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Funding cycles come and go; great teams persist, compound value for shareholders: FirstCry’s Supam Maheshwari

We'll continue to invest in our brand, technology, products, and grow our offline online touchpoints. We are going to open around 350 stores over the next three years and grow our multi-channel competitive strengths. We will also enhance our in-house brands and their distribution through pharmacies and grocery stores. We also plan to invest in manufacturing, international markets and Globalbees, our brand aggregator platform,Supam Maheshwari, cofounder and CEO of FirstCry said.




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FirstCry's parent Brainbees raises Rs 1,886 cr from anchor investors

According to a circular upload on BSE, Brainbees Solutions allotted 4.05 crore equity shares to 71 funds at Rs 465 apiece, which is also the upper end of the price band. This takes the transaction size to Rs 1,886 crore. The IPO, with a price band of Rs 440-465 a share, will open for public subscription on August 6 and close on August 8.




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We were at it for 14 years: FirstCry CEO Supam Maheshwari on stellar market debut

“Subscription, oversubscription, listing gains, do not matter much to me, personally. What matters is this milestone of launching the IPO, which gives a feeling of accomplishment to all our families, and extended families. I am sure performance will always proceed when it comes to the outcome in terms of numbers on the stock market. So, that is okay,” Supam Maheshwari, cofounder and CEO of the Pune-based company, told ET on the sidelines of the listing ceremony.




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FirstCry logs 17% rise in revenue, lower loss in Q1 FY25

Floods in the UAE and early Eid, which saw festival season purchases being advanced to early April, hit order volumes for Brainbees Solutions, the parent firm of the baby and mother care product retailer. However, order volumes are now back on track, said CEO Supam Maheshwari.




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FirstCry shares tumble over 4% after GST department initiates investigation

Shares of FirstCry fell 4.5% after the GST department initiated an investigation at its Mumbai head office and Pune warehouse. The company assured normal operations, with no details on alleged violations.




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New Research from Hub: ?Peak TV? Still Delivering an Abundance of Favorite TV to Watch

New findings from Hub Research show that expanded content licensing is offsetting the decline in studio output.




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Láser etch 75 glass jars, .svg provided (New York City )

I have 75 glass jars, each 3 ounces. I need them laser etched because the image I have is not suitable for a stencil and glass etch cream. Time line is tight, need to have them etched, filled, and handed off no later than sept 20.




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Cinema Chat: Scary screenings for Halloween Night, plus 'The Goldman Case' and 'My Name is Alfred Hitchcock' open at the Michigan Theater

What's your favorite scary movie? WEMU's David Fair and Marquee Arts executive director Russ Collins meet up to inform you of tonight's special screenings for your Halloween viewing pleasure! Plus, you'll get details on some new films opening downtown and at the multiplex, too!




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"no skips, no shortcuts"

"In his best run, Jammy had become the richest person in the world in eleven years, three months, eleven days, and twenty-three hours (in-game timer)..." "Any Percent" by Andrew Dana Hudson asks: "Imagine you could play a video game that let you live a whole human life in a matter of minutes. What would it mean to 'win' in that game? What would it mean to speedrun?" in an ultimately hopeful "proletarian-themed" science fiction story deliberately published on May Day, 2023 to celebrate International Workers' Day. I pair it with Grace Petrie's energetic song "Fixer Upper" which starts "I woke up from an awful dream / in June of 2016" yet finds a way to lead to "everything you dream is possible / it's waiting to be made .... come grab a spade!"

Petrie previously. From Petrie's song "Fixer Upper": "I woke up from an awful dream / in June of two thousand sixteen / in a far right fake news fucked up universe / and though we sang The Mountain Goats / loud enough to bruise our throats / every year that followed still got worse and worse" "And maybe I'm delusional / but I think you are beautiful / and if we could just keep from losing heart / we might still / not rest until / if anybody can, we will / we will build something better from the parts" (full lyrics to "Fixer Upper") Spoiler: "Fixer Upper" made me absolutely burst into tears and I feel like I needed to hear it precisely now.




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Despite The Pandemic, Atlanta United Returns To The Pitch

Atlanta United is the first professional sports team from Georgia to return to play during the coronavirus pandemic. Major League Soccer suspended play in March less than a month into the season. GPB Sports' Jon Nelson joined GPB All Things Considered host Rickey Bevington to explain why Saturday night's soccer match will be anything but normal.




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'Not A Snitch, A Hero': Father Of Slain Atlanta Girl Begs Killer To Turn Self In

Secoriea Turner, the 8-year-old girl shot to death July 4 near the burned-down Wendy's in Atlanta, had nothing to do with ongoing protests against police brutality, her family's lawyers say. At a news conference Monday, Secoriey Williamson, the girl's father, begged for anyone with information to come forward. He even played to the conscience of his daughter's killer, pleading with the shooter to come forward.




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The Code Switch Guide To Race And Policing

Over the past two weeks, we've watched the country grapple with questions about race and policing. And while those questions might be new to some, they're ones we've been thinking about since the very beginning of Code Switch. As we said in a recent episode , it can be hard to find something new to say about the cycle of police brutality, black death and the resulting protests. To describe what's happening right now as a "moment" in the country's racial history doesn't feel right; the stories of black people killed by police have dominated news cycles before, as did calls for changes to policing. But it's also clear that what's happening right now— protests in all 50 states and around the world, and widespread calls for defunding police departments —feels different. As my colleague Karen Grigsby Bates wrote , the unique circumstances of a pandemic and historic recession have fomented tensions beyond anything she's seen before. To help explain how the United States got to this point, we




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DOJ Watchdog To Review Pre-Election Conduct Of FBI, Other Justice Officials

Updated at 4 p.m. ET The Justice Department's watchdog has launched a sweeping review of conduct by the FBI director and other department officials before the presidential election, following calls from Congress and members of the public. Top advisers to Democratic candidate Hillary Clinton have blamed FBI Director James Comey, in part, for her loss in November. Now, federal investigators say they will examine whether public statements by Comey in July, October and November 2016 ran afoul of policies that caution officials not to influence the outcome of an election and to avoid making derogatory comments about people who haven't been formally charged with wrongdoing. Comey has previously told friends and employees that he had few good choices in the investigation into Clinton's handling of classified information on her private email server. In a statement Thursday, Comey said, "I am grateful to the Department of Justice's IG for taking on this review. He is professional and




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Scratch Pad: Craigslist, Oblique, Overload

I  do this manually at the end of each week: collating recent comments I’ve made on social media, which I think of as my public scratch pad. I find knowing I’ll revisit my posts to be a positive and mellowing influence on my social media activity. I mostly hang out on Mastodon (at post.lurk.org/@disquiet), and I’m […]




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Commercial Hit Songs - Submit for the SE Asian Market - Taiwan, Japan, China etc

Looking for commercial hit songs for a host of pop artists in China, Taiwan, Hong Kong, Japan etc. We work closely with Universal Music in Hong Kong, giving us direct access to major artists in South East Asia and Japan searching for tracks for their next and current projects.

We are looking for commercial radio tracks which have great beats, memorable hook lines and current styles. Uptempo K-Pop, ballads, R&B/Pop, Rock, Soul and MOR suitable for male, female and boy and girl-bands.

Lyrics may be translated depending on the artist so send in all language demos or masters.

We are looking forward to hearing some great music.

- Dean Hart / Afrikan Cowboy Publishing

Deal Type: Song Placement
Decision Maker: Selected tracks will be pitched for final decision
Deal Structure: Non-Exclusive
Compensation: $1,000+ based on final placement
Song Quality: Rough Demos, Fully mastered, Broadcast ready




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Issues of the Environment: Gretchen Driskell to become next Washtenaw County Water Resources Commissioner

Washtenaw County has elected its next Water Resources Commissioner. Evan Pratt decided against running for re-election after serving four terms. Former Saline Mayor and State Representative Gretchen Driskell won the race. She joined WEMU's David Fair to discuss the priorities and challenges of the new job.




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An App That Can Catch Early Signs Of Eye Disease In A Flash

It's hard for doctors to do a thorough eye exam on infants. They tend to wiggle around — the babies, that is, not the doctors. But a new smart phone app takes advantage of parents' fondness for snapping pictures of their children to look for signs that a child might be developing a serious eye disease. The app is the culmination of one father's the five-year quest to find a way to catch the earliest signs of eye disease, and prevent devastating loss of vision. Five years ago, NPR reported the story of Bryan Shaw 's son Noah, and how he lost an eye to cancer. Doctors diagnosed Noah Shaw's retinoblastoma when he was 4 months old. To make the diagnosis, the doctors shined a light into Noah's eye, and got a pale reflection from the back of the eyeball, an indication that there were tumors there. Noah's father Bryan is a scientist. He wondered if he could see that same pale reflection in flash pictures his wife was always taking of his baby son. Sure enough, he saw the reflection or glow,




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Key Questions Cassidy Hutchinson’s Jan. 6 Testimony Raises

The former White House aide’s appearance before the House Jan. 6 committee raised a host of issues sure to be topics of further inquiry.



  • Presidential Election of 2020
  • Storming of the US Capitol (Jan
  • 2021)
  • United States Politics and Government
  • Hutchinson
  • Cassidy
  • Trump
  • Donald J
  • House Select Committee to Investigate the January 6th Attack

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Missouri Enacts Strict New Voter Rules and Will Switch to Caucuses

A new photo ID requirement is the latest in a Republican-controlled state. The law also does away with the state’s presidential primaries in favor of a series of caucuses.




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Hutchinson Testimony Exposes Tensions Between Parallel Jan. 6 Inquiries

That the House panel did not provide the Justice Department with transcripts of Cassidy Hutchinson’s interviews speaks to the panel’s reluctance to turn over evidence.




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Cassidy Hutchinson’s Testimony Highlights Legal Risks for Trump

The former White House aide’s revelations about Jan. 6 chipped away at any potential defense that Donald J. Trump was merely expressing well-founded views about election fraud.




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292: ‘Not the Batman We Want or Need’, With Rene Ritchie

Rene Ritchie returns to the show. Topics include Phil Schiller advancing to Apple Fellow, Microsoft’s simmering spat with Apple over Xbox Game Pass and the App Store’s ban on game streaming services, and Epic’s sizzling spat with Apple over, well, the entire concept of iOS as we know it.




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304: ‘2020 Year in Review’, With Rene Ritchie

A look back at one hell of a year.




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311: ‘Toaster Fridgey’, With Rene Ritchie

Rene Ritchie returns to the show to speculate about pending Apple product announcements and events. Lots of guessing, no wagering.




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317: ‘The NOC List’, With Rene Ritchie

Special guest Rene Ritchie returns to the show to talk about the nuances of sideloading, Apple’s antitrust pressures, and a look back at the announcements from WWDC 2021.




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322: ‘It Was More Arial Than Helvetica’, With Rene Ritchie

Rene Ritchie returns to the show for a recap of this week’s “California Streaming” Apple Event: the iPhones 13, Apple Watch Series 7, and new iPads. Also, last week’s decision in the Apple v. Epic lawsuit.




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333: ‘Schrödinger’s Feature’, With Rene Ritchie

Apple’s 2021 year in review, with special guest Rene Ritchie.




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338: ‘That’ll Pivot His Tables’, With Rene Ritchie

Rene Ritchie returns to the show to talk about unwanted AirTag tracking, and what we expect from Apple’s rumored March product event.




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351: ‘Here You Go, Cheapskate’, With Rene Ritchie

Rene Ritchie returns to the show for more on Apple’s announcements from WWDC 2022, locking devices out of Face ID and Touch ID, passkeys, and more.




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365: ‘Permanent September’, With Rene Ritchie

Rene Ritchie returns to the show to talk about recent news (Twitter, Freeform, iCloud Advanced Data Protection, the EU’s new Digital Markets Act) and Apple’s 2022 year in review.




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372: ‘$8 Billion in Late Fees’, With Rene Ritchie

Rene Ritchie returns to the show to discuss generative AI (and what Apple might soon do with it), iPhone passcodes and iCloud device security, HBO Max turning into just plain Max, and *Make Something Wonderful* — one more thing from Steve Jobs.




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La violencia en Colombia sigue aumentando, según Human Rights Watch

Juan Pappier, subdirector de Human Rights Watch, aseguró que las cifras de inseguridad en el país preocupan y que este año podrían ser las peores tras la firma de los acuerdos de paz




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'Talented Kitchen', el emprendimiento que une a estrellas del entretenimiento con el negocio de la comida




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El efecto Leopi: conozca al 'Hitch' mexicano




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Conozca a los 'Kitchen Brothers': los hermanos que comparten su amor por la cocina




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Engineering Search Outcomes

Kent Walker promotes public policies which advantage the Google monopoly.

His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues - that's his job.

With that in mind, his most recent blog post defending the Google monopoly was exceptional.

Force Ranking of Inferior Search Results

"When you have an urgent question — like “stroke symptoms” — Google Search could be barred from giving you immediate and clear information, and instead be required to direct you to a mix of low quality results."

On some search queries users get a wall of Google ads, the forced ranked Google insert (or sometimes multiple of them with local & ecommerce) and then there can even be a "people also ask" box above the first organic result.

The idea that organic results must be low quality if not owned & operated indicates 1 of the following 3 must be true:

  • they should not be in search
  • their content scraping & various revenue shifting scams with their ad tech stack demonetized legit publishers
  • their forced rank of their own content is stripping them of the signals needed to rank websites & pages

Whenever Google puts a "people also ask" box above the first organic result that is them saying they did not know what to rank, or they are just trying to create a visual block to push the organic result set down the page and user attention back up toward the ads.

The solution to Google's claims is easy to solve. Either of the following would work.

  • Have an API that allows user choice (to set rich snippet or vertical defaults in various categories), or
  • If the vertical inserts remain Google-only then for Google to justify force ranking their own results above the organic result set Google should also be required to rank those same results above all of their ads, so that Google is demonetizing Google along with the rest of the ecosystem, rather than just demonetizing third parties.

If the thesis that this information needs to be front and center & that is a matter of life or death, then asking searchers to first scroll past a page or two of ads is not particularly legitimate.

Spam & Security

"when you use Google Search or Google Play, we might have to give equal prominence to a raft of spammy and low-quality services."

Many of the worst versions of spam that have repeatedly made news headlines like fake tech support, fake government document providers, and fake locksmiths were buying distribution through Google Ads or were featured in the search results through Google force ranking their own local search offering even though they knew the results were vastly inferior to Yelp.

If Google did not force rank Google local results above the rest of the organic result set then the fake locksmiths would not have ranked.

I have lost count of how many articles I have read about hundreds or thousands of fake apps in the Google Play store which existed to defraud advertisers or commit identity theft, but there have been literally thousands of such articles. I see a similar headline at least once a month without eve looking for them. Here is one this week for scammers monetizing the popularity of Wordle with fake apps.

Making matters worse, some of the tech support scams showed the URL of a real business and rerouted the call through a Google number directly to a scammer. A searcher who trusted Google & sees Apple.com or Dell.com on Google Ads in the search results then got connected with a scammer who would commit identity theft or encrypt their computer then demand ransom cryptocurrency payments to decrypt it.

After making the ads harder to run for scammers Google decided the problem was too hard & expensive to sort out so they also blocked legitimate computer repair shops.

Sometimes Google considers something spam strictly due to financial considerations.

Their old remote rater documents stated *HELPFUL* hotel affiliate websites should be labeled as spam.

Years later the big OTAs are complaining about Google eating their lunch as well as Google is twice as big as the next player.

At one point Google got busted for helping an advertiser route around the automated safety features built into their ad network so that they could pay Google to run ads promoting illegal steroids.

With cartels, you can only buy illegal goods and services from the cartel if you don't want to suffer ill consequences. The same appears to be true here.

The China Problem

"Handicapping America’s technology leaders would threaten our leading sources of research and development spending — just as bipartisan voices in Congress are recognizing the need to increase American R&D investment to stay competitive in the global race for AI, quantum, and other advanced technologies."

We are patriotic, and, but China... is a favorite misdirection of a tech monopolist.

The problem with that is while Eric Schmidt warns it is a national emergency if China overtakes the US in AI tech, Google also operates an AI tech lab in China.

In other words, Eric Schmidt is trying to warn you about himself and his business interests at Google.

Duplicitous? Absolutely.

Patriotic? Less than Chamath!

Inflation

"the online services targeted by these bills have reduced prices; these bills say nothing about sectors where prices have actually been rising and contributing to inflation."

Technology is no doubt deflationary (moving bits on an optical line is cheaper than printing out a book and shipping it across the world) BUT some dominant channels have increased the cost of distribution by increasing the chunk size of information and withholding performance information.

Before Google Analytics was "free" there was a rich and vibrant set of competition in web analytics software with lots of innovation from players like ClickTracks.

Most competing solutions went away.

Google moved away from an installed licensing model to a hosted service where they can change the price upon contract renewal.

Search hid progressively more performance information over time, only sampled data from larger data sets, & now you can sign up for Google Analytics 360 starting at only $150,000 per year.

The hidden search performance data also has many layers to that onion. Not only does Google not show keyword referrers on organic search, but they often don't show your paid search keywords either, and they keep extending out keyword targeting broader than advertisers intend.

Google used to pay Brad Geddes to run official Google AdWords ad training seminars for advertisers, so the idea that *he* has to express his frustrations on Twitter is an indication of how little effort Google is putting into having open communications channels or caring about what their advertisers think.

This is in accordance with the Google customer service philosophy:

he told her that the whole idea of customer support was ridiculous. Rather than assuming the unscalable task of answering users one by one, Page said, Google should enable users to answer one another's questions.

Those who were paying for ads get the above "serve yourself" treatment, all the while Google regularly resets user default ad settings to extend out ad distribution, automatically ad keywords, shift to enhanced AdWords ad campaigns, etc.

Then there are other features which would be beneficial and offered in a competitive market that have been deprioritized. Many years ago eBay did a study which showed their branded Google AdWords ad buys were cannibalistic to eBay profits. Google maintained most advertisers could not conduct such a study because it would be too expensive and Google does not make the feature set available as part of their ad suite.

Missing Information

"When you search for local businesses, Google Search and Maps may be prohibited from highlighting information we gather about hours of operation, contact information, and reviews. That could hurt small businesses and local retailers, as well as their customers."

Claiming reviews or an attempt to offer a comprehensive set of accurate review data as a strong point would be economical with the truth.

Back when I had a local business page my only review was from a locksmith spammer / scammer who praised his own two businesses, trashed a dozen other local locksmiths, crapped on a couple local SEO services, and joked about how a local mover smashed the guts out of his dog. Scammer fake reviewer's name was rather sophisticated ... it was ... Loop Dee Loop

About a decade back when Google was clearly losing Google took Yelp reviews wholesale (sometimes without even attributing them to Yelp!) and told Yelp that if they did not want Google stealing their work and displacing them with a copy of it then they should block GoogleBot. Google offered the same sort of advice / threat to TripAdvisor.

A few years before that Google temporarily "forgot" to show phone numbers on local listings.

After Yelp turned down an acquisition offer by Google & Yelp did a great job making some people aware of how Google was stealing their reviews wholesale without attribution Google bought Zagat & Fromer's to augment the Google local review data and then sold those businesses off.

This is sort of the same playbook Google has run in the past elsewhere. After Groupon said no to Google's acquisition offer, Google quickly provided daily deal ads to over a dozen Groupon competitors to help commoditize the Groupon offering and market position.

Ultimately with the above sort of stuff Google is primarily a volume aggregator or has lower editorial costs than pure plays due to the ability to force bundle their own distribution. And they use the ability to rank themselves above a neutral algorithmic position as a core part of their biz dev strategy. When shopping search engines were popular Google kept rewording the question set they sent remote raters to justify rank demotion for shopping search engines & Google also came up with innovative ranking "signals" like concurrent ranking of their own vertical search offering whenever competitors x or y are shown in the result set & rolled out a "diversity" algorithm to limit how many comparison shopping sites could appear in the search results. The intent of the change was strictly anti-competitive:

"Although Google originally sought to demote all comparison shopping websites, after Google raters provided negative feedback to such a widespread demotion, Google implemented the current iteration of its so-called 'diversity' algorithm."

As a matter of fact, part of one of many document dumps in recent years went further than the old concurrent ranking signal to a rank x above y feature which highlights how YouTube can be hard coded at a number 1 ranking position.

Part of that guide highlighted how to hardcode ranking YouTube #1.

If you re-represent content & can force rank yourself #1 (with larger listings) that can be used to force other players onto your platform on your terms. Back when YouTube was must less of a sure thing Google suggested they could threaten to change copyright.

This same approach to "relevancy" is everywhere.

Did you watermark your images? Well shame on you, as that is good for a rank demotion

And if there are photos which are deemed illegal Google will make you file an endless series of DMCA removal requests even though they already had the image fingerprinted.

Now there are some issues where there is missing information. These areas involve original reporting on local politics & are called news deserts. As the ad pie has consolidated around Google & Facebook that has left many newspapers high and dry.

Private equity players like Alden Global Capital buy up newspapers, fire journalists, and monetize brand equity as they drive the papers into the ground.

If you are sub-scale maybe Google steals your money or hits you with a false positive algorithm flag that has you seeking professional mental health help.

Big players get a slower blood letting.

Google has maintained they do not make any money from news search, but the states lawsuit around ad tech made it clear Google promoted AMP for anti-competitive purposes to block header bidding, lied to news publishers to get them to adopt AMP and eat the tech costs of implementation, did a deal with their biggest competitor in online advertising Facebook to maintain the status quo, charge over double what their competitors do for ad tech, and had a variety of bid rigging auction manipulation algorithms they used to keep funneling more money to themselves.

Internally they had an OKR to make *most* search clicks land on AMP pages within a year of launch

"AMP launched as an open source project in October 2015, with 26 publishers and over 40 publications already publishing AMP files for our preview demo. Our team built g.co/ampdemo and is now racing towards launching it for all of our users. We're responsible for the AMP @ Google integrations, particularly focusing on Search, our most visible product. We have a Google-wide 2016 OKR to deliver! By the end of 2016, our goal is that 50%+ of content consumed through Search is being consumed through AMP."

You don't get over half the web to shift to a proprietary version of HTML in under a year without a lot of manipulation.

Categories: 




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Violence broke out after a soccer match in Amsterdam

Violence after a soccer game in Amsterdam shocks both Dutch and Israeli authorities.




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WMM presents Brock Wilbur & Nick Spacek of The Pitch + Damron Russel Armstrong of The Black Repertory Theatre of Kansas City

Wednesday MidDay Medley Produced and Hosted by Mark Manning Wednesday, November 13, 2024 Brock Wilbur & Nick Spacek of The Pitch + Damron Russel Armstrong of The Black Repertory Theatre […]

The post WMM presents Brock Wilbur & Nick Spacek of The Pitch + Damron Russel Armstrong of The Black Repertory Theatre of Kansas City appeared first on KKFI.




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Edna O'Brien discusses her journey from Ireland's outcast to celebrated icon

Listen to O'Brien's conversation from 2009 with Eleanor Wachtel. O'Brien died on July 27, 2024 at the age of 93.



  • Radio/Writers & Company

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Why doesn't the audio match the video I'm watching on CBC Newsworld?

Chances are you are hearing Voiceprint, an independent audio service for blind and vision-impaired Canadians that includes entertainment, news, and information, often read by volunteer presenters. Voiceprint is available on Secondary Audio Program or SAP which is an audio setting on your Television. To hear the CBC Newsworld audio, you need to have your television audio set with the SAP feature off and stereo sound on.

Turning SAP on and off is done on most television sets through a menu using the remote control. Every television set is different, so the best way to do that is to follow the instructions in your owner's manual.




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Paul Michael Glazer wasn't a fan of Starsky & Hutch's famous Ford Torino

It wasn't originally meant to be the TV detective duo's car, but a twist of fate led them to red and white.



  • Radio/Under the Influence

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Saundre Simmons Set For Boxing Match In US

Bermudian boxer Saundre “Dash” Simmons will aim for his fifth straight victory in the professional ranks when he returns to the ring on October 26 in Fayetteville, North Carolina. It will be Simmons’s first outing since beating Mexican Victor Aceves via a knockout in Tijuana, Mexico, in May. The 27-year-old [4-0] wrote on social media: […]




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John Carpenter - Halloween II / Halloween III: Season of the Witch

Essential listening for anyone fond of trouser-ruining horror scores.




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Where's the Great Pumpkin, Charlie Brown? How to watch your favorite Peanuts Halloween special tonight




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‘The Substance’ is streaming today just in time for Halloween, here’s how to watch




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How to watch all the classic Christmas movies in 2024




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'A Carol For Two,' 'Holiday Mismatch' and more: How to watch the new Hallmark holiday movies coming out this weekend




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Giant geese fetch record-setting price

A pair of geese owned by champion breeder Michael Peel have set a new Australian record price at a live auction dubbed the ‘poultry Olympics’.




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New signs are on watch

The installation of Stop signs at a pedestrian crossing where a woman was hit by a truck and killed has n’t altered driver behaviour.




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Pitching in to help

Having dedicated almost 25 years to the game of softball, Cindy Patmore personifies the very spirit of volunteering.