the opportunity to run a randomized trial in Busia, Kenya. He helped a nonprofit test whether the aid they were giving to local schools helped the students. That study paved the way for more randomized trials, and for other economists to use the method.

On today's show, how Busia, Kenya, became the place where economists pioneered a more scientific way to study huge problems, from contaminated water to low graduation rates, to HIV transmission. And how that research changed government programs and aid efforts around the world.

This episode was produced by James Sneed with help from Willa Rubin. It was engineered by James Willetts. It was fact-checked by Sierra Juarez and Emma Peaslee. It was edited by Molly Messick. Jess Jiang is our acting executive producer.

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Two Indicators: The economics of innovation

Innovation is crucial for game-changing advancements in society, whether it's treatments for serious diseases, developments in AI technology, or rocket science.

Today on the show, we're airing two episodes from our daily economics show The Indicator. First, a new paper suggests that breakthrough innovations are more likely at smaller, younger companies. We talk to an inventor who left a big pharmaceutical company to start afresh, leading to some incredible treatments for serious diseases.

Then, it's off to Mars — or at least, on the way. Elon Musk's company SpaceX did a first test launch of a rocket meant to go all the way to the red planet. The rocket made it up off of the launch pad and lumbered briefly through the sky before self-destructing over the Gulf of Mexico. Suffice it to say, it's not quite ready. NPR science correspondent Geoff Brumfiel walks us through SpaceX's business plan as we try to figure out if this company has the funding and business acumen to reach its moonshot goal.

These two Indicator episodes were originally produced by Corey Bridges & Brittany Cronin, engineered by Katherine Silva & James Willets, and fact-checked by Dylan Sloan & Sierra Juarez. Kate Concannon edits the show.

The Planet Money version of this episode was produced by Willa Rubin, engineered by Robert Rodriguez, and edited by Keith Romer.


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Twins (classic)

Twins are used to fielding all sorts of questions, like "Can you read each other's minds?" or "Can you feel each other's pain?" Two of our Planet Money reporters are twins, and they have heard them all.

But it's not just strangers on the street who are fascinated by twins. Scientists have been studying twins since the 1800s, trying to get at one of humanity's biggest questions: How much of what we do and how we are is encoded in our genes? The answer to this has all kinds of implications, for everything from healthcare to education, criminal justice and government spending.

Today on the show, we look at the history of twin studies. We ask what decades of studying twins has taught us. We look back at a twin study that asked whether genes influence antisocial behavior and rule-breaking. One of our reporters was a subject in it. And we find out: are twin studies still important for science?

(Note: This episode originally ran in 2019.)

Our show today was hosted by Sally Helm and Karen Duffin. It was produced by Darian Woods and Nick Fountain. It was edited by Bryant Urstadt.

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Mike The Mover vs. The Furniture Police

In 1978, a young man named Mike Shanks started a moving business in the north end of Seattle. It was just him and a truck — a pretty small operation. Things were going great. Then one afternoon, he was pulled over and cited for moving without a permit.

The investigators who cited him were part of a special unit tasked with enforcing utilities and transportation regulations. Mike calls them the furniture police. To legally be a mover, Mike needed a license. Otherwise, he'd face fines — and even potentially jail time. But soon he'd learn that getting that license was nearly impossible.

Mike is the kind of guy who just can't back down from a fight. This run-in with the law would set him on a decade-long crusade against Washington's furniture moving industry, the furniture police, and the regulations themselves. It would turn him into a notorious semi-celebrity, bring him to courtrooms across the state, lead him to change his legal name to 'Mike The Mover,' and send him into the furthest depths of Washington's industrial regulations.

The fight was personal. But it drew Mike into a much larger battle, too: An economic battle about regulation, and who it's supposed to protect.

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Two Indicators: After Affirmative Action & why America overpays for subways

Two stories today.

First, as we start to understand post-affirmative action America, we look to a natural experiment 25 years ago, when California ended the practice in public universities. It reshaped the makeup of the universities almost instantly. We find out what happened in the decades that followed.

Then, we ask, why does it cost so much for America to build big things, like subways. Compared to other wealthy nations, the costs of infrastructure projects in the U.S. are astronomical. We take a trip to one of the most expensive subway stations in the world to get to the bottom of why American transit is so expensive to build.

This episode was hosted by Adrian Ma and Darian Woods. It was produced by Corey Bridges, and engineered by Robert Rodriguez and Katherine Silva. It was fact-checked by Sierra Juarez. Viet Le is the Indicator's senior producer. And Kate Concannon edits the show. Alex Goldmark is our executive producer.

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The quest to save macroeconomics from itself

When it comes to big questions about the economy, we're still kind of in the dark ages. Why do some economies grow so much faster than others? How long is the next recession going to last? How do we stop inflation without wrecking the rest of the economy? These questions are the domain of macroeconomics. But even some macroeconomists themselves admit: While we have many theories about how the economy works, we have very few satisfying answers.

Emi Nakamura wants to change all that. She's a superstar economist who is a pioneer in the field of "empirical macroeconomics." She finds clever ways of using data to untangle some of the oldest mysteries in macroeconomics, about the invisible hand, the consequences of government spending, and the inner workings of inflation.

Recently we called her up to ask her why the economy is so difficult to understand in first place, and how she's trying to find answers anyway. She gets into all of that, and how Jeff Goldblum shaped her career as an economist, in this episode.

This show was hosted by Jeff Guo and Nick Fountain. It was produced by Dave Blanchard with help from Sam Yellowhorse Kesler. It was engineered by Josephine Nyounai and fact checked by Sierra Juarez. Keith Romer edited the show. Alex Goldmark is our executive producer.

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Did two honesty researchers fabricate their data?

Dan Ariely and Francesca Gino are two of the biggest stars in behavioral science. Both have conducted blockbuster research into how to make people more honest, research we've highlighted on Planet Money. The two worked together on a paper about how to "nudge" people to be more honest on things like forms or tax returns. Their trick: move the location where people attest that they have filled in a form honestly from the bottom of the form to the top.

But recently, questions have arisen about whether the data Ariely and Gino relied on in their famous paper about honesty were fabricated — whether their research into honesty was itself built on lies. The blog Data Colada went looking for clues in the cells of the studies' Excel spreadsheets, the shapes of their data distributions, and even the fonts that were used.

The Hartford, an insurance company that collaborated with Ariely on one implicated study, told NPR this week in a statement that it could confirm that the data it had provided for that study had been altered had been altered after they gave it to Ariely, but prior to the research's publication: "It is clear the data was manipulated inappropriately and supplemented by synthesized or fabricated data."

Ariely denies that he was responsible for the falsified data. "Getting the data file was the extent of my involvement with the data," he told NPR.

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Tackle your medical debt with Life Kit

There's an estimated $195 billion of medical debt in America. But just because a medical bill comes in the mail doesn't mean you have to pay that exact price. In this special episode from our friends at Life Kit, you'll learn how to eliminate, reduce or negotiate a medical bill.

If you liked this episode, you can check out more Life Kit here. They have episodes on how to choose a bank, and how to save money at the grocery store.

This episode of Life Kit was produced by Sylvie Douglis. Their visuals editor is Beck Harlan, and their digital editor is Danielle Nett. Meghan Keane is their supervising editor, and Beth Donovan is their executive producer.

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Summer School 7: Negotiating and the empathetic nibble

How do you get the best deal? How do you know you're getting the best deal? Whether you're talking down the price of a car or talking up your salary, you don't have to be a jerk to get what you want. Negotiations can be win-win – if you know what to ask for and how to grow the pie.

We have three stories in today's episode about how to negotiate tactically. First, a hostage negotiator tries to buy a car. Will he get far? Then, one man's encounter at the airline ticket booth may inform how you respond to your next job offer. Finally, how to avoid a food fight and make a deal that benefits everybody.

We'll learn about something called BATNA, or best alternative to a negotiated agreement, which can tell you when to stand firm and when to walk away. We'll find out how to shift our thinking about what success can look like in a negotiation, and shift your counterpart's thinking too.

Come learn the techniques of expert negotiators in the penultimate episode of Planet Money Summer School, MBA edition. Next week: Graduation! So, you have one week to negotiate the cost of your cap and gown.

Our Summer School series is hosted by Robert Smith and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by our executive producer, Alex Goldmark, and engineered by James Willetts. The show was fact-checked by Sierra Juarez.

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The secret entrance that sidesteps Hollywood picket lines

Across Hollywood right now, writers and actors are picketing in front of studio lots. They're walking back and forth, holding up signs demanding concessions on things like pay, how many writers work on projects, and the use of AI in TV and movies.

But, on some of these lots, there are these strange alternate entrances where there are no picketers. Here drivers can come and go as they please without ever encountering any sign of a strike.

Behold the neutral gate. An entrance intended for people who work at these lots but don't work for production companies that are involved with these particular strikes. (Usually that means things like game shows or TV commercials.)

But, as one group of picketers recently experienced, it's hard to know if these entrances are, in fact, only being used by neutral parties or if the entrances might be being abused.

On today's episode, the question of whether one Hollywood production was taking advantage of the neutral gate, and what the fight over a driveway can teach us about the broader labor battles in Hollywood and across the country.

This episode was hosted by Dave Blanchard and Alexi Horowitz-Ghazi, with reporting from Kenny Malone. It was produced by James Sneed and engineered by James Willetts. It was fact checked by Sierra Juarez and edited by Keith Romer. Alex Goldmark is our executive producer.

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China's weakening economy in two Indicators

In China, data on the economy is sometimes difficult to come by. The Chinese government has put a pause on releasing some of its official economic data. But many of the stories emerging from the country paint a clear picture: the second largest economy in the world is struggling.

Today, our friends at The Indicator share some of their recent reporting on China. First up, it's a special edition of the Beigie Awards focused entirely on China. What can the approach of the Federal Reserve's Beige Book - i.e. looking at anecdotes that tell us something about where the economy is headed - show us about China's economy?

Then, we take a deep dive into one of the most alarming indicators in China: the skyrocketing urban youth unemployment rate.

This episode was hosted by Darian Woods, Wailin Wong, and Robert Smith. The original Indicator episodes were produced by Corey Bridges with engineering by Robert Rodriguez. They were fact-checked by Cooper Katz McKim and Sierra Juarez. They were edited by Paddy Hirsch and Kate Concannon.

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Why the price of Coke didn't change for 70 years (classic)

Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.

On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.

This episode originally ran in 2012.

This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.

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Indicator exploder: jobs and inflation

When someone says "the economy is doing well"—what does that even mean? Like, for workers, for employers, for the country as a whole? According to what calculation? How do you put a number on it?

The world of economics is filled with all sorts of "measuring sticks." GDP. Inflation. Unemployment. Consumer sentiment. Over time, all kinds of government agencies, universities and private companies have come up with different ways to measure facets of the economy. These measures factor into all kinds of huge decisions—things like government policy, business strategies, maybe even your personal career choices or investments.

On today's show, we're going to lift the curtain on two of these yardsticks. We are going to meet the people tasked with sticking a number on two huge measures of our economic well being: the official U.S. government inflation report and the monthly unemployment and jobs numbers. Come along and see how the measures get made.

This episode was hosted by Darian Woods, Stacey Vanek Smith, and Wailin Wong. It was produced by Julia Ritchey and Jess Kung with help from James Sneed. Engineering by Gilly Moon and James Willetts. It was fact-checked by Michael He and Corey Bridges, and edited by Kate Concannon and Viet Le. Alex Goldmark is Planet Money's executive producer.

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All you can eat economics

You might expect to find economic concepts in the pages of an economics textbook. But you know where you can really see a lot of economic concepts in action? Buffets.

Here at Planet Money we believe there's a lot of economics going on at the all-you-eat buffet, tucked in between the mountains of brisket and troughs of mashed potatoes. From classic concepts like adverse selection, sunk costs, diminishing marginal returns, to more exotic economic mysteries, like the flat rate pricing bias.

Today on the show, we're headed to the place where the modern buffet may have been born: Las Vegas. Our mission? To feast ourselves on all the economics we can handle at the all-you-can-eat buffet. And along the way, an economist and fellow buffet-lover will teach us his hyper-rational strategy for optimizing his buffet experience.

Today's show was produced by James Sneed and Nick Fountain with help from Emma Peaslee. It was edited by Jess Jiang, engineered by James Willetts, and fact-checked by Sierra Juarez. Alex Goldmark is our executive producer.

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Antitrust in America (classic)

Earlier this fall, the Federal Trade Commission filed a high-stakes lawsuit against Amazon.

In that suit, the FTC claims Amazon is a monopoly, and it accuses the company of using anti-competitive tactics to hold onto its market power. It's a big case, with implications for consumers and businesses and digital marketplaces, and for antitrust law itself. That is the highly important but somewhat obscure body of law that deals with competition and big business.

And so, this week on Planet Money, we are doing a deep dive on the history of antitrust. It begins with today's episode, a Planet Money double feature. Two classic episodes that tell the story of how the U.S. government's approach to big business and competition has changed over time.

First, the story of a moment more than 100 years ago, when the government stepped into the free market in a big way to make competition work. It's the story of John D. Rockefeller and Standard Oil, and a muckraking journalist named Ida Tarbell.

Then, we fast forward to a turning point that took antitrust in the other direction. This is the story of a lawyer named Robert Bork, who transformed the way courts would interpret antitrust law.

These episodes were produced by Sally Helm with help from Alexi Horowitz Ghazi. They were edited by Bryant Urdstadt. Alex Goldmark is Planet Money's executive producer.

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Economic fact in literary fiction

Some of the most influential and beloved novels of the last few years have been about money, finance, and the global economy. Some overtly so, others more subtly. It got to the point where we just had to call up the authors to find out more: What brought them into this world? What did they learn? How were they thinking about economics when they wrote these beautiful books?

Today on the show: we get to the bottom of it. We talk to three bestselling contemporary novelists — Min Jin Lee (Pachinko and Free Food for Millionaires), Emily St. John Mandel (Station Eleven, The Glass Hotel and Sea of Tranquility), and Hernan Diaz (Trust, In the Distance) – about how the hidden forces of economics and money have shaped their works.

This episode was hosted by Mary Childs and Alexi Horowitz-Ghazi. It was produced by Willa Rubin, edited by Molly Messick, and engineered by Neisha Heinis. Fact-checking by Sierra Juarez.

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Apple Podcasts, Spotify, Google Podcasts, the NPR app or anywhere you get podcasts.

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Two food and drink indicators

Today on the show, we have two episodes from our daily podcast, The Indicator, about things we spend a lot of time thinking about this time of year: food and drink.

First up, we explore how changes in economic conditions led to one of the U.K.'s iconic (and affordable) staple foods becoming a luxury.

Then, the story of one Indigenous woman whose small business went head-to-head with Coca-Cola over a trademark dispute.

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The Indicators of this year and next

Today on the show, hosts from Planet Money and The Indicator debate the economic indicators of this year and next year.

First up, we try to identify the figure that best captured the essence of 2023. The contenders: the possible soft landing, consumer sentiment, and the housing market.

And looking ahead to 2024, what will the economic indicator of next year be? Interest rates, Bidenomics, or junk fees?

Listen to our hosts make their case, and then tell us who won by submitting your vote via Planet Money's Instagram or email us with "Family Feud" in the subject line. Voting ends on December 31st.

This episode was hosted by Jeff Guo, Kenny Malone and Wailin Wong. It was produced by Julia Ritchey and Willa Rubin with engineering help from Valentina Rodriguez Sanchez. It was fact-checked by Sierra Juarez. Kate Concannon edits The Indicator.

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Music: Universal Music Production, "Terry And Mildred," "Decked Out For The Holidays." Audio Network - "Counting Down Seconds," "Tijuana Choo Choo."


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The Universal Basic Income experiment in Kenya

There's this fundamental question in economics that has proven really hard to answer: What's a good way to help people out of poverty? The old-school way was to fund programs that would support very particular things, like buying cows for a village, giving people business training, or building schools.

But over the past few decades, there has been a new idea: Could you help people who don't have money by ... just giving them money? We covered this question in a segment of This American Life that originally ran in 2013. Economists who studied the question found that giving people cash had positive effects on recipients' economic and psychological well-being. Maybe they bought a cow that could earn them money each week. Maybe they could replace their grass roofs with metal roofs that didn't need fixing every so often.

The success of just giving people in poverty cash has spawned a whole set of new questions that economists are now trying to answer. Like, if we do just give money, what's the best way to do that? Do you just give it all at once? Or do you dole it out over time? And it turns out... a huge new study on giving cash was just released and it's got a lot of answers.

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Mid-East conflict escalation, two indicators

On today's show, we look at two indicators of the economic disruptions of the war in Gaza and try to trace how far they will reach.

We start in the Red Sea, a crucial link in the global supply chain connecting to the Suez Canal, with around 15% of the world's shipping passing through it. This includes oil tankers and massive container ships transporting everything from microchips to furniture. With Houthi rebels attacking container ships in solidarity with Palestinians in Gaza, shipping lines are re-routing, adding time and cost to delivery. We look at how ocean shipping is a web more than a chain of links, and try to see which parts of the web can take up more strain as the Red Sea and the Suez Canal become too dangerous to pass.

Then, we'll consider what escalation could mean for the region's most important export: oil. Five steps of escalation each mean a ratcheting up of costs that knock on to other industries, like food. Some prices are likely to rise faster than others, though.

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The Chicken Tax (Classic)

Note: This episode originally ran in 2015.

German families in the 60s loved tasty, cheap American-raised chicken that was suddenly coming in after the war. And Americans were loving fun, cheap Volkswagen Beetles. This arrangement was too good to last.

Today on the show, how a trade dispute over frozen chicken parts changed the American auto industry as we know it.

This episode was reported by Robert Smith and Sonari Glinton. It was produced by Frances Harlow.

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Morally questionable, economically efficient

There are tons of markets that don't exist because people just don't want to allow a market – for whatever reason, people feel icky about putting a price on something. For example: Surrogacy is a legal industry in parts of the United States, but not in much of the rest of the world. Assisted end-of-life is a legal medical transaction in some states, but is illegal in others.

When we have those knee-jerk reactions and our gut repels us from considering something apparently icky, economics asks us to look a little more closely.

Today on the show, we have three recommendations of things that may feel kinda wrong but economics suggests may actually be the better way. First: Could the matching process of organ donation be more efficient if people could buy and sell organs? Then: Should women seek revenge more often in the workplace? And finally, what if insider trading is actually useful?

This episode was hosted by Mary Childs and Greg Rosalsky. It was produced by Willa Rubin and edited by Jess Jiang. It was engineered by Cena Loffredo. Fact-checking by Sierra Juarez. Alex Goldmark is Planet Money's executive producer.

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Two Indicators: Economics of the defense industry

The Department of Defense's proposed budget for 2024 is $842 billion. That is about 3.5% of the U.S.'s GDP. The military buys everything from pens and paper clips to fighter jets and submarines. But the market for military equipment is very different from the commercial market.

On today's episode, we're bringing you two stories from The Indicator's series on defense spending that explore that market. As the U.S. continues to send weapons to Ukraine and Israel, we first look at why defense costs are getting so high. Then, we dive into whether bare-bones manufacturing styles are leaving the U.S. military in a bind.

The original Indicator episodes were produced by Cooper Katz McKim with engineering from Maggie Luthar and James Willetts. It was fact-checked by Sierra Juarez and Angel Carreras. They were edited by Kate Concannon and Paddy Hirsch. Alex Goldmark is Planet Money's executive producer.

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A controversial idea at the heart of Bidenomics

Réka Juhász is a professor of economics at the University of British Columbia, and she studies what's known as industrial policy.

That's the general term for whenever the government tries to promote specific sectors of the economy. The idea is that they might be able to supercharge growth by giving money to certain kinds of businesses, or by putting up trade barriers to protect certain industries. Economists have long been against it. Industrial policy has been called a "taboo" subject, and "one of the most toxic phrases" in economics. The mainstream view has been that industrial policy is inefficient, even harmful.

For a long time, politicians largely accepted that view. But in the past several years, countries have started to embrace industrial policy—most notably in the United States. Under President Biden, the U.S. is set to spend hundreds of billions of dollars on industrial policy, to fund things like microchip manufacturing and clean energy projects. It's one of the most ambitious tests of industrial policy in U.S. history. And the billion dollar question is ... will it work?

On today's show, Réka takes us on a fun, nerdy journey to explain the theory behind industrial policy, why it's so controversial, and where President Biden's big experiment might be headed.

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Is dynamic pricing coming to a supermarket near you?

Dynamic pricing is an increasingly common phenomenon: You can see it when Uber prices surge during rainy weather, or when you're booking a flight at the last minute or buying tickets to your favorite superstar's concert. On an earnings call last week, Wendy's ignited a minor controversy by suggesting it would introduce dynamic pricing in its restaurants, but the company quickly clarified that it wasn't planning on using it for "surge pricing."

One place you hardly ever see dynamic pricing? American supermarkets.

Why is that? Why shouldn't the prices for meat or bread or produce go down as they get older? Why does all the milk in the store cost the same, even when the "sell by" dates are weeks apart? Wouldn't a little more flexibility around prices be better for customers and help reduce waste?

Professors Robert Evan Sanders and Ioannis (Yannis) Stamatopoulus had similar questions. So they set out to discover what was keeping supermarkets from employing a more dynamic approach, and what might convince them it was time for a change ... in pricing.

This episode was hosted by Amanda Aronczyk and Nick Fountain. It was produced by Willa Rubin and edited by Keith Romer. It was engineered by Valentina Rodríguez Sánchez and fact-checked by Sierra Juarez.

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Wind boom, wind bust (Two Windicators)

The wind power business is a bit contradictory right now. It's showing signs of boom and bust seemingly all at once.

The story of wind energy markets in two acts today. First, the Gulf of Mexico saw its first-ever auction of leases for offshore wind this summer. It was another sign of the Biden administration's desire to get more renewable energy online as fast as possible. Expectations were high, but results did not deliver. Two of the three patches of sea didn't get any bids at all. Hidden in the flop for this auction are some keys to what it takes to spark a whole new market, quickly.

Then, the booming side of wind power: the job that's projected to be the fastest-growing in the U.S. is wind turbine service technician. Is it a "good" job? Reporter Darian Woods suits up to see a green-collar job above the clouds for himself.

Today's episode is adapted from episodes for Planet Money's daily show, The Indicator. Subscribe here.

The original Indicator episodes were produced by Cooper Katz McKim and Julia Ritchey with engineering by Valentina Rodriguez Sanchez and James Willetts. They were fact-checked by Sierra Juarez and edited by Dave Blanchard and Kate Concannon.

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How much does this cow weigh? (Classic)

This episode originally ran in 2015.

About one hundred years ago, a scientist and statistician named Francis Galston came upon an opportunity to test how well regular people were at answering a question. He was at a fair where lots of people were guessing the weight of an ox, so he decided to take the average of all their guesses and compare it to the correct answer.

What he found shocked him. The average of their guesses was almost exactly accurate. The crowd was off by just one pound.

This eerie phenomenon—this idea that the crowd is right—drives everything from the stock market to the price of orange juice.

So, we decided to test it for ourselves. We asked Planet Money listeners to guess the weight of a cow.

Spoiler: You can see the results here.

This episode was hosted by David Kestenbaum and Jacob Goldstein. It was produced by Nadia Wilson and edited by Bryant Urstadt. Alex Goldmark is Planet Money's executive producer.

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Grocery prices, credit card debt, and your 401K (Two Indicators)

What's going on with consumers? This is one of the trickiest puzzles of this weird economic moment we're in. We've covered a version of this before under the term "vibecession," but it's safe to say, the struggle is in fact real. It is not just in our heads. Sure, sure, some data is looking great. But not all of it.

What's interesting, is exactly why the bad feels so much worse than the good feels good. Today on the show, we look into a few theories on why feelings are just not matching up with data. We'll break down some numbers and how to think about them. Then we look at grocery prices in particular, and an effort to combat unfair pricing using a mostly forgotten 1930's law. Will it actually help?

Today's episode is adapted from episodes for Planet Money's daily show, The Indicator. Subscribe here.

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Inside video game economics (Two Indicators)

Why do video game workers offer labor at a discount? How can you design a video game for blind and sighted players? Does that design have lessons for other industries?

These and other questions about the business of video games answered in todays episode. The Indicator just wrapped a weeklong series decoding the economics of the video game industry, we're excerpting some highlights.

First, we meet some of the workers who are struggling with the heavy demands placed on them in their booming industry, and how they are fighting back.

Then, we check in on how game developers are pulling in new audiences by creatively designing for people who couldn't always play. How has accessibility become an increasingly important priority for game developers? And, how can more players join in the fun?

You can hear the rest of our weeklong series on the gaming industry at this link, or wherever you get your podcasts.

This episode was hosted by Wailin Wong, Darian Woods, and Adrian Ma. Corey Bridges produced this episode with help from James Sneed. It was edited by Kate Concannon, fact-checked by Sierra Juarez, and engineered by Robert Rodriguez with help from Valentina Rodríguez Sánchez. Alex Goldmark is Planet Money's executive producer.

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Why Gold? (Classic)

In the past few months, the price of gold has gone way up – even hitting a new high last month at just over $2,400 per troy ounce.

Gold has long had a shiny quality to it, literally and in the marketplace. And we wondered, why is that?

Today on the show, we revisit a Planet Money classic episode: Why Gold? Jacob Goldstein and David Kestenbaum will peruse the periodic table of the elements with one goal in mind: to learn which element would really make the best money.

This classic Planet Money episode was part of the Planet Money Buys Gold series, and was hosted by Jacob Goldstein and David Kestenbaum.

This rerun was hosted by Sally Helm, produced by Willa Rubin, edited by Keith Romer, and fact-checked by Sierra Juarez. Alex Goldmark is our executive producer.

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Apple Podcasts or at plus.npr.org/planetmoney.

Always free at these links:
Apple Podcasts, Spotify, Google Podcasts, the NPR app or anywhere you get podcasts.

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The history of light (classic)

For thousands of years, getting light was a huge hassle. You had to make candles from scratch. This is not as romantic as it sounds. You had to get a cow, raise the cow, feed the cow, kill the cow, get the fat out of the cow, cook the fat, dip wicks into the fat. All that--for not very much light. Now, if we want to light a whole room, we just flip a switch.

The history of light explains why the world today is the way it is. It explains why we aren't all subsistence farmers, and why we can afford to have artists and massage therapists and plumbers. (And, yes, people who make podcasts about the history of light.) The history of light is the history of economic growth--of things getting faster, cheaper, and more efficient.

On today's show: How we got from dim little candles made out of cow fat, to as much light as we want at the flick of a switch.

Today's show was hosted by Jacob Goldstein and David Kestenbaum. It was originally produced by Caitlin Kenney and Damiano Marchetti. Today's rerun was produced by James Sneed, and edited by Jenny Lawton. It was fact-checked by Sierra Juarez. Engineering by Valentina Rodríguez Sánchez. Alex Goldmark is Planet Money's executive producer.

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Summer School 1: An Economic History of the World

Planet Money Summer School is back for eight weeks. Join as we travel back in time to find the origins of our economic way of life. Today we ask surprisingly hard question: What is money? And where did it come from? We travel to a remote island in the Pacific Ocean for the answer. Then we'll visit France in the year 1714, where a man on the lam tries to revolutionize the country's entire monetary system, and comes impressively close to the modern economy we have today, before it all falls apart. Check out our Summer School video cheat sheet on the origins of money at the Planet Money TikTok.

The series is hosted by Robert Smith and produced by Audrey Dilling. Our project manager is Devin Mellor. This episode was edited by Planet Money Executive Producer Alex Goldmark and fact-checked by Sofia Shchukina.

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What Kamala Harris' economic agenda might look like

Last weekend we were all thrown for a loop when President Joe Biden dropped out of the presidential race and endorsed Kamala Harris for the nomination. Just like everyone else, we are trying to quickly wrap our heads around what it means now that Harris is almost certainly going to be the Democratic nominee for president.

We expect to see the Harris campaign come out with some official policy proposals in the coming weeks and months. But for now, all we've got are clues, little breadcrumbs that she has dropped throughout her career that might lead us to a rough idea of what economic policies she might support.

Today on the show, we're going to visit three key moments from Harris' political career that might give us an idea of how her economic agenda might look. First, the 2019 presidential primary debates, where she laid out her own economic policies. Next, a vote in her Senate years that shows where she might fall on future trade agreements. And finally, a fight with some of the country's biggest banks from her very first year as Attorney General of California.

This episode was hosted by Keith Romer and Nick Fountain. It was produced by Emma Peaslee, edited by Jess Jiang with help from Meg Cramer, and fact checked by Sierra Juarez and Sofia Shchukina. Engineering by Kwesi Lee. Alex Goldmark is Planet Money's executive producer.

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Will the Olympics break breakdancing?

For some sports, picking the winner is simple: It's the athlete who crosses the finish line first, or the side that scores the most goals. But for the new Olympic sport of breaking (if you want to be cool, don't call it breakdancing), the criteria aren't quite that straightforward. How do you judge an event whose core values are dopeness, freshness, and breaking the rules?

That was the challenge for Storm and Renegade, two legendary b-boys who set out to create a fair and objective scoring system for a dance they say is more of an art than a sport. Over the years, their journey to define the soul of breaking led them to meetings with Olympics bigwigs, debates over the science of dopeness, and a battle with a question many sports — from figure skating to gymnastics — have tried to answer: Can art and sport coexist?

This episode was hosted by Jeff Guo and Alexi Horowitz-Ghazi. It was produced by Emma Peaslee and edited by Jenny Lawton. It was fact checked by Sierra Juarez and engineered by Valentina Rodríguez Sánchez with help from James Willets and Cena Loffredo. Alex Goldmark is Planet Money's executive producer.

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Summer School 6: China, Taiwan and how nations grow rich

Episodes each Wednesday through labor day. Find all the episodes from this season here. And past seasons here. And follow along on TikTok here for video Summer School.

In the middle of the twentieth century, China and its neighbors in East Asia were poor, mostly rural economies. China had been wrecked by a brutal civil war. Taiwan became the home of people fleeing from that conflict. Japan and Korea were rebuilding after their own wars. And then in the later half of the twentieth century, they started their comeback. The governments made some explicit choices that unleashed the power of individual incentives and free market forces and lifted millions of people out of poverty. We focus specifically on China and Taiwan during this time, when they showed a burst of economic progress rarely seen on this globe. Why then? Why there? Can other nations copy that? We'll try to find out.

This series is hosted by Robert Smith and produced by Audrey Dilling. Our project manager is Devin Mellor. This episode was edited by Planet Money Executive Producer Alex Goldmark and fact-checked by Sofia Shchukina.

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Veep-onomics

Next week, JD Vance and Tim Walz will face off in the only confirmed vice presidential debate ahead of the election. As voters look ahead to what their economic policies might be, we look back to see what they have said and done, and how it turned out.

Planet Money's newsletter author Greg Rosalsky has spent some time combing through the economic records of Vance and Walz, and has some knowledge to share. Why does Walz support universal free school lunches, and why do some criticize him for it? Why have some called Vance a "Khan-servative?" And, how much do these candidates represent a break from the past?

This episode was hosted by Nick Fountain and Greg Rosalsky. It was produced by James Sneed and Emma Peaslee. It was edited by Meg Cramer. Sierra Juarez fact-checked it, and it was engineered by Valentina Rodríguez Sánchez. Alex Goldmark is Planet Money's Executive Producer.

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What's THAT got to do with economics?

"Wanna see a trick? Give us any topic and we can tie it back to the economy."

That is the bold promise in Planet Money's tagline. And we believe the show does live up to it. Over the last year, we've told stories about breakdancing, rum, pagers, buffets, colors, and heartbreak.

But then one host wondered: what if we really held ourselves to that promise? What if we challenged ourselves to find economic meaning in the most esoteric and far-flung topics imaginable?

That's when we turned to you, our listeners. And boy did you deliver. You sent in ideas so obscure, so banananas, so guaranteed to stump and bamboozle that our host maybe started to regret her life choices...but she was resolved to give it a try.

This episode was hosted by Sally Helm and Keith Romer. It was produced by James Sneed. It was edited by Molly Messick and fact-checked by Sierra Juarez. Engineering by Kwesi Lee. Alex Goldmark is Planet Money's executive producer.

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Romance on the screen and on the page: Two Indicators

On today's show, we have two stories from The Indicator, Planet Money's daily podcast. They just launched Love Week, a weeklong series exploring the business and economic side of romance.

First, hosts Wailin Wong and Adrian Ma fire up the gas logs and pour a mug of cocoa to discuss the made-for-TV rom-com machine, and how television executives learned to mass produce seasonal romance.

Then, Wailin and host Darian Woods discuss another romance medium: the romance novel. Once relegated to supermarket aisles, these books are now mainstream. And authors, an often-maligned group within publishing, have found greater commercial success than many writers in other genres. We find out how romance novelists rode the e-book wave and networked with each other to achieve their happily-for-now status in the industry.

This episode is hosted by Erika Beras, Wailin Wong, Adrian Ma, and Darian Woods. These episodes of The Indicator were originally produced by Julia Ritchey and engineered by Kwesi Lee. They were fact-checked by Sierra Juarez. Kate Concannon is The Indicator's Editor.

You can listen to the rest of the series at
The Indicator's feed, or at npr.org/love

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Moving to the American dream? (update)

Back in the 90s, the federal government ran a bold experiment, giving people vouchers to move out of high-poverty neighborhoods into low-poverty ones. They wanted to test if housing policy could be hope – whether an address change alone could improve jobs, earnings and education.

The answer to that seems obvious. But it did not at all turn out as they expected.

Years later, when new researchers went back to the data on this experiment, they stumbled on something big. Something that is changing housing policy across the country today.

Today's episode was originally hosted by Karen Duffin, produced by Aviva DeKornfeld, and edited by Bryant Urstadt. The update was hosted by Amanda Aronczyk, produced by Sean Saldana and fact checked by Sierra Juarez. Our supervising executive producer is Alex Goldmark.

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The strange way the world's fastest microchips are made

This is the story behind one of the most valuable — and perhaps, most improbable — technologies humanity has ever created. It's a breakthrough called extreme ultraviolet lithography, and it's how the most advanced microchips in the world are made. The kind of chips powering the latest AI models. The kind of chips that the U.S. is desperately trying to keep out of the hands of China.

For years, few thought this technology was even possible. It still sounds like science fiction: A laser strong enough to blast holes in a bank vault hits a droplet of molten tin. The droplet explodes into a burst of extreme ultraviolet light. That precious light is funneled onto a wafer of silicon, where it etches circuits as fine as a strand of DNA. Only one company in the world that can make these advanced microchip etching machines: a Dutch firm called ASML.

Today on the show, how this breakthrough in advanced chipmaking happened — and how it almost didn't. How the long-shot idea was incubated in U.S. nuclear weapons laboratories and nurtured by U.S. tech giants. And, why a Dutch company now controls it.

This episode was hosted by Jeff Guo and Sally Helm. It was produced by Willa Rubin and edited by Jess Jiang. It was fact-checked by Dania Suleman, and engineered by Patrick Murray. Alex Goldmark is Planet Money's executive producer.

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The Voice For My Song

What happens when paralyzing fear stops you from following your dream? In our final episode of the season...Jim Von Stein has written 8000 songs, but almost nobody has heard a single one of them...until now...

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#2488: True Master Mechanics

A true 'Master' mechanic is intimately familiar with the intricate workings of innumerable makes and models of cars, right? Yeah, but can they help Emma from Montana figure out which 'thingie' to put the blue liquid into? Let's all find out on this episode of the Best of Car Talk.
Get access to hundreds of episodes in the Car Talk archive when you sign up for Car Talk+ at plus.npr.org/cartalk

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Hear a live acoustic performance from The Lemon Twigs

The music of Long Island duo Michael and Brian D'Addario is rooted in '70s rock and pop.

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Sense of Place: The Bawdies are faithful craftsmen of the art of rock music

The Japanese band's discography is heavily inspired by the American rock of the '60s, but with their own distinctive twist.

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Tune in to a mini-concert with The Felice Brothers

The New York-based folk rock band perform songs from their latest album, Valley of Abandoned Songs.

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Sense of Place: How American singer Davina Robinson found the blues in Osaka

The Philadelphia-born singer found a thriving community of jazz and blues musicians after moving to Japan.

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